Become A Marketing Researcher

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Working As A Marketing Researcher

Analyzing Data or Information
Getting Information
Interacting With Computers
Interpreting the Meaning of Information for Others
Communicating with Supervisors, Peers, or Subordinates

Mostly Sitting
Make Decisions
$63,250
Average Salary

What Does A Marketing Researcher Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

Monitor and forecast marketing and sales trends
Measure the effectiveness of marketing programs and strategies
Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
Gather data on consumers, competitors, and market conditions
Analyze data using statistical software
Convert complex data and findings into understandable tables, graphs, and written reports
Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions.

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research.

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Researcher

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information.

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Researcher jobs

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Marketing Researcher Career Paths

Marketing Researcher

Research Director Account Executive Marketing Specialist

Associate Marketing Manager

5 Yearsyrs

Marketing Specialist Marketing Director

Brand Director

11 Yearsyrs

Marketing Consultant Marketing Communications Manager Marketing Manager

Brand Marketing Manager

7 Yearsyrs

Senior Manager Project Director Research Manager

Consumer Marketing Manager

6 Yearsyrs

Research Director Senior Manager Senior Manager Of Marketing

Director Of Consumer Marketing

11 Yearsyrs

Marketing Specialist Account Manager Marketing Manager

Director, Global Marketing

12 Yearsyrs

Senior Manager Associate Director Research Director

Director, Market Research

10 Yearsyrs

Marketing Consultant Marketing Manager

Director, Product Marketing

11 Yearsyrs

Marketing Manager General Manager Account Executive

Marketing Director

7 Yearsyrs

Marketing Director General Manager Account Executive

Marketing Manager

6 Yearsyrs

Product Manager Marketing Consultant Marketing Communications Manager

Marketing Program Manager

7 Yearsyrs

Product Manager Sales Manager Marketing Consultant

Online Marketing Manager

5 Yearsyrs

Marketing Manager Senior Product Manager

Product Management Director

12 Yearsyrs

Account Manager Product Manager

Product Marketing Manager

7 Yearsyrs

Business Analyst Program Manager Marketing Manager

Regional Marketing Manager

7 Yearsyrs

Business Analyst Product Manager Brand Manager

Senior Brand Manager

9 Yearsyrs

Marketing Coordinator Marketing Director

Senior Director Of Marketing

13 Yearsyrs

Account Manager Account Executive Marketing Manager

Senior Manager Of Marketing

9 Yearsyrs

Marketing Director Operations Director Senior Project Manager

Senior Product Manager

9 Yearsyrs

Marketing Coordinator Marketing Manager Product Marketing Manager

Senior Product Marketing Manager

10 Yearsyrs

Average Length of Employment

Director, Market Research 3.9 years
Marketing Operations Director 3.5 years
Market Research Manager 3.5 years
Research Director 3.4 years
Senior Research Analyst 3.3 years
Marketing And Operations Manager 3.3 years
Marketing Professional 3.3 years
Research Manager 3.2 years
Sales Support And Marketing 3.0 years
Marketing Administrator 2.7 years
Assistant Marketing Manager 2.3 years
Marketing Consultant 2.2 years
Marketing And Research Associate 2.1 years
Market Research Analyst 2.1 years
Marketing Research Specialist 2.1 years
Marketing Research Analyst 2.1 years
Marketing Analyst 2.1 years
Market Researcher 2.0 years
Marketing Researcher 2.0 years
Market Research Consultant 1.9 years
Marketing Research Coordinator 1.9 years
Marketing Research Consultant 1.7 years
Contract Researcher 1.5 years
Marketing Research Assistant 1.2 years
Marketing Management Internship 0.5 years
Market Research Internship 0.4 years
Marketing Research Internship 0.4 years

Top Careers Before Marketing Researcher

Top Careers After Marketing Researcher

Marketing Researcher Demographics

Gender

Female
51.3%
Male
43.2%
Unknown
5.5%

Ethnicity

White
72.7%
Asian
14.8%
Hispanic or Latino
9.6%
Unknown
2.1%
Black or African American
0.7%

Languages Spoken

Spanish
28.9%
French
13.4%
Mandarin
9.2%
Chinese
8.4%
Portuguese
5.4%
Russian
5.0%
Cantonese
4.6%
German
4.6%
Italian
4.2%
Korean
3.3%
Arabic
2.5%
Japanese
2.1%
Hebrew
2.1%
Vietnamese
1.7%
Hindi
0.8%
Turkish
0.8%
Thai
0.8%
Greek
0.8%
Urdu
0.8%
Swahili
0.4%

Marketing Researcher

Unfortunately we don’t have enough data for this section.

