Successful businesses are able to find their niche within the market and target the customers that would be most receptive to their services. But finding and maintaining that niche is a difficult job. Luckily, the marketing segment manager uses their considerable skill to make sure the company's services fit the needs of the market, especially the assigned market segment.
A marketing segment manager's day-to-day tasks differ depending on the needs of the market. Some days, they research marketing profiles for the segments the company is looking to succeed in; others they analyze the effect of trends, and often they manage branding and ad campaigns to make sure that the company is keeping up with the market.
Being a successful marketing segment manager requires a lot of research, creativity, and knowledge of markets. Most marketing segment managers prepare for this position by earning a master's degree and working for many years in marketing.
There is more than meets the eye when it comes to being a Marketing Segment Manager. For example, did you know that they make an average of $55.61 an hour? That's $115,664 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many Marketing Segment Managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.
If you're interested in becoming a Marketing Segment Manager, one of the first things to consider is how much education you need. We've determined that 75.5% of Marketing Segment Managers have a bachelor's degree. In terms of higher education levels, we found that 19.4% of Marketing Segment Managers have master's degrees. Even though most Marketing Segment Managers have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Marketing Segment Manager. When we researched the most common majors for a Marketing Segment Manager, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Marketing Segment Manager resumes include Associate Degree degrees or Doctoral Degree degrees.
You may find that experience in other jobs will help you become a Marketing Segment Manager. In fact, many Marketing Segment Manager jobs require experience in a role such as Marketing Manager. Meanwhile, many Marketing Segment Managers also have previous career experience in roles such as Product Manager or Product Marketing Manager.