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What is a marketing & sales specialist and how to become one
Marketing and sales specialists provide the ability to form, administer and coordinate all aspects of company marketing functions, strategies, objectives, and initiatives. They implement marketing strategies to fulfill growth objectives and company branding goals and coordinate the marketing function to execute competitive strategies in key markets and products.
They also support, coordinate, and organize overall marketing and sales objectives while reporting directly to the Company's VP of Sales & Marketing.
Generally, their main duties and responsibilities include managing daily administrative tasks, conducting market research, identifying new opportunities, gathering and analyzing consumer behavior data, generating reports on marketing and sales metrics, contributing to collaborative efforts, and organizing promotional events.
Education qualifications include a bachelor's degree in marketing or a relevant field. Furthermore, successful work experience as a marketing associate, sales associate, or a similar position is essential. Knowledge of SEO/SEM campaigns and excellent computer skills is also what employers require.
The average hourly wage for a traditional workweek is $31.74, which equates to over $66,000 annually. The career is likely to experience substantial growth of 20% in the coming years and create various job opportunities across the United States.
What general advice would you give to a marketing & sales specialist?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
Avg. Salary $54,214
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 10.78%
Black or African American 5.26%
Hispanic or Latino 12.57%
Unknown 5.02%
White 66.23%
Genderfemale 56.33%
male 43.67%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Marketing & sales specialist career paths
Key steps to become a marketing & sales specialist
Explore marketing & sales specialist education requirements
Start to develop specific marketing & sales specialist skills
Skills Percentages Customer Service 16.41% Digital Marketing 8.79% ROI 7.33% Product Line 4.75% Brand Awareness 4.59% Complete relevant marketing & sales specialist training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing & sales specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing & sales specialist based on U.S. Bureau of Labor Statistics data and data from real marketing & sales specialist resumes.Research marketing & sales specialist duties and responsibilities
- Perform weekly review and update of lead list against opportunities manage in Salesforce.com.
- Monitor Facebook sites for prompt responses to postings.
- Initiate SEO, SEM, plus make media and location choices.
- Plan sales strategy by analyzing ROI for marketing, telemarketing, and lead generation.
Prepare your marketing & sales specialist resume
When your background is strong enough, you can start writing your marketing & sales specialist resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing & sales specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable marketing & sales specialist resume templates
Build a professional marketing & sales specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing & sales specialist resume.
Apply for marketing & sales specialist jobs
Now it's time to start searching for a marketing & sales specialist job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first marketing & sales specialist job
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Average marketing & sales specialist salary
The average marketing & sales specialist salary in the United States is $54,214 per year or $26 per hour. Marketing & sales specialist salaries range between $37,000 and $78,000 per year.
What am I worth?
How do marketing & sales specialists rate their job?
Updated January 8, 2025
