What is a Marketing Segment Manager

Successful businesses are able to find their niche within the market and target the customers that would be most receptive to their services. But finding and maintaining that niche is a difficult job. Luckily, the marketing segment manager uses their considerable skill to make sure the company's services fit the needs of the market, especially the assigned market segment.

A marketing segment manager's day-to-day tasks differ depending on the needs of the market. Some days, they research marketing profiles for the segments the company is looking to succeed in; others they analyze the effect of trends, and often they manage branding and ad campaigns to make sure that the company is keeping up with the market.

Being a successful marketing segment manager requires a lot of research, creativity, and knowledge of markets. Most marketing segment managers prepare for this position by earning a master's degree and working for many years in marketing.

There is more than meets the eye when it comes to being a Marketing Segment Manager. For example, did you know that they make an average of $55.61 an hour? That's $115,664 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Marketing Segment Manager Do

There are certain skills that many Marketing Segment Managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.

Learn more about what a Marketing Segment Manager does

How To Become a Marketing Segment Manager

If you're interested in becoming a Marketing Segment Manager, one of the first things to consider is how much education you need. We've determined that 75.5% of Marketing Segment Managers have a bachelor's degree. In terms of higher education levels, we found that 19.4% of Marketing Segment Managers have master's degrees. Even though most Marketing Segment Managers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Marketing Segment Manager. When we researched the most common majors for a Marketing Segment Manager, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Marketing Segment Manager resumes include Associate Degree degrees or Doctoral Degree degrees.

You may find that experience in other jobs will help you become a Marketing Segment Manager. In fact, many Marketing Segment Manager jobs require experience in a role such as Marketing Manager. Meanwhile, many Marketing Segment Managers also have previous career experience in roles such as Product Manager or Product Marketing Manager.

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Average Salary
$115,664
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
160,843
Job Openings
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Average Salary for a Marketing Segment Manager

Marketing Segment Managers in America make an average salary of $115,664 per year or $56 per hour. The top 10 percent makes over $221,000 per year, while the bottom 10 percent under $60,000 per year.
Average Salary
$115,664
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Choose From 10+ Customizable Marketing Segment Manager Resume templates

Zippia allows you to choose from different easy-to-use Marketing Segment Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Segment Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Segment Manager Resume
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Marketing Segment Manager Resume
Marketing Segment Manager Resume
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Marketing Segment Manager Resume

Marketing Segment Manager Demographics

Marketing Segment Manager Gender Statistics

male

58.6 %

female

41.4 %

Marketing Segment Manager Ethnicity Statistics

White

71.4 %

Hispanic or Latino

11.9 %

Asian

9.7 %

Marketing Segment Manager Foreign Languages Spoken Statistics

Spanish

50.0 %

French

12.5 %

Portuguese

6.3 %
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Marketing Segment Manager Education

Marketing Segment Manager Majors

27.6 %
20.1 %

Marketing Segment Manager Degrees

Bachelors

75.5 %

Masters

19.4 %

Associate

2.9 %

Top Colleges for Marketing Segment Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
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Top Skills For a Marketing Segment Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.2% of Marketing Segment Managers listed CRM on their resume, but soft skills such as Analytical skills and Communication skills are important as well.

Best States For a Marketing Segment Manager

Some places are better than others when it comes to starting a career as a Marketing Segment Manager. The best states for people in this position are California, Hawaii, Virginia, and Rhode Island. Marketing Segment Managers make the most in California with an average salary of $155,509. Whereas in Hawaii and Virginia, they would average $154,267 and $151,542, respectively. While Marketing Segment Managers would only make an average of $136,390 in Rhode Island, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. California

Total Marketing Segment Manager Jobs:
5,988
Highest 10% Earn:
$223,000
Location Quotient:
1.36
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Virginia

Total Marketing Segment Manager Jobs:
1,525
Highest 10% Earn:
$226,000
Location Quotient:
1.08
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. District of Columbia

Total Marketing Segment Manager Jobs:
312
Highest 10% Earn:
$227,000
Location Quotient:
1.24
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Marketing Segment Managers

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Top Marketing Segment Manager Employers

Most Common Employers For Marketing Segment Manager

RankCompanyZippia ScoreAverage Marketing Segment Manager SalaryAverage Salary
1$158,189
2$156,935
3$153,456
4$150,481
5$142,036
6$139,723