Marketing & sales specialist demographics and statistics in the US
Marketing & sales specialist demographics research summary. Zippia estimates marketing & sales specialist demographics and statistics in the United States by using a database of 30 million profiles. Our marketing & sales specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing & sales specialists after extensive research and analysis:
- There are over 290,837 marketing & sales specialists currently employed in the United States.
- 56.3% of all marketing & sales specialists are women, while 43.7% are men.
- The average marketing & sales specialist age is 36 years old.
- The most common ethnicity of marketing & sales specialists is White (66.2%), followed by Hispanic or Latino (12.6%), Asian (10.8%) and Black or African American (5.3%).
- Marketing & sales specialists are most in-demand in Houston, TX.
- The telecommunication industry is the highest-paying for marketing & sales specialists.
- Renton, WA pays an annual average wage of $77,129, the highest in the US.
- In 2022, women marketing & sales specialists earned 96% of what men earned.
- 10% of all marketing & sales specialists are LGBT.
- Washington is the best state for marketing & sales specialists to live.
- Marketing & sales specialists are 61% more likely to work at private companies in comparison to public companies.
On this page
Marketing & sales specialist demographics by:
Marketing & sales specialist gender statistics
56.3% of marketing & sales specialists are women and 43.7% of marketing & sales specialists are men.
- Female, 56.3%
- Male, 43.7%
Marketing & sales specialist gender ratio
| Gender | Percentages |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
Marketing & sales specialist gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$53,139
Female income
$50,961
Marketing & sales specialist gender ratio over time
This data breaks down the percentage of men and women in marketing & sales specialist positions over time. Currently, 56.3% of marketing & sales specialists are female.
Marketing & sales specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 52.07% | 47.93% |
| 2011 | 49.59% | 50.41% |
| 2012 | 49.84% | 50.16% |
| 2013 | 46.36% | 53.64% |
| 2014 | 46.39% | 53.61% |
| 2015 | 48.57% | 51.43% |
| 2016 | 47.80% | 52.20% |
| 2017 | 47.77% | 52.23% |
| 2018 | 46.80% | 53.20% |
| 2019 | 45.44% | 54.56% |
| 2020 | 42.95% | 57.05% |
| 2021 | 43.67% | 56.33% |
Marketing & sales specialist related jobs gender ratio
We compared marketing & sales specialists with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing & Sales Specialist | 44% | 56% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing & sales specialist demographics by race
The most common ethnicity among marketing & sales specialists is White, which makes up 66.2% of all marketing & sales specialists. Comparatively, 12.6% of marketing & sales specialists are Hispanic or Latino and 10.8% of marketing & sales specialists are Asian.
- White, 66.2%
- Hispanic or Latino, 12.6%
- Asian, 10.8%
- Black or African American, 5.3%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.1%
Marketing & sales specialist race
| Marketing & sales specialist race | Percentages |
|---|---|
| White | 66.2% |
| Hispanic or Latino | 12.6% |
| Asian | 10.8% |
| Black or African American | 5.3% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.1% |
Marketing & sales specialist race and ethnicity over time
See how marketing & sales specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing & sales specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.17% | 5.45% | 8.53% | 9.01% |
| 2011 | 73.47% | 5.45% | 8.96% | 9.97% |
| 2012 | 73.53% | 5.65% | 8.24% | 10.20% |
| 2013 | 73.29% | 5.87% | 7.70% | 10.22% |
| 2014 | 73.62% | 5.29% | 8.87% | 9.66% |
| 2015 | 72.58% | 4.88% | 9.16% | 10.36% |
| 2016 | 70.80% | 6.05% | 9.39% | 11.27% |
| 2017 | 70.78% | 5.90% | 9.46% | 10.88% |
| 2018 | 70.08% | 5.56% | 9.47% | 11.47% |
| 2019 | 70.42% | 5.46% | 9.68% | 11.52% |
| 2020 | 68.51% | 4.91% | 9.76% | 12.39% |
| 2021 | 66.23% | 5.26% | 10.78% | 12.57% |
Marketing & sales specialist wage gap by race
According to our data, asian marketing & sales specialists have the highest average salary compared to other ethnicities. Black or african american marketing & sales specialists have the lowest average salary at $49,584.
| Ethnicity | Salary |
|---|---|
| Unknown | $51,984 |
| White | $53,776 |
| Black or African American | $49,584 |
| Asian | $58,081 |
| Hispanic or Latino | $52,629 |
Average marketing & sales specialist age
See how the average age of marketing & sales specialists varies based on ethnicity and gender.
