Working as a Marketing Segment Manager

There is more than meets the eye when it comes to being a marketing segment manager. For example, did you know that they make an average of $53.93 an hour? That's $112,167 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Marketing Segment Manager Do

There are certain skills that many marketing segment managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, creativity and communication skills.

When it comes to the most important skills required to be a marketing segment manager, we found that a lot of resumes listed 17.4% of marketing segment managers included product development, while 6.2% of resumes included business units, and 6.1% of resumes included revenue growth. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing segment manager job title. But what industry to start with? Most marketing segment managers actually find jobs in the finance and technology industries.

How To Become a Marketing Segment Manager

If you're interested in becoming a marketing segment manager, one of the first things to consider is how much education you need. We've determined that 36.4% of marketing segment managers have a bachelor's degree. In terms of higher education levels, we found that 56.8% of marketing segment managers have master's degrees. Even though most marketing segment managers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing segment manager. When we researched the most common majors for a marketing segment manager, we found that they most commonly earn master's degree degrees or bachelor's degree degrees. Other degrees that we often see on marketing segment manager resumes include diploma degrees or license degrees.

You may find that experience in other jobs will help you become a marketing segment manager. In fact, many marketing segment manager jobs require experience in a role such as product manager. Meanwhile, many marketing segment managers also have previous career experience in roles such as marketing manager or product marketing manager.

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Average Salary$112,167
Job Growth Rate8%

Marketing Segment Manager Jobs

Marketing Segment Manager Career Paths

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Average Salary for a Marketing Segment Manager

Marketing Segment Managers in America make an average salary of $112,167 per year or $54 per hour. The top 10 percent makes over $239,000 per year, while the bottom 10 percent under $52,000 per year.
Average Salary
$112,167

Best Paying Cities

City
Average Salary

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Segment Manager
Segment Manager
NSK Corporation
NSK Corporation
05/30/2019
05/30/2019
$117,00005/30/2019
$117,000
Segment Manager
Segment Manager
Lexisnexis USA
Lexisnexis USA
12/14/2018
12/14/2018
$90,00012/14/2018
$90,000
Segment Manager
Segment Manager
NSK Corporation
NSK Corporation
12/07/2018
12/07/2018
$113,69312/07/2018
$113,693
Marketing Manager F&B Global Solutions, Dairy Segment
Marketing Manager F&B Global Solutions, Dairy Segment
Nalco Company LLC
Nalco Company LLC
06/28/2018
06/28/2018
$120,28006/28/2018
$120,280
Audience Segmentation and Optimization Manager
Audience Segmentation and Optimization Manager
NIKE, Inc.
NIKE, Inc.
05/23/2018
05/23/2018
$130,00005/23/2018
$130,000
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Marketing Segment Manager Demographics

Gender

Male

57.8 %

Female

40.1 %

Unknown

2.1 %
Ethnicity

White

64.2 %

Hispanic or Latino

12.6 %

Black or African American

11.5 %
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Foreign Languages Spoken

Spanish

50.0 %

French

12.5 %

Portuguese

6.3 %
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Marketing Segment Manager Education

Schools

George Washington University

9.4 %

Northwestern University

9.4 %

Ursinus College

6.3 %

Pennsylvania State University

6.3 %
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Majors

Business

26.1 %

Management

16.2 %

Marketing

15.3 %

Finance

11.7 %
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Degrees

Masters

56.8 %

Bachelors

36.4 %

Certificate

2.5 %

Diploma

1.7 %
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Entry Level Jobs For Becoming A Marketing Segment Manager

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Full Time
Part Time
Internship
Temporary

Top Skills For a Marketing Segment Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 17.4% of marketing segment managers listed product development on their resume, but soft skills such as analytical skills and creativity are important as well.

Best States For a Marketing Segment Manager

Some places are better than others when it comes to starting a career as a marketing segment manager. The best states for people in this position are New York, Colorado, New Jersey, and Virginia. Marketing segment managers make the most in New York with an average salary of $129,392. Whereas in Colorado and New Jersey, they would average $129,056 and $127,499, respectively. While marketing segment managers would only make an average of $127,015 in Virginia, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Colorado

Total Marketing Segment Manager Jobs:
867
Highest 10% Earn:
$190,000
Location Quotient:
1.26
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New York

Total Marketing Segment Manager Jobs:
2,651
Highest 10% Earn:
$199,000
Location Quotient:
1.71
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Marketing Segment Manager Jobs:
1,114
Highest 10% Earn:
$196,000
Location Quotient:
1.22
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Marketing Segment Manager Employers

1. IBM
4.7
Avg. Salary: 
$84,673
Marketing Segment Managers Hired: 
12+
2. Best Buy
4.8
Avg. Salary: 
$61,949
Marketing Segment Managers Hired: 
10+
3. HP
4.8
Avg. Salary: 
$88,383
Marketing Segment Managers Hired: 
10+
4. AT&T
4.7
Avg. Salary: 
$61,738
Marketing Segment Managers Hired: 
7+
5. Arm
4.6
Avg. Salary: 
$88,009
Marketing Segment Managers Hired: 
6+
6. JPMorgan Chase
4.9
Avg. Salary: 
$75,304
Marketing Segment Managers Hired: 
6+

Recently Added Marketing Segment Manager Jobs

Updated October 2, 2020