How to hire a marketing/sales representative

How to hire a marketing/sales representative, step by step

Here's a step-by-step marketing/sales representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing/sales representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing/sales representative
• Step 8: Go through the hiring process checklist

What does a marketing/sales representative do?

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1. Identify your hiring needs

   First, determine the employments status of the marketing/sales representative you need to hire. Certain marketing/sales representative roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing/sales representative's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing/sales representatives from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of marketing/sales representatives.

   Type of Marketing/Sales Representative	Description	Hourly rate
   Marketing/Sales Representative	Wholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.	$20-44
   Sales/Marketing	Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image... Show more	$11-33
   Territory Representative	A territory representative is responsible for selling the company's goods and services within a designated area, negotiating offers with potential clients, and identifying business opportunities according to market trends and customer demands. Territory representatives analyze the sales performance and strategize techniques to reach sales targets by coordinating with the whole sales team... Show more	$14-24

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Relations
   • Business Relationships
   • Sales REP
   • Product Knowledge
   • Customer Service
   • Sales Territory
   • Account Management
   • Business Development
   • Trade Shows
   • PowerPoint
   • Twitter
   • Sales Presentations
   • Direct Sales
   • Facebook

   Check all skills

   Responsibilities:

   • Track all leads activity, leads/opportunities and manage reports using Salesforce.com.
   • Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
   • Serve as a product specialist to sales team for web design, paid search, SEO and social media services.
   • Develop working knowledge of Salesforce, customer relationship management software.
   • Incorporate videos, PowerPoint presentations and interactive tools in both comprehensive courses.
   • Plan, organize and execute informational seminars and luncheons incorporating PowerPoint presentations.

   More marketing/sales representative duties

3. Make a budget

   Including a salary range in your marketing/sales representative job description helps attract top candidates to the position. A marketing/sales representative salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a marketing/sales representative in Florida may be lower than in New Hampshire, and an entry-level marketing/sales representative usually earns less than a senior-level marketing/sales representative. Additionally, a marketing/sales representative with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average marketing/sales representative salary

   $62,917yearly

   $30.25 hourly rate

   ---

   Entry-level marketing/sales representative salary

   $42,000 yearly salary

   Updated January 21, 2026

   Average marketing/sales representative salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$79,048	$38
   2	Massachusetts	$72,876	$35
   3	Maryland	$71,568	$34
   4	New Jersey	$70,278	$34
   5	Minnesota	$70,208	$34
   6	New York	$68,186	$33
   7	Ohio	$63,228	$30
   8	Oregon	$63,139	$30
   9	California	$62,279	$30
   10	Arizona	$62,036	$30
   11	Illinois	$61,505	$30
   12	Wisconsin	$61,329	$29
   13	Georgia	$61,012	$29
   14	Indiana	$60,895	$29
   15	Pennsylvania	$59,901	$29
   16	Tennessee	$59,763	$29
   17	Alabama	$58,270	$28
   18	Oklahoma	$58,140	$28
   19	New Mexico	$55,718	$27
   20	Nevada	$55,607	$27

   Average marketing/sales representative salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Bosch USA	$86,853	$41.76	17
   2	Beauty Plus Salon	$84,995	$40.86
   3	Mayors Jewelers	$84,138	$40.45	24
   4	American Family Insurance	$81,506	$39.19	21
   5	Berkshire Hathaway HomeServices	$78,094	$37.55	52
   6	Green Marketing	$77,543	$37.28
   7	FYZICAL Therapy & Balance Centers	$77,004	$37.02	14
   8	Dairy.com	$76,359	$36.71
   9	Summit Marketing	$75,166	$36.14
   10	Hill Holliday	$74,615	$35.87
   11	Kitchen Magic	$74,512	$35.82	4
   12	Confie	$74,322	$35.73
   13	ARKRAY USA	$73,939	$35.55
   14	Performance Food Group	$73,934	$35.55	189
   15	auto	$72,949	$35.07	5
   16	Hilton Grand Vacations	$72,922	$35.06	262
   17	Freud Tools	$72,858	$35.03	4
   18	TAK Communications	$71,935	$34.58
   19	Homewatch CareGivers	$71,889	$34.56	4
   20	RevLocal	$71,366	$34.31

4. Writing a marketing/sales representative job description

   A job description for a marketing/sales representative role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a marketing/sales representative job description:

   Marketing/sales representative job description example

   We're looking for a full-time savvy, energetic and experienced sales representative for our South Central Louisiana Geographical territory. The right person will have a proven track record of successful growth as well as the skills to compete against strong competition. Sales experience required to know the next steps in the sales cycle of each of our clients, be organized and pay attention to details. It's about connecting dots, drawing conclusions and inferring the next step as well as building solid relationships.
   
   Do you also enjoy hosting events, making great connections, socializing, and using your creativity? Then this job is for you!
   
   FRSTeam has been restoring lives for over 25 years and has a great reputation in the industry for creating a positive customer service experience. Every day brings something new and challenging in the disaster restoration industry and we have an excellent opportunity for the right candidate to join our successful team.
   General Job Descriptions
   We are seeking an ambitious sales professional focused on growing the company.
   
   • The Sales Representative is responsible for the relationship building and other sales-related activities within the South Central Louisiana geographical area.
   • Primary client contacts are commercial partners and insurance agents and adjusters.
   • Develops sales with client base while prospecting for new business within an assigned region.
   • Maintain and cultivate existing customer base by means of monthly, bi-monthly, or weekly contacts.
   • Effectively use software to track sales and relationship activities.
   • Ability to present marketing campaigns and programs to existing and potential clients.
   • Ability to attend industry events, develop new events, keep a budget
   • Set goals, self-motivate and work independently
   • Experience with CRM The ideal candidate will possess: · Selling experience · Software Experience-Microsoft Office Suite · The ability to plan/organize personal sales strategies · Strong verbal and communications skills · Self-motivated, professional demeanor and a desire to cold call · Ability to work independently as well as, interact effectively with others Ability to adapt ‘on-the-fly’ to unexpected changes within a day We offer:
   • Competitive salary base, Company Car, Company Cel Phone & monthly commission
   • Company car
   • After 90 days: full health benefits (medical, dental, vision, paid time off accrual begins)
   • Profesional Traning and Sales Coaching for success
   • Opportunities to travel in US for industry company events & training
   • A friendly, family environment
   • Potential for growth and advancement Company DescriptionSpecialist in the Insurance Restoration Business.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right marketing/sales representative for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   To find marketing/sales representative candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post your job on free job posting websites.

6. Interview candidates

   Recruiting marketing/sales representatives requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing/sales representative

   Once you have selected a candidate for the marketing/sales representative position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new marketing/sales representative. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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