How To Become A Marketing Segment Manager: What It Is and Career Path

What is a marketing segment manager and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Richard Tate

Successful businesses are able to find their niche within the market and target the customers that would be most receptive to their services. But finding and maintaining that niche is a difficult job. Luckily, the marketing segment manager uses their considerable skill to make sure the company's services fit the needs of the market, especially the assigned market segment.

A marketing segment manager's day-to-day tasks differ depending on the needs of the market. Some days, they research marketing profiles for the segments the company is looking to succeed in; others they analyze the effect of trends, and often they manage branding and ad campaigns to make sure that the company is keeping up with the market.

Being a successful marketing segment manager requires a lot of research, creativity, and knowledge of markets. Most marketing segment managers prepare for this position by earning a master's degree and working for many years in marketing.

What general advice would you give to a marketing segment manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreMarketing Segment ManagerUS Average

Salary

7.0

Avg. Salary $89,825

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 41.44%

male 58.56%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a marketing segment manager

Explore marketing segment manager education requirements

Most common marketing segment manager degrees

Bachelor's

75.5 %

Master's

19.4 %

Associate

2.9 %

Start to develop specific marketing segment manager skills

Skills	Percentages
Digital Marketing	10.20%
Marketing Campaigns	6.18%
Go-To-Market Strategy	5.94%
Integrated Marketing	5.87%
CRM	5.82%

Complete relevant marketing segment manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing segment managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing segment manager based on U.S. Bureau of Labor Statistics data and data from real marketing segment manager resumes.

Research marketing segment manager duties and responsibilities

Lead product development and business development of emerging mobile and cloud solutions.
Deliver research on past referral program initiatives, vendor analysis, recommendations and ROI report.
Track success by monitoring CRM tool, product-specific and business unit financial results, and customer renewal rates.
Collaborate with creative design teams, agency, and partner resources to continually improve ROI using data and insights.

Prepare your marketing segment manager resume

When your background is strong enough, you can start writing your marketing segment manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing segment manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing segment manager resume templates

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