Marketing Researcher Education

Schools

University of Phoenix
7.9%
New York University
6.7%
Georgia State University
6.1%
Temple University
5.5%
University of Connecticut
5.5%
Northeastern University
5.5%
University of California - Berkeley
4.8%
DePaul University
4.8%
Columbia University
4.8%
University of Georgia
4.8%
Drexel University
4.8%
University of Illinois at Chicago
4.8%
University of Alabama
4.2%
Michigan State University
4.2%
Northwestern University
4.2%
San Diego State University
4.2%
University of Tampa
4.2%
University of Dayton
4.2%
University of Washington
4.2%
University of Colorado at Boulder
4.2%

Majors

Degrees

Bachelors
44.8%
Masters
28.7%
Other
14.2%
Associate
4.1%
Certificate
3.6%
Doctorate
3.3%
Diploma
0.9%
License
0.4%

Marketing Researcher

Unfortunately we don’t have enough data for this section.

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Full Time

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Real Marketing Researcher Salaries

Job Title	Company	Location	Start Date	Salary
Director, Marketing Research	Thor High Street Advisors LLC	New York, NY	Mar 21, 2013	$250,000 - $500,000
Director, Marketing Research and Strategy	Ngmoco, LLC	San Francisco, CA	Sep 13, 2013	$175,000
Director, Marketing and Research	The Dispatch Printing Company	Columbus, OH	Jan 31, 2015	$158,570
Director, Marketing Research	PBS Real Estate LLC	New York, NY	Sep 21, 2011	$150,000 - $500,000
Director of Marketing Research	Medical Marketing Economics LLC	Oxford, MS	Sep 25, 2013	$143,186
Manager, Marketing Research-Secondary Research	Allergan USA, Inc.	Irvine, CA	Sep 14, 2015	$135,000
Manager, Payor Marketing Research & Analytics	Abbvie Inc.	North Chicago, IL	Jun 02, 2014	$127,190
International Marketing Research Strategist	Union Entertainment Group, Inc.	Huntington Beach, CA	Oct 01, 2011	$120,000 - $150,000
International Marketing Research Strategist	Union Entertainment Group, Inc.	Huntington Beach, CA	Oct 01, 2014	$120,000 - $200,000
Manager, Payor Marketing Research and Analytics	Abbvie Inc.	North Chicago, IL	Aug 05, 2013	$115,000
Director of Marketing Research	Medical Marketing Economics, LLC	Oxford, MS	Sep 26, 2010	$112,200
Director of Marketing & Research	Twin Marquis Inc.	New York, NY	Aug 29, 2008	$108,879
Assistant Director of Marketing & Research	275 Pleasant Avenue Corporation	Windham, NY	Oct 01, 2009	$89,627
Director II Marketing Research	Fidelity Brokerage Services LLC	Smithfield, RI	Sep 13, 2016	$87,381 - $108,830
Manager-Marketing Research & Analysis	Arkstek, Inc.	Aurora, CO	Dec 05, 2012	$85,000
Manager of Marketing Research	Medical Marketing Economics, LLC	Oxford, MS	Sep 26, 2010	$81,157
President-On Line Marketing and Research	Imediastreams LLC	Newark, NJ	Feb 07, 2010	$80,000
President-On Line Marketing & Research	Imediastreams LLC	Newark, NJ	Feb 08, 2010	$80,000
Program and Marketing Researcher	T&H Lemont	Countryside, IL	Jun 09, 2016	$51,106 - $65,000
Marketing Research Analytst	Fractal Analytics Inc.	Jersey City, NJ	Nov 15, 2011	$50,939
Marketing Researcher	Valkyr Consulting, LLC	New York, NY	Feb 15, 2010	$50,668
Marketing Research, Asia	Osemi Inc.	River Falls, WI	Sep 13, 2014	$50,000
Senior Specialist, Marketing Research	The Northern Trust Company	Chicago, IL	Nov 24, 2012	$49,000 - $65,000
Marketing/Financial Researcher	Multinet International Inc.	New York, NY	Oct 01, 2011	$48,168
SR. Analyst, Marketing Research	Cardinal Health, Inc.	Twinsburg, OH	Sep 09, 2014	$47,709

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Top Skills for A Marketing Researcher

Top Marketing Researcher Skills

New Product Development
Focus Groups
Strategy

You can check out examples of real life uses of top skills on resumes here:

Supervised research department personnel in conducting new product development and marketing.
Created research proposals for focus groups and conducted focus groups to gather information needed for a new product line.
Conducted analysis of research studies and created coherent presentations to help drive strategy and planning.
Conducted physician and consumer research projects.
Coordinated marketing research projects including recruiting, supervision of interviewers, data entry, and statistical analysis.