Top Marketing Research Internship Skills

Below we've compiled a list of the most important skills for a Marketing Research Internship. We ranked the top skills based on the percentage of Marketing Research Internship resumes they appeared on. For example, 10.1% of Marketing Research Internship resumes contained Market Research as a skill. Let's find out what skills a Marketing Research Internship actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Research Internship resumes in 2020. Read below to see the full list.

1. Market Research

high Demand
Here's how Market Research is used in Marketing Research Internship jobs:
  • Conducted global market research on the beverage industry identifying lucrative markets for product expansion.
  • Conducted a major qualitative and quantitative market research study on student perceptions of success.
  • Examined the company's national and international competitive environment through extensive market research.
  • Performed market research by critically evaluating the information gathered from expansion opportunity exploration.
  • Designed and conducted market research through in-person observations and street intercept survey.
  • Led extensive industry-specific market research and content creation for promotional marketing campaigns.
  • Performed market analysis and market research for potential property locations.
  • Conducted market research on area competition Activities and Leadership Experience
  • Collected data from purchased and publicly available market research.
  • Conducted market research to identify target markets.
  • Performed market research on mining equipment industry.
  • Conducted market research via exit surveys
  • Lead a team that conducted a market research project which sought to maximize communication with its members and the public.
  • Led and executed exhaustive market research: analyzed usage drivers, impact on attendance, and generation of brand awareness.
  • Used marketing performance data and market research (primary and secondary) to drive better marketing decisions and strategies.
  • Involved in market research and surveys aligned around key initiatives held by the organization in the past years.
  • Performed open source market research on competitors' merchandises, sales trend and marketing activities and provided reports.
  • Developed market research plans that defined research objectives and methods regarding the feasibility of a fee model.
  • Applied market research on the business information industry to increase traffic to website by over 200%.
  • Gathered market research and complied full analysis and strategy for targeting attendees for the upcoming year.

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2. Focus Groups

high Demand
Here's how Focus Groups is used in Marketing Research Internship jobs:
  • Implemented and monitored time-extended online focus groups.
  • Worked on a team of recruiters and used a database to contact potential research participants for focus groups.
  • Interview and recruit individuals over the phone to determine qualifications for focus groups.
  • Carried out research with phone surveys, online surveys, and focus groups.
  • Provide assistance in video editing procedures and transcription of focus groups exercises.
  • Assimilated qualitative and quantitative findings from focus groups conducted for Dr. Pepper.
  • Organized, transcribed and facilitated focus groups on the same topic.
  • Interviewed people from different Focus groups to identify communities health needs.
  • Contacted players to participate in focus groups and product testing.
  • Managed brand analysis, focus groups, and evaluations.
  • Assisted in the moderation of on-line focus groups
  • Planned, organized and conducted focus groups.
  • Called businesses and consumers to interview for product and service satisfaction Followed up with consumers to qualify participants for upcoming focus groups
  • Report marketing analysis of focus groups and online surveys to strategize the launching of new products and services.
  • Coordinated project communication regarding marketing plans Organized reference material of completed client jobs Assisted in research initiatives including focus groups and surveys
  • Conducted focus groups of CEOs and CFOs to assess the viability of IT Consulting offering.

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3. Research Projects

high Demand
Here's how Research Projects is used in Marketing Research Internship jobs:
  • Managed research projects and identified collaboration opportunities for WITI.
  • Major projects include Price Gap Analysis, Sales Trend Analysis, New Product Reviews, and analysis of Custom Research Projects.
  • Conducted marketing research projects on consumer packaged seafood products, on their sales and pricing.
  • Assisted in the accumulation and organization of data used in various market research projects.
  • Executed marketing and research projects in an art institute environment.
  • Assisted in the day-to-day setup of research projects.
  • Extracted and updated key findings from multiple international market research projects, Q-score studies and digital usage research.
  • Learn about the connections between research projects and business strategies.
  • Executed ratings research projects including minute-by-minute measurements of Red Sox commercial breaks and Reach and Frequency reports.
  • Assist a healthcare team with qualitative research projects Perform tasks such as data checking, coding, and presentation formatting

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4. Data Analysis

high Demand
Here's how Data Analysis is used in Marketing Research Internship jobs:
  • Estimated marketing expenditures with MS Excel, conducting professional data analysis for pricing and budgeting.
  • Performed periodic data analysis of information collected by consultants at client companies.
  • Managed identification of strategic business opportunities through information gathering and data analysis.
  • Prepared data sets and conducted preliminary data analysis.
  • Worked with other members of the marketing research team to discuss ideas relating to marketing research and assist with data analysis.
  • Estimate the marketing expenditures with MS Excel and professional data analysis abilities, which is helpful for pricing and budgeting
  • Proved abilities in market research, questionnaire design, data analysis and research report preparation.
  • Write marketing research reports through data analysis around competitors, market segmentation, etc.
  • Developed new marketing research and data analysis practices for Soap Factory !!
  • Included questionnaire design, data analysis, and reporting.
  • Recognize market trends through data analysis and research.
  • Categorized survey responses * Utilized SPSS for data analysis * Gathered information for reports

