Marketing research coordinator demographics and statistics in the US
Marketing research coordinator demographics research summary. Zippia estimates marketing research coordinator demographics and statistics in the United States by using a database of 30 million profiles. Our marketing research coordinator estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing research coordinators after extensive research and analysis:
- There are over 136,519 marketing research coordinators currently employed in the United States.
- 69.8% of all marketing research coordinators are women, while 30.2% are men.
- The average marketing research coordinator age is 36 years old.
- The most common ethnicity of marketing research coordinators is White (65.0%), followed by Asian (13.8%), Hispanic or Latino (11.4%) and Unknown (4.9%).
- Marketing research coordinators are most in-demand in Washington, DC.
- The finance industry is the highest-paying for marketing research coordinators.
- New York, NY pays an annual average wage of $74,322, the highest in the US.
- In 2022, women marketing research coordinators earned 97% of what men earned.
- 10% of all marketing research coordinators are LGBT.
- Delaware is the best state for marketing research coordinators to live.
- Marketing research coordinators are 70% more likely to work at private companies in comparison to public companies.
On this page
Marketing research coordinator demographics by:
Marketing research coordinator gender statistics
69.8% of marketing research coordinators are women and 30.2% of marketing research coordinators are men.
- Female, 69.8%
- Male, 30.2%
Marketing research coordinator gender ratio
| Gender | Percentages |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
Marketing research coordinator gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$56,372
Female income
$54,467
Marketing research coordinator gender ratio over time
This data breaks down the percentage of men and women in marketing research coordinator positions over time. Currently, 69.8% of marketing research coordinators are female.
Marketing research coordinator gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 37.72% | 62.28% |
| 2011 | 35.42% | 64.58% |
| 2012 | 35.65% | 64.35% |
| 2013 | 32.51% | 67.49% |
| 2014 | 32.55% | 67.45% |
| 2015 | 34.49% | 65.51% |
| 2016 | 33.80% | 66.20% |
| 2017 | 33.77% | 66.23% |
| 2018 | 32.91% | 67.09% |
| 2019 | 31.71% | 68.29% |
| 2020 | 29.57% | 70.43% |
| 2021 | 30.18% | 69.82% |
Marketing research coordinator related jobs gender ratio
We compared marketing research coordinators with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Research Coordinator | 30% | 70% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing research coordinator demographics by race
The most common ethnicity among marketing research coordinators is White, which makes up 65.0% of all marketing research coordinators. Comparatively, 13.8% of marketing research coordinators are Asian and 11.4% of marketing research coordinators are Hispanic or Latino.
- White, 65.0%
- Asian, 13.8%
- Hispanic or Latino, 11.4%
- Unknown, 4.9%
- Black or African American, 4.8%
- American Indian and Alaska Native, 0.1%
Marketing research coordinator race
| Marketing research coordinator race | Percentages |
|---|---|
| White | 65.0% |
| Asian | 13.8% |
| Hispanic or Latino | 11.4% |
| Unknown | 4.9% |
| Black or African American | 4.8% |
| American Indian and Alaska Native | 0.1% |
Marketing research coordinator race and ethnicity over time
See how marketing research coordinator racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing research coordinator race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.96% | 4.97% | 11.57% | 7.79% |
| 2011 | 72.26% | 4.96% | 12.00% | 8.76% |
| 2012 | 72.32% | 5.17% | 11.28% | 8.98% |
| 2013 | 72.07% | 5.38% | 10.74% | 9.01% |
| 2014 | 72.40% | 4.81% | 11.91% | 8.45% |
| 2015 | 71.36% | 4.39% | 12.20% | 9.15% |
| 2016 | 69.58% | 5.56% | 12.43% | 10.05% |
| 2017 | 69.56% | 5.42% | 12.50% | 9.67% |
| 2018 | 68.86% | 5.08% | 12.51% | 10.26% |
| 2019 | 69.20% | 4.97% | 12.72% | 10.31% |
| 2020 | 67.29% | 4.42% | 12.80% | 11.18% |
| 2021 | 65.02% | 4.78% | 13.82% | 11.36% |
Marketing research coordinator wage gap by race
According to our data, asian marketing research coordinators have the highest average salary compared to other ethnicities. Black or african american marketing research coordinators have the lowest average salary at $53,255.
| Ethnicity | Salary |
|---|---|
| Unknown | $55,363 |
| White | $56,927 |
| Black or African American | $53,255 |
| Asian | $60,644 |
| Hispanic or Latino | $55,927 |
Average marketing research coordinator age
See how the average age of marketing research coordinators varies based on ethnicity and gender.
