What is a Marketing/Sales Person?

A sales consultant is responsible for meeting with existing and new clients in a sales approach. Your goal as a sales consultant is to effectively sell products. Well, in a way.

The clients you meet with will come to you with certain problems concerning their business, your job is to figure out how to sell those products or services in a way that increases the company's sales as a whole.

To become a sales consultant, you'll want to earn a bachelor's degree. Generally speaking, an advanced degree will help you in the long run, especially when it comes to meeting sales goals. And everyone knows that more sales means more money.

As a sales person, you've got to be able to form relationships with people very quickly. If you can't do that, then you likely won't be able to sell them your product. Which is the majority of your day-to-day responsibilities.

As a salesperson you have to be persuasive to get the customers to purchase your product or service. But it doesn't end there. Essentially, you want to build a network of customers who continue to come back and buy from you. So you'll want to maintain a positive business experience for these customers.

As a sales person, you'll have a range of hours that you'll be working. The average sales person works between 31-40 hours a week. So, that's not too bad. You'll be able to work those hours with ease.

Facebook. Instagram. Twitter. LinkedIn. The common thread running through these social media platforms is marketing. Gone are the days of billboards and traditional poster advertisements. Big companies, such as General Motors, Johnson Johnson, and Nestle, are approaching new marketing companies to help run their digital ads on these social media platforms. In fact, small and medium enterprises today are relying on social media to increase sales and brand reach.

In the world of marketing consultancy, we can definitely take a page from the book of Gary Vaynerchuk. An entrepreneur who took his/her dad's wine retail business from 3 million to 60 million a year and founded one of the most influential ad agency, VaynerMedia. According to Gary, the number one principle driving a business is attention. If a company cannot garner attention, then customer value cannot be transferred. On a day-to-day basis, Gary spends his/her time having sit-downs to educate clients, interacting with his/her team in strategizing social media campaigns, directing social media posts, contributing to the content on his/her YouTube channel and helping young entrepreneurs in their business marketing initiatives.

To be a successful marketing consultant, you need to have a vast knowledge of how the social media platform works for marketing a business. Employers generally require a degree in business or marketing for entry-level roles and employees can move up to more senior roles with time and experience. The salary of a marketing consultant is an average of $27 per hour.