Marketing/sales representative demographics and statistics in the US
Marketing/sales representative demographics research summary. Zippia estimates marketing/sales representative demographics and statistics in the United States by using a database of 30 million profiles. Our marketing/sales representative estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing/sales representatives after extensive research and analysis:
- There are over 947,751 marketing/sales representatives currently employed in the United States.
- 46.9% of all marketing/sales representatives are women, while 53.1% are men.
- The average marketing/sales representative age is 47 years old.
- The most common ethnicity of marketing/sales representatives is White (72.3%), followed by Hispanic or Latino (14.6%), Asian (5.2%) and Black or African American (3.9%).
- Marketing/sales representatives are most in-demand in Los Angeles, CA.
- Seattle, WA pays an annual average wage of $79,048, the highest in the US.
- In 2022, women marketing/sales representatives earned 94% of what men earned.
- New Hampshire is the best state for marketing/sales representatives to live.
- Marketing/sales representatives are 60% more likely to work at private companies in comparison to public companies.
On this page
Marketing/sales representative demographics by:
Marketing/sales representative gender statistics
46.9% of marketing/sales representatives are women and 53.1% of marketing/sales representatives are men.
- Male, 53.1%
- Female, 46.9%
Marketing/sales representative gender ratio
| Gender | Percentages |
|---|---|
| Male | 53.1% |
| Female | 46.9% |
Marketing/sales representative gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$62,349
Female income
$58,800
Marketing/sales representative gender ratio over time
This data breaks down the percentage of men and women in marketing/sales representative positions over time. Currently, 46.9% of marketing/sales representatives are female.
Marketing/sales representative gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 55.95% | 44.05% |
| 2011 | 56.02% | 43.98% |
| 2012 | 57.11% | 42.89% |
| 2013 | 55.97% | 44.03% |
| 2014 | 54.38% | 45.62% |
| 2015 | 54.27% | 45.73% |
| 2016 | 54.66% | 45.34% |
| 2017 | 54.75% | 45.25% |
| 2018 | 52.87% | 47.13% |
| 2019 | 53.82% | 46.18% |
| 2020 | 53.92% | 46.08% |
| 2021 | 53.10% | 46.90% |
Marketing/sales representative related jobs gender ratio
We compared marketing/sales representatives with similar job titles to see how gender ratios vary. As you can see, commercial equipment and supplies sales representative and outside parts sales have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Avon Representative | 6% | 94% |
| Avon Sales Representative | 7% | 93% |
| Inside Sales Assistant | 20% | 80% |
| Marketing/Sales Representative | 53% | 47% |
| Factory Representative | 90% | 10% |
| Outside Parts Sales | 92% | 8% |
| Commercial Equipment And Supplies Sales Representative | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing/sales representative demographics by race
The most common ethnicity among marketing/sales representatives is White, which makes up 72.3% of all marketing/sales representatives. Comparatively, 14.6% of marketing/sales representatives are Hispanic or Latino and 5.2% of marketing/sales representatives are Asian.
- White, 72.3%
- Hispanic or Latino, 14.6%
- Asian, 5.2%
- Black or African American, 3.9%
- Unknown, 3.7%
- American Indian and Alaska Native, 0.3%
Marketing/sales representative race
| Marketing/sales representative race | Percentages |
|---|---|
| White | 72.3% |
| Hispanic or Latino | 14.6% |
| Asian | 5.2% |
| Black or African American | 3.9% |
| Unknown | 3.7% |
| American Indian and Alaska Native | 0.3% |
Marketing/sales representative race and ethnicity over time
See how marketing/sales representative racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing/sales representative race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 78.21% | 3.97% | 4.35% | 11.87% |
| 2011 | 77.70% | 3.86% | 4.68% | 12.40% |
| 2012 | 77.77% | 3.76% | 4.66% | 12.29% |
| 2013 | 77.16% | 4.01% | 4.55% | 12.82% |
| 2014 | 76.26% | 4.20% | 4.63% | 13.30% |
| 2015 | 76.66% | 3.97% | 4.62% | 13.11% |
| 2016 | 76.17% | 3.70% | 4.69% | 13.71% |
| 2017 | 76.30% | 4.00% | 4.56% | 13.41% |
| 2018 | 75.97% | 3.88% | 4.68% | 13.69% |
| 2019 | 75.92% | 3.78% | 4.79% | 13.79% |
| 2020 | 74.29% | 3.89% | 4.69% | 13.61% |
| 2021 | 72.33% | 3.90% | 5.22% | 14.60% |
Marketing/sales representative wage gap by race
According to our data, white marketing/sales representatives have the highest average salary compared to other ethnicities. Black or african american marketing/sales representatives have the lowest average salary at $57,834.
| Ethnicity | Salary |
|---|---|
| Unknown | $63,678 |
| White | $65,060 |
| Black or African American | $57,834 |
| Asian | $62,808 |
| Hispanic or Latino | $62,610 |
Average marketing/sales representative age
See how the average age of marketing/sales representatives varies based on ethnicity and gender.
Male
Female
Marketing/sales representative age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 43 | 51.5 |
| Unknown | 46 | 39 |
| Asian | 44 | 48 |
| Hispanic or Latino | 44 | 44 |
| White | 50 | 47 |
| American Indian and Alaska Native | 41 |
Marketing/sales representative age breakdown
The average age of marketing/sales representatives is 40+ years years old, representing 71% of the marketing/sales representative population.
