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What does a Marketing & Sales Specialist do?

Updated January 8, 2025
7 min read
Quoted Expert
Dr. Gail Hudson Ph.D.
What does a Marketing & Sales Specialist do

A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.

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Marketing & sales specialist responsibilities

Here are examples of responsibilities from real marketing & sales specialist resumes:

  • Perform weekly review and update of lead list against opportunities manage in Salesforce.com.
  • Monitor Facebook sites for prompt responses to postings.
  • Initiate SEO, SEM, plus make media and location choices.
  • Plan sales strategy by analyzing ROI for marketing, telemarketing, and lead generation.
  • Assist in all phases of PowerTrain divisions' sales effort such as budgeting, reporting, sales communication and CRM.
  • Provide data analysis in support of commercial operations CRM.
  • Process sales orders and enter order information into the Salesforce database.
  • Promote company by establishing presence on Facebook and other social networking sites.
  • Support development collateral materials including brochures, technical sheets, PowerPoint templates and customer promotional material.
  • Create and maintain a database for tracking and maintaining patients' Medicare eligibility for ambulance transport.
  • Research and target new business by using LinkedIn.
  • Operate the company's $1.5MM retail catalog; perform copywriting, list management and product selection.
  • Market filtration and softening systems by informing customers of their benefits inside Costco warehouses.

Marketing & sales specialist skills and personality traits

We calculated that 16% of Marketing & Sales Specialists are proficient in Customer Service, Digital Marketing, and ROI. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.

We break down the percentage of Marketing & Sales Specialists that have these skills listed on their resume here:

  • Customer Service, 16%

    Provided excellent customer service while building professional relationships with customers and generated marketing tools and strategies to help build sales growth

  • Digital Marketing, 9%

    Contacted small businesses and provided digital marketing solutions and negotiated contracts

  • ROI, 7%

    Calculated warranty rates, merchandising and SWOT analysis, inventory management, and ROI on a daily basis.

  • Product Line, 5%

    Implemented business development initiatives across multiple product lines and sales channels.

  • Brand Awareness, 5%

    Developed and executed targeted marketing programs and campaigns that drove brand awareness, generated leads, and accelerated pipeline opportunities.

  • PowerPoint, 4%

    Created agreements and bound proposals using the RFP machine also prepared PowerPoint presentations for the sales dept.

Common skills that a marketing & sales specialist uses to do their job include "customer service," "digital marketing," and "roi." You can find details on the most important marketing & sales specialist responsibilities below.

Detail oriented. One of the key soft skills for a marketing & sales specialist to have is detail oriented. You can see how this relates to what marketing & sales specialists do because "market research analysts must pay attention to minutiae to evaluate data." Additionally, a marketing & sales specialist resume shows how marketing & sales specialists use detail oriented: "visited clients on-site to give benefit-oriented sales presentations. "

Analytical skills. Another soft skill that's essential for fulfilling marketing & sales specialist duties is analytical skills. The role rewards competence in this skill because "market research analysts must evaluate large amounts of data and information related to market conditions." According to a marketing & sales specialist resume, here's how marketing & sales specialists can utilize analytical skills in their job responsibilities: "track product line sales and costs by analyzing and entering sales, expense, and new business data. "

Communication skills. This is an important skill for marketing & sales specialists to perform their duties. For an example of how marketing & sales specialist responsibilities depend on this skill, consider that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a marketing & sales specialist: "relocated to nyc sales office to oversee and support direct sales staff while continuing in-house marketing efforts and communications with vendors. ".

All marketing & sales specialist skills

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Compare different marketing & sales specialists

Marketing & sales specialist vs. Sales and marketing consultant

A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.

We looked at the average marketing & sales specialist salary and compared it with the wages of a sales and marketing consultant. Generally speaking, sales and marketing consultants are paid $1,241 higher than marketing & sales specialists per year.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both marketing & sales specialist and sales and marketing consultant positions are skilled in customer service, roi, and product line.

