Marketing and sales specialists provide the ability to form, administer and coordinate all aspects of company marketing functions, strategies, objectives, and initiatives. They implement marketing strategies to fulfill growth objectives and company branding goals and coordinate the marketing function to execute competitive strategies in key markets and products.

They also support, coordinate, and organize overall marketing and sales objectives while reporting directly to the Company's VP of Sales Marketing.

Generally, their main duties and responsibilities include managing daily administrative tasks, conducting market research, identifying new opportunities, gathering and analyzing consumer behavior data, generating reports on marketing and sales metrics, contributing to collaborative efforts, and organizing promotional events.

Education qualifications include a bachelor's degree in marketing or a relevant field. Furthermore, successful work experience as a marketing associate, sales associate, or a similar position is essential. Knowledge of SEO/SEM campaigns and excellent computer skills is also what employers require.

The average hourly wage for a traditional workweek is $31.74, which equates to over $66,000 annually. The career is likely to experience substantial growth of 20% in the coming years and create various job opportunities across the United States.

What Does a Marketing & Sales Specialist Do

There are certain skills that many marketing & sales specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

Learn more about what a Marketing & Sales Specialist does

How To Become a Marketing & Sales Specialist

If you're interested in becoming a marketing & sales specialist, one of the first things to consider is how much education you need. We've determined that 74.8% of marketing & sales specialists have a bachelor's degree. In terms of higher education levels, we found that 7.6% of marketing & sales specialists have master's degrees. Even though most marketing & sales specialists have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Marketing & Sales Specialist
Top Marketing & Sales Specialist Jobs Near You

Marketing & Sales Specialist Career Paths

Average Salary for a Marketing & Sales Specialist

Marketing & Sales Specialists in America make an average salary of $54,214 per year or $26 per hour. The top 10 percent makes over $78,000 per year, while the bottom 10 percent under $37,000 per year.
Average Marketing & Sales Specialist Salary
$54,214 Yearly
$26.06 hourly
$37,000
10%
$54,000
Median
$78,000
90%

What Am I Worth?

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How To Become a Marketing & Sales Specialist
How To Become a Marketing & Sales Specialist Career Overview

States With The Most Marketing & Sales Specialist Jobs

Mouse over a state to see the number of active marketing & sales specialist jobs in each state. The darker areas on the map show where marketing & sales specialists earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Marketing & Sales Specialist Jobs By State

RankStateNumber of JobsAverage Salary
1California5,087$61,557
2Texas4,184$57,629
3Florida3,466$51,161
4New York2,380$67,116
5Georgia2,203$47,327
6Pennsylvania2,194$56,559
7North Carolina2,096$52,435
8Illinois1,987$50,345
9Washington1,909$76,673
10Virginia1,794$55,890
11Ohio1,752$51,684
12Massachusetts1,676$50,586
13Minnesota1,536$66,411
14Michigan1,465$58,834
15Maryland1,352$52,575
16Colorado1,322$54,862
17Arizona1,225$42,843
18New Jersey1,131$69,921
19Wisconsin1,089$49,344
20Tennessee1,082$49,707
21Indiana1,024$47,858
22Utah940$44,237
23Missouri929$51,384
24Connecticut816$64,784
25Iowa739$48,878
26Kentucky739$46,527
27South Carolina720$49,550
28Oregon704$50,236
29Alabama698$45,554
30Kansas617$47,333
31Louisiana592$46,159
32Arkansas550$49,846
33Nebraska491$45,465
34Oklahoma450$46,271
35Idaho381$39,502
36Nevada378$48,263
37New Hampshire375$52,471
38Maine356$53,999
39Mississippi347$42,146
40Delaware335$63,262
41New Mexico304$45,459
42West Virginia272$43,610
43Montana259$46,565
44Rhode Island244$53,745
45Hawaii240$47,807
46South Dakota239$48,171
47North Dakota228$46,312
48Vermont217$48,564
49Wyoming213$43,809
50Alaska197$49,854

Marketing & Sales Specialist Education

Marketing & Sales Specialist Majors

30.5 %
17.3 %

Marketing & Sales Specialist Degrees

Bachelors

74.8 %

Associate

10.1 %

Masters

7.6 %

Top Colleges for Marketing & Sales Specialists

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

5. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

6. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-State Tuition
$9,242
Enrollment
20,592

9. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

10. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

Top Skills For a Marketing & Sales Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.4% of marketing & sales specialists listed customer service on their resume, but soft skills such as detail oriented and analytical skills are important as well.

