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What does a marketing research coordinator do?

Updated January 8, 2025
7 min read
Quoted expert
Dr. Gail Hudson Ph.D.
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Marketing research coordinator responsibilities

Here are examples of responsibilities from real marketing research coordinator resumes:

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Design PowerPoint presentations, marketing materials and publications.
  • Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint
  • Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint

Marketing research coordinator skills and personality traits

We calculated that 14% of Marketing Research Coordinators are proficient in Market Research, Analyze Data, and Marketing Campaigns. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Marketing Research Coordinators that have these skills listed on their resume here:

  • Market Research, 14%

    Provided guidance with marketing efforts: market research, marketing campaign development, in-depth marketing budget development and analysis

  • Analyze Data, 11%

    Analyze Data to find key winning and losing points and direct client with future product development/ideas.

  • Marketing Campaigns, 8%

    Construct statistics for integration into marketing campaigns.

  • Research Data, 7%

    Research competitive marketing strategy by identifying and evaluating market share, pricing, advertising and maintaining research databases.

  • Research Projects, 6%

    Coordinated the implementation of more than four nationwide marketing research projects in a monthly basis.

  • Press Releases, 5%

    Developed and distributed mailers, brochures, and press releases.

Common skills that a marketing research coordinator uses to do their job include "market research," "analyze data," and "marketing campaigns." You can find details on the most important marketing research coordinator responsibilities below.

Analytical skills. The most essential soft skill for a marketing research coordinator to carry out their responsibilities is analytical skills. This skill is important for the role because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, a marketing research coordinator resume shows how their duties depend on analytical skills: "conducted competitive market analysis and prepared weekly research reports and spreadsheets for analysis by upper management. "

Communication skills. Many marketing research coordinator duties rely on communication skills. "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients.," so a marketing research coordinator will need this skill often in their role. This resume example is just one of many ways marketing research coordinator responsibilities rely on communication skills: "generated external and internal communications and collateral materials. "

Detail oriented. Another skill that relates to the job responsibilities of marketing research coordinators is detail oriented. This skill is critical to many everyday marketing research coordinator duties, as "market research analysts must pay attention to minutiae to evaluate data." This example from a resume shows how this skill is used: "collect, analyze, and summarize research data in detail, which is then placed in a database for later use. "

See the full list of marketing research coordinator skills

The three companies that hire the most marketing research coordinators are:

Compare different marketing research coordinators

Marketing research coordinator vs. Marketing executive

A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.

We looked at the average marketing research coordinator salary and compared it with the wages of a marketing executive. Generally speaking, marketing executives are paid $16,192 higher than marketing research coordinators per year.Even though marketing research coordinators and marketing executives are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require market research, marketing campaigns, and press releases in the day-to-day roles and responsibilities.

While similarities exist, there are also some differences between marketing research coordinators and marketing executive. For instance, marketing research coordinator responsibilities require skills such as "analyze data," "research data," "research projects," and "delphi." Whereas a marketing executive is skilled in "digital marketing," "product development," "sales strategies," and "email campaigns." This is part of what separates the two careers.

Marketing executives tend to make the most money working in the retail industry, where they earn an average salary of $80,121. In contrast, marketing research coordinators make the biggest average salary, $67,112, in the finance industry.The education levels that marketing executives earn slightly differ from marketing research coordinators. In particular, marketing executives are 5.3% more likely to graduate with a Master's Degree than a marketing research coordinator. Additionally, they're 0.4% less likely to earn a Doctoral Degree.

Marketing research coordinator vs. Marketing specialist

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

A career as a marketing specialist brings a lower average salary when compared to the average annual salary of a marketing research coordinator. In fact, marketing specialists salary is $2,365 lower than the salary of marketing research coordinators per year.Only some things about these jobs are the same. Take their skills, for example. Marketing research coordinators and marketing specialists both require similar skills like "market research," "marketing campaigns," and "press releases" to carry out their responsibilities.

Each career also uses different skills, according to real marketing research coordinator resumes. While marketing research coordinator responsibilities can utilize skills like "analyze data," "research data," "research projects," and "delphi," marketing specialists use skills like "digital marketing," "project management," "email marketing," and "customer service."

Marketing specialists earn a lower average salary than marketing research coordinators. But marketing specialists earn the highest pay in the technology industry, with an average salary of $64,666. Additionally, marketing research coordinators earn the highest salaries in the finance with average pay of $67,112 annually.Average education levels between the two professions vary. Marketing specialists tend to reach similar levels of education than marketing research coordinators. In fact, they're 0.3% more likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for marketing research coordinators in the next 3-5 years?

Dr. Gail Hudson Ph.D.Dr. Gail Hudson Ph.D. LinkedIn profile

Director, College of Business Internship Program, Arkansas State University

As I mentioned above, technology and social media will continue to be necessary. As marketers, students will need to be able to use the technology and have the analytics to support their decisions. This may require working outside the structure of software as well. Google Analytics, Social Media Management, Excel, and Coding are all essential skills.

Marketing research coordinator vs. Research analyst

A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.

On average scale, research analysts bring in higher salaries than marketing research coordinators. In fact, they earn a $12,925 higher salary per year.marketing research coordinators and research analysts both have job responsibilities that require similar skill sets. These similarities include skills such as "market research," "analyze data," and "research data," but they differ when it comes to other required skills.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a marketing research coordinator is likely to be skilled in "marketing campaigns," "delphi," "seo," and "twitter," while a typical research analyst is skilled in "python," "data entry," "statistical analysis," and "healthcare."

Research analysts earn the best pay in the finance industry, where they command an average salary of $101,433. Marketing research coordinators earn the highest pay from the finance industry, with an average salary of $67,112.When it comes to education, research analysts tend to earn higher degree levels compared to marketing research coordinators. In fact, they're 9.2% more likely to earn a Master's Degree, and 1.8% more likely to graduate with a Doctoral Degree.

Marketing research coordinator vs. Coordinator

Coordinators are responsible for liaising between the department they are assigned to and any other external party. They oversee projects or agreements. They are in charge of following through negotiations between the two parties regarding work. They see through the conduct of such contracts by ensuring that all terms are amenable to both parties. They maintain records and other necessary data and paperwork. They also ensure that office policy and guidelines are being followed. Coordinators also ensure that all projects are completed efficiently and effectively.

Coordinators average a lower salary than the annual salary of marketing research coordinators. The difference is about $15,708 per year.According to resumes from marketing research coordinators and coordinators, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "real estate," "powerpoint," and "expense reports. "

Even though a few skill sets overlap between marketing research coordinators and coordinators, there are some differences that are important to note. For one, a marketing research coordinator might have more use for skills like "market research," "analyze data," "marketing campaigns," and "research data." Meanwhile, some responsibilities of coordinators require skills like "customer service," "patients," "excellent organizational," and "data entry. "

The technology industry tends to pay the highest salaries for coordinators, with average annual pay of $51,731. Comparatively, the highest marketing research coordinator annual salary comes from the finance industry.The average resume of coordinators showed that they earn similar levels of education compared to marketing research coordinators. So much so that theyacirc;euro;trade;re 1.8% more likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.3%.

Types of marketing research coordinator

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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