Research Summary. Below we've compiled a list of the most important skills for a marketing/sales representative. We ranked the top skills based on the percentage of marketing/sales representative resumes they appeared on. For example, 16.4% of marketing/sales representative resumes contained customer relations as a skill. Let's find out what skills a marketing/sales representative actually needs in order to be successful in the workplace.

  • The most common hard skill for a marketing/sales representative is customer relations. 16.4% marketing/sales representatives have this skill on their resume.
  • The second most common hard skill for a marketing/sales representative is business relationships appearing on 15.3% of resumes. The third most common is sales rep on 11.5% of resumes.
  • Three common soft skills for a marketing/sales representative are customer-service skills, interpersonal skills and physical stamina.

Below we've compiled a list of the most important skills for a marketing/sales representative. We ranked the top skills based on the percentage of marketing/sales representative resumes they appeared on. For example, 16.4% of marketing/sales representative resumes contained customer relations as a skill. Let's find out what skills a marketing/sales representative actually needs in order to be successful in the workplace.

15 Essential Marketing/Sales Representative Skills For Your Resume And Career

1. Customer Relations

Here's how customer relations is used on marketing/sales representative resumes:
  • Build and maintain strong customer relationships through providing excellent customer service, as well as identifying revenue-producing opportunities for the customer.
  • Establish new strategic customer relationships and maintain current customer relationships by developing customized sales solutions garnering customer satisfaction and brand loyalty.
  • Developed strong customer relations with existing and new customers via frequent visits and offered consultations on development for opening markets.
  • Maintained strong customer relationships and pursued contract renovations by means of communicating with customers to determine their needs and interests.
  • Handled a heavy volume of customer relations/service issues, problem resolution, and general question-answering involving general personal-lines insurance knowledge.

2. Business Relationships

Here's how business relationships is used on marketing/sales representative resumes:
  • Develop effective professional business relationships with customers that support delivery of business results across a range of prenatal care areas.
  • Provided excellent institutional representation in business district through application of aggressive promotional strategies and establishment of key business relationships.
  • Negotiated and secured merchant / business relationships within various marketplaces that provide prospect tour generation and sales.
  • Established, developed and maintained business relationships with current customers and prospective customers to generate new business.
  • Initiated, established and developed new business relationships, translating productive referral relationships into business systems.

3. Sales REP

Here's how sales rep is used on marketing/sales representative resumes:
  • Designed new point-of-sale materials for sales representatives and marketing associates to maximize overall performance and increase bottom line results.
  • Assisted field sales representatives with completing current and new sales transactions for semi-conductor and computer electronics products.
  • Recognized as a distinguished sales representative, providing professional excellence in account management and outside sales.
  • United a diverse group of ten highly motivated sales representatives by creating and articulating company.
  • Direct Neighborhood Marketing Sales Rep selling telecommunication, video and internet service directly to customers.

And if you’re looking for a job, here are the five top employers hiring now:

  1. Hill Holliday Jobs (40)
  2. IBM Jobs (27)
  3. RevLocal Jobs (34)
  4. Acosta Jobs (37)
  5. Servpro Jobs (157)

4. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how product knowledge is used on marketing/sales representative resumes:
  • Initiated and provided product knowledge training sessions & demonstrations to educate consumers and coworkers about new and current product information.
  • Developed and maintained client relationships by organizing a log of client inquiries and effectively responding with accurate product knowledge.
  • Qualified accredited investors, answered questions, provided product knowledge and presented them with materials on diversified investments.
  • Coordinate numerous breakfast and lunch in-service educational programs to contribute valuable product knowledge to participating physicians.
  • Utilized product knowledge to educate customers about products offered and maximize sales opportunities.

5. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how customer service is used on marketing/sales representative resumes:
  • Demonstrated strong customer service skills in a variety of capacities including responsibilities as an operator for long distance and international calls.
  • Promoted quickly after accepting temporary position due to personal enthusiasm and stellar work performance -Provide exemplary customer service in all situations
  • Developed excellent customer service relationships, responding to all inquiries and addressing any concerns regarding the vinyl record manufacturing process.
  • Execute firm's customer service and satisfaction models by utilizing effective communication skills developed in organized and fast-paced work atmosphere.
  • Communicated and educated consumers about quality, versatility and value of gourmet foods using strong customer service skills.

