Marketing researcher demographics and statistics in the US
Marketing researcher demographics research summary. Zippia estimates marketing researcher demographics and statistics in the United States by using a database of 30 million profiles. Our marketing researcher estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing researchers after extensive research and analysis:
- There are over 5,046 marketing researchers currently employed in the United States.
- 55.6% of all marketing researchers are women, while 44.4% are men.
- The average marketing researcher age is 36 years old.
- The most common ethnicity of marketing researchers is White (64.6%), followed by Asian (14.3%), Hispanic or Latino (11.3%) and Unknown (4.9%).
- In 2022, women earned 92% of what men earned.
- 10% of all marketing researchers are LGBT.
- Marketing researchers are 62% more likely to work at private companies in comparison to education companies.
On this page
Marketing researcher demographics by:
Marketing researcher gender statistics
55.6% of marketing researchers are women and 44.4% of marketing researchers are men.
- Female, 55.6%
- Male, 44.4%
Marketing researcher gender ratio
| Gender | Percentages |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
Marketing researcher gender pay gap
Women earn 92¢ for every $1 earned by men
Male income
$55,249
Female income
$51,054
Marketing researcher gender ratio over time
This data breaks down the percentage of men and women in marketing researcher positions over time. Currently, 55.6% of marketing researchers are female.
Marketing researcher gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 52.78% | 47.22% |
| 2011 | 50.30% | 49.70% |
| 2012 | 50.55% | 49.45% |
| 2013 | 47.06% | 52.94% |
| 2014 | 47.10% | 52.90% |
| 2015 | 49.28% | 50.72% |
| 2016 | 48.51% | 51.49% |
| 2017 | 48.48% | 51.52% |
| 2018 | 47.51% | 52.49% |
| 2019 | 46.14% | 53.86% |
| 2020 | 43.65% | 56.35% |
| 2021 | 44.38% | 55.63% |
Marketing researcher related jobs gender ratio
We compared marketing researchers with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Researcher | 44% | 56% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing researcher demographics by race
The most common ethnicity among marketing researchers is White, which makes up 64.6% of all marketing researchers. Comparatively, 14.3% of marketing researchers are Asian and 11.3% of marketing researchers are Hispanic or Latino.
- White, 64.6%
- Asian, 14.3%
- Hispanic or Latino, 11.3%
- Unknown, 4.9%
- Black or African American, 4.8%
- American Indian and Alaska Native, 0.1%
Marketing researcher race
| Marketing researcher race | Percentages |
|---|---|
| White | 64.6% |
| Asian | 14.3% |
| Hispanic or Latino | 11.3% |
| Unknown | 4.9% |
| Black or African American | 4.8% |
| American Indian and Alaska Native | 0.1% |
Marketing researcher race and ethnicity over time
See how marketing researcher racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing researcher race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.54% | 4.94% | 12.08% | 7.74% |
| 2011 | 71.84% | 4.94% | 12.51% | 8.70% |
| 2012 | 71.89% | 5.14% | 11.79% | 8.93% |
| 2013 | 71.65% | 5.36% | 11.24% | 8.95% |
| 2014 | 71.98% | 4.79% | 12.41% | 8.39% |
| 2015 | 70.94% | 4.37% | 12.71% | 9.09% |
| 2016 | 69.16% | 5.54% | 12.93% | 10.00% |
| 2017 | 69.14% | 5.40% | 13.00% | 9.61% |
| 2018 | 68.44% | 5.06% | 13.01% | 10.20% |
| 2019 | 68.78% | 4.95% | 13.22% | 10.25% |
| 2020 | 66.87% | 4.40% | 13.30% | 11.12% |
| 2021 | 64.60% | 4.75% | 14.32% | 11.30% |
Marketing researcher wage gap by race
According to our data, asian marketing researchers have the highest average salary compared to other ethnicities. Black or african american marketing researchers have the lowest average salary at $48,482.
| Ethnicity | Salary |
|---|---|
| Unknown | $53,005 |
| White | $56,506 |
| Black or African American | $48,482 |
| Asian | $65,343 |
| Hispanic or Latino | $54,253 |
Average marketing researcher age
See how the average age of marketing researchers varies based on ethnicity and gender.
Male
Female
Marketing researcher age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing researcher age breakdown
The average age of marketing researchers is 30-40 years years old, representing 35% of the marketing researcher population.
