How To Become A Marketing Research Coordinator: What It Is and Career Path

What is a marketing research coordinator and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Andrew Gershoff Ph.D.,

Michelle R. Eubanks

There is more than meets the eye when it comes to being a marketing research coordinator. For example, did you know that they make an average of $27.55 an hour? That's $57,307 a year! Between 2018 and 2028, the career is expected to grow 19% and produce 150,300 job opportunities across the U.S.

What general advice would you give to a marketing research coordinator?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

First, graduates may find that they need to do more leg work to find jobs in this environment. Schools with career services often have long-term relationships with the same businesses, who tend to hire multiple students in any given year. If one sector falls apart, there may be fewer jobs available at the career center. But students should take advantage of any services that help them understand the jobs in the marketplace, develop their resumes, and practice interviewing.

Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.

Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.

Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.

ScoreMarketing Research CoordinatorUS Average

Salary

4.5

Avg. Salary $57,307

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 13.82%

Black or African American 4.78%

Hispanic or Latino 11.36%

Unknown 4.90%

White 65.02%

Gender

female 69.82%

male 30.18%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a marketing research coordinator

Explore marketing research coordinator education requirements

Most common marketing research coordinator degrees

Bachelor's

79.8 %

Master's

8.7 %

Associate

6.7 %

Start to develop specific marketing research coordinator skills

Skills	Percentages
Market Research	14.00%
Analyze Data	10.94%
Marketing Campaigns	8.46%
Research Data	6.80%
Research Projects	5.96%

Complete relevant marketing research coordinator training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing research coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing research coordinator based on U.S. Bureau of Labor Statistics data and data from real marketing research coordinator resumes.

Research marketing research coordinator duties and responsibilities

Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
Design PowerPoint presentations, marketing materials and publications.
Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint
Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint

Apply for marketing research coordinator jobs

Now it's time to start searching for a marketing research coordinator job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

Average marketing research coordinator salary

The average marketing research coordinator salary in the United States is $57,307 per year or $28 per hour. Marketing research coordinator salaries range between $42,000 and $78,000 per year.

Average marketing research coordinator salary

$57,307 Yearly

$27.55 hourly

How do marketing research coordinators rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Marketing research coordinator reviews

A zippia user wrote a review on Nov 2019

Pros

Being able to help enhance websites for clients.

Cons

There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.

A zippia user wrote a review on May 2019

Cons

Unreasonable deadlines.

A zippia user wrote a review on Feb 2019

Cons

Lots of sitting.

What is a marketing research coordinator and how to become one

What general advice would you give to a marketing research coordinator?

Marketing research coordinator career paths

Key steps to become a marketing research coordinator

Explore marketing research coordinator education requirements

Most common marketing research coordinator degrees

Start to develop specific marketing research coordinator skills

Complete relevant marketing research coordinator training and internships

Research marketing research coordinator duties and responsibilities

Apply for marketing research coordinator jobs

How did you land your first marketing research coordinator job

Average marketing research coordinator salary

How do marketing research coordinators rate their job?

Marketing research coordinator reviews