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Marketing research coordinator skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical marketing research coordinator skills. We ranked the top skills for marketing research coordinators based on the percentage of resumes they appeared on. For example, 14.0% of marketing research coordinator resumes contained market research as a skill. Continue reading to find out what skills a marketing research coordinator needs to be successful in the workplace.

15 marketing research coordinator skills for your resume and career

1. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing research coordinators use market research:

Provided guidance with marketing efforts: market research, marketing campaign development, in-depth marketing budget development and analysis
Conducted market research on various segments of the sport industry including nutrition, marketing, operations and bylaw aspects.

2. Analyze Data

Analyze data or data analysis refers to the practice of studying, organizing, and transforming data to make it more useful. It also includes the cleansing of non-useful information which helps in better decision making regarding any particular matter. Analyze data is a practice that is used widely in the field of business, social sciences, and science.

Here's how marketing research coordinators use analyze data:

Analyze Data to find key winning and losing points and direct client with future product development/ideas.
Analyze data using statistical software.

3. Marketing Campaigns

Here's how marketing research coordinators use marketing campaigns:

Construct statistics for integration into marketing campaigns.
Conducted several surveys across the US to provide demographic information for current and future direct marketing campaigns.

4. Research Data

Here's how marketing research coordinators use research data:

Research competitive marketing strategy by identifying and evaluating market share, pricing, advertising and maintaining research databases.
Compiled marketing and research data from sources such as Nielsen and Arbitron for local and national sales.

5. Research Projects

Here's how marketing research coordinators use research projects:

Coordinated the implementation of more than four nationwide marketing research projects in a monthly basis.
Coordinate and implement activities in support of research projects in a business to consumer environment.

6. Press Releases

Here's how marketing research coordinators use press releases:

Developed and distributed mailers, brochures, and press releases.
Write agenda, press releases and script for opening.

7. Delphi

Delphi is a high-level programming language that supports object-oriented design and provides rapid application development for developing applications ranging from web applications, desktop applications, mobile applications, windows applications to machine learning applications.

Here's how marketing research coordinators use delphi:

Created bookings in Delphi for prospect, tentative and definite groups management.
Ensured group room blocks and space were correctly blocked and forecasted in Delphi.

8. SEO

Here's how marketing research coordinators use seo:

Measured success of SEO strategies through Google Analytics and WordPress plugins.
Collaborated with team members in auditing various client websites in order to compile several comprehensive SEO analysis reports for advisement.

9. Research Reports

Research reports encompass different market and consumer studies. It may include public surveys, customer feedback and trend analyses, interviews, and competitor study.

Here's how marketing research coordinators use research reports:

Collected and distributed research reports from Nielsen NRG to all VP s, Presidents, and CEO.
Utilized various financial data providers and equity research portals to generate preliminary research report for more than 10 investment professionals.

10. Twitter

Here's how marketing research coordinators use twitter:

Manage DDS Facebook, Twitter and LinkedIn profiles using various Social Media platforms such as HootSuite.
Monitor and craft Twitter, blog, and website updates and edits.

11. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how marketing research coordinators use competitive analysis:

Liaised with cross-functional teams for project execution, conducted competitive analysis and consumer reports by utilizing NPD system.
Created value perception platform, developed a competitive analysis and generated recommendations for 2012 strategic plan.

12. Sales Presentations

Here's how marketing research coordinators use sales presentations:

Initiated and maintained customer and market trend data bases, expediting creation of sales presentations and contributing to effective account management.
Participated in projects including event calendar administration, sales presentations, direct mail campaigns, and client database management.

13. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how marketing research coordinators use real estate:

Designed print marketing collateral for commercial real estate properties and implement organizational identity standards.
Prospected for potential Real Estate Investment clients / Established and maintained working relationships to better meet their needs.

14. PowerPoint

Here's how marketing research coordinators use powerpoint:

Designed PowerPoint presentations, marketing materials and publications.
Provided strategic insights and campaign recommendations-Monitored and analyzed market research performance-Coordinated client presentations using PowerPoint

15. Account Executives

Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.

Here's how marketing research coordinators use account executives:

Worked closely with account executives on collection status.
Supplied all account executives with weekly reports, also provided month end reports for corporate office.

What skills help Marketing Research Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing research coordinator resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing research coordinators need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing research coordinators possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing research coordinators?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing research coordinator skills would you recommend for someone trying to advance their career?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

Many marketing jobs require a blend of customer insights, data analytics, and strategic marketing decision making. So developing these skills may be helpful to be ready when the right job comes around. Skills in sales are often overlooked, but these are valuable too and have three advantages:
-There are many excellent opportunities in careers in sales that some students overlook.
-Even if one does not take a job in sales, the skills of deals involving business development, problem-solving, and communication are valuable in any career.
-Getting a job in the first place often involves selling oneself.
So having sales skills are also worth having.

If you can't find a job right away, volunteering is an excellent way to develop skills, make contacts, and stay optimistic. Look for opportunities at non-profit organizations, for example, where you may help out a cause that may be important to you and give you a chance to learn about skills that you may lack. Often, serious volunteers are given access and opportunities that paid employees may not get. It is also not uncommon for a volunteer position to become a paid position when opportunities in the organization arise.

In marketing and business, there are also many excellent one-year master's programs being offered to help students develop focused skills in marketing management, data analytics, and customer insights. Some are even focused on particular industries like health care or technology. These programs offer students a year of in-depth learning as well as career coaching and access to recruiters. They can be a treasured addition for students who have healthy non-business undergraduate degrees who may now want to focus on marketing career goals. Also, the starting salary and responsibility level tend to be significantly more than that of a recent graduate of an undergraduate program.

What technical skills for a marketing research coordinator stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing research coordinator skills to add to your resume

The most important skills for a marketing research coordinator resume and required skills for a marketing research coordinator to have include:

Market Research
Analyze Data
Marketing Campaigns
Research Data
Research Projects
Press Releases
Delphi
SEO
Research Reports
Twitter
Competitive Analysis
Sales Presentations
Real Estate

PowerPoint
Account Executives
Presentation Materials
Trade Shows
Target Market
Expense Reports
Linkedin
Market Trends
Research Studies
Data Collection
HTML
Quantitative Data
Survey Data

Data Analysis
Business Development
Blog Posts
Travel Arrangements
YouTube
Promotional Materials
Client Events
Google Adwords
Target Audience
Web Content
Sales Materials
Intranet
Fan Engagement

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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