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5. Facebook

high Demand
Here's how Facebook is used in Marketing Research Internship jobs:
  • Evaluated the costs and benefits from the use of B2B social media through Facebook, LinkedIn, and Twitter.
  • Assisted with creating and executing paid advertising campaigns via various social media platforms such as LinkedIn and Facebook.
  • Designed website layout, collected client testimonials, designed logo and developed content for client's Facebook platform.
  • Developed Panorama's social media incentives by using Facebook, Twitter and LinkedIn to promote the company.
  • Updated Facebook and YouTube as well as created Twitter account for company.
  • Worked off site researching college campuses and promoting via Twitter & Facebook.
  • Designed Facebook advertisements for the St. Joseph Medical Center Birthing Center.
  • Used social media (Facebook, Twitter, and Linkedin) to introduce SunMaxx Solar to prospective customers.
  • Schedule relevant social media content for CE's Facebook, LinkedIn, Twitter, and Instagram.
  • Helped build Bartizan's presence in social media -LinkedIn Group, Facebook Group and Twitter followers.
  • Updated for all social networks including Facebook, Twitter, Pinterest, and LinkedIn.
  • Promoted contents on the social media platforms including Facebook, Twitter and Instagram.
  • Broadened social media usage utilizing Facebook, Twitter, Jaiku, and StreetMavens.
  • Analyzed Instagram account and Facebook for insight in their digital presence !
  • Advised company marketing strategy through presentation of analytical research Created original content for company's Facebook, Twitter, and Google+ accounts
  • Managed social media channels according to demographic profiles and m easured KPI's using analytics software (Facebook & Google)
  • Supported with marketing on all social media platforms including hootsuite, instagram, twitter, facebook, and the website.

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6. Spss

high Demand
Here's how Spss is used in Marketing Research Internship jobs:
  • Analyzed industry published data and statistics with SPSS; participated in improvement of marketing data management process.
  • Analyzed data with SPSS and visualized research results to make them easier to understand with digital reporting software.
  • Initiated marketing strategies to segment and target alumni by analyzing past behavior and transaction data in SPSS.
  • Designed survey, used SPSS to analyze customer insights for White Castle and Mariano's.
  • Provided detail insights and make recommendations to the supervisor based on the SPSS analysis.
  • Used SPSS to run multiple analysis on customers' responses to the survey.
  • Analyzed and coded respondent data using SPSS.
  • Processed data using Excel 2003, 2007 and SPSS 12.0.
  • Used business analytics through Excel queries and SPSS software to help clients make informed decisions.

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7. New Clients

high Demand
Here's how New Clients is used in Marketing Research Internship jobs:
  • Assisted in contacting new clients for advertising on a weekly basis.
  • Assisted with the marketing research team to find new clients that might want to obtain Votenet's voting software.
  • Created promotional/marketing materials including brochures, email newsletters and social media management to attract new clients to build customer base.
  • Conduct market segment analysis for management regarding corporation's efforts to position its exchange-trading-management system internationally to new clients.
  • Assisted in Marketing Department initiative to recruit new clients by planning quarterly seminar events and creating informational packages
  • Partnered with leadership to implement marketing strategies to engage new clients and optimize competitive advantages.

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8. Twitter

high Demand
Here's how Twitter is used in Marketing Research Internship jobs:
  • Maintained company blog and twitter accounts.
  • Researched appropriate Twitter targets to follow.
  • Create influencer marketing, social media, and public relations related tweets to engage with VonShine Industries' Twitter audience.
  • Designed and publicized online giveaways through Facebook and Twitter, gaining several hundred followers and generating consumer interest in the merchandise.
  • Cultivated active blogging, Facebook and Twitter networks, augmenting local-market based events and promotions with viral communications tools.
  • Maintained relationships with current members, and increased new membership and awareness through constant communication via Facebook and Twitter.

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9. Powerpoint

high Demand
Here's how Powerpoint is used in Marketing Research Internship jobs:
  • Analyzed ethnicity-based statistical data relating to card member satisfaction using Excel and PowerPoint.
  • Prepared annual summit presentation through PowerPoint and utilizing database systems.
  • Prepared final report presentation to client using PowerPoint.
  • Market Segmentation Analysis Project for Sino-Ocean Real Estate: transcribed interview scripts and consolidated key findings in the form of PowerPoint presentations
  • Created and presented international marketing information in Excel sheets and PowerPoint slides as well as support management level projects.
  • Developed a detail Market Research Report for internal and external clients using Words, Excel and PowerPoint.
  • Administered lending rates for the USDA FSA through 4 PowerPoint presentations published on the USDA website.
  • Analyze client performance data in Excel, and present results on PowerPoint.
  • Construct and present PowerPoint presentations to board members on findings.
  • Work with MS Access, Excel, PowerPoint and Word.
  • Conducted automotive market research online and in the field Assisted in constructing PowerPoint presentations to be viewed by clients
  • Assisted in creating marketing materials for events, including flyers, PowerPoint presentations, and social media advertisements
  • Presented data with professional Excel spreadsheets and Powerpoints informing the team of our competitors and clients.
  • Prepared charts, graphs, PowerPoint slides and related client deliverables.
  • Performed research on 10-year market forecast for UAV/UAS Prepared extensive PowerPoint presentation Presented results to Proxy Technologies and executive management team

