Marketing and sales specialists provide the ability to form, administer and coordinate all aspects of company marketing functions, strategies, objectives, and initiatives. They implement marketing strategies to fulfill growth objectives and company branding goals and coordinate the marketing function to execute competitive strategies in key markets and products.
They also support, coordinate, and organize overall marketing and sales objectives while reporting directly to the Company's VP of Sales Marketing.
Generally, their main duties and responsibilities include managing daily administrative tasks, conducting market research, identifying new opportunities, gathering and analyzing consumer behavior data, generating reports on marketing and sales metrics, contributing to collaborative efforts, and organizing promotional events.
Education qualifications include a bachelor's degree in marketing or a relevant field. Furthermore, successful work experience as a marketing associate, sales associate, or a similar position is essential. Knowledge of SEO/SEM campaigns and excellent computer skills is also what employers require.
The average hourly wage for a traditional workweek is $31.74, which equates to over $66,000 annually. The career is likely to experience substantial growth of 20% in the coming years and create various job opportunities across the United States.
What is a Marketing & Sales Specialist?
What Does a Marketing & Sales Specialist Do
There are certain skills that many marketing & sales specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
How To Become a Marketing & Sales Specialist
If you're interested in becoming a marketing & sales specialist, one of the first things to consider is how much education you need. We've determined that 74.8% of marketing & sales specialists have a bachelor's degree. In terms of higher education levels, we found that 7.6% of marketing & sales specialists have master's degrees. Even though most marketing & sales specialists have a college degree, it's possible to become one with only a high school degree or GED.
Marketing & Sales Specialist Career Paths
In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of account executive you might progress to a role such as marketing manager eventually. Later on in your career, you could end up with the title senior product marketing manager.
Average Salary for a Marketing & Sales Specialist
What Am I Worth?
States With The Most Marketing & Sales Specialist Jobs
Mouse over a state to see the number of active marketing & sales specialist jobs in each state. The darker areas on the map show where marketing & sales specialists earn the highest salaries across all 50 states.
Number Of Marketing & Sales Specialist Jobs By State
| Rank | State | Number of Jobs | Average Salary |
|---|---|---|---|
| 1 | California | 5,087 | $61,557 |
| 2 | Texas | 4,184 | $57,629 |
| 3 | Florida | 3,466 | $51,161 |
| 4 | New York | 2,380 | $67,116 |
| 5 | Georgia | 2,203 | $47,327 |
| 6 | Pennsylvania | 2,194 | $56,559 |
| 7 | North Carolina | 2,096 | $52,435 |
| 8 | Illinois | 1,987 | $50,345 |
| 9 | Washington | 1,909 | $76,673 |
| 10 | Virginia | 1,794 | $55,890 |
| 11 | Ohio | 1,752 | $51,684 |
| 12 | Massachusetts | 1,676 | $50,586 |
| 13 | Minnesota | 1,536 | $66,411 |
| 14 | Michigan | 1,465 | $58,834 |
| 15 | Maryland | 1,352 | $52,575 |
| 16 | Colorado | 1,322 | $54,862 |
| 17 | Arizona | 1,225 | $42,843 |
| 18 | New Jersey | 1,131 | $69,921 |
| 19 | Wisconsin | 1,089 | $49,344 |
| 20 | Tennessee | 1,082 | $49,707 |
| 21 | Indiana | 1,024 | $47,858 |
| 22 | Utah | 940 | $44,237 |
| 23 | Missouri | 929 | $51,384 |
| 24 | Connecticut | 816 | $64,784 |
| 25 | Iowa | 739 | $48,878 |
| 26 | Kentucky | 739 | $46,527 |
| 27 | South Carolina | 720 | $49,550 |
| 28 | Oregon | 704 | $50,236 |
| 29 | Alabama | 698 | $45,554 |
| 30 | Kansas | 617 | $47,333 |
| 31 | Louisiana | 592 | $46,159 |
| 32 | Arkansas | 550 | $49,846 |
| 33 | Nebraska | 491 | $45,465 |
| 34 | Oklahoma | 450 | $46,271 |
| 35 | Idaho | 381 | $39,502 |
| 36 | Nevada | 378 | $48,263 |
| 37 | New Hampshire | 375 | $52,471 |
| 38 | Maine | 356 | $53,999 |
| 39 | Mississippi | 347 | $42,146 |
| 40 | Delaware | 335 | $63,262 |
| 41 | New Mexico | 304 | $45,459 |
| 42 | West Virginia | 272 | $43,610 |
| 43 | Montana | 259 | $46,565 |
| 44 | Rhode Island | 244 | $53,745 |
| 45 | Hawaii | 240 | $47,807 |
| 46 | South Dakota | 239 | $48,171 |
| 47 | North Dakota | 228 | $46,312 |
| 48 | Vermont | 217 | $48,564 |
| 49 | Wyoming | 213 | $43,809 |
| 50 | Alaska | 197 | $49,854 |
Top Colleges for Marketing & Sales Specialists
1. University of Georgia
Athens, GA • Private
2. University of Pennsylvania
Philadelphia, PA • Private
3. University of Wisconsin - Madison
Madison, WI • Private
4. University of Maryland - College Park
College Park, MD • Private
5. Ball State University
Muncie, IN • Private
6. Northwestern University
Evanston, IL • Private
7. University of Minnesota - Twin Cities
Minneapolis, MN • Private
8. University of Nebraska - Lincoln
Lincoln, NE • Private
9. Stanford University
Stanford, CA • Private
10. Purdue University
West Lafayette, IN • Private
Top Skills For a Marketing & Sales Specialist
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.4% of marketing & sales specialists listed customer service on their resume, but soft skills such as detail oriented and analytical skills are important as well.
