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Best states for a marketing research specialist
Quoted expert
Marlene Kahla Ph.D.
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Are you thinking of becoming a marketing research specialist and really want to work at Cox Estates Realty? Turns out, your chances to become a marketing research specialist are better in some states than others.Our research found that New Jersey is the best state for marketing research specialists, while Washington and New Jersey are ranked highest in terms of median salary. New Jersey has a median salary of $73,551 and Washington has the highest median salary among all 50 states for marketing research specialists.
New Jersey is the best state for jobs for marketing research specialists, and Mississippi is the worst. The most common pay in New Jersey is $73,551, while the median pay in Mississippi is $34,973.We found that the South is best for marketing research specialists, and the Northeast is the worst. Seattle, WA is the best city in the country for marketing research specialist jobs, where as New Jersey is the best state in the country.
10 best states for marketing research specialists in 2025
1. New Jersey
Total marketing research specialist jobs: 1,923 Average annual salary: $73,551 Lowest 10 percent earn: $46,000 Highest 10 percent earn: $116,000 Location Quotient: 1.33
2. Delaware
Total marketing research specialist jobs: 283 Average annual salary: $69,334 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $110,000 Location Quotient: 1.24
3. Minnesota
Total marketing research specialist jobs: 1,403 Average annual salary: $67,048 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $103,000 Location Quotient: 1.16
4. Washington
Total marketing research specialist jobs: 1,396 Average annual salary: $86,907 Lowest 10 percent earn: $55,000 Highest 10 percent earn: $136,000 Location Quotient: 1.05
5. New York
Total marketing research specialist jobs: 2,820 Average annual salary: $67,549 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $106,000 Location Quotient: 1.21
6. Oregon
Total marketing research specialist jobs: 893 Average annual salary: $63,706 Lowest 10 percent earn: $39,000 Highest 10 percent earn: $101,000 Location Quotient: 1.19
7. Connecticut
Total marketing research specialist jobs: 797 Average annual salary: $63,109 Lowest 10 percent earn: $40,000 Highest 10 percent earn: $97,000 Location Quotient: 1.33
8. Montana
Total marketing research specialist jobs: 266 Average annual salary: $59,331 Lowest 10 percent earn: $38,000 Highest 10 percent earn: $90,000 Location Quotient: 1.27
9. New Hampshire
Total marketing research specialist jobs: 399 Average annual salary: $56,965 Lowest 10 percent earn: $37,000 Highest 10 percent earn: $85,000 Location Quotient: 1.26
10. Idaho
Total marketing research specialist jobs: 290 Average annual salary: $61,168 Lowest 10 percent earn: $38,000 Highest 10 percent earn: $97,000 Location Quotient: 0.97
Marketing research specialist jobsNear Columbus, OH
How Zippia determines the best states to be a marketing research specialist
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a marketing research specialist
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | New Jersey | $73,551 | $46,000 | 9,005,644 | 1,923 |
| 2 | Delaware | $69,334 | $43,000 | 961,939 | 283 |
| 3 | Minnesota | $67,048 | $43,000 | 5,576,606 | 1,403 |
| 4 | Washington | $86,907 | $55,000 | 7,405,743 | 1,396 |
| 5 | New York | $67,549 | $43,000 | 19,849,399 | 2,820 |
| 6 | Oregon | $63,706 | $39,000 | 4,142,776 | 893 |
| 7 | Connecticut | $63,109 | $40,000 | 3,588,184 | 797 |
| 8 | Montana | $59,331 | $38,000 | 1,050,493 | 266 |
| 9 | New Hampshire | $56,965 | $37,000 | 1,342,795 | 399 |
| 10 | Idaho | $61,168 | $38,000 | 1,716,943 | 290 |
| 11 | Pennsylvania | $55,016 | $34,000 | 12,805,537 | 2,497 |
| 12 | Rhode Island | $52,959 | $34,000 | 1,059,639 | 381 |
| 13 | Wisconsin | $56,782 | $36,000 | 5,795,483 | 1,038 |
| 14 | Maine | $55,732 | $37,000 | 1,335,907 | 276 |
| 15 | Colorado | $55,363 | $36,000 | 5,607,154 | 1,480 |
| 16 | South Dakota | $53,177 | $34,000 | 869,666 | 217 |
| 17 | Utah | $50,657 | $31,000 | 3,101,833 | 952 |
| 18 | Maryland | $63,122 | $39,000 | 6,052,177 | 852 |
| 19 | Alaska | $62,886 | $53,000 | 739,795 | 117 |
| 20 | California | $63,741 | $39,000 | 39,536,653 | 3,239 |
