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Become A Marketing Researcher

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Working As A Marketing Researcher

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $63,250

    Average Salary

What Does A Marketing Researcher Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Researcher

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Researcher jobs

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Marketing Researcher Career Paths

Marketing Researcher
Research Director Account Executive Marketing Specialist
Associate Marketing Manager
5 Yearsyrs
Marketing Specialist Marketing Director
Brand Director
11 Yearsyrs
Marketing Consultant Marketing Communications Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Senior Manager Project Director Research Manager
Consumer Marketing Manager
6 Yearsyrs
Research Director Senior Manager Senior Manager Of Marketing
Director Of Consumer Marketing
11 Yearsyrs
Marketing Specialist Account Manager Marketing Manager
Director, Global Marketing
12 Yearsyrs
Senior Manager Associate Director Research Director
Director, Market Research
10 Yearsyrs
Marketing Consultant Marketing Manager
Director, Product Marketing
11 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Marketing Director General Manager Account Executive
Marketing Manager
6 Yearsyrs
Product Manager Marketing Consultant Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Product Manager Sales Manager Marketing Consultant
Online Marketing Manager
5 Yearsyrs
Marketing Manager Senior Product Manager
Product Management Director
12 Yearsyrs
Account Manager Product Manager
Product Marketing Manager
7 Yearsyrs
Business Analyst Program Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Business Analyst Product Manager Brand Manager
Senior Brand Manager
9 Yearsyrs
Marketing Coordinator Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Account Manager Account Executive Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Director Operations Director Senior Project Manager
Senior Product Manager
9 Yearsyrs
Marketing Coordinator Marketing Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
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Average Length of Employment
Marketing Analyst 2.1 years
Marketing Advisor 2.1 years
Market Researcher 2.0 years
Research Analyst 2.0 years
Researcher 1.5 years
Top Employers Before
Internship 12.3%
Manager 4.4%
Cashier 3.7%
Volunteer 3.1%
Top Employers After
Internship 6.6%
Consultant 4.4%
Manager 3.2%
Principal 3.2%
Volunteer 3.0%

Marketing Researcher Demographics

Gender

Female

51.3%

Male

43.2%

Unknown

5.5%
Ethnicity

White

72.7%

Asian

14.8%

Hispanic or Latino

9.6%

Unknown

2.1%

Black or African American

0.7%
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Languages Spoken

Spanish

28.9%

French

13.4%

Mandarin

9.2%

Chinese

8.4%

Portuguese

5.4%

Russian

5.0%

Cantonese

4.6%

German

4.6%

Italian

4.2%

Korean

3.3%

Arabic

2.5%

Japanese

2.1%

Hebrew

2.1%

Vietnamese

1.7%

Hindi

0.8%

Turkish

0.8%

Thai

0.8%

Greek

0.8%

Urdu

0.8%

Swahili

0.4%
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Marketing Researcher Education

