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Job outlook for marketing research coordinators in the United States
Marketing research coordinator job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected marketing research coordinator job growth rate is 19% from 2018-2028.
About 150,300 new jobs for marketing research coordinators are projected over the next decade.
Marketing research coordinator salaries have increased 5% for marketing research coordinators in the last 5 years.
There are over 136,519 marketing research coordinators currently employed in the United States.
There are 132,337 active marketing research coordinator job openings in the US.
The average marketing research coordinator salary is $57,307.
Are marketing research coordinator jobs in demand?
Marketing research coordinator job and salary trends over time
Marketing research coordinator jobs over time
Marketing research coordinator job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 136,519 | 0.04% |
| 2020 | 129,505 | 0.04% |
| 2019 | 127,317 | 0.04% |
| 2018 | 119,755 | 0.04% |
| 2017 | 111,921 | 0.03% |
Average marketing research coordinator salary over time
Marketing research coordinator salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $57,307 | $27.55 | +3.2% |
| 2024 | $55,548 | $26.71 | +1.1% |
| 2023 | $54,965 | $26.43 | --0.2% |
| 2022 | $55,060 | $26.47 | +1.1% |
| 2021 | $54,477 | $26.19 | +0.7% |
Marketing research coordinator jobs by state
Most common states for marketing research coordinators
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | North Dakota | 755,393 | 290 | 38% |
| 2 | Delaware | 961,939 | 357 | 37% |
| 3 | South Dakota | 869,666 | 293 | 34% |
| 4 | Kansas | 2,913,123 | 975 | 33% |
| 5 | New Hampshire | 1,342,795 | 441 | 33% |
| 6 | New Mexico | 2,088,070 | 622 | 30% |
| 7 | Minnesota | 5,576,606 | 1,495 | 27% |
| 8 | Wyoming | 579,315 | 149 | 26% |
| 9 | District of Columbia | 693,972 | 175 | 25% |
| 10 | Vermont | 623,657 | 157 | 25% |
| 11 | Idaho | 1,716,943 | 414 | 24% |
| 12 | Rhode Island | 1,059,639 | 252 | 24% |
| 13 | Colorado | 5,607,154 | 1,309 | 23% |
| 14 | Nebraska | 1,920,076 | 434 | 23% |
| 15 | Pennsylvania | 12,805,537 | 2,628 | 21% |
| 16 | Virginia | 8,470,020 | 1,770 | 21% |
| 17 | Connecticut | 3,588,184 | 756 | 21% |
| 18 | Maine | 1,335,907 | 286 | 21% |
| 19 | Oklahoma | 3,930,864 | 772 | 20% |
| 20 | Oregon | 4,142,776 | 800 | 19% |
Marketing Research Coordinator job outlook: Expert opinions
Our panel of marketing research coordinator experts
College of New Jersey, The
North Dakota State University
University of Nebraska - Omaha
Pepperdine University
Xavier University
Worcester Polytechnic Institute
Saint Peter's University
North Dakota State University
Texas A&M International University
University of North Georgia
University of Redlands
University of Scranton
University of Central Oklahoma
Baylor University
Swarthmore College
Florida Gulf Coast University
Stephen F. Austin State University
What Marketing Research Coordinator skills would you recommend for someone trying to advance their career?
Dr. Piper Williams PhD: I would advise a graduate to reflect on what they've learned about the contributions, experiences, history and present reality of people of African descent in the New World. In addition, thinking about the skills they developed related to the major in African American Studies, including but not limited to: Research and Analysis, Writing, Public Speaking, Project Development and Completion, Ethical Reasoning, Listening, Teamwork and Collaboration, Perspective-Taking, Awareness of Context and what they call 'Cultural Competence. Use this education, to make the case that in addition to all the skills you can bring, the education offered by AAS will allow you to distinguish yourself as a candidate who can meet the needs the current moment demands. Black Americans encounter implicit racism in all walks of life: medicine and healthcare, law, politics and gov't, business and industry, performing arts and entertainment, sports, education, news media and social, community and humanitarian services. With this degree, you can enter almost any field and be more equitable to everyone you meet. (And by the way, in the list above, there are a number of people with a degree in African American Studies.)
