Marketing and sales specialists provide the ability to form, administer and coordinate all aspects of company marketing functions, strategies, objectives, and initiatives. They implement marketing strategies to fulfill growth objectives and company branding goals and coordinate the marketing function to execute competitive strategies in key markets and products.
They also support, coordinate, and organize overall marketing and sales objectives while reporting directly to the Company's VP of Sales Marketing.
Generally, their main duties and responsibilities include managing daily administrative tasks, conducting market research, identifying new opportunities, gathering and analyzing consumer behavior data, generating reports on marketing and sales metrics, contributing to collaborative efforts, and organizing promotional events.
Education qualifications include a bachelor's degree in marketing or a relevant field. Furthermore, successful work experience as a marketing associate, sales associate, or a similar position is essential. Knowledge of SEO/SEM campaigns and excellent computer skills is also what employers require.
The average hourly wage for a traditional workweek is $31.74, which equates to over $66,000 annually. The career is likely to experience substantial growth of 20% in the coming years and create various job opportunities across the United States.
There is more than meets the eye when it comes to being a marketing & sales specialist. For example, did you know that they make an average of $23.34 an hour? That's $48,540 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many marketing & sales specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
If you're interested in becoming a marketing & sales specialist, one of the first things to consider is how much education you need. We've determined that 74.8% of marketing & sales specialists have a bachelor's degree. In terms of higher education levels, we found that 7.6% of marketing & sales specialists have master's degrees. Even though most marketing & sales specialists have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing & sales specialist. When we researched the most common majors for a marketing & sales specialist, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on marketing & sales specialist resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing & sales specialist. In fact, many marketing & sales specialist jobs require experience in a role such as customer service representative. Meanwhile, many marketing & sales specialists also have previous career experience in roles such as sales associate or account executive.