Marketing/Sales Representative coordinates and implements sales strategies with other marketing and sales representatives. He/She identifies new business opportunities in existing accounts and new territories and oversees the execution of marketing, advertising, and event promotions. Asides from that, he/she works with the sales staff to monitor active purchase orders and ensure orders are completed on time. Also, he/she manages customer acquisition and upsells products and services.
Additionally, he/she helps develop and implement marketing plans for the product or service being offered by the company. Besides that, he/she maintains excellent relationships with clients through good customer service and also works to acquire new clients.
For this position, you need an associate's or a bachelor's degree in a related field with ten or more years of relevant experience. You must possess communication, problem-solving, organization, customer service, and multitasking skills. Marketing/sales representatives make an average salary of $47,468 per annum. This varies between $28,000 and $81,000.
How to Become a Marketing/Sales Representative
There is more than meets the eye when it comes to being a marketing/sales representative. For example, did you know that they make an average of $31.62 an hour? That's $65,776 a year!
Between 2018 and 2028, the career is expected to grow 2% and produce 35,400 job opportunities across the U.S.
What Does a Marketing/Sales Representative Do
There are certain skills that many marketing/sales representatives have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed customer-service skills, interpersonal skills and physical stamina.
How To Become a Marketing/Sales Representative
If you're interested in becoming a marketing/sales representative, one of the first things to consider is how much education you need. We've determined that 66.5% of marketing/sales representatives have a bachelor's degree. In terms of higher education levels, we found that 5.2% of marketing/sales representatives have master's degrees. Even though most marketing/sales representatives have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing/sales representative. When we researched the most common majors for a marketing/sales representative, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on marketing/sales representative resumes include high school diploma degrees or master's degree degrees.
You may find that experience in other jobs will help you become a marketing/sales representative. In fact, many marketing/sales representative jobs require experience in a role such as sales representative. Meanwhile, many marketing/sales representatives also have previous career experience in roles such as sales associate or customer service representative.
Marketing/Sales Representative Career Paths
In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of account executive you might progress to a role such as account manager eventually. Later on in your career, you could end up with the title director, inside sales.
Average Salary for a Marketing/Sales Representative
What Am I Worth?
Top Colleges for Marketing/Sales Representatives
1. University of Pennsylvania
Philadelphia, PA • Private
2. University of Minnesota - Twin Cities
Minneapolis, MN • Private
3. Baylor University
Waco, TX • Private
4. SUNY College of Technology at Alfred
Alfred, NY • Private
5. Ball State University
Muncie, IN • Private
6. University of Wisconsin - Madison
Madison, WI • Private
7. Bentley University
Waltham, MA • Private
8. University of Maryland - College Park
College Park, MD • Private
9. Clemson University
Clemson, SC • Private
10. Bowling Green State University
Bowling Green, OH • Private
Top Skills For a Marketing/Sales Representative
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.7% of marketing/sales representatives listed communication on their resume, but soft skills such as customer-service skills and interpersonal skills are important as well.
Choose From 10+ Customizable Marketing/Sales Representative Resume templates
Zippia allows you to choose from different easy-to-use Marketing/Sales Representative templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing/Sales Representative resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
Marketing/Sales Representative Demographics
Marketing/Sales Representative Gender Distribution
After extensive research and analysis, Zippia's data science team found that:
- Among marketing/sales representatives, 46.9% of them are women, while 53.1% are men.
- The most common race/ethnicity among marketing/sales representatives is White, which makes up 75.9% of all marketing/sales representatives.
- The most common foreign language among marketing/sales representatives is Spanish at 54.6%.
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Best States For a Marketing/Sales Representative
Some places are better than others when it comes to starting a career as a marketing/sales representative. The best states for people in this position are Washington, Colorado, Indiana, and Kansas. Marketing/sales representatives make the most in Washington with an average salary of $92,632. Whereas in Colorado and Indiana, they would average $79,614 and $77,093, respectively. While marketing/sales representatives would only make an average of $73,296 in Kansas, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Wyoming
$72,622
Avg. Salary
2. Kansas
$73,296
Avg. Salary
3. Colorado
$79,614
Avg. Salary
How Do Marketing/Sales Representative Rate Their Jobs?
Top Marketing/Sales Representative Employers
Most Common Employers For Marketing/Sales Representative
| Rank  | Company  | Average Salary  | Hourly Rate  | Job Openings  |
|---|---|---|---|---|
| 1 | IBM | $77,719 | $37.36 | 27 |
| 2 | Bluegreen Vacations Unlimited | $68,572 | $32.97 | 62 |
| 3 | Lincare Holdings | $66,487 | $31.96 | 25 |
| 4 | Servpro | $66,400 | $31.92 | 157 |
| 5 | Cutco | $66,122 | $31.79 | 259 |
| 6 | MarketStar | $66,119 | $31.79 | 21 |
| 7 | RevLocal | $66,077 | $31.77 | 34 |
| 8 | Acosta | $66,064 | $31.76 | 37 |
| 9 | Hill Holliday | $65,942 | $31.70 | 40 |
| 10 | State Farm Insurance Agency | $65,776 | $31.62 | 62 |