Marketing research specialist demographics and statistics in the US
Marketing research specialist demographics research summary. Zippia estimates marketing research specialist demographics and statistics in the United States by using a database of 30 million profiles. Our marketing research specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing research specialists after extensive research and analysis:
- There are over 34,038 marketing research specialists currently employed in the United States.
- 62.0% of all marketing research specialists are women, while 38.0% are men.
- The average marketing research specialist age is 36 years old.
- The most common ethnicity of marketing research specialists is White (66.4%), followed by Hispanic or Latino (12.7%), Asian (10.4%) and Black or African American (5.3%).
- Marketing research specialists are most in-demand in Hartford, CT.
- The finance industry is the highest-paying for marketing research specialists.
- 10% of all marketing research specialists are LGBT.
On this page
Marketing research specialist demographics by:
Marketing research specialist gender statistics
62.0% of marketing research specialists are women and 38.0% of marketing research specialists are men.
- Female, 62.0%
- Male, 38.0%
Marketing research specialist gender ratio
| Gender | Percentages |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
Marketing research specialist gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$52,752
Female income
$50,378
Marketing research specialist gender ratio over time
This data breaks down the percentage of men and women in marketing research specialist positions over time. Currently, 62.0% of marketing research specialists are female.
Marketing research specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 46.25% | 53.75% |
| 2011 | 43.79% | 56.21% |
| 2012 | 44.04% | 55.96% |
| 2013 | 40.63% | 59.37% |
| 2014 | 40.67% | 59.33% |
| 2015 | 42.79% | 57.21% |
| 2016 | 42.04% | 57.96% |
| 2017 | 42.00% | 58.00% |
| 2018 | 41.06% | 58.94% |
| 2019 | 39.74% | 60.26% |
| 2020 | 37.35% | 62.65% |
| 2021 | 38.04% | 61.96% |
Marketing research specialist related jobs gender ratio
We compared marketing research specialists with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Research Specialist | 38% | 62% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing research specialist demographics by race
The most common ethnicity among marketing research specialists is White, which makes up 66.4% of all marketing research specialists. Comparatively, 12.7% of marketing research specialists are Hispanic or Latino and 10.4% of marketing research specialists are Asian.
- White, 66.4%
- Hispanic or Latino, 12.7%
- Asian, 10.4%
- Black or African American, 5.3%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.2%
Marketing research specialist race
| Marketing research specialist race | Percentages |
|---|---|
| White | 66.4% |
| Hispanic or Latino | 12.7% |
| Asian | 10.4% |
| Black or African American | 5.3% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.2% |
Marketing research specialist race and ethnicity over time
See how marketing research specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing research specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.31% | 5.50% | 8.20% | 9.14% |
| 2011 | 73.61% | 5.50% | 8.63% | 10.10% |
| 2012 | 73.67% | 5.70% | 7.92% | 10.33% |
| 2013 | 73.42% | 5.92% | 7.37% | 10.35% |
| 2014 | 73.75% | 5.34% | 8.54% | 9.79% |
| 2015 | 72.71% | 4.93% | 8.84% | 10.49% |
| 2016 | 70.93% | 6.10% | 9.06% | 11.39% |
| 2017 | 70.91% | 5.95% | 9.13% | 11.01% |
| 2018 | 70.22% | 5.61% | 9.14% | 11.60% |
| 2019 | 70.55% | 5.51% | 9.35% | 11.65% |
| 2020 | 68.64% | 4.96% | 9.43% | 12.52% |
| 2021 | 66.37% | 5.31% | 10.45% | 12.70% |
Marketing research specialist wage gap by race
According to our data, asian marketing research specialists have the highest average salary compared to other ethnicities. Black or african american marketing research specialists have the lowest average salary at $48,882.
| Ethnicity | Salary |
|---|---|
| Unknown | $51,492 |
| White | $53,449 |
| Black or African American | $48,882 |
| Asian | $58,176 |
| Hispanic or Latino | $52,196 |
Average marketing research specialist age
See how the average age of marketing research specialists varies based on ethnicity and gender.
Male
Female
Marketing research specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing research specialist age breakdown
The average age of marketing research specialists is 30-40 years years old, representing 35% of the marketing research specialist population.
