The primary role of a marketing research intern is researching and collecting data that will support the marketing department in determining product design and specifications, prices, and promotions. They have to be adept at analyzing and reporting quantitative and qualitative data, trends, and strategies which will provide insight into the company's customers and competitors in the market.
A marketing research intern can work in various industries and apply to companies aligned to their marketing niche and background. They have to be knowledgeable about different statistical tools, survey administration methods, and data analysis processes.
Most employers will require a marketing research intern to be at least in their last year of college, while some will prefer an enrollment to an MBA. The skills needed of a marketing research intern are excellent research, communication, and interpersonal skills. No prior work experience is required but a strong willingness to learn will be valuable to the job.
Marketing Research Internship Overview
Marketing Research Internship Careers
There is more than meets the eye when it comes to being a marketing research internship. For example, did you know that they make an average of $17.42 an hour? That's $36,233 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
What Does a Marketing Research Internship Do
There are certain skills that many marketing research interns have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
When it comes to the most important skills required to be a marketing research internship, we found that a lot of resumes listed 8.6% of marketing research interns included research projects, while 7.4% of resumes included market research, and 6.9% of resumes included data analysis. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing research internship job title. But what industry to start with? Most marketing research interns actually find jobs in the media and manufacturing industries.
How To Become a Marketing Research Internship
If you're interested in becoming a marketing research internship, one of the first things to consider is how much education you need. We've determined that 75.1% of marketing research interns have a bachelor's degree. In terms of higher education levels, we found that 21.0% of marketing research interns have master's degrees. Even though most marketing research interns have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing research internship. When we researched the most common majors for a marketing research internship, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing research internship resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing research internship. In fact, many marketing research internship jobs require experience in a role such as marketing internship. Meanwhile, many marketing research interns also have previous career experience in roles such as internship or sales associate.
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Marketing Research Internship Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a marketing research internship can determine their career goals through the career progression. For example, they could start out with a role such as marketing coordinator, progress to a title such as marketing specialist and then eventually end up with the title marketing program manager.
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Average Salary for a Marketing Research Internship
Recently Added Salaries
Job TitleCompany  | Company | Start Date | Salary |
|---|---|---|---|
Behr Process Corporation Marketing Research Intern Marketing Research Intern | Behr Process Corporation Behr Process Corporation | 03/17/2021 03/17/2021 | $35,47903/17/2021 $35,479 |
Masco Corporation Marketing Research Intern Marketing Research Intern | Masco Corporation Masco Corporation | 03/16/2021 03/16/2021 | $35,47903/16/2021 $35,479 |
DAP, Inc. Intern-Marketing Research Intern-Marketing Research | DAP, Inc. DAP, Inc. | 01/27/2021 01/27/2021 | $31,30501/27/2021 $31,305 |
Behr Process Corporation Marketing Research Intern Marketing Research Intern | Behr Process Corporation Behr Process Corporation | 03/11/2020 03/11/2020 | $33,39203/11/2020 $33,392 |
DAP, Inc. Intern-Marketing Research Intern-Marketing Research | DAP, Inc. DAP, Inc. | 03/11/2020 03/11/2020 | $31,30503/11/2020 $31,305 |
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Marketing Research Internship Resumes
Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing Research Internship. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.
Learn How To Write a Marketing Research Internship Resume
At Zippia, we went through countless Marketing Research Internship resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.
View Detailed InformationTop Colleges for Marketing Research Internships
1. University of Pennsylvania
Philadelphia, PA • Private
2. University of Georgia
Athens, GA • Public
3. Northwestern University
Evanston, IL • Private
4. University of Wisconsin - Madison
Madison, WI • Public
5. University of Maryland - College Park
College Park, MD • Public
6. University of Minnesota - Twin Cities
Minneapolis, MN • Public
7. University of Texas at Austin
Austin, TX • Public
8. University of Southern California
Los Angeles, CA • Private
9. Purdue University
West Lafayette, IN • Public
10. Howard University
Washington, DC • Private
Top Skills For a Marketing Research Internship
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.6% of marketing research interns listed research projects on their resume, but soft skills such as analytical skills and communication skills are important as well.
- Research Projects, 8.6%
- Market Research, 7.4%
- Data Analysis, 6.9%
- Instagram, 5.8%
- Facebook, 5.6%
- Other Skills, 65.7% See All Marketing Research Internship Skills