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10. Competitive Analysis

high Demand
Here's how Competitive Analysis is used in Marketing Research Internship jobs:
  • Provided integral information for developing and refining marketing plans and competitive analysis activities by conducting and analyzing research projects.
  • Liaised with cross-functional teams for project execution, conducted competitive analysis and consumer reports by utilizing NPD system.
  • Created value perception platform, developed a competitive analysis and generated recommendations for 2012 strategic plan.
  • Created social media accounts, customer personas, and competitive analysis to enhance communication strategy.
  • Proposed a pricing strategy, a strategic entry strategy, and a competitive analysis
  • Performed competitive analysis for Hispanic marketing launch and presented to marketing director.
  • Conducted competitive analysis research to help improve and design products.
  • Work on competitive analysis and Asia market development research.
  • Managed competitive analysis for companies seeking to expand.
  • Engaged in in-depth market research, competitive analysis and design growth solutions for finance and real estate projects
  • Completed competitive analysis of banks within several states Skills Used Microsoft Office, internet research.
  • Composed a competitive analysis, reaching distribution, and addressing the promotion.
  • Assisted with competitive analysis including monitoring and comparing direct and indirect competitors online presences, promotional activity and social media activities.
  • Conducted competitive analysis and marketing research mainly through Social Media channels including Facebook, Twitter and Instagram.

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11. Email

high Demand
Here's how Email is used in Marketing Research Internship jobs:
  • Created email campaigns through Constant Contact designed to encourage new customer interactions.
  • Collaborated on digital marketing campaigns, including email and website.
  • Initiated email marketing to establish relationships with potential students/clients.
  • Help with design of new global company website and other miscellaneous design tasks (logos and email marketing design).
  • Analyzed expansion opportunities for the company through phone calls, emails and interviews with perspective clients in new markets.
  • Designed print, email, and social media ads from campaign conceptualization to final production.
  • Responded to viewer inquiries via email to encourage positive dialogue between NESN and its viewers.
  • Created marketing materials, territory mailers, and emails sent to thousands of owners.
  • Communicated efficiently both in person and through email to stay on top of deadlines
  • Conducted inside sales activities which involved cold calling and email blasts.
  • Attended a series of Email Marketing seminars across the state.
  • Contacted prospective clients by emailing and phone calling.
  • Executed direct mail and emailing campaigns for programs.
  • Write outreaching emails for cold and warm engagement.
  • Created email template for Shore Before program.
  • Assisted in creation of email marketing campaign.
  • Manage Bryan Brothers Foundation email requests.
  • Communicated by phone and email.
  • Developed and executed research methods to strengthen email communication between the Twins SweetSpot rewards program and season ticket holders.
  • Assist Key Account Executive provide industry leading environmental reports to clients via email or online customer portal.

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12. Internet

high Demand
Here's how Internet is used in Marketing Research Internship jobs:
  • Created marketing strategy and sales collateral to integrate Mobile Star wireless Internet service using internal and external resources.
  • Assisted Marketing Director and Research Manager with internet research.
  • Coordinated various marketing methods including, direct mail, print ads, networking, internet, and social media.
  • Expanded and executed upgraded marketing strategy with a focus on Internet based tools such as Facebook and Twitter.
  • Acquired new clients in areas that are predominantly Chinese by searching the Internet and conducting market research.
  • Conducted internet research for various databases and mailing lists of different clientele.
  • Summarize data from surveys or Internet research into tables and charts in Excel
  • Collaborated on internet research for new prospects in the domestic market.
  • Conducted Internet based research on prospective partners and investors.
  • Compiled a database of potential clients through Internet research.
  • Conducted Industry research using the Internet and Analyst Reports
  • Organized information from Internet research and promoted Mahi Gold through social media
  • Conducted market research for wireless networks division using the Baller Report and other internet sources.
  • Find information related to copyright and patent protected applications Compose research proposals and outlines Conducted mobile application research using Internet sources.

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13. Company Website

high Demand
Here's how Company Website is used in Marketing Research Internship jobs:
  • Edited and updated information for company website.
  • Compiled a detailed report to explain the analysis which was published on the company website.
  • Played a key role in the hands-on design of official company website and trade-show brochure.
  • Edited company website in order for it to match company's other marketing materials.
  • Compare and contrast specific companies and competitors social networks, company websites and products.
  • Formulated descriptions of the current and future products for the company website.
  • Initiated the remodeling of the company website to make it user-friendly.
  • Provided assistance in the implementation of the new company website.

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14. Customer Service

high Demand
Here's how Customer Service is used in Marketing Research Internship jobs:
  • Provided excellent customer service by phone and in person by effectively handling customer complaints.
  • Maintained excellent customer service toward customers.
  • Help Implement new processes and systems for improving customer service satisfaction.
  • Analyzed and gathered data from various national data bases Receive several accolades from customers and manager for providing exceptional customer service
  • Interviewed customers and employees to gather data to determine satisfaction and dissatisfaction in regards to customer service and store policies.
  • Evaluated client's customer service-related departments and positions and provided feedback reports with recommended changes for improved productivity and customer satisfaction.