Marketing/sales representative age breakdown
| Marketing/Sales Representative Years | Percentages |
|---|---|
| 40+ years | 71% |
| 30-40 years | 22% |
| 20-30 years | 7% |
Marketing/sales representative educational attainment
The most common degree for marketing/sales representatives is bachelor's degree, with 66% of marketing/sales representatives earning that degree. The second and third most common degree levels are associate degree degree at 14% and associate degree degree at 10%.
- Bachelor's, 66%
- Associate, 14%
- High School Diploma, 10%
- Master's, 5%
- Other Degrees, 5%
Marketing/sales representatives by degree level
| Marketing/sales representative degree | Percentages |
|---|---|
| Bachelor's | 66% |
| Associate | 14% |
| High School Diploma | 10% |
| Master's | 5% |
| Other Degrees | 5% |
Marketing/sales representative jobs you might like
Marketing/sales representative wage gap by degree level
According to the data, marketing/sales representatives with a Master's degree earn more than those without, at $77,888 annually. With a Doctorate degree, marketing/sales representatives earn a median annual income of $74,888 compared to $70,080 for marketing/sales representatives with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $77,888 |
| High School Diploma or Less | $53,601 |
| Bachelor's Degree | $70,080 |
| Doctorate Degree | $74,888 |
| Some College/ Associate Degree | $55,602 |
Marketing/sales representative employment statistics
Most marketing/sales representatives work for a private in the media industry.
Company size where marketing/sales representatives work
Below, you can see the size of companies where marketing/sales representatives work.
Marketing/sales representative jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 14% |
| 100 - 500 employees | 16% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 24% |
| > 10,000 employees | 35% |
Marketing/sales representative jobs by company type
Employees with the marketing/sales representative job title have their preferences when it comes to working for a company. For instance, most marketing/sales representatives prefer to work at private companies over public companies.
Marketing/sales representative jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 36% |
| Private | 60% |
| Government | 1% |
Marketing/sales representative jobs by industry
The most common industries for marketing/sales representatives are media, manufacturing and retail.
Marketing/sales representative industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 18% |
| Media | 9% |
| Manufacturing | 9% |
| Health Care | 8% |
| Retail | 8% |
| Professional | 7% |
| Finance | 6% |
| Hospitality | 5% |
| Telecommunication | 4% |
| Technology | 4% |
| Insurance | 4% |
| Construction | 3% |
| Start-up | 3% |
| Transportation | 2% |
| Real Estate | 2% |
| Education | 2% |
| Pharmaceutical | 1% |
| Government | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Non Profits | 1% |
| Agriculture | 1% |
Marketing/sales representative turnover and employment statistics
Marketing/sales representative unemployment rate over time
The unemployment rate for marketing/sales representatives between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing/sales representative unemployment rate by year
| Year | Marketing/sales representative unemployment rate |
|---|---|
| 2010 | 6.75% |
| 2011 | 6.06% |
| 2012 | 4.91% |
| 2013 | 4.06% |
| 2014 | 3.30% |
| 2015 | 2.93% |
| 2016 | 2.45% |
| 2017 | 2.47% |
| 2018 | 2.23% |
| 2019 | 2.12% |
| 2020 | 3.95% |
| 2021 | 3.72% |
Average marketing/sales representative tenure
The average marketing/sales representative stays at their job for 1-2 years, based on the 12,429 marketing/sales representatives resumes in Zippia's database.
Marketing/sales representative tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 29% |
| 1-2 years | 34% |
| 3-4 years | 14% |
| 5-7 years | 12% |
| 8-10 years | 4% |
| 11+ years | 6% |
Marketing/sales representative LGBT ratio compared to similar jobs
Review the percent of marketing/sales representatives that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Marketing/Sales Representative | 6.15% | - |
| Personal Shopper | 7.00% | 357,097 |
| Model/Sales Associate | 7.09% | 271,102 |
| Rental Manager | 7.23% | 2,246 |
| Junior Associate | 7.29% | 30,525 |
| Advanced Repair Agent | 8.34% | 46,009 |
| Travel Counselor | 12.49% | 32,840 |
Similar marketing/sales representative jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Personal Shopper | 7.00% | 357,097 |
| Model/Sales Associate | 7.09% | 271,102 |
| Rental Manager | 7.23% | 2,246 |
| Junior Associate | 7.29% | 30,525 |
| Advanced Repair Agent | 8.34% | 46,009 |
| Travel Counselor | 12.49% | 32,840 |
Foreign languages spoken by marketing/sales representatives
The most common foreign language among marketing/sales representatives is Spanish at 54.6%. The second-most popular foreign language spoken is French at 11.3% and Portuguese is the third-most popular at 4.4%.
- Spanish, 54.6%
- French, 11.3%
- Portuguese, 4.4%
- Mandarin, 4.4%
- Chinese, 4.1%
- Other, 21.2%
Marketing/sales representative languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 54.6% |
| French | 11.3% |
| Portuguese | 4.4% |
| Mandarin | 4.4% |
| Chinese | 4.1% |
| Other | 21.2% |
