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Marketing Research Internship Careers

The primary role of a marketing research intern is researching and collecting data that will support the marketing department in determining product design and specifications, prices, and promotions. They have to be adept at analyzing and reporting quantitative and qualitative data, trends, and strategies which will provide insight into the company's customers and competitors in the market.

A marketing research intern can work in various industries and apply to companies aligned to their marketing niche and background. They have to be knowledgeable about different statistical tools, survey administration methods, and data analysis processes.

Most employers will require a marketing research intern to be at least in their last year of college, while some will prefer an enrollment to an MBA. The skills needed of a marketing research intern are excellent research, communication, and interpersonal skills. No prior work experience is required but a strong willingness to learn will be valuable to the job.

There is more than meets the eye when it comes to being a marketing research internship. For example, did you know that they make an average of $17.42 an hour? That's $36,233 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Marketing Research Internship Do

There are certain skills that many marketing research interns have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

When it comes to the most important skills required to be a marketing research internship, we found that a lot of resumes listed 8.6% of marketing research interns included research projects, while 7.4% of resumes included market research, and 6.9% of resumes included data analysis. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing research internship job title. But what industry to start with? Most marketing research interns actually find jobs in the media and manufacturing industries.

How To Become a Marketing Research Internship

If you're interested in becoming a marketing research internship, one of the first things to consider is how much education you need. We've determined that 75.1% of marketing research interns have a bachelor's degree. In terms of higher education levels, we found that 21.0% of marketing research interns have master's degrees. Even though most marketing research interns have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing research internship. When we researched the most common majors for a marketing research internship, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing research internship resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing research internship. In fact, many marketing research internship jobs require experience in a role such as marketing internship. Meanwhile, many marketing research interns also have previous career experience in roles such as internship or sales associate.

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Average Salary
$36,233
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
71,227
Job Openings

Marketing Research Internship Career Paths

Top Careers Before Marketing Research Internship

Top Careers After Marketing Research Internship

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Marketing Research Internship

Marketing Research Interns in America make an average salary of $36,233 per year or $17 per hour. The top 10 percent makes over $51,000 per year, while the bottom 10 percent under $25,000 per year.
Average Salary
$36,233

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Marketing Research Intern
Marketing Research Intern
Behr Process Corporation
Behr Process Corporation
03/17/2021
03/17/2021
$35,47903/17/2021
$35,479
Marketing Research Intern
Marketing Research Intern
Masco Corporation
Masco Corporation
03/16/2021
03/16/2021
$35,47903/16/2021
$35,479
Intern-Marketing Research
Intern-Marketing Research
DAP, Inc.
DAP, Inc.
01/27/2021
01/27/2021
$31,30501/27/2021
$31,305
Marketing Research Intern
Marketing Research Intern
Behr Process Corporation
Behr Process Corporation
03/11/2020
03/11/2020
$33,39203/11/2020
$33,392
Intern-Marketing Research
Intern-Marketing Research
DAP, Inc.
DAP, Inc.
03/11/2020
03/11/2020
$31,30503/11/2020
$31,305

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Marketing Research Internship Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing Research Internship. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Marketing Research Internship Resume

At Zippia, we went through countless Marketing Research Internship resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

Marketing Research Internship Demographics

Gender

female

48.7 %

male

38.0 %

unknown

13.3 %

Ethnicity

White

68.5 %

Asian

13.0 %

Hispanic or Latino

10.2 %

Foreign Languages Spoken

Spanish

28.5 %

Mandarin

15.3 %

Chinese

14.0 %
See More Demographics

Marketing Research Internship Education

Majors

Business
25.8 %
Marketing
25.4 %

Degrees

Bachelors

76.7 %

Masters

10.8 %

Certificate

6.7 %

Top Colleges for Marketing Research Internships

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

2. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

3. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

4. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

5. University of Maryland - College Park

College Park, MD • Public

In-State Tuition
$10,595
Enrollment
30,184

6. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

7. University of Texas at Austin

Austin, TX • Public

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Marketing Research Internship

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.6% of marketing research interns listed research projects on their resume, but soft skills such as analytical skills and communication skills are important as well.

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Top Marketing Research Internship Employers

1. The Nielsen Company
4.4
Avg. Salary: 
$38,361
Marketing Research Internships Hired: 
9+
2. Ipsos America
4.3
Avg. Salary: 
$42,310
Marketing Research Internships Hired: 
9+
3. J.D. Power
4.5
Avg. Salary: 
$55,529
Marketing Research Internships Hired: 
7+
4. Millward Brown
4.1
Avg. Salary: 
$58,020
Marketing Research Internships Hired: 
7+
5. NBCUniversal
4.6
Avg. Salary: 
$36,192
Marketing Research Internships Hired: 
6+
6. Transaction Network Services
4.8
Avg. Salary: 
$40,766
Marketing Research Internships Hired: 
6+
Updated October 2, 2020