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Become A Marketing Research Specialist

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Working As A Marketing Research Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $54,000

    Average Salary

What Does A Marketing Research Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Research Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Research Specialist Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Marketing Analyst 2.1 years
Top Careers Before Marketing Research Specialist
Internship 5.6%
Manager 4.8%
Server 3.2%
Top Careers After Marketing Research Specialist
Manager 9.8%
Volunteer 4.5%
Director 3.0%

Do you work as a Marketing Research Specialist?

Average Yearly Salary
$54,000
View Detailed Salary Report
$36,000
Min 10%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$81,000
Max 90%
Best Paying Company
International Bonded Couriers
Highest Paying City
Seattle, WA
Highest Paying State
Alaska
Avg Experience Level
2.3 years
How much does a Marketing Research Specialist make at top companies?
The national average salary for a Marketing Research Specialist in the United States is $54,426 per year or $26 per hour. Those in the bottom 10 percent make under $36,000 a year, and the top 10 percent make over $81,000.

Real Marketing Research Specialist Salaries

Job Title Company Location Start Date Salary
Marketing Research Specialist Nepa Auto Repair Irving, TX Oct 20, 2015 $82,701
Marketing Research Specialist Ito-Yokado Co., Ltd. Seattle, WA Sep 18, 2013 $72,000
Educational Marketing Research Specialist Cultural Homestay International, Inc. San Anselmo, CA Jun 09, 2016 $70,096
Marketing Research Specialist RR Donnelley New York, NY Nov 06, 2009 $66,200
Marketing Research Specialist Kyoshin Technosonic Co., Ltd. Santa Clara, CA Apr 28, 2010 $65,000
Educational Marketing Research Specialist Cultural Homestay International, Inc. San Anselmo, CA Sep 06, 2013 $63,000
Marketing Research Specialist Ito-Yokado Co., Ltd. Seattle, WA Sep 17, 2010 $62,040
International Marketing and Research Specialist The Corporate Presence Inc. New York, NY Feb 05, 2015 $61,600 -
$79,800
International Marketing and Research Specialist The Corporate Presence Inc. New York, NY Feb 20, 2015 $61,600
Marketing Research Specialist Nuskin International Provo, UT Jan 20, 2015 $61,575
Marketing Research Specialist Mediaspectrum, Inc. Miami Beach, FL Sep 10, 2014 $60,000
Marketing Research Specialist Coding DOJO, LLC Bellevue, WA Aug 24, 2016 $59,780
Marketing Research Specialist ALIN MacHining Co. Inc.D/B/A Power Plant Services Melrose Park, IL Feb 05, 2010 $53,000
Marketing Research/Specialist Ad Group Communique, LLC Palisades Park, NJ Sep 20, 2013 $48,147
Marketing Research Specialist Greater Boston Manufacturing Partnership Inc. MA Aug 30, 2016 $47,000
Marketing Research Specialist Marketing Advisory Services and More LLC Wesley Chapel, FL Sep 22, 2014 $46,498
Marketing Research Specialist Marketing Advisory Services and More LLC Wesley Chapel, FL Sep 01, 2015 $46,018
Marketing Research Specialist Noble International, Inc. Orlando, FL Dec 09, 2016 $46,000
Marketing Research Specialist Noble International, Inc. Orlando, FL Sep 12, 2016 $46,000
Marketing Research Specialist Hi-Gear Products, Inc. Hudson, MA Oct 01, 2009 $45,760
Marketing Research Specialist Noble Marketing, Inc. Orlando, FL Sep 12, 2013 $42,000
Marketing Analysis Research Specialist B & D Ichiro, Inc. Milton, MA Sep 04, 2012 $40,227
Marketing Research Specialist Eversun Technologies Inc. Industry, CA Aug 20, 2009 $40,000
Real Estate Research and Marketing Specialist Cox Estates Realty Westfield, IN Jan 15, 2015 $40,000
Marketing Research Specialist Eversun Technologies, Inc. Industry, CA Aug 20, 2009 $40,000
Marketing Research Specialist Man Management Inc. Dix Hills, NY Sep 20, 2014 $39,653
Multimedia Marketing Research Specialist Webxury Inc. Walnut, CA Feb 09, 2016 $39,600
Marketing Research Specialist Yew Bio-Pharm Group, Inc. El Monte, CA Jan 09, 2016 $39,400 -
$42,000

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Top Skills for A Marketing Research Specialist

  1. Database
  2. Primary Market Research
  3. Market Share
You can check out examples of real life uses of top skills on resumes here:
  • Created and managed a comprehensive local, national and international press contact database.
  • Conducted primary market research and used data to make recommendations for program's curriculum, structure and faculty.
  • Created and maintained Excel pivot tables to determine market share for auto dealers.
  • Lead marketing research projects for a portfolio of futuristic electronic and Bluetooth technology products for various vehicle manufacturers.
  • Conducted weekly competitive survey of bank rates and presented to Executive Management.

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Top 10 Best States for Marketing Research Specialists

  1. New Jersey
  2. Rhode Island
  3. New York
  4. Delaware
  5. Massachusetts
  6. Texas
  7. Minnesota
  8. Pennsylvania
  9. District of Columbia
  10. North Carolina
  • (417 jobs)
  • (60 jobs)
  • (811 jobs)
  • (34 jobs)
  • (564 jobs)
  • (716 jobs)
  • (270 jobs)
  • (790 jobs)
  • (129 jobs)
  • (612 jobs)

Marketing Research Specialist Demographics

Gender

Female

54.5%

Male

32.7%

Unknown

12.8%
Ethnicity

White

62.8%

Hispanic or Latino

13.5%

Black or African American

10.9%

Asian

8.5%

Unknown

4.3%
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Foreign Languages Spoken

Spanish

38.9%

French

13.9%

German

11.1%

Italian

8.3%

Portuguese

5.6%

Korean

5.6%

Nepali

2.8%

Turkish

2.8%

Russian

2.8%

Mandarin

2.8%

Urdu

2.8%

Arabic

2.8%
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Marketing Research Specialist Education

Schools

Florida State University

9.1%

DePaul University

7.3%

University of Phoenix

7.3%

San Jose State University

7.3%

University of Cincinnati

5.5%

New York University

5.5%

University of Missouri - Saint Louis

5.5%

University of North Carolina at Charlotte

5.5%

Michigan State University

5.5%

Northern Illinois University

5.5%

Thunderbird School of Global Management

3.6%

University of Wisconsin - La Crosse

3.6%

University of Richmond

3.6%

University of South Carolina - Columbia

3.6%

Cardinal Stritch University

3.6%

University of Nebraska - Lincoln

3.6%

University of Colorado at Boulder

3.6%

Madison Area Technical College

3.6%

Texas State University

3.6%

Fullerton College

3.6%
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Majors

Business

28.2%

Marketing

21.6%

Management

9.4%

Communication

5.2%

Psychology

4.2%

English

4.2%

Finance

3.8%

Sociology

2.3%

Public Relations

2.3%

Education

2.3%

Political Science

1.9%

General Sales

1.9%

Supply Chain Management

1.9%

Advertising

1.9%

Accounting

1.9%

Public Health

1.4%

Specialized Sales And Merchandising

1.4%

Public Policy Analysis

1.4%

Criminal Justice

1.4%

Liberal Arts

1.4%
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Degrees

Bachelors

42.3%

Masters

32.0%

Other

12.8%

Associate

6.4%

Certificate

4.3%

Doctorate

1.4%

Diploma

0.7%
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