Find The Best Marketing Research Specialist Jobs For You

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Average Salary
$50,492
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
72,356
Job Openings

Marketing Research Specialist Careers

There is more than meets the eye when it comes to being a marketing research specialist. For example, did you know that they make an average of $24.27 an hour? That's $50,492 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Marketing Research Specialist Do

There are certain skills that many marketing research specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

When it comes to the most important skills required to be a marketing research specialist, we found that a lot of resumes listed 20.4% of marketing research specialists included market research, while 16.7% of resumes included research projects, and 8.8% of resumes included database. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing research specialist job title. But what industry to start with? Most marketing research specialists actually find jobs in the finance and technology industries.

How To Become a Marketing Research Specialist

If you're interested in becoming a marketing research specialist, one of the first things to consider is how much education you need. We've determined that 69.0% of marketing research specialists have a bachelor's degree. In terms of higher education levels, we found that 9.6% of marketing research specialists have master's degrees. Even though most marketing research specialists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing research specialist. When we researched the most common majors for a marketing research specialist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing research specialist resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing research specialist. In fact, many marketing research specialist jobs require experience in a role such as marketing internship. Meanwhile, many marketing research specialists also have previous career experience in roles such as administrative assistant or customer service representative.

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Average Salary
$50,492
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
72,356
Job Openings

Marketing Research Specialist Career Paths

Top Careers Before Marketing Research Specialist

Top Careers After Marketing Research Specialist

Manager
9.1 %

Marketing Research Specialist Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Marketing Research Specialist

Marketing Research Specialists in America make an average salary of $50,492 per year or $24 per hour. The top 10 percent makes over $76,000 per year, while the bottom 10 percent under $33,000 per year.
Average Salary
$50,492
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Best Paying Cities

City
ascdesc
Average Salarydesc
San Francisco, CA
Salary Range47k - 88k$65k$65,234
Seattle, WA
Salary Range46k - 82k$62k$62,011
New York, NY
Salary Range45k - 77k$59k$59,431
Bedford, TX
Salary Range39k - 65k$51k$50,566
Richmond, VA
Salary Range37k - 61k$48k$48,390
Charlotte, NC
Salary Range38k - 61k$48k$48,348
$31k
$88k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Real Estate Research and Marketing Specialist
Real Estate Research and Marketing Specialist
Cox Estates Realty
Cox Estates Realty
12/29/2020
12/29/2020
$40,00012/29/2020
$40,000
Marketing Research Specialist
Marketing Research Specialist
Advanced Alternative Media Inc.
Advanced Alternative Media Inc.
07/31/2020
07/31/2020
$65,49907/31/2020
$65,499
Marketing Research Specialist
Marketing Research Specialist
Steris Corporation
Steris Corporation
03/25/2020
03/25/2020
$43,00003/25/2020
$43,000
Marketing Analytics and Research Specialist
Marketing Analytics and Research Specialist
Washington Surveying and Ratings Bureau
Washington Surveying and Ratings Bureau
03/20/2020
03/20/2020
$72,72503/20/2020
$72,725
Specialist II-IC Marketing Research
Specialist II-IC Marketing Research
BMO Harris Bank N.A.
BMO Harris Bank N.A.
03/10/2020
03/10/2020
$48,75503/10/2020
$48,755
See More Recent Salaries

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Marketing Research Specialist Demographics

Gender

female

55.6 %

male

37.0 %

unknown

7.4 %

Ethnicity

White

70.2 %

Hispanic or Latino

11.6 %

Asian

9.1 %

Foreign Languages Spoken

Spanish

38.9 %

French

13.9 %

German

11.1 %
See More Demographics

Marketing Research Specialist Education

Majors

Business
30.3 %
Marketing
20.0 %

Degrees

Bachelors

69.0 %

Masters

9.6 %

Associate

9.2 %

Top Colleges for Marketing Research Specialists

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

5. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

6. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-State Tuition
$9,242
Enrollment
20,592

9. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

10. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495
See More Education Info

Online Courses For Marketing Research Specialist That You May Like

Market Research
coursera

"Finding the Story in the Data" is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes a...

Marketing Research: support your marketing decisions
udemy
4.4
(423)

Discover the extra advantage of any Business. A practical step by step guide to Marketing Information and Research...

Marketing Analytics: The Full Marketing Research Masterclass
udemy
4.3
(390)

1 Course on Marketing Analytics: Become a marketing analytics & strategy expert...

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Top Skills For a Marketing Research Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 20.4% of marketing research specialists listed market research on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Marketing Research Specialist

Some places are better than others when it comes to starting a career as a marketing research specialist. The best states for people in this position are Rhode Island, New Jersey, Washington, and New York. Marketing research specialists make the most in Rhode Island with an average salary of $63,412. Whereas in New Jersey and Washington, they would average $62,362 and $61,034, respectively. While marketing research specialists would only make an average of $59,309 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Marketing Research Specialist Jobs:
381
Highest 10% Earn:
$105,000
Location Quotient:
1.73
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New Jersey

Total Marketing Research Specialist Jobs:
1,923
Highest 10% Earn:
$101,000
Location Quotient:
1.33
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Connecticut

Total Marketing Research Specialist Jobs:
797
Highest 10% Earn:
$97,000
Location Quotient:
1.33
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Marketing Research Specialist Employers

1. Directions Research
4.1
Avg. Salary: 
$48,306
Marketing Research Specialists Hired: 
4+
2. Discover Financial Services
4.6
Avg. Salary: 
$107,999
Marketing Research Specialists Hired: 
4+
3. Coding Dojo
4.1
Avg. Salary: 
$64,242
Marketing Research Specialists Hired: 
4+
4. Indoff
2.9
Avg. Salary: 
$52,655
Marketing Research Specialists Hired: 
3+
5. The Walt Disney Company
4.8
Avg. Salary: 
$74,420
Marketing Research Specialists Hired: 
3+
6. International Bonded Couriers
4.0
Avg. Salary: 
$42,716
Marketing Research Specialists Hired: 
3+
Updated October 2, 2020