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Become A Marketing Research Internship

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Working As A Marketing Research Internship

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $44,000

    Average Salary

What Does A Marketing Research Internship Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Research Internship

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Research Internship Jobs

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Marketing Research Internship Career Paths

Marketing Research Internship
Marketing Coordinator Marketing Specialist Marketing Manager
Marketing Program Manager
6 Yearsyrs
Marketing Coordinator Account Executive Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Marketing Coordinator Senior Account Executive Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Assistant Account Executive Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Assistant Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Marketing Assistant Senior Account Executive Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Account Executive Owner Marketing Director
Marketing Operations Director
8 Yearsyrs
Research Analyst Marketing Analyst Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Research Analyst Marketing Consultant Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Research Analyst Marketing Analyst Brand Manager
Customer Marketing Manager
7 Yearsyrs
Marketing Analyst Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Consultant Product Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Marketing Consultant Communications Manager Social Media Manager
Online Marketing Manager
5 Yearsyrs
Marketing Specialist Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Marketing Specialist Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Brand Ambassador Editor Social Media Manager
Marketing Strategist
6 Yearsyrs
Brand Ambassador Writer Senior Copywriter
Brand Strategist
5 Yearsyrs
Marketing Research Analyst Senior Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Consultant Co-Founder Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
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Top Skills for A Marketing Research Internship

  1. Research Projects
  2. Market Share
  3. New Clients
You can check out examples of real life uses of top skills on resumes here:
  • Managed research projects and identified collaboration opportunities for WITI.
  • Assisted in analyzing the Generation X Minute Maid consumers and developed strategies to increase market share.
  • Assist in finding and meeting new clients/client management; collect & analyze results
  • Implemented and monitored time-extended online focus groups.
  • Estimated marketing expenditures with MS Excel, conducting professional data analysis for pricing and budgeting.

Marketing Research Internship Demographics

Gender

Female

46.3%

Male

35.7%

Unknown

18.0%
Ethnicity

White

51.3%

Asian

22.7%

Hispanic or Latino

13.1%

Black or African American

9.0%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

28.5%

Mandarin

15.3%

Chinese

14.0%

French

9.8%

Korean

4.3%

Cantonese

4.3%

Russian

3.5%

German

3.0%

Japanese

2.8%

Italian

2.5%

Portuguese

2.3%

Arabic

2.3%

Hindi

1.8%

Polish

1.5%

Urdu

1.0%

Turkish

0.8%

Dutch

0.8%

Ukrainian

0.8%

Greek

0.8%

Lithuanian

0.5%
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Marketing Research Internship Education

Schools

New York University

12.6%

Boston University

6.8%

Fordham University

6.3%

University of Southern California

6.3%

DePaul University

5.5%

University of Maryland - College Park

5.2%

Bentley University

5.2%

Temple University

4.9%

George Washington University

4.7%

University of California - Berkeley

4.4%

Southern Illinois University Edwardsville

4.4%

University of California - Irvine

4.1%

Pennsylvania State University

4.1%

Syracuse University

3.8%

University of Georgia

3.8%

University of Rochester

3.6%

Georgetown University

3.6%

University of California - Davis

3.6%

University of Massachusetts - Dartmouth

3.6%

Florida State University

3.6%
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Majors

Marketing

29.5%

Business

24.4%

Finance

5.8%

Economics

5.6%

Communication

5.6%

Management

5.5%

Psychology

3.0%

Political Science

2.7%

International Business

2.4%

Public Relations

2.2%

English

1.9%

Advertising

1.6%

Management Science

1.6%

Accounting

1.6%

Business Economics

1.2%

Business Communications

1.2%

Law

1.1%

Sociology

1.1%

Statistics

1.1%

History

1.1%
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Degrees

Bachelors

63.1%

Masters

27.0%

Other

6.3%

Certificate

1.4%

Doctorate

1.2%

Associate

0.6%

Diploma

0.3%

License

0.0%
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