Male
Female
Marketing research coordinator age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing research coordinator age breakdown
The average age of marketing research coordinators is 30-40 years years old, representing 35% of the marketing research coordinator population.
Marketing research coordinator age breakdown
| Marketing Research Coordinator Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing research coordinator educational attainment
- Bachelor's, 80%
- Master's, 9%
- Associate, 7%
- Diploma, 2%
- Other Degrees, 2%
Marketing research coordinators by degree level
| Marketing research coordinator degree | Percentages |
|---|---|
| Bachelor's | 80% |
| Master's | 9% |
| Associate | 7% |
| Diploma | 2% |
| Other Degrees | 2% |
Marketing research coordinator jobs you might like
Marketing research coordinator wage gap by degree level
According to the data, marketing research coordinators with a Doctorate degree earn more than those without, at $65,591 annually. With a Master's degree, marketing research coordinators earn a median annual income of $65,083 compared to $58,325 for marketing research coordinators with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $65,083 |
| Bachelor's Degree | $58,325 |
| Doctorate Degree | $65,591 |
Marketing research coordinator employment statistics
Most marketing research coordinators work for a private in the media industry.
Company size where marketing research coordinators work
Below, you can see the size of companies where marketing research coordinators work.
Marketing research coordinator jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 14% |
| 100 - 500 employees | 24% |
| 500 - 1,000 employees | 16% |
| 1,000 - 10,000 employees | 24% |
| > 10,000 employees | 16% |
Marketing research coordinator jobs by company type
Employees with the marketing research coordinator job title have their preferences when it comes to working for a company. For instance, most marketing research coordinators prefer to work at private companies over public companies.
Marketing research coordinator jobs by sector
| Company type | Percentages |
|---|---|
| Education | 9% |
| Public | 21% |
| Private | 70% |
| Government | 1% |
Marketing research coordinator jobs by industry
The most common industries for marketing research coordinators are media, professional and education.
Marketing research coordinator industry statistics
| Industry | Percentages |
|---|---|
| Media | 17% |
| Professional | 10% |
| Education | 8% |
| Hospitality | 7% |
| Fortune 500 | 7% |
| Transportation | 6% |
| Finance | 6% |
| Manufacturing | 6% |
| Real Estate | 5% |
| Technology | 5% |
| Construction | 4% |
| Health Care | 4% |
| Retail | 4% |
| Non Profits | 4% |
| Pharmaceutical | 2% |
| Telecommunication | 2% |
| Internet | 1% |
| Government | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Energy | 1% |
Marketing research coordinator turnover and employment statistics
Marketing research coordinator unemployment rate over time
The unemployment rate for marketing research coordinators between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing research coordinator unemployment rate by year
| Year | Marketing research coordinator unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing research coordinator tenure
The average marketing research coordinator stays at their job for 1-2 years, based on the 297 marketing research coordinators resumes in Zippia's database.
Marketing research coordinator tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 26% |
| 1-2 years | 41% |
| 3-4 years | 14% |
| 5-7 years | 8% |
| 8-10 years | 4% |
| 11+ years | 5% |
Marketing research coordinator LGBT ratio compared to similar jobs
Review the percent of marketing research coordinators that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Production Cost Estimator | 4.41% | 65,882 |
| Logistics Team Lead | 8.65% | 40,680 |
| Job Placement Specialist | 8.93% | 37,946 |
| Marketing Research Coordinator | 10.00% | - |
| Commercial Energy Rater | 11.05% | 29,270 |
| Pesticide Control Inspector | 11.64% | 45,676 |
| Special Events Fundraiser | 19.25% | 12,637 |
Similar marketing research coordinator jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Production Cost Estimator | 4.41% | 65,882 |
| Logistics Team Lead | 8.65% | 40,680 |
| Job Placement Specialist | 8.93% | 37,946 |
| Commercial Energy Rater | 11.05% | 29,270 |
| Pesticide Control Inspector | 11.64% | 45,676 |
| Special Events Fundraiser | 19.25% | 12,637 |
Foreign languages spoken by marketing research coordinators
The most common foreign language among marketing research coordinators is Spanish at 44.4%. The second-most popular foreign language spoken is Portuguese at 11.1% and Mandarin is the third-most popular at 11.1%.
- Spanish, 44.4%
- Portuguese, 11.1%
- Mandarin, 11.1%
- German, 3.7%
- Albanian, 3.7%
- Other, 26.0%
Marketing research coordinator languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 44.4% |
| Portuguese | 11.1% |
| Mandarin | 11.1% |
| German | 3.7% |
| Albanian | 3.7% |
| Other | 26.0% |