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15. Google Analytics

average Demand
Here's how Google Analytics is used in Marketing Research Internship jobs:
  • Identify multiple online traffic sources and evaluated each performance by Google Analytics, track data and build weekly dashboards.
  • Researched current market and competition using Google Analytics, and compiled reports for website.
  • Conducted industrial marketing research working with Google Analytics tools to capture key metrics.
  • Compiled relevant information from Google Analytics to create accurate budget estimates for potential and current clients.Relevant Involvement
  • Analyzed information and developed business strategies for clients using Google Analytics, Adwords, and Webtrends.
  • Used Google Analytics to generate customized detailed statistics on website activity for customers in order to determine marketing effectiveness.

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16. Consumer Insights

average Demand
Here's how Consumer Insights is used in Marketing Research Internship jobs:
  • Performed competitive assessments and consumer insights analyses, pretested surveys and analyzed campaign performance for said clients.
  • Gained the knowledge of reading Consumer Insights, Shopper Marketing, Space Management, and Store Level Data.
  • Researched consumer insights and develop tactics to attract new clientele.
  • Identified competitive consumer insights to drive growth in new product categories.
  • Studied consumer insights and market tastes.
  • Analyzed competitors - monitoring new products, consumer insights, and concepts to identify growth opportunities.

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17. Salesforce

average Demand
Here's how Salesforce is used in Marketing Research Internship jobs:
  • Worked with Salesforce customer relationship management system.
  • Tracked new business leads on Salesforce.com
  • Maintained Salesforce and Constant Contact databases of proprietary companies, investment bankers, private equity firms and lenders.
  • Manage and clean up big data sets in spreadsheet and Salesforce based on marketing research.
  • Trained and managed a group of interns with databases such as Salesforce, Data.com, Zoominfo, and Jigsaw
  • Conducted and managed different telesales campaigns and documented all activity in SalesForce.com.

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18. Linkedin

average Demand
Here's how Linkedin is used in Marketing Research Internship jobs:
  • Implemented social media strategy by using LinkedIn and Facebook to promote LifeSHIFT retreats and engaged interested participants.
  • Initiated and managed social media sites including Business Fraternity Facebook and LinkedIn Ritual Director Chair
  • Managed website updates and supported social media initiatives on Facebook and LinkedIn.
  • Administered a moderated LinkedIn group for energy and utility thought leaders.
  • Secured new business using LinkedIn and managed relationships with existing accounts.
  • Generated high-probability leads with LinkedIn marketing.

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19. Press Releases

average Demand
Here's how Press Releases is used in Marketing Research Internship jobs:
  • Composed press releases and distributed to various social media outlets, free press release sites and company blog.
  • Maintain company website to keep it updated to the most recent press releases and current clients.
  • Contributed to development of high impact marketing materials such as websites, brochures and press releases.
  • Drafted copy for press releases, social media posts, and promotional mailing materials.
  • Draft and edit press releases, pamphlets and documents for internal and external use.
  • Use Mac OS and Adobe products to create press releases and artist's resources
  • Authored proposals, press releases, and newsletters.
  • Researched professional opportunities for my mentor such as local journals, conferences, and clientele Drafted press releases for Alumni newsletters

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20. Research Reports

average Demand
Here's how Research Reports is used in Marketing Research Internship jobs:
  • Analyzed transcripts and collaborated with teams in the preparation of qualitative research reports.
  • Conducted competitive market analysis and prepared weekly research reports and spreadsheets for analysis by upper management.
  • Collected and distributed research reports from Nielsen NRG to all VP s, Presidents, and CEO.
  • Managed the distribution of competitive intelligence reports, industry reports, and secondary research reports for the department.
  • Proofed, edited and wrote qualitative and quantitative research reports regarding research data and industry trends.
  • Managed primary research by developing questionnaires, discussion guides and research reports.

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21. Research Data

average Demand
Here's how Research Data is used in Marketing Research Internship jobs:
  • Communicated with the corporate offices of the fastest growing companies in the US and gathered quality research data.
  • Shared research data with team by writing detailed reports and presenting results with PowerPoint.
  • Collected and analyzed research data to determine the frequency of travelers and airlines that provide direct flights to Denver or Chicago.
  • Identified areas for improvement of the Lights Festival Planned and implemented surveys and conducted focus groups Analyzed research data and constructed deliverables
  • Research competitive marketing strategy by identifying and evaluating market share, pricing, advertising and maintaining research databases.
  • Researched and documented kitchen habits of four key consumer demographics based on preliminary market research data.

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22. CRM

average Demand
Here's how CRM is used in Marketing Research Internship jobs:
  • Created and updated Social Media Campaign * Market researched the Banking and Mortgage Industry * CRM (Microsoft Excel) lead organization
  • Improved the utilization of Kepler's CRM database system by Kepler's equity analysts and sales professionals.
  • Maintain and update celebrity/talent information in the CRM database and the Leading Authorities official website.
  • Learned and became proficient in CRM software.
  • Delivered data cleansing projects and maintained the CRM database, as well as listed building projects using tools and online research.
  • Managed Excel files regarding eCRM for organizing clients' profile and recommended data entry process improvement.
  • Managed eCRM Excel files for upcoming tradeshows for upper management and updated buyers' product of interest and action items.

