There is more than meets the eye when it comes to being a marketing researcher. For example, did you know that they make an average of $42.26 an hour? That's $87,910 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many marketing researchers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, critical-thinking skills and detail oriented.
When it comes to the most important skills required to be a marketing researcher, we found that a lot of resumes listed 16.0% of marketing researchers included market research, while 13.1% of resumes included research projects, and 11.5% of resumes included facebook. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing researcher job title. But what industry to start with? Most marketing researchers actually find jobs in the technology and education industries.
If you're interested in becoming a marketing researcher, one of the first things to consider is how much education you need. We've determined that 61.1% of marketing researchers have a bachelor's degree. In terms of higher education levels, we found that 20.2% of marketing researchers have master's degrees. Even though most marketing researchers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing researcher. When we researched the most common majors for a marketing researcher, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing researcher resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing researcher. In fact, many marketing researcher jobs require experience in a role such as internship. Meanwhile, many marketing researchers also have previous career experience in roles such as marketing internship or sales associate.
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In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of marketing manager you might progress to a role such as marketing director eventually. Later on in your career, you could end up with the title senior director of marketing.
Tell us your goals and we'll match you with the rights job to get there.
Use Zippia's Salary Calculator to see how your pay matches up.
Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing Researcher. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.
Learn How To Write a Marketing Researcher Resume
At Zippia, we went through countless Marketing Researcher resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.
View Detailed InformationAthens, GA
Philadelphia, PA
Madison, WI
College Park, MD
Muncie, IN
Evanston, IL
Minneapolis, MN
Lincoln, NE
Stanford, CA
West Lafayette, IN
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.0% of marketing researchers listed market research on their resume, but soft skills such as analytical skills and critical-thinking skills are important as well.
Some places are better than others when it comes to starting a career as a marketing researcher. The best states for people in this position are Oregon, Washington, California, and Delaware. Marketing researchers make the most in Oregon with an average salary of $83,677. Whereas in Washington and California, they would average $79,079 and $73,207, respectively. While marketing researchers would only make an average of $70,900 in Delaware, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Washington
$79,079
Avg. Salary
2. Oregon
$83,678
Avg. Salary
3. Delaware
$70,900
Avg. Salary