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Become A Marketing & Sales Specialist

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Working As A Marketing & Sales Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $56,000

    Average Salary

What Does A Marketing & Sales Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing & Sales Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing & Sales Specialist Career Paths

Marketing & Sales Specialist
Account Executive Marketing Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Account Executive Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Executive Account Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Marketing Specialist Account Manager Marketing Director
Brand Director
10 Yearsyrs
Marketing Specialist Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Marketing Specialist Product Manager Brand Manager
Brand Marketing Manager
6 Yearsyrs
Sales Specialist Account Manager Marketing Director
Marketing Operations Director
8 Yearsyrs
Sales Specialist Store Manager District Sales Manager
Market Development Manager
8 Yearsyrs
Sales Specialist Product Manager Product Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Marketing Consultant Social Media Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Consultant Event Manager
Director Of Marketing And Events
5 Yearsyrs
Consultant Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Consultant Senior Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Consultant Store Manager Market Manager
Manager, Field Marketing
5 Yearsyrs
Senior Account Executive Marketing Communications Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Senior Account Executive Marketing Communications Manager Marketing Program Manager
Partner Marketing Manager
7 Yearsyrs
Senior Account Executive Communications Manager Social Media Manager
Online Marketing Manager
5 Yearsyrs
Sales/Marketing Brand Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Marketing Communications Specialist Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Marketing Communications Specialist Public Relations Consultant Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
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Do you work as a Marketing & Sales Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Sales/Marketing 3.1 years
Marketing Advisor 2.1 years
Top Careers Before Marketing & Sales Specialist
Internship 6.7%
Cashier 3.0%
Manager 2.8%
Top Careers After Marketing & Sales Specialist
Owner 3.7%
Consultant 3.4%

Do you work as a Marketing & Sales Specialist?

Average Yearly Salary
$56,000
View Detailed Salary Report
$33,000
Min 10%
$56,000
Median 50%
$56,000
Median 50%
$56,000
Median 50%
$56,000
Median 50%
$56,000
Median 50%
$56,000
Median 50%
$56,000
Median 50%
$94,000
Max 90%
Highest Paying City
Brownsville, TX
Highest Paying State
Alaska
Avg Experience Level
2.5 years
How much does a Marketing & Sales Specialist make at top companies?
The national average salary for a Marketing & Sales Specialist in the United States is $56,088 per year or $27 per hour. Those in the bottom 10 percent make under $33,000 a year, and the top 10 percent make over $94,000.

Real Marketing & Sales Specialist Salaries

Job Title Company Location Start Date Salary
Sales & Marketing Specialist Unlimited International Corporation New York, NY Sep 20, 2009 $160,000
Specialist, NA Marketing and Sales McKinsey & Company, Inc. United States Chicago, IL Sep 01, 2010 $142,000
Marketing & Sales Specialist Gables Dental Clinic G.C., Inc. Coral Gables, FL Jul 01, 2011 $136,739 -
$136,800
Sales/Marketing Specialist The News Inc. New York, NY Mar 06, 2016 $108,493
Marketing and Sales Strategy Analysis Specialist The Boeing Company Renton, WA Sep 15, 2012 $103,000 -
$143,000
Marketing and Sales Strategy Analysis Specialist The Boeing Company Renton, WA Feb 01, 2012 $103,000 -
$143,000
Marketing/Sales Specialist Intercos America, Inc. Congers, NY Mar 25, 2014 $94,000
Marketing/Sales Specialist Intercos America, Inc. Congers, NY Oct 01, 2013 $92,310
Marketing/Sales Specialist Samsung Chemical (USA), Inc. La Palma, CA Apr 11, 2015 $88,379
Marketing/Sales Specialist Samsung Chemical (USA), Inc. La Palma, CA Apr 04, 2016 $88,379
Sales and Marketing Specialist Guylian USA Inc. Englewood Cliffs, NJ Feb 22, 2016 $80,000
Marketing and Sales Strategy Analysis Specialist The Boeing Company Renton, WA Sep 15, 2015 $77,000 -
$128,000
Sales and Marketing Specialist ELOF Hansson USA Inc. Tarrytown, NY Aug 25, 2014 $75,000
Sales/Marketing Specialist The News Inc. New York, NY Dec 01, 2013 $59,450
Marketing & Sales Specialist Ramde International, Inc. Tomball, TX May 23, 2012 $56,000
Marketing and Sales Specialist Diageo-Guinness USA, Inc. Denver, CO May 12, 2011 $55,000 -
$82,000
Sales and Marketing Specialist Vittoria Food and Beverage Corporation New York, NY Aug 01, 2014 $55,000
Sales and Marketing Specialist Vittoria Food and Beverage Corporation New York, NY Jan 08, 2014 $55,000
Marketing and Sales Specialist Panpac LLC Carneys Point, NJ Oct 12, 2016 $55,000 -
$75,000
Marketing and Sales Specialist Panpac LLC Carneys Point, NJ Dec 10, 2016 $55,000 -
$75,000
Sales/Marketing Specialist The News Inc. New York, NY Dec 01, 2010 $55,000
Sales Administration and Marketing Specialist Maped USA Inc. Atlanta, GA Oct 01, 2010 $45,497
Marketing and Sales Specialist Powertech America, Inc. West Point, GA Sep 06, 2014 $45,000
Elite Sales and Marketing Specialist Precison Global Consulting, Inc. Mountain Village, CO Apr 19, 2010 $45,000
Marketing/Sales Specialists Lavazza Premium Coffees Corp. New York, NY Oct 01, 2012 $45,000 -
$80,000
Marketing/Sales Specialist Dunan Precision, Inc. Dallas, TX Sep 09, 2015 $43,827
Marketing & Sales Specialists Us Pan Asian American Chamber of Commerce EF Washington, DC Aug 10, 2015 $43,000
Marketing and Sales Specialists Us Pan Asian American Chamber of Commerce EF Washington, DC Aug 07, 2015 $43,000
Sales and Marketing Specialist H.I.S. International Tours (Ny) Inc. New York, NY Oct 02, 2010 $42,500