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23. Potential Customers

average Demand
Here's how Potential Customers is used in Marketing Research Internship jobs:
  • Organized information and samples for potential customers.
  • Consulted with potential customers and evaluated their needs with the purpose of matching them to our offerings.
  • Interacted with potential customers regarding the types of products and services expected to be in demand.
  • Reached out to potential customers and explained cutting-edge technology to boost sales.
  • Created newsletters using MyEmma, and data mined for potential customers.
  • Assisted in company analysis and research of new potential customers.
  • Developed a clear understanding of current market position for Autobar product lines by evaluating competition and researching potential customers.
  • Assisted in planning for the online market development of biodegradable products Searched for potential customers and categorized them in Excel spreadsheets
  • Researched potential customers through website research and phone interviews to pre-screen and validate for further contact by sales team.

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24. Survey Data

average Demand
Here's how Survey Data is used in Marketing Research Internship jobs:
  • Synthesized and analyzed market research reports and survey data, monitored survey progress and programming.
  • Created survey questionnaires for market research - Used statistical models to analyze survey data - Helped arrange focused group studies
  • Collected and analyzed survey data for a customer brand awareness project launched by NetEase.
  • Coded and input survey data from visitor surveys and statistical summary data reports.
  • Logged all sales and survey data and specific account comments into company database.
  • Tested programs, field edited and coded survey data.
  • Use statistical techniques to analyze survey data.
  • Analyzed survey data for a media effectiveness project initialized by Millward Brown.

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25. Nielsen

average Demand
Here's how Nielsen is used in Marketing Research Internship jobs:
  • Created daily one sheets from data received from Nielsen and organized broadcast research for fall estimate book.
  • Worked with Nielsen Ratings to update database for prime time television shows to study viewer trends.
  • Assisted marketing team with writing daily progress reports for Fox-produced shows using the Nielsen ratings
  • Assisted in media and audience research using syndicated databases (MRI, Nielsen).
  • Tracked and reported the children's competitive landscape using Nielsen databases.
  • Prepared and distributed program stunt analyses using StarTrak and Nielsen NPower applications.
  • Utilized Nielsen Galaxy Explorer, CAD ITVR, comScore, MPAA BORIS, Omniture, and Box Office Mojo databases.

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26. Market Data

average Demand
Here's how Market Data is used in Marketing Research Internship jobs:
  • Researched online databases and websites to gather and summarize competitive market data.
  • Analyzed competitive market data, including supply chain, market value, and general company overviews of kidney dialysis products.
  • Assembled and analyzed market data in Excel spreadsheets to determine the location to market the department's product.
  • Gathered market data and designed new promotional campaigns that contributed to the growth of the company.
  • Collect market data to assist the sales process of new social search software.
  • Collected and analyzed educational market data for certain areas of the US.

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27. Business Development

average Demand
Here's how Business Development is used in Marketing Research Internship jobs:
  • Provided marketing and business development support.
  • Assist CEO to launch a new business development project and conduct related market research
  • Created new blueprint and marketing strategy to assist with business development.
  • Surveyed specific market segments, detailed qualification to contact potential customers, supported business development programs, aided in sales calls
  • Attended weekly business development pipeline meeting and assisted with the premarketing work.
  • Supported business development and marketing-communications initiatives.

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28. New Product Development

average Demand
Here's how New Product Development is used in Marketing Research Internship jobs:
  • Created marketing collateral and new product development plans.
  • Supported VP of Marketing Communications with marketing research for market penetration and new product development.
  • Provided analysis of consumer insight data to provide strategic direction for new product development.
  • Participate in public relations matters which result in communication of new product developments.
  • Assisted senior staff in new product development and design by implementing collected data into comprehensive media-based presentations.
  • Coordinate new product development programs ensuring smooth and seamless delivery of objectives.

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29. Data Entry

average Demand
Here's how Data Entry is used in Marketing Research Internship jobs:
  • Survey design, distribution, and data entry/analysis
  • Verified accuracy of data entry, manage photo files, and support an organized system of data recording and monitoring.
  • Used data entry software to create database of over 500 food, fitness, and nutrition experts.
  • Proofed data tables, data entry and performed quality data checks.
  • Researched new business leads and provided data into company database system and data entry Performed general administrative duties Attended sales meetings
  • Completed sales-related and marketing administrative projects that include data entry, database management, report production, plus campaign targeting research.

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30. Data Collection

low Demand
Here's how Data Collection is used in Marketing Research Internship jobs:
  • Assisted with data collection/analysis projects, new product introductions and computer programming/operations.
  • Assisted with development of research design, data collection, coding, analyzing and reporting.
  • Completed data collection to perform brand audit for Lima City Catholic School System.
  • Work on SEO description for brand, data collection and analysis.
  • Managed data collection and reports on monthly basis for tracking purposes.
  • Assisted data collection, data entry and data sorting.
  • Created data reviews in PowerPoint to identify completion of data collection.
  • Developed a contacts database of payers in the managed care industry using various data collection processes.
  • Experience with data collection and market research software such as SPSS and mTab.