6. Sales Territory

Here's how sales territory is used on marketing/sales representative resumes:
  • Expanded sales territory which increased sales, which helped me to achieve sales objectives, as well as winning sales contests.
  • Managed a nationwide sales territory of truck stop chains for the Shell Heavy Duty Diesel Engine Oil product line.
  • Managed a sales territory, represented many national brands, new product roll outs and additional distribution.
  • Generated clients in new sales territory by successfully presenting the sales concept and product to new clients.
  • Managed sales territory of approximately 600 physicians to include Family Practice, Internal Medicine, and Orthopedic.

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7. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how account management is used on marketing/sales representative resumes:
  • Provided customer service and account management for training program for mental health professionals.
  • Account management and business development in business-to-business sales, maintaining relationships with clients.
  • Retained to conduct business development, account management and client communications.
  • Commissioned Component Sales & Account Management for Electronics Manufacturers.
  • Maximized and grew revenues within an assigned territory by selling to existing customers, key account management and acquiring new business.

8. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how business development is used on marketing/sales representative resumes:
  • Participated in range of business development initiatives, working across different departments to optimize outcomes.
  • Provided market research for advertisers and publishers; Participated in business development and project research.
  • Conceptualized, developed and delivered persuasive presentations, expanding the company's business development strategy.
  • Managed customer profile via tracking system in support of strategic business development initiatives.
  • Traveled extensively and developed marketing plans for new business development and growth.

9. Trade Shows

Here's how trade shows is used on marketing/sales representative resumes:
  • Cultivated new personal relationships through attending regional networking events & trade shows.
  • Initiated national sales and marketing plan including trade shows and international conferences.
  • Organized educational seminars and trade shows for potential future business.
  • Attended national industry trade shows and management conferences.
  • Developed presentations and demonstration materials to support sales of company products including customer visits, road shows, and trade shows.

10. PowerPoint

Here's how powerpoint is used on marketing/sales representative resumes:
  • Incorporated videos, PowerPoint presentations and interactive tools in both comprehensive courses.
  • Planned, organized and executed informational seminars and luncheons incorporating PowerPoint presentations.
  • Delivered PowerPoint presentations to interested dealerships in the New England region.
  • Created PowerPoint presentations and marketing materials.
  • Perform sales presentations using Microsoft PowerPoint.

11. Twitter

Here's how twitter is used on marketing/sales representative resumes:
  • Manage and create all content distributed via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Initiate contact via all communication methods (telephone, email, face to face, Facebook, Twitter etc.)
  • Doubled the reach of social media over Facebook and Twitter and establishing best practices for future campaigns.
  • Created and maintained the Company's several social media accounts including Facebook and Twitter, etc.
  • Support sales efforts with social media marketing on LinkedIn, Facebook, Twitter, and Google+.

12. Sales Presentations

Here's how sales presentations is used on marketing/sales representative resumes:
  • Promote nationally recognized real estate training program through live direct to consumer sales presentations.
  • Prepared and delivered sales presentations to prospective customers outlining products and services.
  • Conducted sales presentations demonstrating the benefits of medical products and services.
  • Conducted individual and group sales presentations to physicians and community-based organizations.
  • Conducted sales presentations that encouraged guests to purchase vacation packages.

13. Direct Sales

Here's how direct sales is used on marketing/sales representative resumes:
  • Handled direct sales of high-quality cutlery and culinary products to consumers.
  • Direct sales and marketing for television advertisement.
  • Worked as a direct sales person selling street sweepers and road patching equipment to both private contractors and municipalities.
  • Learned direct sales, developed and increased customer base through a high volume of referrals and calling.
  • Managed direct sales activity (one-on-one sales pitch with customers) generating over $1,800 in sales.

14. Facebook

Here's how facebook is used on marketing/sales representative resumes:
  • Developed internet marketing business through social media, Google and Facebook advertising.
  • Developed Facebook Messenger Chat Bot Marketing Strategy.
  • Manage Social Media Marketing including Facebook, Constant Contact Email Marketing, and update website on a daily basis.
  • Doubled number of Facebook visits from 300 to 600 in response to launch of Facebook page Add Media:
  • Job role included cold call and warm call leads to qualify for support of Facebook Advertising.

15. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how cold calls is used on marketing/sales representative resumes:
  • Increased referral business by initiating an aggressive campaign of cold calling, offering referral incentives, and participating in networking events.
  • Completed cold calls and created/mailed out company materials for a small regional medical transcription company.
  • Cultivated relationships with existing clients and prospects through target marketing initiatives and cold calling.
  • Canvassed neighborhoods and events for potential customers educating them on Taylor ServicesCold CallingInside Sales
  • Conducted cold calls with potential leads utilizing relationship management software.
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The eight most common skills based on Marketing/Sales Representative resumes in 2023.