Male
Female
Marketing & sales specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing & sales specialist age breakdown
The average age of marketing & sales specialists is 30-40 years years old, representing 35% of the marketing & sales specialist population.
Marketing & sales specialist age breakdown
| Marketing & Sales Specialist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing & sales specialist educational attainment
The most common degree for marketing & sales specialists is bachelor's degree, with 75% of marketing & sales specialists earning that degree. The second and third most common degree levels are associate degree degree at 10% and associate degree degree at 8%.
- Bachelor's, 75%
- Associate, 10%
- Master's, 8%
- High School Diploma, 4%
- Other Degrees, 3%
Marketing & sales specialists by degree level
| Marketing & sales specialist degree | Percentages |
|---|---|
| Bachelor's | 75% |
| Associate | 10% |
| Master's | 8% |
| High School Diploma | 4% |
| Other Degrees | 3% |
Marketing & sales specialist jobs you might like
Marketing & sales specialist wage gap by degree level
According to the data, marketing & sales specialists with a Doctorate degree earn more than those without, at $63,898 annually. With a Master's degree, marketing & sales specialists earn a median annual income of $63,296 compared to $55,389 for marketing & sales specialists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $63,296 |
| Bachelor's Degree | $55,389 |
| Doctorate Degree | $63,898 |
Marketing & sales specialist employment statistics
Most marketing & sales specialists work for a private in the manufacturing industry.
Company size where marketing & sales specialists work
Below, you can see the size of companies where marketing & sales specialists work.
Marketing & sales specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 20% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 30% |
Marketing & sales specialist jobs by company type
Employees with the marketing & sales specialist job title have their preferences when it comes to working for a company. For instance, most marketing & sales specialists prefer to work at private companies over public companies.
Marketing & sales specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 34% |
| Private | 61% |
| Government | 3% |
Marketing & sales specialist jobs by industry
The most common industries for marketing & sales specialists are manufacturing, media and technology.
Marketing & sales specialist industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 14% |
| Manufacturing | 10% |
| Media | 8% |
| Technology | 8% |
| Professional | 7% |
| Finance | 7% |
| Health Care | 6% |
| Telecommunication | 5% |
| Retail | 5% |
| Hospitality | 4% |
| Internet | 3% |
| Start-up | 3% |
| Insurance | 3% |
| Government | 2% |
| Construction | 2% |
| Real Estate | 2% |
| Education | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Agriculture | 1% |
Marketing & sales specialist turnover and employment statistics
Marketing & sales specialist unemployment rate over time
The unemployment rate for marketing & sales specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing & sales specialist unemployment rate by year
| Year | Marketing & sales specialist unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing & sales specialist tenure
The average marketing & sales specialist stays at their job for 1-2 years, based on the 2,837 marketing & sales specialists resumes in Zippia's database.
Marketing & sales specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 20% |
| 1-2 years | 38% |
| 3-4 years | 14% |
| 5-7 years | 14% |
| 8-10 years | 6% |
| 11+ years | 7% |
Marketing & sales specialist LGBT ratio compared to similar jobs
Review the percent of marketing & sales specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Production Cost Estimator | 4.41% | 65,882 |
| Logistician | 8.65% | 9,995 |
| Talent Acquisition Consultant | 8.93% | 44,216 |
| Marketing & Sales Specialist | 10.00% | - |
| Business Associate | 11.05% | 60,886 |
| Air Pollution Inspector | 11.64% | 17,765 |
| Student Caller | 19.25% | 10,143 |
Similar marketing & sales specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Production Cost Estimator | 4.41% | 65,882 |
| Logistician | 8.65% | 9,995 |
| Talent Acquisition Consultant | 8.93% | 44,216 |
| Business Associate | 11.05% | 60,886 |
| Air Pollution Inspector | 11.64% | 17,765 |
| Student Caller | 19.25% | 10,143 |
Foreign languages spoken by marketing & sales specialists
The most common foreign language among marketing & sales specialists is Spanish at 39.5%. The second-most popular foreign language spoken is French at 10.2% and Chinese is the third-most popular at 8.3%.
- Spanish, 39.5%
- French, 10.2%
- Chinese, 8.3%
- Mandarin, 6.8%
- German, 5.9%
- Other, 29.3%
Marketing & sales specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 39.5% |
| French | 10.2% |
| Chinese | 8.3% |
| Mandarin | 6.8% |
| German | 5.9% |
| Other | 29.3% |