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How Would You Rate The Salary Of a Marketing & Sales Specialist?

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Top Skills for A Marketing & Sales Specialist

  1. Product Lines
  2. Customer Service
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Implemented business development initiatives across multiple product lines and sales channels.
  • Managed over 1,500 international clients, providing exemplary customer service, troubleshooting, and providing technical support.
  • Maintained and updated company websites including content changes and organization of sites using WordPress.
  • Developed partnership programs acquired new clients and maintained key client relationships through marketing incentive programs.
  • Attended trade shows as a representative of the company to initiate sales networking, research new technologies and investigate marketing trends.

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Average Salary:

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Top 10 Best States for Marketing & Sales Specialists

  1. Rhode Island
  2. Minnesota
  3. New York
  4. New Jersey
  5. Delaware
  6. Texas
  7. Arkansas
  8. Massachusetts
  9. Washington
  10. California
  • (145 jobs)
  • (1,041 jobs)
  • (1,973 jobs)
  • (958 jobs)
  • (96 jobs)
  • (2,420 jobs)
  • (322 jobs)
  • (1,273 jobs)
  • (863 jobs)
  • (4,212 jobs)

Marketing & Sales Specialist Demographics

Gender

Female

51.9%

Male

39.4%

Unknown

8.8%
Ethnicity

White

60.6%

Hispanic or Latino

15.7%

Black or African American

11.0%

Asian

8.9%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

39.5%

French

10.2%

Chinese

8.3%

Mandarin

6.8%

Italian

5.9%

German

5.9%

Japanese

4.4%

Arabic

3.4%

Russian

2.9%

Portuguese

2.9%

Turkish

2.4%

Polish

2.0%

Korean

1.5%

Hindi

1.0%

Romanian

0.5%

Gujarati

0.5%

Hokkien

0.5%

Hungarian

0.5%

Bosnian

0.5%

Malay

0.5%
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Marketing & Sales Specialist Education

Schools

University of Phoenix

14.5%

Arizona State University

7.2%

Florida State University

6.6%

Michigan State University

6.3%

Florida International University

5.9%

Pennsylvania State University

5.6%

University of Washington

5.3%

San Diego State University

4.9%

University of Houston

4.6%

Southern New Hampshire University

4.3%

Liberty University

4.3%

American InterContinental University

3.9%

Temple University

3.6%

Georgia State University

3.6%

California State University - Fullerton

3.3%

San Jose State University

3.3%

University of Texas at Austin

3.3%

Northern Illinois University

3.3%

Towson University

3.3%

New York University

3.0%
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Majors

Business

32.0%

Marketing

19.6%

Communication

9.7%

Management

6.9%

Psychology

3.8%

Political Science

2.9%

Public Relations

2.5%

English

2.4%

Finance

2.3%

Accounting

2.0%

Criminal Justice

1.8%

Liberal Arts

1.8%

International Business

1.7%

Specialized Sales And Merchandising

1.6%

Journalism

1.6%

Business Communications

1.5%

Graphic Design

1.5%

Kinesiology

1.5%

Advertising

1.5%

Economics

1.3%
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Degrees

Bachelors

53.6%

Masters

18.0%

Other

17.1%

Associate

5.7%

Certificate

3.0%

Doctorate

1.1%

Diploma

1.0%

License

0.5%
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