What will help Marketing Research Coordinators increase their earning potential?
Dr. Piper Williams PhD: As the chair of African American Studies (AAS) at TCNJ, I know that an AAS major combines the strengths of the traditional liberal arts major with the community engagement, cultural, and social awareness that is at the heart of the African American scholarly tradition. Students graduating with a degree in African American Studies will have the intellectual and practical tools to pursue any number of careers requiring analytical ability, cultural competence, and creative problem-solving skills.
What will help Marketing Research Coordinators increase their earning potential?
Dr. Stefanie Boyer: To maximize your salary potential, first choose a company that offers opportunities for advancement. Understand what it takes to make more money and talk to your boss early about company priorities and how you can take on more responsibilities if you do your job well. Keep an eye on the company's long-term goals and learn skills that will help you become the perfect candidate for those key positions. Be a self-directed learner who uses a variety of resources to continue learning and developing new skills while establishing strategic relationships within the organization. But don't get too caught up in the future; you must take the necessary steps and perform your duties well. There are no shortcuts to hard work and effort, which develop your character and experience on the job.
What general advice would you give to a Marketing Research Coordinator?
Christina Weber PhD: There are a number of skills that will be important. Soft skills such as creativity, adaptability, collaboration, emotional intelligence, and persuasion. In addition, there is a growing need for folks who have high cultural competence, especially with understanding the experiences of diverse groups. Finally, there is a need for folks to have skills in social science research—understanding how to develop research projects, conduct surveys, focus groups, as well as experience with programs such as GIS, SPSS, and r-studio.
What general advice would you give to a Marketing Research Coordinator?
John Lyden: Research skills (ability to find and interpret information), oral and written communication skills (ability to present information clearly), data analysis and interpretation, language interpretation and translation. Computer facility will be highly valued. Employers will include those in higher education, government, non-profits, research institutes, and museums.
What Marketing Research Coordinator skills would you recommend for someone trying to advance their career?
Lori Bruce MA, MBE, HEC-C: If you only have a Bachelor’s degree in bioethics, your best bet is probably to get a position within research ethics. These positions are in academic institutions or private industry, and you can move up in management. You could work in Human Research Subject Protection, or for an Institutional Animal Care and Use Committees. All these positions mean you would review research studies and suggest modifications to ensure they are in line with federal standards. This is important work to safeguard trust in medicine!
What general advice would you give to a Marketing Research Coordinator?
Anna Penner: Other than getting a job teaching sociology, there really aren't jobs that will be advertised as looking for a sociologist. But sociology gives you tools to be able to work in nearly whatever industry you want to be in. Don't limit yourself to a "sociology" job and don't sell yourself short because you don't have a major the job may be aimed at. Because many people don't have a clear understanding of what sociology is, you will likely need to explain how your degree has positioned you to be uniquely qualified to do the job you're applying for. You have a lot of skills that employers want and need; look over job descriptions and find ways that you can meet and exceed the expectations for those jobs and make sure to call attention to them in job applications and interviews.
Martha Taylor
Professor and Chair of ClassicsWhat general advice would you give to a Marketing Research Coordinator?
Martha Taylor: As AI takes over, there will still be a need for people who can read and interpret texts---perhaps even a greater need. Burnish and be able to demonstrate your critical reading and critical analysis skills. Also, take every opportunity to develop your skills in digital Humanities. Classical languages graduates are problem solvers and very good at pattern identification. They have strong research skills. All of these will remain very important.
KATHERINE (KATE) Katherine Loveland Ph.D.
Chair & Associate ProfessorXavier University
Marketing
What will help Marketing Research Coordinators increase their earning potential?
