The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.

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Marketing/Sales Representative Responsibilities

Here are examples of responsibilities from real marketing/sales representative resumes representing typical tasks they are likely to perform in their roles.

  • Track all leads activity, leads/opportunities and manage reports using
  • Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
  • Serve as a product specialist to sales team for web design, paid search, SEO and social media services.
  • Develop working knowledge of Salesforce, customer relationship management software.
  • Incorporate videos, PowerPoint presentations and interactive tools in both comprehensive courses.
  • Plan, organize and execute informational seminars and luncheons incorporating PowerPoint presentations.
  • Cultivate strategic relationships and maximize sales volume by identifying fast ROI projects, seizing market opportunities and aggressively pursuing new business.
  • Conduct promotions in casinos including giveaways and gaming tournaments.
  • Market the company at various events using promotional giveaways to obtain information from potential clients.
  • Develop, organize and facilitate the most successful membership drive in Costco history.
  • Market filtration and softening systems by informing customers of their benefits inside Costco warehouses.

Marketing/Sales Representative Job Description

Perhaps the hardest question to answer when deciding on a career as a marketing/sales representative is "should I become a marketing/sales representative?" You might find this info to be helpful. When compared to other jobs, marketing/sales representative careers are projected to have a growth rate described as "slower than average" at 2% from 2018 through 2028. This is in accordance with the Bureau of Labor Statistics. What's more, is that the projected number of opportunities that are predicted to become available for a marketing/sales representative by 2028 is 35,400.

On average, the marketing/sales representative annual salary is $62,917 per year, which translates to $30.25 an hour. Generally speaking, marketing/sales representatives earn anywhere from $42,000 to $92,000 a year, which means that the top-earning marketing/sales representatives make $43,000 more than the ones at the lower end of the spectrum.

Once you've become a marketing/sales representative, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a sales/marketing, territory representative, sales development representative, and sales/account representative.

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Marketing/Sales Representative Skills and Personality Traits

We calculated that 16% of Marketing/Sales Representatives are proficient in Customer Relations, Business Relationships, and Sales REP. They’re also known for soft skills such as Customer-service skills, Interpersonal skills, and Physical stamina.

We break down the percentage of Marketing/Sales Representatives that have these skills listed on their resume here:

  • Customer Relations, 16%

    Build and maintain strong customer relationships through providing excellent customer service, as well as identifying revenue-producing opportunities for the customer.

  • Business Relationships, 15%

    Develop effective professional business relationships with customers that support delivery of business results across a range of prenatal care areas.

  • Sales REP, 11%

    Designed new point-of-sale materials for sales representatives and marketing associates to maximize overall performance and increase bottom line results.

  • Product Knowledge, 11%

    Initiated and provided product knowledge training sessions & demonstrations to educate consumers and coworkers about new and current product information.

  • Customer Service, 8%

    Demonstrated strong customer service skills in a variety of capacities including responsibilities as an operator for long distance and international calls.

  • Sales Territory, 3%

    Expanded sales territory which increased sales, which helped me to achieve sales objectives, as well as winning sales contests.

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"customer relations," "business relationships," and "sales rep" aren't the only skills we found marketing/sales representatives list on their resumes. In fact, there's a whole list of marketing/sales representative responsibilities that we found, including:

  • Customer-service skills can be considered to be the most important personality trait for a marketing/sales representative to have. According to a marketing/sales representative resume, "wholesale and manufacturing sales representatives must be able to listen to the customer’s needs and concerns before and after the sale." Marketing/sales representatives are able to use customer-service skills in the following example we gathered from a resume: "utilized communication skills and ability to work with people in the marketing and direct sales to customers of display floor inventory. "
  • Another commonly found skill for being able to perform marketing/sales representative duties is the following: interpersonal skills. According to a marketing/sales representative resume, "wholesale and manufacturing sales representatives must be able to work well with many types of people." Check out this example of how marketing/sales representatives use interpersonal skills: "trained in cold calling, appointment prospecting, overcoming sales objections, and interpersonal negotiations. "
  • Another skill that is quite popular among marketing/sales representatives is physical stamina. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a marketing/sales representative resume: "wholesale and manufacturing sales representatives are often on their feet for a long time and may carry heavy sample products." This example from a resume shows how this skill is used: "manage website, ebay, craigslist, twitter, and physical store. "
  • A marketing/sales representative responsibilities sometimes require "self-confidence." The responsibilities that rely on this skills are shown by this resume excerpt: "wholesale and manufacturing sales representatives must be confident and persuasive when making sales presentations" This resume example shows how this skill is used by marketing/sales representatives: "learned marketing strategies and sales techniques that increased confidence level. "
  • See the full list of marketing/sales representative skills.

    Before becoming a marketing/sales representative, 66.5% earned their bachelor's degree. When it comes down to graduating with a master's degree, 5.2% marketing/sales representatives went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most marketing/sales representatives have a college degree. But about one out of every seven marketing/sales representatives didn't attend college at all.

    The marketing/sales representatives who went onto college to earn a more in-depth education generally studied business and marketing, while a small population of marketing/sales representatives studied communication and management.

    Once you're ready to become a marketing/sales representative, you should explore the companies that typically hire marketing/sales representatives. According to marketing/sales representative resumes that we searched through, marketing/sales representatives are hired the most by RevLocal, Servpro, and Arrow Electronics. Currently, RevLocal has 16 marketing/sales representative job openings, while there are 16 at Servpro and 8 at Arrow Electronics.