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31. Adobe Photoshop

low Demand
Here's how Adobe Photoshop is used in Marketing Research Internship jobs:
  • Practiced design skills by working in Adobe Photoshop and InDesign.
  • Photographed student activities in classroom, theater, and athletic settings; edited photos using Adobe PhotoShop and LightRoom.
  • Create virtual images of offered items using Adobe PhotoShop to upload to online store.
  • Conceptualized and designed quad-chart using adobe Photoshop CS5 that was presented to venture capitalists and manufacturing firms in several conferences.
  • Redesigned and modernized press kits utilizing Microsoft PowerPoint and Adobe Photoshopto properly showcase client's marketing effectiveness.
  • Spearheaded the photography and subsequent editing of images on Adobe Photoshop to effectively advertise new products.

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32. Swot

low Demand
Here's how Swot is used in Marketing Research Internship jobs:
  • Conducted SWOT analysis of the Epic electronic health record system.
  • Researched and profiled market industry data to identify primary competitors and to perform SWOT analysis.
  • Researched industry and competitor statistics, developed SWOT analyses and reports and recommended new target industries and customers
  • Completed SWOT / root-cause analysis on existing process and suggested alternate business proposals.
  • Performed competitive research trending and SWOT analysis.
  • Conduct research to validate product market potential and segmentation including SWOT analysis and Porter's 5 forces.

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33. Market Share

low Demand
Here's how Market Share is used in Marketing Research Internship jobs:
  • Assisted in analyzing the Generation X Minute Maid consumers and developed strategies to increase market share.
  • Devised weekly graphs of market share in the competitive juice and beverage industry.
  • Achieved 8% increase in local market share.
  • Implement and execute marketing plans/programs to achieve corporate and departmental objectives around products/services, revenue, profitability, and market share.
  • Assist in implementing and researching information related to specific projects to increase market visibility, market share, and profitability.
  • Improved market share by prospecting and opening new business and penetrating current accounts to exceed company and customer expectations.

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34. Research Studies

low Demand
Here's how Research Studies is used in Marketing Research Internship jobs:
  • Defined, developed market research questions and created online research studies for clients from different industries.
  • Supervised a variety of market research studies in the fast paced environment of Universal Studios.
  • Implemented marketing research studies from start to finish for clients such as Kraft Foods, Rayovac and Allergan.

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35. SEO

low Demand
Here's how SEO is used in Marketing Research Internship jobs:
  • Analyze client's website architecture using Screaming Frog SEO Spider and Moz Tools.
  • Collaborated with team members in auditing various client websites in order to compile several comprehensive SEO analysis reports for advisement.
  • Developed understanding of SEO practice and methodology- including architectural and design competencies, content, and off-page lining and promotion understanding.
  • Develop customized and targeted SEO landing page solutions to maximize effectiveness of Search campaigns.
  • Helped establish new SEO marketing campaign; implemented customer satisfaction initiative.
  • Optimized website integrating organic SEO strategy.

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36. Analyze Data

low Demand
Here's how Analyze Data is used in Marketing Research Internship jobs:
  • Design survey research, collect and analyze data, perform statistical analysis and make cold calls.
  • Used market research tools to analyze data and develop insights for clients.
  • Collect and analyze data Modified and maintained company website resulting in a higher profile and increase exposure for operations.
  • Used global databases to conduct and analyze data mining on international footwear markets and consumer segments (adidas).
  • Conduct quantitative and qualitative competitive intelligence research and analyze data determine TD Bank's competitive position in the market place.
  • Worked with content management to gather and analyze data required to answer questions critical to understanding customer demand and behavior.

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37. Quantitative Research

low Demand
Here's how Quantitative Research is used in Marketing Research Internship jobs:
  • Managed and participated multiple online qualitative and quantitative researches.
  • Analyzed qualitative and quantitative research.
  • Developed and executed qualitative and quantitative research (focus groups, on-line surveys, and primary research).
  • Conducted quantitative researches on customer experience, satisfaction and loyalty for five largest real estate companies.
  • Executed quantitative research; analyzed data from questionnaire with SPSS to get insights about customer behavior.
  • Conducted quantitative research on the firms' social media channels and its analytics.

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38. Instagram

low Demand
Here's how Instagram is used in Marketing Research Internship jobs:
  • Developed online contest via Instagram and Facebook to maximize interactivity and following within graduate school community.
  • Promoted and publicized company through social media platforms like Facebook and Instagram
  • Implemented social media campaign that increased Instagram participation.
  • Prepared content for environment-focused Instagram posts.
  • Manage social media postings, ads, contests, messages, and reviews on Facebook, Instagram, and Twitter.
  • Created the Instagram account and integrated it into the Council s social media strategy.

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39. Promotional Materials

low Demand
Here's how Promotional Materials is used in Marketing Research Internship jobs:
  • Assisted in assembling trade-show displays and promotional materials, including flyers and signage.
  • Standardized promotional materials to ensure that all new products were accurately represented with sell sheets, and other improved marketing collateral.
  • Developed and administered marketing kits and promotional materials for product launches and direct dispense channel to dermatology and cosmetic practices nationwide.
  • Handled a variety of communications and marketing campaign elements for the start-up agency including coordinating sponsored events and designing promotional materials.
  • Administer and maintain customer contracts and renewals as well as development of promotional materials throughout a national/regional retail market.
  • Preformed administrative duties along with conducting competitive research resulting in the development of improved product brochures and other promotional materials.