KATHERINE (KATE) Katherine Loveland Ph.D.: I would probably give this advice to any graduate, but it is particularly important in marketing: work on building your personal connections. By this, I don't just mean building your online professional network, although this is important, I mean put in the actual face time. Pick up the phone, walk down the hall, go into the office, schedule the lunch (or coffee or drink), attend the networking event and then follow-up. We are social beings and I hear from managers all the time that the new hires who stand out are those who take the time to build relationships. Also, marketing is fundamentally about building connections between customer needs and organizational offerings. The best way to spot opportunities is to be actively engaged with a broad spectrum of people both within and outside the organization.
Purvi Shah
Associate Professor of Marketing, The Business School at Worcester Polytechnic Institute (WPI)Worcester Polytechnic Institute
Marketing
What will help Marketing Research Coordinators increase their earning potential?
Purvi Shah: The need for Chemical Engineers is, and has been since its inception as a discipline, significant, impactful, and lucrative. There are countless challenges in society that are rooted in chemical processing. Four years ago, we were faced with the global Covid-19 pandemic. Biologists and biochemists and chemical engineers developed the core technology to make an mRNA vaccine and chemical engineers developed the process to make the vaccine on a commercial scale. We are faced with global crises in energy, climate, clean water, sufficient food supply. The list is extensive. Chemical Engineers have the unique skill set to develop solutions for these challenges. We help design and make the chemicals that society needs and uses, from everyday items such as consumer goods, to the chemicals used to make semiconductors. Regardless of the need, we are there to help solve the challenge.
Barna Donovan
Professor, Department of Communication and Media Culture. Director, Graduate Program in Communication and Public RelationsSaint Peter's University
Business/Corporate Communications
What Marketing Research Coordinator skills would you recommend for someone trying to advance their career?
Barna Donovan: First, graduates with a communication degree should be optimistic about their future because their education has prepared them with very much in-demand skills. It is not just careers in public relations, marketing, branding, or the media fields that require well-honed communication skills, but all businesses, all industries will prosper based on how effectively they communicate their mission, how they promote their products and their brand image to both existing customers, potential customers, and stakeholders in general. Effective writing and persuasive public-communication skills of employees are the bedrock any successful organization is founded on and they are the key skills of people who will excel as managers and organizational leaders. So, with strong communication skills, people starting their careers are in a position to consider wide spectrum of career opportunities. And the recent graduate should definitely be open to all opportunities, even if they are not necessarily starting out in their dream jobs. They should be willing to always plan ahead to take advantage of any new avenues that might open up. Most people no longer spend their entire lives at one company, or even one field, so young people should always be attuned to and receptive to new opportunities.
To that end, young professionals should always keep building their networks and also keep building their skills and work on important specializations that might suddenly become in demand in their fields. This need to be a lifelong learner is especially the case when it comes to communication technology, emerging social media platforms, and how users interact with social media platforms.
I would also very strongly argue that professionals should always keep an eye on the trends in their industries and what directions the near future might be taking those industries. One must have a meta-analytic mindset in his or her field and how it functions in the greater economy and the greater culture. They should read all the major trade publications to see what future the most respected thought leaders in the field, the CEO's of the biggest companies, and academic research is predicting about the future. People who become the innovators, the next generation of influencers, disruptors, and thought leaders are the ones who are able to hone this kind of broad, forward-looking, meta-analytic mindset.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Marketing Research Coordinator?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
Angelique Blackburn Ph.D.
Assistant ProfessorTexas A&M International University
Department of Psychology & Communication
What hard/technical skills are most important for Marketing Research Coordinators?
Angelique Blackburn Ph.D.: The technical skills will be specific to each position, and many will be learned on the job, but knowing statistics, working with spreadsheets, video conferencing, working efficiently through shared documents, and basic coding is a good start.
What skills stand out on Marketing Research Coordinator resumes?