    Since salary is important to some marketing/sales representatives, it's good to note that they are figured to earn the highest salaries at Bosch USA, Beauty Plus Salon, and Mayors Jewelers. If you were to take a closer look at Bosch USA, you'd find that the average marketing/sales representative salary is $86,853. Then at Beauty Plus Salon, marketing/sales representatives receive an average salary of $84,995, while the salary at Mayors Jewelers is $84,138.

    View more details on marketing/sales representative salaries across the United States.

    We also looked into companies who hire marketing/sales representatives from the top 100 educational institutions in the U.S. The top three companies that hire the most from these institutions include Vector Marketing, IBM, and Cintas.

    The industries that marketing/sales representatives fulfill the most roles in are the construction and hospitality industries. But the highest marketing/sales representative annual salary is in the finance industry, averaging $83,700. In the insurance industry they make $73,424 and average about $69,847 in the manufacturing industry. In conclusion, marketing/sales representatives who work in the finance industry earn a 27.7% higher salary than marketing/sales representatives in the retail industry.

    The three companies that hire the most prestigious marketing/sales representatives are:

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    What Sales/Marketings Do

    Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

    In this section, we take a look at the annual salaries of other professions. Take sales/marketing for example. On average, the sales/marketing annual salary is $21,787 lower than what marketing/sales representatives make on average every year.

    Even though marketing/sales representatives and sales/marketing have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require customer relations, business relationships, and product knowledge in the day-to-day roles.

    As far as similarities go, this is where it ends because a marketing/sales representative responsibility requires skills such as "sales rep," "sales territory," "media sales," and "sales quota." Whereas a sales/marketing is skilled in "digital marketing," "instagram," "real estate," and "enterprise applications." So if you're looking for what truly separates the two careers, you've found it.

    Sales/marketing tend to make the most money in the technology industry by averaging a salary of $49,506. In contrast, marketing/sales representatives make the biggest average salary of $83,700 in the finance industry.

    The education levels that sales/marketing earn is a bit different than that of marketing/sales representatives. In particular, sales/marketing are 1.9% more likely to graduate with a Master's Degree than a marketing/sales representative. Additionally, they're 0.2% more likely to earn a Doctoral Degree.

    What Are The Duties Of a Territory Representative?

    A territory representative is responsible for selling the company's goods and services within a designated area, negotiating offers with potential clients, and identifying business opportunities according to market trends and customer demands. Territory representatives analyze the sales performance and strategize techniques to reach sales targets by coordinating with the whole sales team. They must be highly knowledgeable of the products offered by the company to demonstrate features and functionalities and respond to the inquiries and concerns the customers may have.

    The next role we're going to look at is the territory representative profession. Typically, this position earns a lower pay. In fact, they earn a $23,156 lower salary than marketing/sales representatives per year.

    Not everything about these jobs is different. Take their skills, for example. Marketing/sales representatives and territory representatives both include similar skills like "business relationships," "product knowledge," and "customer service" on their resumes.

    While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that marketing/sales representative responsibilities requires skills like "customer relations," "sales rep," "account management," and "powerpoint." But a territory representative might use skills, such as, "patients," "customer relationships," "crm," and "food handling."

    When it comes to the differences in education between the two professions, territory representatives tend to reach similar levels of education than marketing/sales representatives. In fact, they're 0.1% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.

    How a Sales Development Representative Compares

    A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.

    The third profession we take a look at is sales development representative. On an average scale, these workers bring in lower salaries than marketing/sales representatives. In fact, they make a $11,413 lower salary per year.

    Using marketing/sales representatives and sales development representatives resumes, we found that both professions have similar skills such as "business relationships," "product knowledge," and "customer service," but the other skills required are very different.

    There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a marketing/sales representative is likely to be skilled in "customer relations," "sales rep," "sales territory," and "account management," while a typical sales development representative is skilled in "sdr," "lead generation," "account executives," and "linkedin."

    Sales development representatives make a very good living in the start-up industry with an average annual salary of $54,512. Whereas marketing/sales representatives are paid the highest salary in the finance industry with the average being $83,700.

    When it comes to education, sales development representatives tend to earn similar education levels than marketing/sales representatives. In fact, they're 1.0% less likely to earn a Master's Degree, and 0.0% less likely to graduate with a Doctoral Degree.

    Description Of a Sales/Account Representative

    A sales account representative is responsible for managing and responding promptly to customer complaints and queries of clients. They focus on customer concerns and contact prospects. They work on upselling or cross-selling products and services, collaborating with account executives, and prepare reports to upper management. This job requires you to be a goal-driven person, energetic, and have excellent communication skills. Moreover, this is a challenging job; at times, it requires being extra polite and calm in handling customer complaints and other related situations.

    Now, we'll look at sales/account representatives, who generally average a lower pay when compared to marketing/sales representatives annual salary. In fact, the difference is about $5,963 per year.

    While their salaries may vary, marketing/sales representatives and sales/account representatives both use similar skills to perform their jobs. Resumes from both professions include skills like "customer relations," "business relationships," and "product knowledge. "

    While some skills are shared by these professions, there are some differences to note. "sales rep," "powerpoint," "twitter," and "direct sales" are skills that have shown up on marketing/sales representatives resumes. Additionally, sales/account representative uses skills like crm, work ethic, indirect sales, and sales support on their resumes.

    Now, let's take a closer look at the financials in each career. The technology industry tends to pay more for sales/account representatives with an average of $72,531. While the highest marketing/sales representative annual salary comes from the finance industry.

    In general, sales/account representatives reach similar levels of education when compared to marketing/sales representatives resumes. Sales/account representatives are 0.2% less likely to earn their Master's Degree and 0.1% more likely to graduate with a Doctoral Degree.