The primary role of a marketing research intern is researching and collecting data that will support the marketing department in determining product design and specifications, prices, and promotions. They have to be adept at analyzing and reporting quantitative and qualitative data, trends, and strategies which will provide insight into the company's customers and competitors in the market.
A marketing research intern can work in various industries and apply to companies aligned to their marketing niche and background. They have to be knowledgeable about different statistical tools, survey administration methods, and data analysis processes.
Most employers will require a marketing research intern to be at least in their last year of college, while some will prefer an enrollment to an MBA. The skills needed of a marketing research intern are excellent research, communication, and interpersonal skills. No prior work experience is required but a strong willingness to learn will be valuable to the job.
There is more than meets the eye when it comes to being a marketing research internship. For example, did you know that they make an average of $17.42 an hour? That's $36,233 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many marketing research interns have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
When it comes to the most important skills required to be a marketing research internship, we found that a lot of resumes listed 8.6% of marketing research interns included research projects, while 7.4% of resumes included market research, and 6.9% of resumes included data analysis. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing research internship job title. But what industry to start with? Most marketing research interns actually find jobs in the media and manufacturing industries.
If you're interested in becoming a marketing research internship, one of the first things to consider is how much education you need. We've determined that 75.1% of marketing research interns have a bachelor's degree. In terms of higher education levels, we found that 21.0% of marketing research interns have master's degrees. Even though most marketing research interns have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing research internship. When we researched the most common majors for a marketing research internship, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing research internship resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing research internship. In fact, many marketing research internship jobs require experience in a role such as marketing internship. Meanwhile, many marketing research interns also have previous career experience in roles such as internship or sales associate.