Marketing research specialist age breakdown
| Marketing Research Specialist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing research specialist educational attainment
The most common degree for marketing research specialists is bachelor's degree, with 73% of marketing research specialists earning that degree. The second and third most common degree levels are master's degree degree at 11% and master's degree degree at 11%.
- Bachelor's, 73%
- Master's, 11%
- Associate, 11%
- High School Diploma, 3%
- Other Degrees, 2%
Marketing research specialists by degree level
| Marketing research specialist degree | Percentages |
|---|---|
| Bachelor's | 73% |
| Master's | 11% |
| Associate | 11% |
| High School Diploma | 3% |
| Other Degrees | 2% |
Marketing research specialist jobs you might like
Marketing research specialist wage gap by degree level
According to the data, marketing research specialists with a Doctorate degree earn more than those without, at $64,620 annually. With a Master's degree, marketing research specialists earn a median annual income of $63,950 compared to $55,215 for marketing research specialists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $63,950 |
| Bachelor's Degree | $55,215 |
| Doctorate Degree | $64,620 |
Marketing research specialist employment statistics
Most marketing research specialists work for a private in the media industry.
Company size where marketing research specialists work
Below, you can see the size of companies where marketing research specialists work.
Marketing research specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 24% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 18% |
Marketing research specialist jobs by company type
Employees with the marketing research specialist job title have their preferences when it comes to working for a company. For instance, most marketing research specialists prefer to work at private companies over public companies.
Marketing research specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 8% |
| Public | 23% |
| Private | 67% |
| Government | 2% |
Marketing research specialist jobs by industry
The most common industries for marketing research specialists are media, professional and manufacturing.
Marketing research specialist industry statistics
| Industry | Percentages |
|---|---|
| Media | 12% |
| Professional | 12% |
| Fortune 500 | 10% |
| Finance | 7% |
| Manufacturing | 7% |
| Health Care | 7% |
| Education | 7% |
| Technology | 7% |
| Retail | 4% |
| Start-up | 4% |
| Insurance | 4% |
| Hospitality | 3% |
| Non Profits | 3% |
| Internet | 2% |
| Transportation | 2% |
| Government | 2% |
| Construction | 2% |
| Telecommunication | 2% |
| Real Estate | 2% |
| Energy | 2% |
| Automotive | 1% |
| Utilities | 1% |
Marketing research specialist turnover and employment statistics
Marketing research specialist unemployment rate over time
The unemployment rate for marketing research specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing research specialist unemployment rate by year
| Year | Marketing research specialist unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing research specialist tenure
The average marketing research specialist stays at their job for 1-2 years, based on the 304 marketing research specialists resumes in Zippia's database.
Marketing research specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 24% |
| 1-2 years | 39% |
| 3-4 years | 15% |
| 5-7 years | 12% |
| 8-10 years | 4% |
| 11+ years | 6% |
Marketing research specialist LGBT ratio compared to similar jobs
Review the percent of marketing research specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Millwork Estimator | 4.41% | 11,541 |
| Planning Specialist | 8.65% | 31,008 |
| Regional Recruiter | 8.93% | 50,749 |
| Marketing Research Specialist | 10.00% | - |
| Quality Improvement Coordinator | 11.05% | 72,892 |
| Equal Opportunity Counselor | 11.64% | 27,442 |
| Fundraising Officer | 19.25% | 55,872 |
Similar marketing research specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Millwork Estimator | 4.41% | 11,541 |
| Planning Specialist | 8.65% | 31,008 |
| Regional Recruiter | 8.93% | 50,749 |
| Quality Improvement Coordinator | 11.05% | 72,892 |
| Equal Opportunity Counselor | 11.64% | 27,442 |
| Fundraising Officer | 19.25% | 55,872 |
Foreign languages spoken by marketing research specialists
The most common foreign language among marketing research specialists is Spanish at 38.9%. The second-most popular foreign language spoken is French at 13.9% and German is the third-most popular at 11.1%.
- Spanish, 38.9%
- French, 13.9%
- German, 11.1%
- Italian, 8.3%
- Portuguese, 5.6%
- Other, 22.2%
Marketing research specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 38.9% |
| French | 13.9% |
| German | 11.1% |
| Italian | 8.3% |
| Portuguese | 5.6% |
| Other | 22.2% |
