What is a Marketing & Sales Specialist

Marketing and sales specialists provide the ability to form, administer and coordinate all aspects of company marketing functions, strategies, objectives, and initiatives. They implement marketing strategies to fulfill growth objectives and company branding goals and coordinate the marketing function to execute competitive strategies in key markets and products.

They also support, coordinate, and organize overall marketing and sales objectives while reporting directly to the Company's VP of Sales Marketing.

Generally, their main duties and responsibilities include managing daily administrative tasks, conducting market research, identifying new opportunities, gathering and analyzing consumer behavior data, generating reports on marketing and sales metrics, contributing to collaborative efforts, and organizing promotional events.

Education qualifications include a bachelor's degree in marketing or a relevant field. Furthermore, successful work experience as a marketing associate, sales associate, or a similar position is essential. Knowledge of SEO/SEM campaigns and excellent computer skills is also what employers require.

The average hourly wage for a traditional workweek is $31.74, which equates to over $66,000 annually. The career is likely to experience substantial growth of 20% in the coming years and create various job opportunities across the United States.

There is more than meets the eye when it comes to being a marketing & sales specialist. For example, did you know that they make an average of $23.34 an hour? That's $48,540 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Marketing & Sales Specialist Do

There are certain skills that many marketing & sales specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

Learn more about what a Marketing & Sales Specialist does

How To Become a Marketing & Sales Specialist

If you're interested in becoming a marketing & sales specialist, one of the first things to consider is how much education you need. We've determined that 74.8% of marketing & sales specialists have a bachelor's degree. In terms of higher education levels, we found that 7.6% of marketing & sales specialists have master's degrees. Even though most marketing & sales specialists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing & sales specialist. When we researched the most common majors for a marketing & sales specialist, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on marketing & sales specialist resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing & sales specialist. In fact, many marketing & sales specialist jobs require experience in a role such as customer service representative. Meanwhile, many marketing & sales specialists also have previous career experience in roles such as sales associate or account executive.

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Average Salary
$48,540
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
146,419
Job Openings
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Marketing & Sales Specialist Career Paths

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Average Salary for a Marketing & Sales Specialist

Marketing & Sales Specialists in America make an average salary of $48,540 per year or $23 per hour. The top 10 percent makes over $71,000 per year, while the bottom 10 percent under $32,000 per year.
Average Salary
$48,540
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Marketing & Sales Specialist Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing & Sales Specialist. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Marketing & Sales Specialist Resume

At Zippia, we went through countless Marketing & Sales Specialist resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Marketing & Sales Specialist Resume Examples And Templates

Marketing & Sales Specialist Demographics

Marketing & Sales Specialist Gender Statistics

female

53.5 %

male

41.6 %

unknown

4.8 %

Marketing & Sales Specialist Ethnicity Statistics

White

70.1 %

Hispanic or Latino

11.5 %

Asian

9.3 %

Marketing & Sales Specialist Foreign Languages Spoken Statistics

Spanish

39.5 %

French

10.2 %

Chinese

8.3 %
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Marketing & Sales Specialist Education

Marketing & Sales Specialist Majors

30.5 %
17.3 %

Marketing & Sales Specialist Degrees

Bachelors

74.8 %

Associate

10.1 %

Masters

7.6 %

Top Colleges for Marketing & Sales Specialists

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

5. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

6. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-State Tuition
$9,242
Enrollment
20,592

9. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

10. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495
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Top Skills For a Marketing & Sales Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.2% of marketing & sales specialists listed roi on their resume, but soft skills such as detail oriented and analytical skills are important as well.

12 Marketing & Sales Specialist RESUME EXAMPLES

Best States For a Marketing & Sales Specialist

Some places are better than others when it comes to starting a career as a marketing & sales specialist. The best states for people in this position are New Jersey, Connecticut, New York, and Washington. Marketing & sales specialists make the most in New Jersey with an average salary of $63,581. Whereas in Connecticut and New York, they would average $61,641 and $60,092, respectively. While marketing & sales specialists would only make an average of $59,310 in Washington, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Connecticut

Total Marketing & Sales Specialist Jobs:
816
Highest 10% Earn:
$104,000
Location Quotient:
1.26
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Marketing & Sales Specialist Jobs:
1,909
Highest 10% Earn:
$100,000
Location Quotient:
1.34
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Maine

Total Marketing & Sales Specialist Jobs:
356
Highest 10% Earn:
$94,000
Location Quotient:
1.37
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Marketing & Sales Specialists

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Updated August 18, 2021