How to hire a marketing & sales specialist

How to hire a marketing & sales specialist, step by step

Here's a step-by-step marketing & sales specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing & sales specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing & sales specialist
• Step 8: Go through the hiring process checklist

What does a marketing & sales specialist do?

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1. Identify your hiring needs

   Before you start hiring a marketing & sales specialist, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a marketing & sales specialist to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a marketing & sales specialist that fits the bill.

   This list presents marketing & sales specialist salaries for various positions.

   Type of Marketing & Sales Specialist	Description	Hourly rate
   Marketing & Sales Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$17-37
   Sales And Marketing Consultant	A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing... Show more	$15-43
   Sales/Marketing	Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image... Show more	$11-33

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Digital Marketing
   • ROI
   • Product Line
   • Brand Awareness
   • PowerPoint
   • Marketing Campaigns
   • CRM
   • Trade Shows
   • Facebook
   • Twitter
   • Business Development
   • Salesforce
   • Market Research

   Check all skills

   Responsibilities:

   • Perform weekly review and update of lead list against opportunities manage in Salesforce.com.
   • Monitor Facebook sites for prompt responses to postings.
   • Initiate SEO, SEM, plus make media and location choices.
   • Plan sales strategy by analyzing ROI for marketing, telemarketing, and lead generation.
   • Assist in all phases of PowerTrain divisions' sales effort such as budgeting, reporting, sales communication and CRM.
   • Provide data analysis in support of commercial operations CRM.

   More marketing & sales specialist duties

3. Make a budget

   Including a salary range in your marketing & sales specialist job description is a great way to entice the best and brightest candidates. A marketing & sales specialist salary can vary based on several factors:

   • Location. For example, marketing & sales specialists' average salary in idaho is 48% less than in washington.
   • Seniority. Entry-level marketing & sales specialists earn 53% less than senior-level marketing & sales specialists.
   • Certifications. A marketing & sales specialist with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a marketing & sales specialist's salary.

   Average marketing & sales specialist salary

   $54,214yearly

   $26.06 hourly rate

   ---

   Entry-level marketing & sales specialist salary

   $37,000 yearly salary

   Updated December 16, 2025

   Average marketing & sales specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$77,129	$37
   2	New York	$67,326	$32
   3	Connecticut	$64,913	$31
   4	California	$63,545	$31
   5	District of Columbia	$62,642	$30
   6	Texas	$58,320	$28
   7	Colorado	$54,863	$26
   8	North Carolina	$52,835	$25
   9	Florida	$52,276	$25
   10	Missouri	$51,691	$25
   11	Massachusetts	$50,558	$24
   12	Illinois	$50,523	$24
   13	Wisconsin	$49,808	$24
   14	Iowa	$49,602	$24
   15	Indiana	$47,638	$23
   16	Georgia	$47,241	$23
   17	Alabama	$45,596	$22

   Average marketing & sales specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	McKinsey & Company Inc	$137,508	$66.11	36
   2	Meggitt PLC	$79,849	$38.39
   3	Liberty HomeCare and Hospice	$70,870	$34.07	2
   4	Clarkston Consulting	$60,390	$29.03
   5	Boeing	$58,739	$28.24	14
   6	Kalmbach Media	$55,992	$26.92
   7	ABeam Consulting	$55,927	$26.89
   8	Valmont Industries	$54,413	$26.16	6
   9	Cambridge	$51,996	$25.00
   10	Always Best Care	$51,960	$24.98	9
   11	Meyer Sound	$51,940	$24.97
   12	H.i.s. International Tours (ny) Inc.	$51,541	$24.78
   13	Charlotte Motor Speedway	$51,377	$24.70
   14	1-800-Flowers.com	$51,073	$24.55	14
   15	*n/a*	$50,816	$24.43	29
   16	United States Liability Insurance Co Inc	$50,812	$24.43	5
   17	Lendbuzz	$50,811	$24.43
   18	MenuSifu	$50,800	$24.42
   19	Cornerstone Detention Products	$50,795	$24.42
   20	TE Connectivity Networks�Inc	$50,790	$24.42	7

4. Writing a marketing & sales specialist job description

   A marketing & sales specialist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a marketing & sales specialist job description:

   Marketing & sales specialist job description example

   **Job Overview**
   
   TE Connectivity's Sales & Marketing Support Teams assist with implementing sales/marketing initiatives by providing technical and/or product information support (i.e., data analysis, tracking, etc.). They are also responsible for planning and coordinating promotional programs and other communications initiatives.
   
