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Working as a Marketing Researcher

There is more than meets the eye when it comes to being a marketing researcher. For example, did you know that they make an average of $42.26 an hour? That's $87,910 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Marketing Researcher Do

There are certain skills that many marketing researchers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, critical-thinking skills and detail oriented.

When it comes to the most important skills required to be a marketing researcher, we found that a lot of resumes listed 16.0% of marketing researchers included market research, while 13.1% of resumes included research projects, and 11.5% of resumes included facebook. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing researcher job title. But what industry to start with? Most marketing researchers actually find jobs in the technology and education industries.

How To Become a Marketing Researcher

If you're interested in becoming a marketing researcher, one of the first things to consider is how much education you need. We've determined that 61.1% of marketing researchers have a bachelor's degree. In terms of higher education levels, we found that 20.2% of marketing researchers have master's degrees. Even though most marketing researchers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing researcher. When we researched the most common majors for a marketing researcher, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing researcher resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing researcher. In fact, many marketing researcher jobs require experience in a role such as internship. Meanwhile, many marketing researchers also have previous career experience in roles such as marketing internship or sales associate.

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Average Salary$87,910
Job Growth Rate20%

Marketing Researcher Jobs

Marketing Researcher Career Paths

Top Careers Before Marketing Researcher

Top Careers After Marketing Researcher

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Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Marketing Researcher

Marketing Researchers in America make an average salary of $87,910 per year or $42 per hour. The top 10 percent makes over $149,000 per year, while the bottom 10 percent under $51,000 per year.
Average Salary
$87,910

Best Paying Cities

City
Average Salary
San Francisco, CA
Salary Range57k - 129k$86k$85,830
New York, NY
Salary Range45k - 95k$66k$66,061
Columbus, OH
Salary Range40k - 82k$58k$58,242
Atlanta, GA
Salary Range39k - 78k$56k$55,622
Chicago, IL
Salary Range37k - 74k$53k$52,789
Franklin, TN
Salary Range35k - 70k$50k$49,763
$31k
$129k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Senior Marketing Researcher
Senior Marketing Researcher
Dave Ramsey
Dave Ramsey
11/26/2020
11/26/2020
$100,00011/26/2020
$100,000
Marketing Researcher
Marketing Researcher
Randstad
Randstad
09/25/2020
09/25/2020
$56,34909/25/2020
$56,349
Marketing Researcher
Marketing Researcher
Wisconsin State Government
Wisconsin State Government
01/24/2020
01/24/2020
$65,56101/24/2020
$65,561
Marketing Researcher
Marketing Researcher
Randstad
Randstad
11/13/2019
11/13/2019
$73,04511/13/2019
$73,045
Marketing Researcher
Marketing Researcher
Wisconsin State Government
Wisconsin State Government
10/23/2019
10/23/2019
$48,63010/23/2019
$48,630
See More Recent Salaries

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Marketing Researcher Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing Researcher. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Marketing Researcher Resume

At Zippia, we went through countless Marketing Researcher resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

Marketing Researcher Demographics

Gender

female

50.0 %

male

39.8 %

unknown

10.2 %

Ethnicity

White

67.6 %

Hispanic or Latino

12.0 %

Asian

8.9 %

Foreign Languages Spoken

Spanish

31.3 %

Mandarin

12.2 %

French

9.9 %
See More Demographics

Marketing Researcher Education

Majors

Marketing
30.1 %
Business
24.9 %

Degrees

Bachelors

61.1 %

Masters

20.2 %

Associate

5.8 %

Top Colleges for Marketing Researchers

1. University of Georgia

Athens, GA

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI

In-State Tuition
$10,555
Enrollment
30,360

4. University of Maryland - College Park

College Park, MD

In-State Tuition
$10,595
Enrollment
30,184

5. Ball State University

Muncie, IN

In-State Tuition
$9,896
Enrollment
15,529

6. Northwestern University

Evanston, IL

In-State Tuition
$54,568
Enrollment
8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN

In-State Tuition
$14,760
Enrollment
31,451

8. University of Nebraska - Lincoln

Lincoln, NE

In-State Tuition
$9,242
Enrollment
20,592

9. Stanford University

Stanford, CA

In-State Tuition
$51,354
Enrollment
7,083

10. Purdue University

West Lafayette, IN

In-State Tuition
$9,992
Enrollment
33,495
See More Education Info

Entry Level Jobs For Becoming A Marketing Researcher

Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Marketing Researcher

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.0% of marketing researchers listed market research on their resume, but soft skills such as analytical skills and critical-thinking skills are important as well.

Best States For a Marketing Researcher

Some places are better than others when it comes to starting a career as a marketing researcher. The best states for people in this position are Oregon, Washington, California, and Delaware. Marketing researchers make the most in Oregon with an average salary of $83,677. Whereas in Washington and California, they would average $79,079 and $73,207, respectively. While marketing researchers would only make an average of $70,900 in Delaware, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Marketing Researcher Jobs:
358
Highest 10% Earn:
$154,000
Location Quotient:
1.19
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Oregon

Total Marketing Researcher Jobs:
123
Highest 10% Earn:
$163,000
Location Quotient:
0.93
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Delaware

Total Marketing Researcher Jobs:
37
Highest 10% Earn:
$135,000
Location Quotient:
1.1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Marketing Researcher Employers

1. Maritz Holdings
4.6
Avg. Salary: 
$61,410
Marketing Researchers Hired: 
12+
2. Burke
3.7
Avg. Salary: 
$42,029
Marketing Researchers Hired: 
7+
3. The Nielsen Company
4.4
Avg. Salary: 
$75,927
Marketing Researchers Hired: 
7+
4. Facebook
4.9
Avg. Salary: 
$103,501
Marketing Researchers Hired: 
7+
5. Precision Opinion
3.8
Avg. Salary: 
$58,141
Marketing Researchers Hired: 
6+
6. Vail Resorts
3.8
Avg. Salary: 
$28,954
Marketing Researchers Hired: 
6+

Marketing Researcher Videos

Recently Added Marketing Researcher Jobs

Updated October 2, 2020