Choose From 10+ Customizable Marketing & Sales Specialist Resume templates
Zippia allows you to choose from different easy-to-use Marketing & Sales Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing & Sales Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
Marketing & Sales Specialist Demographics
Marketing & Sales Specialist Gender Distribution
After extensive research and analysis, Zippia's data science team found that:
- Among marketing & sales specialists, 56.3% of them are women, while 43.7% are men.
- The most common race/ethnicity among marketing & sales specialists is White, which makes up 70.4% of all marketing & sales specialists.
- The most common foreign language among marketing & sales specialists is Spanish at 39.5%.
Work Experience Programs For Marketing & Sales Specialists
Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!
Company: JPMorgan Chase
Cost: Free
Duration: 4.5-6 hours
Company: Accenture North America
Cost: Free
Duration: 4-5 hours
Company: Accenture North America
Cost: Free
Duration: 4 hours
Company: JPMorgan Chase
Cost: Free
Duration: 4-5 hours
Company: JPMorgan Chase
Cost: Free
Duration: 8-12 hours
Online Courses For Marketing & Sales Specialist That You May Like
This course is the first of a series that aims to teach you the foundational skills in Salesforce that will prepare you for a variety of entry-level sales roles, including the sales operations specialist position. This course is designed for beginners. No previous experience in Salesforce, sales, or CRM is necessary to be successful. In this course, you will be introduced to essential concepts like the fundamentals of the sales process. You'll also learn about what Customer Relationship...
1. Generate Leads, 2. Pitch, 3. Close & Handle Any Objection: Get Certified in Cutting Edge, Non-Pushy B2B Sales System...
The Ultimate Sales Methodology for Business Development & B2B Sales to Learn Sales Strategy, Sales Skills & Deal Closing...
Best States For a Marketing & Sales Specialist
Some places are better than others when it comes to starting a career as a marketing & sales specialist. The best states for people in this position are Washington, New Jersey, New York, and Minnesota. Marketing & sales specialists make the most in Washington with an average salary of $76,673. Whereas in New Jersey and New York, they would average $69,921 and $67,116, respectively. While marketing & sales specialists would only make an average of $66,411 in Minnesota, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Washington
$76,673
Avg. Salary
2. Minnesota
$66,411
Avg. Salary
3. Delaware
$63,262
Avg. Salary
How Do Marketing & Sales Specialist Rate Their Jobs?
Top Marketing & Sales Specialist Employers
Most Common Employers For Marketing & Sales Specialist
| Rank | Company | Average Salary | Hourly Rate | Job Openings |
|---|---|---|---|---|
| 1 | Apple | $126,949 | $61.03 | 5 |
| 2 | BKD LLP | $84,405 | $40.58 | 8 |
| 3 | IBM | $76,942 | $36.99 | 12 |
| 4 | Boeing | $58,739 | $28.24 | 8 |
| 5 | Dun & Bradstreet | $51,126 | $24.58 | 9 |
| 6 | *n/a* | $50,816 | $24.43 | 5 |
| 7 | Humana | $50,381 | $24.22 | 7 |
| 8 | American Family Insurance | $49,359 | $23.73 | 11 |
| 9 | Safety-Kleen | $49,138 | $23.62 | 10 |
| 10 | News | $47,917 | $23.04 | 4 |
Marketing & Sales Specialist Videos