Choose From 10+ Customizable Marketing & Sales Specialist Resume templates

Zippia allows you to choose from different easy-to-use Marketing & Sales Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing & Sales Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing & Sales Specialist Demographics

Marketing & Sales Specialist Gender Distribution

Female
Female
56%
Male
Male
44%

After extensive research and analysis, Zippia's data science team found that:

  • Among marketing & sales specialists, 56.3% of them are women, while 43.7% are men.

  • The most common race/ethnicity among marketing & sales specialists is White, which makes up 70.4% of all marketing & sales specialists.

  • The most common foreign language among marketing & sales specialists is Spanish at 39.5%.

Work Experience Programs For Marketing & Sales Specialists

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Global Private Bank Program

Company: JPMorgan Chase

Cost: Free

Duration: 4.5-6 hours

Client Research and Problem Identification Program

Company: Accenture North America

Cost: Free

Duration: 4-5 hours

Wealth Management Program

Company: Goodbody

Cost: Free

Duration: 5-6 hours

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

Branding & Design Program

Company: Sydney Romantics

Cost: Free

Duration: 5-6 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Developer Program

Company: Accenture Nordics

Cost: Free

Duration: 2-3 hours

Markets (Sales & Trading) Program

Company: JPMorgan Chase

Cost: Free

Duration: 4-5 hours

Global Banking & Markets Program

Company: HSBC

Cost: Free

Duration: 5-6 hours

Commercial Banking Innovation Development Program Program

Company: JPMorgan Chase

Cost: Free

Duration: 8-12 hours

Online Courses For Marketing & Sales Specialist That You May Like

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Sales and CRM Overview
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This course is the first of a series that aims to teach you the foundational skills in Salesforce that will prepare you for a variety of entry-level sales roles, including the sales operations specialist position. This course is designed for beginners. No previous experience in Salesforce, sales, or CRM is necessary to be successful. In this course, you will be introduced to essential concepts like the fundamentals of the sales process. You'll also learn about what Customer Relationship...

The Complete B2B Sales Masterclass: 6 Courses in 1
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1. Generate Leads, 2. Pitch, 3. Close & Handle Any Objection: Get Certified in Cutting Edge, Non-Pushy B2B Sales System...

Sales Fire: B2B Sales & Business Development for Startups
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The Ultimate Sales Methodology for Business Development & B2B Sales to Learn Sales Strategy, Sales Skills & Deal Closing...

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Best States For a Marketing & Sales Specialist

Some places are better than others when it comes to starting a career as a marketing & sales specialist. The best states for people in this position are Washington, New Jersey, New York, and Minnesota. Marketing & sales specialists make the most in Washington with an average salary of $76,673. Whereas in New Jersey and New York, they would average $69,921 and $67,116, respectively. While marketing & sales specialists would only make an average of $66,411 in Minnesota, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Marketing & Sales Specialist Jobs: 1,909
Highest 10% Earn:
$119,000
Location Quotient:
1.34

2. Minnesota

Total Marketing & Sales Specialist Jobs: 1,536
Highest 10% Earn:
$101,000
Location Quotient:
1.18

3. Delaware

Total Marketing & Sales Specialist Jobs: 335
Highest 10% Earn:
$98,000
Location Quotient:
1.37
Full List Of Best States For Marketing & Sales Specialists

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Top Marketing & Sales Specialist Employers

Most Common Employers For Marketing & Sales Specialist

RankCompanyAverage SalaryHourly RateJob Openings
1Apple$126,949$61.035
2BKD LLP$84,405$40.588
3IBM$76,942$36.9912
4Boeing$58,739$28.248
5Dun & Bradstreet$51,126$24.589
6*n/a*$50,816$24.435
7Humana$50,381$24.227
8American Family Insurance$49,359$23.7311
9Safety-Kleen$49,138$23.6210
10News$47,917$23.044

Marketing & Sales Specialist Videos