   **Summary:**
   
   The Inside Sales Specialist - CRO is a key role responsible for supporting the Commercial Head of CRO. Primary duties include responding and managing all CRO- leads and opportunities, CRM (SalesForce) support, closing new business, and managing all commercial administrative tasks such as contracting and budget generation.
   
   **Responsibilities:**
   
   • Demonstrate, promote, and sell TE IVD Solutions CRO Services -Strategically present functionality and key value propositions to clients to meet and exceed sales quota.
   
   • Develop and foster relationships - Hold introductory emails, calls, and videoconference presentations with potential clients. Maintain close communications with existing and prospective clients to close sales and promote retention.
   
   • Execute sales strategies - Collaborate with the marketing team in continuously select MQL and uploading SQL for movement along the sales cycle.
   
   • Meet and exceed targets - Attain monthly, quarterly, and annual quota and goals
   
   • Track progress and results - In close collaboration with the Commercial Support team Record prospect interactions and track goal attainment in CRM system.
   
   **What your background should look like:**
   
   **Requirements/Skills:**
   
   • Bachelors or higher degree
   
   • A minimum of 2-3 years sales experience with a minimum of 1 year of direct work experience in Clinical Research
   
   • Demonstrates knowledge of the clinical study process.Candidate needs to understand various aspects of clinical research from study start to completion
   
   • Proven track record in sales, achievement, and leadership
   
   • Excellent interpersonal skills and persuasive communication skills
   
   • Must have strong administrative skills to understand and process proposals, NDA's and other contractual agreements as necessary
   
   • Must have strong knowledge in the Microsoft Office products including Outlook, Word, Excel, PowerPoint and Teams
   
   • Demonstrates superior time management skills and meets all deadlines
   
   • Ability to travel but primary focus will be inside suppor
   
   **Competencies**
   
   Values: Integrity, Accountability, Teamwork, Innovation
   
   **ABOUT TE CONNECTIVITY**
   
   TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive and connected future. Our broad range of connectivity and sensor solutions, proven in the harshest environments, enable advancements in transportation, industrial applications, medical technology, energy, data communications and the home. With approximately 80,000 employees, including more than 7,500 engineers, working alongside customers in approximately 140 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat and Twitter.
   
   **COMPENSATION**
   
   • Competitive base salary commensurate with experience: $75K - $85K (subject to change dependent on physical location)
   
   • Posted salary ranges are made in good faith. TE Connectivity reserves the right to adjust ranges depending on the experience/qualification of the selected candidate as well as internal and external equity.
   
   • Total Compensation = Base Salary + Incentive(s) + Benefits
   
   **BENEFITS**
   
   • A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off and voluntary benefits.
   
   **EOE, Including Disability/Vets**
   
   Location:
   
   Carlsbad, CA, US, 92008
   
   City: Carlsbad
   
   State: CA
   
   Country/Region: US
   
   Travel: Less than 10%
   
   
   Alternative Locations: Remote
   
   Function: Sales & Marketing
   
   TE Connectivity and its subsidiaries, affiliates, and operating units (collectively, the "Company") is committed to providing a work environment that prohibits discrimination on the basis of age, color, disability, ethnicity, marital status, national origin, race, religion, gender, gender identity, sexual orientation, protected veteran status, disability or any other characteristics protected by applicable law or regulation.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right marketing & sales specialist for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your marketing & sales specialist job on Zippia to find and recruit marketing & sales specialist candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit marketing & sales specialists, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing & sales specialist

   Once you've found the marketing & sales specialist candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new marketing & sales specialist. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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