What does a marketing/sales representative do?
The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.
Marketing/sales representative responsibilities
Here are examples of responsibilities from real marketing/sales representative resumes:
- Track all leads activity, leads/opportunities and manage reports using Salesforce.com.
- Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
- Serve as a product specialist to sales team for web design, paid search, SEO and social media services.
- Develop working knowledge of Salesforce, customer relationship management software.
- Incorporate videos, PowerPoint presentations and interactive tools in both comprehensive courses.
- Plan, organize and execute informational seminars and luncheons incorporating PowerPoint presentations.
- Cultivate strategic relationships and maximize sales volume by identifying fast ROI projects, seizing market opportunities and aggressively pursuing new business.
- Conduct promotions in casinos including giveaways and gaming tournaments.
- Market the company at various events using promotional giveaways to obtain information from potential clients.
- Develop, organize and facilitate the most successful membership drive in Costco history.
- Market filtration and softening systems by informing customers of their benefits inside Costco warehouses.
Marketing/sales representative skills and personality traits
We calculated that 16% of Marketing/Sales Representatives are proficient in Customer Relations, Business Relationships, and Sales REP. They’re also known for soft skills such as Customer-service skills, Interpersonal skills, and Physical stamina.
We break down the percentage of Marketing/Sales Representatives that have these skills listed on their resume here:
- Customer Relations, 16%
Build and maintain strong customer relationships through providing excellent customer service, as well as identifying revenue-producing opportunities for the customer.
- Business Relationships, 15%
Develop effective professional business relationships with customers that support delivery of business results across a range of prenatal care areas.
- Sales REP, 11%
Designed new point-of-sale materials for sales representatives and marketing associates to maximize overall performance and increase bottom line results.
- Product Knowledge, 11%
Initiated and provided product knowledge training sessions & demonstrations to educate consumers and coworkers about new and current product information.
- Customer Service, 8%
Demonstrated strong customer service skills in a variety of capacities including responsibilities as an operator for long distance and international calls.
- Sales Territory, 3%
Expanded sales territory which increased sales, which helped me to achieve sales objectives, as well as winning sales contests.
"customer relations," "business relationships," and "sales rep" are among the most common skills that marketing/sales representatives use at work. You can find even more marketing/sales representative responsibilities below, including:
Customer-service skills. To carry out their duties, the most important skill for a marketing/sales representative to have is customer-service skills. Their role and responsibilities require that "wholesale and manufacturing sales representatives must be able to listen to the customer’s needs and concerns before and after the sale." Marketing/sales representatives often use customer-service skills in their day-to-day job, as shown by this real resume: "utilized communication skills and ability to work with people in the marketing and direct sales to customers of display floor inventory. "
Interpersonal skills. Another essential skill to perform marketing/sales representative duties is interpersonal skills. Marketing/sales representatives responsibilities require that "wholesale and manufacturing sales representatives must be able to work well with many types of people." Marketing/sales representatives also use interpersonal skills in their role according to a real resume snippet: "trained in cold calling, appointment prospecting, overcoming sales objections, and interpersonal negotiations. "
Physical stamina. Another skill that relates to the job responsibilities of marketing/sales representatives is physical stamina. This skill is critical to many everyday marketing/sales representative duties, as "wholesale and manufacturing sales representatives are often on their feet for a long time and may carry heavy sample products." This example from a resume shows how this skill is used: "manage website, ebay, craigslist, twitter, and physical store. "
Self-confidence. marketing/sales representative responsibilities often require "self-confidence." The duties that rely on this skill are shown by the fact that "wholesale and manufacturing sales representatives must be confident and persuasive when making sales presentations." This resume example shows what marketing/sales representatives do with self-confidence on a typical day: "learned marketing strategies and sales techniques that increased confidence level. "
The three companies that hire the most marketing/sales representatives are:
- Servpro16 marketing/sales representatives jobs
- RevLocal16 marketing/sales representatives jobs
- Arrow Electronics8 marketing/sales representatives jobs
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Compare different marketing/sales representatives
Marketing/sales representative vs. Sales/marketing
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
While similarities exist, there are also some differences between marketing/sales representatives and sales/marketing. For instance, marketing/sales representative responsibilities require skills such as "sales rep," "sales territory," "media sales," and "sales quota." Whereas a sales/marketing is skilled in "digital marketing," "instagram," "real estate," and "enterprise applications." This is part of what separates the two careers.
Sales/marketing tend to make the most money working in the technology industry, where they earn an average salary of $49,506. In contrast, marketing/sales representatives make the biggest average salary, $83,700, in the finance industry.The education levels that sales/marketing earn slightly differ from marketing/sales representatives. In particular, sales/marketing are 1.9% more likely to graduate with a Master's Degree than a marketing/sales representative. Additionally, they're 0.2% more likely to earn a Doctoral Degree.Marketing/sales representative vs. Territory representative
A territory representative is responsible for selling the company's goods and services within a designated area, negotiating offers with potential clients, and identifying business opportunities according to market trends and customer demands. Territory representatives analyze the sales performance and strategize techniques to reach sales targets by coordinating with the whole sales team. They must be highly knowledgeable of the products offered by the company to demonstrate features and functionalities and respond to the inquiries and concerns the customers may have.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that marketing/sales representative responsibilities requires skills like "customer relations," "sales rep," "account management," and "powerpoint." But a territory representative might use other skills in their typical duties, such as, "patients," "customer relationships," "crm," and "food handling."
Average education levels between the two professions vary. Territory representatives tend to reach similar levels of education than marketing/sales representatives. In fact, they're 0.1% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.Marketing/sales representative vs. Sales development representative
A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a marketing/sales representative is likely to be skilled in "customer relations," "sales rep," "sales territory," and "account management," while a typical sales development representative is skilled in "sdr," "lead generation," "account executives," and "linkedin."
Sales development representatives make a very good living in the start-up industry with an average annual salary of $54,512. On the other hand, marketing/sales representatives are paid the highest salary in the finance industry, with average annual pay of $83,700.When it comes to education, sales development representatives tend to earn similar degree levels compared to marketing/sales representatives. In fact, they're 1.0% less likely to earn a Master's Degree, and 0.0% less likely to graduate with a Doctoral Degree.Marketing/sales representative vs. Sales/account representative
A sales account representative is responsible for managing and responding promptly to customer complaints and queries of clients. They focus on customer concerns and contact prospects. They work on upselling or cross-selling products and services, collaborating with account executives, and prepare reports to upper management. This job requires you to be a goal-driven person, energetic, and have excellent communication skills. Moreover, this is a challenging job; at times, it requires being extra polite and calm in handling customer complaints and other related situations.
Types of marketing/sales representative
Updated January 8, 2025
