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Marketing research specialist skills for your resume and career

Updated January 8, 2025

2 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical marketing research specialist skills. We ranked the top skills for marketing research specialists based on the percentage of resumes they appeared on. For example, 18.8% of marketing research specialist resumes contained research projects as a skill. Continue reading to find out what skills a marketing research specialist needs to be successful in the workplace.

15 marketing research specialist skills for your resume and career

1. Research Projects

Here's how marketing research specialists use research projects:

Lead marketing research projects for a portfolio of futuristic electronic and Bluetooth technology products for various vehicle manufacturers.
Designed and conducted marketing research projects, both quantitative and qualitative.

2. Access Database

Here's how marketing research specialists use access database:

Replaced original Excel reporting system with Access database and utilized SQL to improve work efficiency.
Controlled accounts payable, revenue, and payroll using a customized Access database.

3. Primary Market Research

Here's how marketing research specialists use primary market research:

Conduct primary market research for business development initiatives and new product launches.
Conducted primary market research and used data to make recommendations for program's curriculum, structure and faculty.

4. Competitive Intelligence

Competitive intelligence denotes the activity of describing, collecting, analyzing, and spreading intelligence concerning goods or products, services, customers, competitors, and any factor that enables the managers and executives to make a strategic decision for a company.

Here's how marketing research specialists use competitive intelligence:

Performed competitive intelligence and general market research.
Performed internal data analyses, demographic and segmentation analyses, consumer trend analysis, competitive intelligence, and brand claim validation.

5. Data Analysis

Here's how marketing research specialists use data analysis:

Award winning high-tech start-up specializing in remote PC management and big data analysis.
Provided marketing research and data analysis for online fundraising startup.

6. Press Releases

Here's how marketing research specialists use press releases:

Content included market-based and in-house research, editorial content, sales opportunities, and press releases.
Develop training programs, press releases, web content, marketing literature and promotional emails.

7. Market Analysis

Here's how marketing research specialists use market analysis:

Conducted E-learning market analysis and developed marketing strategies for customer characterization and market penetration for the China market.
Developed and wrote a comprehensive market analysis report outlining potential market value for new product.

8. Analyze Data

Analyze data or data analysis refers to the practice of studying, organizing, and transforming data to make it more useful. It also includes the cleansing of non-useful information which helps in better decision making regarding any particular matter. Analyze data is a practice that is used widely in the field of business, social sciences, and science.

Here's how marketing research specialists use analyze data:

Work collaboratively as part of a dynamic team to analyze data collected through market research.
Analyze data to understand key drivers.

9. ROI

Here's how marketing research specialists use roi:

Analyzed results of in-store, mail and radio advertising campaigns Calculated ROI for various advertising campaigns
Developed and implemented an in-house customer event and reservation tracking system for sales and marketing that measured ROI of advertiser participation.

10. Market Trends

Here's how marketing research specialists use market trends:

Examined and analyzed statistical data to forecast future Asian market trends.
Researched market trends and demographic demands.

11. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how marketing research specialists use outbound calls:

Managed incoming and outbound calls from high school alumni to provide updated information to alumni directory.
Make outbound calls to different businesses and home's to conduct research/ surveys for different companies.

12. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing research specialists use business development:

Supported marketing and business development by providing research and written reports on new and other emerging business sectors.
Worked with Business Development and Operations to identify viable targets.

13. PowerPoint

Here's how marketing research specialists use powerpoint:

Conducted research and presented data through the development of Excel spreadsheets, Word documents and the creation of informative PowerPoint presentations.
Formatted analysis results in Word and PowerPoint.

14. Data Collection

Data collection means to analyze and collect all the necessary information. It helps in carrying out research and in storing important and necessary information. The most important goal of data collection is to gather the information that is rich and accurate for statistical analysis.

Here's how marketing research specialists use data collection:

Research, ACT computer application, spreadsheet, data collection and input, time management, support sales team
Prepared manuscript outlining research design, research method, data collection and recommendations based on analysis.

15. Emerging Markets

Here's how marketing research specialists use emerging markets:

Created new accounts by assessing emerging markets and monitoring new developments in the R & D and manufacturing industries.

What skills help Marketing Research Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing research specialist resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing research specialists need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing research specialists possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing research specialists?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing research specialist skills would you recommend for someone trying to advance their career?

Charles Richardson Ph.D.

Dean of the College of Business, Misericordia University

- Communications - written and verbal
- Business basics (everyone uses these):
Finance
Management
Marketing
- Six Sigma training
- Microsoft certification (and mastery of Office platform integration)

What technical skills for a marketing research specialist stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing research specialist skills to add to your resume

The most important skills for a marketing research specialist resume and required skills for a marketing research specialist to have include:

Research Projects
Access Database
Primary Market Research
Competitive Intelligence
Data Analysis
Press Releases
Market Analysis
Analyze Data
ROI

Market Trends
Outbound Calls
Business Development
PowerPoint
Data Collection
Emerging Markets
POS
SEO
Facebook

Research Results
Product Demand
Market Research Data
Website Content
Product Development
Trade Shows
Linkedin

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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