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List Of Skills To Add To Your Marketing/Sales Representative Resume

According to recent trends, the most relevant marketing/sales representative Resume Keywords for your resume are:

  • Customer Relations
  • Business Relationships
  • Sales REP
  • Product Knowledge
  • Customer Service
  • Sales Territory
  • Account Management
  • Business Development
  • Trade Shows
  • PowerPoint
  • Twitter
  • Sales Presentations
  • Direct Sales
  • Facebook
  • Cold Calls
  • Media Sales
  • Market Research
  • Sales Process
  • Sales Quota
  • Outbound Calls
  • Client Relationships
  • Customer Accounts
  • Product Line
  • Medicare
  • Sales Volume
  • Sales Techniques
  • Mobile Marketing
  • Excellent Training
  • Sales Growth
  • Community Events
  • Sales Strategies
  • Commercial Cleaning
  • Sales Objectives
  • Door Sales
  • Customer Complaints
  • Medicaid
  • Scheduling Appointments
  • Local Businesses
  • Market Trends
  • Customer Orders
  • Sales Reports
  • Customer Inquiries
  • Product Sales
  • Upselling
  • Promotional Events
  • Promotional Materials
  • Retail Store

Real Examples Of Marketing/Sales Representative Resumes That Use These Skills

Most Important Marketing/Sales Representative Skills According To Experts

What Skills Stand Out On Marketing Associate Resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

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Online Courses For Marketing/Sales Representatives

One of the best ways to acquire the skills needed to be a marketing/sales representative is to take an online course. We've identified some online courses from Udemy and Coursera that will help you advance in your career. Since marketing/sales representatives benefit from having skills like customer relations, business relationships, and sales rep, we found courses that will help you improve these skills.

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Marketing/Sales Representative Skills FAQs

What Is Rtb In Marketing?

In marketing, RTB refers to real-time bidding. Real-time bidding is the process of buying and selling digital advertising inventory. Ad inventory is bought and sold instantly on a per-impression basis in RTB.

What Is A Positioning Statement In Marketing?

In marketing, a positioning statement is a description of the product, the ideal target audience, and how this product fills a market need for that target audience. This statement guides messaging efforts to ensure that all communications are consistent.

What Is An Rfp In Marketing?

An RFP in marketing stands for Request for Proposal (RFP), which refers to a specific document that delineates the scope and requirements of a marketing activity and is then sent to potential vendors or organizations to prompt proposals for their services. An RFP typically includes the following information:

What Is Network Marketing?

Network marketing is a business model in which individual distributors sell a company's products directly to consumers. In exchange, they earn commission on the sales they make and on the sales of the other distributors they recruit to join their network. Network marketing also allows you to reach a much broader audience than traditional marketing, making it an attractive option for entrepreneurs and business owners.

What Is Personal Selling In Marketing?

Personal selling in marketing refers to a sales method that consists of a salesperson building a personal relationship and bond with a potential customer in order to comprehend their specific needs, interests, and preferences. Once the salesperson has a firm grasp on this information, they can then influence or persuade the potential customer.

What Is Place In Marketing?

In marketing, place refers to where consumers buy your product or where they discover it. This can be in person in a store, online, through an app, or with a specific sales representative. As online retailing has boomed, many more options for places in marketing have been created.

What Is Positioning In Marketing?

Positioning in marketing refers to a marketing strategy in which an organization seeks to create a unique brand identity and overall image with a specific target consumer group in mind. Positioning in marketing applies to brands, but it can also apply to specific products.

What Is Stealth Marketing?

Stealth marketing, also known as buzz marketing or undercover marketing, is an advertising method that involves using deceptive or secret tactics to create interest and awareness in a particular brand, product, or service.

What Is Sustainable Marketing?

Sustainable marketing, also referred to as green marketing, is a promotional strategy that puts its primary focus on marketing products and services that are sustainable in terms of the environment, and also socially conscious and responsible.

What Is Utility In Marketing?

Utility in marketing is the usefulness or value that a service or product is expected to give to consumers. Another way to put it is that utility is the advantage or benefit that a consumer derives from the use of a particular product or service, this concept is then incorporated into an organization's marketing strategy and campaigns.

What Is Value In Marketing?

Value in marketing is the specific worth or benefit that a service or product has to its potential customers. In other words, it is the advantage or benefit that a consumer derives from the use of a particular product or service, this concept is then incorporated into an organization's marketing strategy and campaigns.

What Is Vanity Marketing?

Vanity marketing, also referred to as narcissistic or ego marketing, is a promotional strategy that puts focus on advertising the personal brand of the owner or executive of a company or business, instead of promoting the features and value of the product or service offering itself.

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