Successful businesses are able to find their niche within the market and target the customers that would be most receptive to their services. But finding and maintaining that niche is a difficult job. Luckily, the marketing segment manager uses their considerable skill to make sure the company's services fit the needs of the market, especially the assigned market segment.
A marketing segment manager's day-to-day tasks differ depending on the needs of the market. Some days, they research marketing profiles for the segments the company is looking to succeed in; others they analyze the effect of trends, and often they manage branding and ad campaigns to make sure that the company is keeping up with the market.
Being a successful marketing segment manager requires a lot of research, creativity, and knowledge of markets. Most marketing segment managers prepare for this position by earning a master's degree and working for many years in marketing.
How to Become a Marketing Segment Manager
What is a Marketing Segment Manager
There is more than meets the eye when it comes to being a Marketing Segment Manager. For example, did you know that they make an average of $55.61 an hour? That's $115,664 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
What Does a Marketing Segment Manager Do
There are certain skills that many Marketing Segment Managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.
How To Become a Marketing Segment Manager
If you're interested in becoming a Marketing Segment Manager, one of the first things to consider is how much education you need. We've determined that 75.5% of Marketing Segment Managers have a bachelor's degree. In terms of higher education levels, we found that 19.4% of Marketing Segment Managers have master's degrees. Even though most Marketing Segment Managers have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Marketing Segment Manager. When we researched the most common majors for a Marketing Segment Manager, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Marketing Segment Manager resumes include Associate Degree degrees or Doctoral Degree degrees.
You may find that experience in other jobs will help you become a Marketing Segment Manager. In fact, many Marketing Segment Manager jobs require experience in a role such as Marketing Manager. Meanwhile, many Marketing Segment Managers also have previous career experience in roles such as Product Manager or Product Marketing Manager.
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Marketing Segment Manager Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a Marketing Segment Manager can determine their career goals through the career progression. For example, they could start out with a role such as Senior Manager Of Marketing, progress to a title such as Marketing Director and then eventually end up with the title Regional Marketing Director.
Marketing Segment Manager Jobs You Might Like
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Average Salary for a Marketing Segment Manager
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Find the best Marketing Segment Manager job for you
Marketing Segment Manager Jobs You Might Like
- High Paying Marketing Segment Manager Jobs - $221K and Up
- Work From Home Marketing Segment Manager Jobs
- Entry Level Marketing Segment Manager Jobs
- Part Time Marketing Segment Manager Jobs
- Actively Hiring
- No Degree Marketing Segment Manager Jobs
Top Colleges for Marketing Segment Managers
1. University of Georgia
Athens, GA • Private
2. University of Wisconsin - Madison
Madison, WI • Private
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
4. Purdue University
West Lafayette, IN • Private
5. Howard University
Washington, DC • Private
6. Ohio State University
Columbus, OH • Private
7. University of Texas at Austin
Austin, TX • Private
8. University of Southern California
Los Angeles, CA • Private
9. University of Pennsylvania
Philadelphia, PA • Private
10. SUNY at Binghamton
Vestal, NY • Private
Find the best Marketing Segment Manager job for you
Marketing Segment Manager Jobs You Might Like
- High Paying Marketing Segment Manager Jobs - $221K and Up
- Work From Home Marketing Segment Manager Jobs
- Entry Level Marketing Segment Manager Jobs
- Part Time Marketing Segment Manager Jobs
- Actively Hiring
- No Degree Marketing Segment Manager Jobs
Online Courses For Marketing Segment Manager That You May Like
Marketing Strategy, Product Marketing, Product Marketing Manager, Product Management, Product Manager, Marketing Plan...
Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...
Case-based practical course on product management to build strong foundations in product concepts, process & frameworks...
Top Skills For a Marketing Segment Manager
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.2% of Marketing Segment Managers listed CRM on their resume, but soft skills such as Analytical skills and Communication skills are important as well.
Best States For a Marketing Segment Manager
Some places are better than others when it comes to starting a career as a Marketing Segment Manager. The best states for people in this position are California, Hawaii, Virginia, and Rhode Island. Marketing Segment Managers make the most in California with an average salary of $155,509. Whereas in Hawaii and Virginia, they would average $154,267 and $151,542, respectively. While Marketing Segment Managers would only make an average of $136,390 in Rhode Island, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. California
$155,509
Avg. Salary
2. Virginia
$151,542
Avg. Salary
3. District of Columbia
$151,370
Avg. Salary