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40. Survey Results

low Demand
Here's how Survey Results is used in Marketing Research Internship jobs:
  • Developed and implemented a template for organizing and interpreting annual survey results.
  • Analyzed consumer survey results to gain understanding of advertising effectiveness.
  • Compiled survey results and created and analyzed customized reports.
  • Survey results helped recruit pharmaceutical and financial services advertisers.
  • Collected survey results to formulate marketing strategies.
  • Learned SPSS and developed a database consisting of collected survey results.

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41. Online Surveys

low Demand
Here's how Online Surveys is used in Marketing Research Internship jobs:
  • Produced market research about the wifi industry in Europe through the use of online surveys and computer system, groopli.
  • Developed, programmed and administered online surveys for internal data needs and external marketing programs.
  • Conducted primary research via telephone and online surveys in national markets to build financial feasibility projections.
  • Evaluated and analyzed marketing strategies and conducted online surveys.
  • Conducted interviews and gathered research information through online surveys from over 50 educators.
  • Programmed, fielded and analyzed online surveys, resulting in cost reduction while maintaining quality of research.

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42. In-Depth Interviews

low Demand
Here's how In-Depth Interviews is used in Marketing Research Internship jobs:
  • Conducted in-depth interviews and focus group interviews with students and local management board of China Mobile
  • Conducted in-depth interviews (IDIs) and telephone surveys for AcuPoll studies
  • Evaluate on-site advertising and packaging, researched industry development and conducted in-depth interviews to assist developing strategies for new product line.
  • Conducted in-depth interviews with physicians regarding their opinions and concerns of the electronic health record adoption at the hospital.
  • Evaluated POP advertising, product placement, and assisted in-depth interviews to build promotion strategies for new product line

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43. Sales Data

low Demand
Here's how Sales Data is used in Marketing Research Internship jobs:
  • Conducted research on future clientele opportunities, analyzing sales data and reporting findings internally.
  • Analyzed sales data in relationship to where there are advertisements.
  • Analyzed sales data of competitors in polyurethane segment and identified the unreliability factor in their supply.
  • Collected and analyzed building history sales data.
  • Research and organization of client sales data Assistance in preparations for marketing campaigns in Educational Sales
  • Monitor, measure and forecast performance metrics by analyzing sales data in Excel.

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44. Contact Information

low Demand
Here's how Contact Information is used in Marketing Research Internship jobs:
  • Conducted research generating contact information to help establish leads and partnerships.
  • Lead project in order to recover lost contact information from respondents.
  • Assisted the marketing coordinator in everyday activities including commercial production, creating printed promotional material, and maintaining client contact information.
  • Generated customer contact information database as company migrated towards using an open source Contact Resource Management software application (Sugar).
  • Key Achievements Included: o Generated excel spreadsheets to organize contact information of community outreach targets.
  • Compiled a database of contact information of sorority affiliates from more than 200 American universities.

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45. Quantitative Data

low Demand
Here's how Quantitative Data is used in Marketing Research Internship jobs:
  • Collected and utilized both qualitative and quantitative data to create brand platforms Compiled research in order to perform comprehensive SWOT analyses LEADERSHIP
  • Organize and report quantitative data from multiple studies Edit and write client presentations Code hundreds of qualitative data responses weekly
  • Conduct in-depth analysis of qualitative and quantitative data and generating solutions and methods.
  • Prepared statistical reports and presentations consisting of qualitative and quantitative data.
  • Conducted market research by collecting and analyzing qualitative and quantitative data.
  • Gathered primary and secondary research using qualitative and quantitative data.

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46. Blog Posts

low Demand
Here's how Blog Posts is used in Marketing Research Internship jobs:
  • Managed company social media; created blog posts, employee profiles, and articles, to promote indoor air quality awareness.
  • Updated and maintained the company Twitter account and wrote PR blog posts for the company website.
  • Developed educational marketing campaigns by designing marketing materials, writing blog posts, and utilizing social media.
  • Developed and executed two marketing campaigns involving bi-weekly blog posts targeting various customer personas
  • Interviewed International representatives for blog posts and quarterly magazine articles.
  • Created content for marketing/sales collateral, social media, blog posts, and newsletters that led to $2,000,000 in business.

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47. Statistical Reports

low Demand
Here's how Statistical Reports is used in Marketing Research Internship jobs:
  • Prepare and submit statistical reports and graphic illustrations of findings and submit to management for action plan recommendations.
  • Prepare statistical reports and presentations in graphical and actionable manner using excel for management to interpret data.
  • Processed required documentation, which included statistical reports for leading clients.
  • Prepared confidential financial and statistical reports for ministry leaders.
  • Prepare statistical reports on scheduled sales activity and submit to the Manager for review
  • Prepare monthly statistical report for review Assist with the generation of statistical reports.