Mary Norman: As a Marketing Assistant often provides important support to the broader marketing department staff, the following skills and competencies are desired and often prioritized in the hiring process:
-Strong communication skills - written and verbal
-Strong time management and organization skills to meet deadlines
-Attention to detail
-Multi-tasking
-Problem solving and strong motivation to drive positive results
-Being comfortable in an ever-changing environment/adaptable and flexible
-Understanding of key marketing concepts
-Customer-centric attitude (internal and external)
-Social Media content development and analysis
-Listening
What soft skills should all Marketing Research Coordinators possess?
Mary Norman: -Communication - written and verbal
-Teamwork
-Problem solving
-Adaptability
-Creativity
-Positive attitude
-Motivation / Assertiveness
-Honesty
What hard/technical skills are most important for Marketing Research Coordinators?
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
What skills will help Marketing Research Coordinators earn the most?
Mary Norman: While knowledge of the "hard skills" is very important in getting hired and excelling in a marketing career, soft skills (people skills) often support career progression the most. The following skills are important for career success today:
-Decision making
-Communication
-Adaptablility / Time management
-Teamwork
-Project management / Attention to Detail
-Problem Solving
-Analytical Thinking
-Creativity
-Confidence
-Customer knowledge
Xin Zhao Ph.D.
ProfessorUniversity of Redlands
School of Business
What skills stand out on Marketing Research Coordinator resumes?
Xin Zhao Ph.D.: The most common responsibilities of a marketing coordinator include the following: conducting research of the industry, competitors, and customers in preparation of marketing campaigns, working with other departments to produce marketing collaterals, tracking campaign and sales data as well as helping with sales forecast. As a result, strong research, analytical, and communication skills would stand out on the resume.
What soft skills should all Marketing Research Coordinators possess?
Xin Zhao Ph.D.: As mentioned above, a marketing coordinator needs to organize efforts among different departments to successfully design and launch campaigns. Therefore, collaborative, organizational (especially time management) and communication skills are most important for this position to keep things on track.
What hard/technical skills are most important for Marketing Research Coordinators?
Xin Zhao Ph.D.: Skills in gathering information and generating reports to facilitate decision-making are most important. In addition, employers are looking for experienced people in project management to make sure the marketing plan is executed effectively. Familiarity with data analytics tools, such as Google Analytics, could also help track a campaign's performance. Secondary skills in CRM tools, such as HubSpot, and Content Management Systems, such as WordPress, would be welcome, too, especially for small businesses where marketing coordinators need to wear multiple hats.
What skills will help Marketing Research Coordinators earn the most?
Xin Zhao Ph.D.: Ever since marketing became a profession, creativity has been considered one of the most important skills for marketing professionals. Being creative used to have a narrow definition and only apply to design work to make your brand unique and stand out in the market. With AI and automation becoming more prevalent in the marketing field, creativity has a broader meaning. Specifically, AI and automation help businesses streamline data collection and analysis, identify patterns, and highlight insights, which could eliminate some traditional marketing coordinator jobs. However, marketers who can think outside the box would apply their business instinct to make meaningful connections between data and action. They can understand analytics and make a decision that transcends machine intelligence. Therefore, in the long run, creative skills would help you stay in demand for your work and earn the most.
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What soft skills should all Marketing Research Coordinators possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
Stacia Wert-Gray Ph.D.
Professor of Marketing, ChairpersonUniversity of Central Oklahoma
Department of Marketing
What skills stand out on Marketing Research Coordinator resumes?
Stacia Wert-Gray Ph.D.: Employers are looking for people who are analytical. Much of marketing involved understanding target audiences and marketing. If an applicant can analyze and interpret data, they add value to the employer.
What soft skills should all Marketing Research Coordinators possess?
Stacia Wert-Gray Ph.D.: Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.
What hard/technical skills are most important for Marketing Research Coordinators?
Stacia Wert-Gray Ph.D.: Data analysis is important. Understanding metrics adds value to your employer as you are able to design attractive marketing campaigns
What skills will help Marketing Research Coordinators earn the most?