Marketing researcher age breakdown
| Marketing Researcher Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing researcher educational attainment
The most common degree for marketing researchers is bachelor's degree, with 72% of marketing researchers earning that degree. The second and third most common degree levels are master's degree degree at 10% and master's degree degree at 9%.
- Bachelor's, 72%
- Master's, 10%
- Associate, 9%
- High School Diploma, 5%
- Other Degrees, 4%
Marketing researchers by degree level
| Marketing researcher degree | Percentages |
|---|---|
| Bachelor's | 72% |
| Master's | 10% |
| Associate | 9% |
| High School Diploma | 5% |
| Other Degrees | 4% |
Marketing researcher jobs you might like
Marketing researcher wage gap by degree level
According to the data, marketing researchers with a Doctorate degree earn more than those without, at $78,238 annually. With a Master's degree, marketing researchers earn a median annual income of $76,853 compared to $59,745 for marketing researchers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $76,853 |
| Bachelor's Degree | $59,745 |
| Doctorate Degree | $78,238 |
Marketing researcher employment statistics
Most marketing researchers work for a private in the professional industry.
Company size where marketing researchers work
Below, you can see the size of companies where marketing researchers work.
Marketing researcher jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 17% |
| 100 - 500 employees | 26% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 22% |
| > 10,000 employees | 19% |
Marketing researcher jobs by company type
Employees with the marketing researcher job title have their preferences when it comes to working for a company. For instance, most marketing researchers prefer to work at private companies over education companies.
Marketing researcher jobs by sector
| Company type | Percentages |
|---|---|
| Education | 21% |
| Public | 16% |
| Private | 62% |
| Government | 1% |
Marketing researcher jobs by industry
The most common industries for marketing researchers are professional, education and technology.
Marketing researcher industry statistics
| Industry | Percentages |
|---|---|
| Professional | 20% |
| Education | 17% |
| Fortune 500 | 8% |
| Technology | 8% |
| Media | 7% |
| Manufacturing | 5% |
| Health Care | 5% |
| Retail | 5% |
| Non Profits | 4% |
| Hospitality | 3% |
| Finance | 2% |
| Energy | 2% |
| Telecommunication | 2% |
| Start-up | 2% |
| Real Estate | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Utilities | 1% |
| Construction | 1% |
| Insurance | 1% |
Marketing researcher turnover and employment statistics
Marketing researcher unemployment rate over time
The unemployment rate for marketing researchers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing researcher unemployment rate by year
| Year | Marketing researcher unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing researcher tenure
The average marketing researcher stays at their job for 1-2 years, based on the 2,000 marketing researchers resumes in Zippia's database.
Marketing researcher tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 49% |
| 1-2 years | 25% |
| 3-4 years | 8% |
| 5-7 years | 9% |
| 8-10 years | 4% |
| 11+ years | 5% |
Marketing researcher LGBT ratio compared to similar jobs
Review the percent of marketing researchers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Assistant Estimator/Project Manager | 4.41% | 58,976 |
| Logistics Specialist | 8.65% | 35,753 |
| Employment Recruiter | 8.93% | 40,832 |
| Marketing Researcher | 10.00% | - |
| Energy Auditor | 11.05% | 21,178 |
| Equal Opportunity Counselor | 11.64% | 27,442 |
| Donor Relations Officer | 19.25% | 66,923 |
Similar marketing researcher jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Assistant Estimator/Project Manager | 4.41% | 58,976 |
| Logistics Specialist | 8.65% | 35,753 |
| Employment Recruiter | 8.93% | 40,832 |
| Energy Auditor | 11.05% | 21,178 |
| Equal Opportunity Counselor | 11.64% | 27,442 |
| Donor Relations Officer | 19.25% | 66,923 |
Foreign languages spoken by marketing researchers
The most common foreign language among marketing researchers is Spanish at 30.5%. The second-most popular foreign language spoken is French at 11.8% and Mandarin is the third-most popular at 11.1%.
- Spanish, 30.5%
- French, 11.8%
- Mandarin, 11.1%
- Chinese, 9.9%
- Cantonese, 5.7%
- Other, 31.0%
Marketing researcher languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 30.5% |
| French | 11.8% |
| Mandarin | 11.1% |
| Chinese | 9.9% |
| Cantonese | 5.7% |
| Other | 31.0% |