While similarities exist, there are also some differences between marketing & sales specialists and sales and marketing consultant. For instance, marketing & sales specialist responsibilities require skills such as "digital marketing," "brand awareness," "marketing campaigns," and "salesforce." Whereas a sales and marketing consultant is skilled in "customer satisfaction," "project management," "sales techniques," and "bars." This is part of what separates the two careers.

On average, sales and marketing consultants reach similar levels of education than marketing & sales specialists. Sales and marketing consultants are 2.0% more likely to earn a Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.

Marketing & sales specialist vs. Sales/marketing

Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

A career as a sales/marketing brings a lower average salary when compared to the average annual salary of a marketing & sales specialist. In fact, sales/marketing salary is $13,084 lower than the salary of marketing & sales specialists per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both marketing & sales specialists and sales/marketing have skills such as "customer service," "digital marketing," and "roi. "

In addition to the difference in salary, there are some other key differences worth noting. For example, marketing & sales specialist responsibilities are more likely to require skills like "brand awareness," "marketing campaigns," "crm," and "salesforce." Meanwhile, a sales/marketing has duties that require skills in areas such as "customer relations," "enterprise applications," "retail sales," and "enterprise sales." These differences highlight just how different the day-to-day in each role looks.

On average, sales/marketing earn a lower salary than marketing & sales specialists. Some industries support higher salaries in each profession. Interestingly enough, sales/marketing earn the most pay in the technology industry with an average salary of $49,506. Whereas marketing & sales specialists have higher pay in the telecommunication industry, with an average salary of $52,906.sales/marketing earn similar levels of education than marketing & sales specialists in general. They're 0.6% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for Marketing & Sales Specialists in the next 3-5 years?

Dr. Gail Hudson Ph.D.Dr. Gail Hudson Ph.D. LinkedIn Profile

Director, College of Business Internship Program, Arkansas State University

As I mentioned above, technology and social media will continue to be necessary. As marketers, students will need to be able to use the technology and have the analytics to support their decisions. This may require working outside the structure of software as well. Google Analytics, Social Media Management, Excel, and Coding are all essential skills.

Marketing & sales specialist vs. Sales and marketing internship

In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.

On average, sales and marketing interns earn lower salaries than marketing & sales specialists, with a $11,945 difference per year.marketing & sales specialists and sales and marketing interns both have job responsibilities that require similar skill sets. These similarities include skills such as "digital marketing," "powerpoint," and "trade shows," but they differ when it comes to other required skills.

The required skills of the two careers differ considerably. For example, marketing & sales specialists are more likely to have skills like "customer service," "roi," "product line," and "brand awareness." But a sales and marketing internship is more likely to have skills like "social media marketing," "phone calls," "customer satisfaction," and "sales campaigns."

Most sales and marketing interns achieve a similar degree level compared to marketing & sales specialists. For example, they're 2.8% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.

Marketing & sales specialist vs. Marketing consultant

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Marketing consultants tend to earn a higher pay than marketing & sales specialists by an average of $16,379 per year.While both marketing & sales specialists and marketing consultants complete day-to-day tasks using similar skills like customer service, digital marketing, and roi, the two careers vary in some skills.

Even though a few skill sets overlap between marketing & sales specialists and marketing consultants, there are some differences that are important to note. For one, a marketing & sales specialist might have more use for skills like "product line," "brand awareness," "crm," and "customer relationships." Meanwhile, some responsibilities of marketing consultants require skills like "web content," "salesforce marketing cloud," "search engine optimization," and "google analytics. "

In general, marketing consultants earn the most working in the technology industry, with an average salary of $93,209. The highest-paying industry for a marketing & sales specialist is the telecommunication industry.In general, marketing consultants hold higher degree levels compared to marketing & sales specialists. Marketing consultants are 5.5% more likely to earn their Master's Degree and 0.0% more likely to graduate with a Doctoral Degree.

Types of marketing & sales specialist

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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