Stacia Wert-Gray Ph.D.: Currently, employers are looking for candidates who understand social media and search engine optimization. These forms of marketing communication are red hot in today's world because they are relatively inexpensive when compared to traditional media, and they are easier to measure outcomes. Companies are emphasizing return on marketing investment, and traditional media expenditures are not easy to quantify benefits.
Stephanie Mangus Ph.D.
Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of MarketingBaylor University
Hankamer School of Business
What skills stand out on Marketing Research Coordinator resumes?
Stephanie Mangus Ph.D.: Recruiters are looking for evidence that applicants are hardworking and have a history of achieving and exceeding goals.
What soft skills should all Marketing Research Coordinators possess?
Stephanie Mangus Ph.D.: Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.
What hard/technical skills are most important for Marketing Research Coordinators?
Stephanie Mangus Ph.D.: In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.
What skills will help Marketing Research Coordinators earn the most?
Stephanie Mangus Ph.D.: Analytical skills, business acumen, and knowing when to step up.
What will help Marketing Research Coordinators increase their earning potential?
Michael Brown: I think having a suite of skills is the best strategy. Our graduates learn physics analysis and problem solving skills, but also computer modelling skills, experimental techniques, writing skills, and even how to make an effective presentation.
What are the biggest trends we'll see in the Marketing Research Coordinator job market given the pandemic?
Marianela Rivera Ph.D.: The pandemic has had a strong impact on the job market, and it seems that many of those changes are not necessarily going to go away once the situation goes back to normal. The market is highly competitive, even more than before; therefore candidates should be able to demonstrate that they are not limiting themselves to their degrees. Looking for ways to keep up with technology and teaching trends is a must. Flexibility and the willingness and ability to work remotely I think are some of the most important trends in the job market as well. Candidates should be able to demonstrate that they are able to adapt and that they are willing to keep learning. Another significant factor to keep in mind is the importance given to diverse and inclusive environments. The pandemic has also highlighted issues related to sexism, racism, and inequality. Departments of Romance languages, literatures, and linguistics are looking to become more inclusive, therefore, they look for candidates who support an inclusive curriculum, show experience working with diverse populations of students, and demonstrate a commitment to teaching in and about multicultural environments.
What technical skills for a Marketing Research Coordinator stand out to employers?
Marianela Rivera Ph.D.: In the past, technology was not necessarily one of the main concerns for people interested in romance languages, literatures, and linguistics; however, even before the pandemic, a variety of platforms and resources were made available to facilitate teaching courses related to those fields. The pandemic has highlighted the need to adapt to evolving times, so now technical skills are definitely something employers look for in potential candidates in addition to teaching and research excellence. Knowledge of and experience in online course development, technical writing, social media management, learning management systems, and project management are definitely skills that would stand out to employers.
Hunter Hampton Ph.D.
Assistant ProfessorStephen F. Austin State University
Department of History
What are the biggest trends we'll see in the Marketing Research Coordinator job market given the pandemic?
Hunter Hampton Ph.D.: As someone who graduated from college in 2008 and sought refuge in graduate school, I believe we will see a similar influx in graduate student enrollments over the next two or three years as the economy hopefully recovers. Immediately after I graduated, I applied to about twenty minimum-wage retail jobs. I got two interviews and only one job offer. I saw graduate school as a tool to both buy time in hopes of improved job prospects and increase my qualifications for that future job market. I could see a similar trend now. People that lost their job due to the pandemic may return to finish their undergraduate degree or begin a graduate program for the same reason that I did.
How have salaries changed over time for Marketing Research Coordinators?
Hunter Hampton Ph.D.: This is difficult to answer because of the variety of fields that someone with a history degree can go into. They range from lawyers, museum curators, writers, business owners, teachers, and a few that get a Ph.D to teach at the college level. For my field as a professor specifically, the salaries are near flat over the past four years. I don't foresee them improving in the near future as state funding continues to decline for higher education. But I do believe that the salary for history majors will increase as employers continue to see the value of hiring humanities graduates.