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Marketing & sales specialist skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Marketing & sales specialist example skills

Below we've compiled a list of the most critical marketing & sales specialist skills. We ranked the top skills for marketing & sales specialists based on the percentage of resumes they appeared on. For example, 16.4% of marketing & sales specialist resumes contained customer service as a skill. Continue reading to find out what skills a marketing & sales specialist needs to be successful in the workplace.

15 marketing & sales specialist skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how marketing & sales specialists use customer service:

Provided excellent customer service while building professional relationships with customers and generated marketing tools and strategies to help build sales growth
Functioned as an inside sales/customer service representative, interfacing with customers, account managers, and ensured customer satisfaction.

2. Digital Marketing

Here's how marketing & sales specialists use digital marketing:

Contacted small businesses and provided digital marketing solutions and negotiated contracts
Utilized digital marketing to expand customer base & modernize lead creation.

3. ROI

Here's how marketing & sales specialists use roi:

Calculated warranty rates, merchandising and SWOT analysis, inventory management, and ROI on a daily basis.
Developed market metric reports and analytics to determine ROI.

4. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how marketing & sales specialists use product line:

Implemented business development initiatives across multiple product lines and sales channels.
Represented product line to national and international accounts including the launch of a national direct to consumer sales program.

5. Brand Awareness

Here's how marketing & sales specialists use brand awareness:

Developed and executed targeted marketing programs and campaigns that drove brand awareness, generated leads, and accelerated pipeline opportunities.
Increased brand awareness by managing, coordinating, and successfully executing nationwide in-store demonstrations and trade shows.

6. PowerPoint

Here's how marketing & sales specialists use powerpoint:

Created agreements and bound proposals using the RFP machine also prepared PowerPoint presentations for the sales dept.
Create sales graphs, marketing forms and PowerPoint Presentations for meetings.

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7. Marketing Campaigns

Here's how marketing & sales specialists use marketing campaigns:

Contributed to e-marketing campaigns, delivering revenue generating web ads by focusing on key strategic marketing campaign tracking.
Developed and executed marketing campaigns to increase brand recognition within the continuing care community and influence decision makers.

8. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing & sales specialists use crm:

Provided data analysis in support of commercial operations CRM.
Developed Hoovers/First Research opportunities within the CRM environment.

9. Trade Shows

Here's how marketing & sales specialists use trade shows:

Coordinate domestic and international trade shows.
Developed and implemented promotional marketing and recognition programs for existing clients via direct mail campaigns, trade shows and on-line stores.

10. Facebook

Here's how marketing & sales specialists use facebook:

Promoted company by establishing presence on Facebook and other social networking sites.
Maintained an official company page on Facebook, LinkedIn, and Twitter to facilitate interaction with customers.

11. Twitter

Here's how marketing & sales specialists use twitter:

Launched and maintain company Twitter and Blog accounts to encourage engagement and emotional connection to the brand.
Developed a social media program for wedding gown manufacturer and created a Twitter account following and engaging relationship and wedding experts.

12. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing & sales specialists use business development:

Led and supervised strategic sales team of five account executives to cultivate prospects and focus on incremental business development.
Coordinated a Business Development team in China, assisted to transfer patented technology and launched new energy-efficient products.

13. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how marketing & sales specialists use salesforce:

Performed weekly review and update of lead list against opportunities managed in Salesforce.com.
Processed sales orders and entered order information into the Salesforce database.

14. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing & sales specialists use market research:

Generated new business opportunities by realizing a market research Taipei, Taiwan - Improved products communication by creating marketing material
Develop and implement innovative marketing strategies-branding, community relations, product and market research, and special events.

15. Linkedin

Here's how marketing & sales specialists use linkedin:

Appointed as key member of the Board of Directors to assist with marketing functions and manage LinkedIn group page.
Expanded brand awareness by distributing content through social media accounts, specifically LinkedIn.

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What skills help Marketing & Sales Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing & sales specialist resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing & sales specialists need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing & sales specialists possess?

Stephani Richards-Wilson Ph.D.

Associate Professor of Business and Management, MBA Faculty Director, Associate - School Sisters of St. Francis, Alverno College

Today's business environment is complex and continues to evolve. Creativity, problem-solving, emotional intelligence, and the ability to manage or lead in turbulent times are essential twenty-first-century skills. Critical and strategic thinking, organizing, and planning are also salient skills. Business specialists with these skills make important contributions to their organizations. They often lead when no one else can or wants to. Communicating and being visible throughout one's division, department, or organization are important to the well-being and prosperity of the organization and the individuals who work there. Business specialists can develop and practice these leadership skills on-site or remotely. Internal and external relationship-building leads to trustworthy and mutually beneficial relationships and/or partnerships.

What hard/technical skills are most important for marketing & sales specialists?

Stephani Richards-Wilson Ph.D.

Associate Professor of Business and Management, MBA Faculty Director, Associate - School Sisters of St. Francis, Alverno College

Respectful communication, including email and video conferencing etiquette, is most important across all settings. Different business functions and roles require different skill sets. What is hard for some can be easy or relatively easy for others. Becoming proficient in office productivity software/applications and presentation platforms is vital to one's career development. The ability to effectively network online is also important. I encourage my students to keep their professional profiles on LinkedIn current. If they need to develop their time management skills, I encourage them to use a calendar or scheduling tool.

What marketing & sales specialist skills would you recommend for someone trying to advance their career?

Matthew Nagler

Professor and Chair, The City College of New York

A gap year might be the right move for some students, especially if the online environment is not for them. Fortunately, I know of students who have obtained great online internships, jobs, and other opportunities that allow them to grow their experience during the pandemic. Many companies are seeking online talent to build out products and marketing strategies.

What technical skills for a marketing & sales specialist stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing & sales specialist skills to add to your resume

The most important skills for a marketing & sales specialist resume and required skills for a marketing & sales specialist to have include:

Customer Service
Digital Marketing
ROI
Product Line
Brand Awareness
PowerPoint
Marketing Campaigns
CRM
Trade Shows
Facebook
Twitter
Business Development
Salesforce
Market Research
Linkedin
Press Releases
Lead Management

Account Management
Customer Relationships
SEO
Sales Strategies
Sales Materials
Sales Process
Sales Presentations
Real Estate
Customer Retention
Photoshop
Event Planning
Target Market
Product Knowledge
Develop Leads
Sales Support
Sales Reps
Cold Calls

Develop Marketing Materials
Promotional Events
Sales Reports
Outbound Calls
Market Trends
Email Campaigns
POS
Market Analysis
Direct Sales
Client Relationships
E-Business
Promotional Materials
Channel Marketing
Inbound Calls
Balance Transfers
Instagram

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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