| 21 | Wyoming | $48,425 | $31,000 | 579,315 | 157 |
| 22 | Nevada | $54,681 | $34,000 | 2,998,039 | 324 |
| 23 | District of Columbia | $63,122 | $39,000 | 693,972 | 236 |
| 24 | Michigan | $50,779 | $32,000 | 9,962,311 | 1,394 |
| 25 | Texas | $50,837 | $33,000 | 28,304,596 | 3,943 |
| 26 | Illinois | $53,435 | $34,000 | 12,802,023 | 1,987 |
| 27 | Virginia | $52,038 | $32,000 | 8,470,020 | 1,930 |
| 28 | North Carolina | $49,325 | $31,000 | 10,273,419 | 1,843 |
| 29 | Massachusetts | $55,903 | $36,000 | 6,859,819 | 1,057 |
| 30 | Ohio | $48,035 | $30,000 | 11,658,609 | 1,724 |
| 31 | Hawaii | $43,289 | $38,000 | 1,427,538 | 209 |
| 32 | Arkansas | $47,198 | $30,000 | 3,004,279 | 464 |
| 33 | Tennessee | $46,317 | $30,000 | 6,715,984 | 1,054 |
| 34 | Iowa | $47,567 | $30,000 | 3,145,711 | 611 |
| 35 | North Dakota | $45,662 | $30,000 | 755,393 | 184 |
| 36 | Florida | $45,212 | $29,000 | 20,984,400 | 3,372 |
| 37 | Georgia | $45,871 | $29,000 | 10,429,379 | 2,076 |
| 38 | Oklahoma | $46,920 | $30,000 | 3,930,864 | 439 |
| 39 | West Virginia | $43,937 | $27,000 | 1,815,857 | 275 |
| 40 | Vermont | $40,028 | $26,000 | 623,657 | 270 |
| 41 | Arizona | $43,930 | $28,000 | 7,016,270 | 1,217 |
| 42 | Nebraska | $42,121 | $27,000 | 1,920,076 | 463 |
| 43 | Indiana | $44,848 | $28,000 | 6,666,818 | 940 |
| 44 | Louisiana | $45,966 | $29,000 | 4,684,333 | 438 |
| 45 | Kentucky | $43,888 | $28,000 | 4,454,189 | 539 |
| 46 | New Mexico | $43,960 | $28,000 | 2,088,070 | 346 |
| 47 | South Carolina | $45,433 | $29,000 | 5,024,369 | 527 |
| 48 | Kansas | $41,195 | $26,000 | 2,913,123 | 506 |
| 49 | Alabama | $42,012 | $27,000 | 4,874,747 | 525 |
| 50 | Missouri | $41,275 | $26,000 | 6,113,532 | 959 |
| 51 | Mississippi | $34,973 | $22,000 | 2,984,100 | 297 |
Highest paying states for marketing research specialists
| Rank | State | Avg. Marketing Research Specialist Salary |
|---|---|---|
| 1 | New Jersey | $73,551 |
| 2 | Delaware | $69,334 |
| 3 | Minnesota | $67,048 |
| 4 | Washington | $86,907 |
| 5 | New York | $67,549 |
| 6 | Oregon | $63,706 |
| 7 | Connecticut | $63,109 |
| 8 | Montana | $59,331 |
| 9 | New Hampshire | $56,965 |
| 10 | Idaho | $61,168 |
| 11 | Pennsylvania | $55,016 |
| 12 | Rhode Island | $52,959 |
| 13 | Wisconsin | $56,782 |
| 14 | Maine | $55,732 |
| 15 | Colorado | $55,363 |
| 16 | South Dakota | $53,177 |
| 17 | Utah | $50,657 |
| 18 | Maryland | $63,122 |
| 19 | Alaska | $62,886 |
| 20 | California | $63,741 |
| 21 | Wyoming | $48,425 |
| 22 | Nevada | $54,681 |
| 23 | District of Columbia | $63,122 |
| 24 | Michigan | $50,779 |
| 25 | Texas | $50,837 |
| 26 | Illinois | $53,435 |
| 27 | Virginia | $52,038 |
| 28 | North Carolina | $49,325 |
| 29 | Massachusetts | $55,903 |
| 30 | Ohio | $48,035 |
| 31 | Hawaii | $43,289 |
| 32 | Arkansas | $47,198 |
| 33 | Tennessee | $46,317 |
| 34 | Iowa | $47,567 |
| 35 | North Dakota | $45,662 |
| 36 | Florida | $45,212 |
| 37 | Georgia | $45,871 |
| 38 | Oklahoma | $46,920 |
| 39 | West Virginia | $43,937 |
| 40 | Vermont | $40,028 |
| 41 | Arizona | $43,930 |
| 42 | Nebraska | $42,121 |
| 43 | Indiana | $44,848 |
| 44 | Louisiana | $45,966 |
| 45 | Kentucky | $43,888 |
| 46 | New Mexico | $43,960 |
| 47 | South Carolina | $45,433 |
| 48 | Kansas | $41,195 |
| 49 | Alabama | $42,012 |
| 50 | Missouri | $41,275 |
| 51 | Mississippi | $34,973 |
Expert opinions on the best states for marketing research specialists
Are there any particularly good places in the United States for marketing research specialists to find work opportunities?
Marlene Kahla Ph.D.
Professor of Marketing, Nelson Rusche College of Business
Companies throughout the United States need good marketers.
Through acceptance of video conferencing to conduct business, many graduates will work at least 50% of their jobs from home. As the pandemic levels off, some companies continue to have their salespeople meet with clients on a person-to-person basis at least 50% of the time.
After quarantine, people started looking to move away from large cities into smaller neighborhoods, simpler lives, and work from home. The trend is to move away from states with high tax rates.
Southeastern United States, coastal states, and central may see a surge in employment availability.
Marketing research specialist best states FAQs
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Updated January 8, 2025