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48. Online Presence

low Demand
Here's how Online Presence is used in Marketing Research Internship jobs:
  • Maintained online presence through online marketing initiatives including social media and blogging.
  • Created and published engaging contents to maintain Cloutera's consistent and positive online presence through content calendar.
  • Manage online presence through social media sites Maintain client communication and increase customer awareness Increase client participation of agency s online presence
  • Led social media advertising through designing graphics, publishing written content and integrating user testimonies into online presence.
  • Aided in foundation-level development of online presence * Researched local markets to create custom-made sales presentations and packages
  • Coordinated social media, event photography, promotional material design, tracked and monitored online presence.

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49. Local Businesses

low Demand
Here's how Local Businesses is used in Marketing Research Internship jobs:
  • Interacted with local businesses and institutions to obtain important consumption information and evaluate product flow.
  • Maintained client relationships with local businesses nationwide through various marketing and promotional programs.
  • Build relationships with local businesses and regional managers to form partnerships and promote tobacco free events.
  • Created listings and helped build the company website Contacted local businesses and agencies Created social media posts and handled public relations
  • Developed cross-promotional marketing opportunities with local businesses
  • Launch Local is a direct marketing and promotional company that strives to build local businesses through community engagement and interactive promotions.

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50. Cold Calls

low Demand
Here's how Cold Calls is used in Marketing Research Internship jobs:
  • Completed over 80 cold calls to gather information for company database.
  • Executed 60 cold calls a day.
  • Collected competitive analyses of industry and company Collected and analyzed data, performed telemarketing & cold calls
  • Conducted Cold Calls and regularly communicated over the telephone.
  • Conducted cold calls to build relationships with potential clients as well as follow-up calls to cement relationships with existing clients.

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20 Most Common Skill for a Marketing Research Internship

Market Research14.8%
Focus Groups7.9%
Research Projects7.7%
Data Analysis6.1%
Facebook5.8%
Spss5.8%
New Clients5.4%
Twitter5.2%

Typical Skill-Sets Required For A Marketing Research Internship

RankSkillPercentage of ResumesPercentage
1
1
Market Research
Market Research
10.1%
10.1%
2
2
Focus Groups
Focus Groups
5.4%
5.4%
3
3
Research Projects
Research Projects
5.2%
5.2%
4
4
Data Analysis
Data Analysis
4.2%
4.2%
5
5
Facebook
Facebook
4%
4%
6
6
Spss
Spss
4%
4%
7
7
New Clients
New Clients
3.7%
3.7%
8
8
Twitter
Twitter
3.6%
3.6%
9
9
Powerpoint
Powerpoint
3.4%
3.4%
10
10
Competitive Analysis
Competitive Analysis
3.3%
3.3%
11
11
Email
Email
3.3%
3.3%
12
12
Internet
Internet
2.3%
2.3%
13
13
Company Website
Company Website
2.3%
2.3%
14
14
Customer Service
Customer Service
2.2%
2.2%
15
15
Google Analytics
Google Analytics
2.1%
2.1%
16
16
Consumer Insights
Consumer Insights
2%
2%
17
17
Salesforce
Salesforce
1.9%
1.9%
18
18
Linkedin
Linkedin
1.9%
1.9%
19
19
Press Releases
Press Releases
1.8%
1.8%
20
20
Research Reports
Research Reports
1.7%
1.7%
21
21
Research Data
Research Data
1.7%
1.7%
22
22
CRM
CRM
1.6%
1.6%
23
23
Potential Customers
Potential Customers
1.6%
1.6%
24
24
Survey Data
Survey Data
1.4%
1.4%
25
25
Nielsen
Nielsen
1.4%
1.4%
26
26
Market Data
Market Data
1.4%
1.4%
27
27
Business Development
Business Development
1.4%
1.4%
28
28
New Product Development
New Product Development
1.3%
1.3%
29
29
Data Entry
Data Entry
1.3%
1.3%
30
30
Data Collection
Data Collection
1.2%
1.2%
31
31
Adobe Photoshop
Adobe Photoshop
1.2%
1.2%
32
32
Swot
Swot
1.1%
1.1%
33
33
Market Share
Market Share
1.1%
1.1%
34
34
Research Studies
Research Studies
1.1%
1.1%
35
35
SEO
SEO
1%
1%
36
36
Analyze Data
Analyze Data
1%
1%
37
37
Quantitative Research
Quantitative Research
1%
1%
38
38
Instagram
Instagram
0.9%
0.9%
39
39
Promotional Materials
Promotional Materials
0.9%
0.9%
40
40
Survey Results
Survey Results
0.9%
0.9%
41
41
Online Surveys
Online Surveys
0.8%
0.8%
42
42
In-Depth Interviews
In-Depth Interviews
0.8%
0.8%
43
43
Sales Data
Sales Data
0.8%
0.8%
44
44
Contact Information
Contact Information
0.8%
0.8%
45
45
Quantitative Data
Quantitative Data
0.8%
0.8%
46
46
Blog Posts
Blog Posts
0.7%
0.7%
47
47
Statistical Reports
Statistical Reports
0.7%
0.7%
48
48
Online Presence
Online Presence
0.7%
0.7%
49
49
Local Businesses
Local Businesses
0.7%
0.7%
50
50
Cold Calls
Cold Calls
0.7%
0.7%

35,649 Marketing Research Internship Jobs

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