Schools

University of Phoenix

7.9%

New York University

6.7%

Georgia State University

6.1%

Temple University

5.5%

University of Connecticut

5.5%

Northeastern University

5.5%

University of California - Berkeley

4.8%

DePaul University

4.8%

Columbia University

4.8%

University of Georgia

4.8%

Drexel University

4.8%

University of Illinois at Chicago

4.8%

University of Alabama

4.2%

Michigan State University

4.2%

Northwestern University

4.2%

San Diego State University

4.2%

University of Tampa

4.2%

University of Dayton

4.2%

University of Washington

4.2%

University of Colorado at Boulder

4.2%
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Majors

Marketing

28.7%

Business

26.5%

Communication

6.1%

Management

5.7%

Finance

4.2%

Psychology

3.8%

Economics

2.9%

English

2.9%

Accounting

2.4%

Political Science

2.0%

Advertising

1.8%

Public Relations

1.7%

Health Care Administration

1.6%

Statistics

1.5%

Sociology

1.5%

Journalism

1.5%

International Business

1.3%

Computer Science

1.3%

Liberal Arts

1.3%

Human Resources Management

1.3%
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Degrees

Bachelors

44.8%

Masters

28.7%

Other

14.2%

Associate

4.1%

Certificate

3.6%

Doctorate

3.3%

Diploma

0.9%

License

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Researcher Salaries

Job Title Company Location Start Date Salary
Pharmaceutical Compliance/Marketing Research ANA Best Aid Community Pharmacy LLC New York, NY Aug 05, 2015 $65,720
Marketing Researcher Clack Corporation Windsor, WI Oct 01, 2010 $60,000
Global Marketing Research & Business Planning Spec OFS Fitel, LLC Norcross, GA Sep 12, 2013 $55,000
Marketing Research Everett Design, Inc. Chico, CA Jun 01, 2014 $52,175 -
$56,349
Marketing Research Naalyst BMP Inernational Inc. Cary, NC Jan 06, 2016 $51,896
Marketing Researcher HRM Partners, Inc. New York, NY May 01, 2015 $51,480
Program and Marketing Researcher T&H Lemont Countryside, IL Jun 09, 2016 $51,106 -
$65,000
Marketing Researcher Valkyr Consulting, LLC New York, NY Feb 15, 2010 $50,668
Marketing Research, Asia Osemi Inc. River Falls, WI Sep 13, 2014 $50,000
Marketing/Financial Researcher Multinet International Inc. New York, NY Oct 01, 2011 $48,168
Marketing Research Specilaist Greater Boston Manufacturing Partnership Inc. MA Feb 09, 2016 $47,000
Marketing Researcher IC! Berlin America LLC New York, NY Sep 18, 2013 $46,000
Marketing Researcher Everic LLC New York, NY Sep 29, 2011 $45,851
Marketing Researcher Everic, LLC New York, NY Sep 29, 2011 $45,851
Marketing Researcher HRM Partners, Inc. Torrance, CA May 01, 2012 $45,000
Marketing Researcher American Education Center, Inc. NY Oct 01, 2014 $44,975
Marketing Researcher Iworld LLC New York, NY Oct 01, 2012 $44,766 -
$48,627
Marketing Research Analysist David & Young Group Corp Secaucus, NJ Sep 14, 2015 $44,637
Marketing Research Analysist David & Young Group Corp Secaucus, NJ Sep 21, 2015 $44,637
Marketing Research Anaylst Shay Interior Design LLC Miami, FL Nov 12, 2012 $43,500
Marketing Research Anaylst Shay Interior Design LLC Miami, FL Nov 26, 2012 $43,500
Marketing Research Everett Design, Inc. Chico, CA Jun 01, 2014 $41,740 -
$56,349
Marketing Research Bethesda Title & Escrow, LLC Bethesda, MD Dec 28, 2012 $41,226
Marketing Researcher American Red Cross Central Ohio Blood Services Columbus, OH Nov 10, 2009 $41,059 -
$50,193

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Top Skills for A Marketing Researcher

NewProductDevelopmentFocusGroupsStrategyResearchProjectsDataEntryOnlineSurveySpssCustomerSatisfactionFinancialCustomerServiceCompanyWebsiteInternetMarketResearchStudiesPowerpointTargetMarketDataCollectionMarketShareResearchReportsBusinessDevelopmentR

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Top Marketing Researcher Skills

  1. New Product Development
  2. Focus Groups
  3. Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Supervised research department personnel in conducting new product development and marketing.
  • Created research proposals for focus groups and conducted focus groups to gather information needed for a new product line.
  • Conducted analysis of research studies and created coherent presentations to help drive strategy and planning.
  • Conducted physician and consumer research projects.
  • Coordinated marketing research projects including recruiting, supervision of interviewers, data entry, and statistical analysis.

Top Marketing Researcher Employers

Marketing Researcher Videos

Video 024:- How To Do Basic Market Research

How to Use Google Trends To Do Target Market Research (SEO Basics Part 2 of 17)

Small Business Marketing Tip: How to do your market research

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