How to hire a marketing segment manager

How to hire a marketing segment manager, step by step

Here's a step-by-step marketing segment manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing segment manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing segment manager
• Step 8: Go through the hiring process checklist

What does a marketing segment manager do?

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1. Identify your hiring needs

   First, determine the employments status of the marketing segment manager you need to hire. Certain marketing segment manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

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   Hiring the perfect marketing segment manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents marketing segment manager salaries for various positions.

   Type of Marketing Segment Manager	Description	Hourly rate
   Marketing Segment Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$25-70
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Business Development And Marketing Manager	The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show more	$24-53

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Marketing Campaigns
   • Go-To-Market Strategy
   • Integrated Marketing
   • CRM
   • ROI
   • Product Management
   • Business Development
   • Cycle Management
   • Market Research
   • B2B Marketing
   • Channel Marketing
   • Market Segments
   • Customer Satisfaction

   Check all skills

   Responsibilities:

   • Lead product development and business development of emerging mobile and cloud solutions.
   • Deliver research on past referral program initiatives, vendor analysis, recommendations and ROI report.
   • Track success by monitoring CRM tool, product-specific and business unit financial results, and customer renewal rates.
   • Collaborate with creative design teams, agency, and partner resources to continually improve ROI using data and insights.
   • Develop revenue generating marketing strategies for SaaS collaboration solution targeting small and medium size businesses.
   • Provide statistical analysis and technical responses to customer RFQ.

   More marketing segment manager duties

3. Make a budget

   Including a salary range in your marketing segment manager job description is a great way to entice the best and brightest candidates. A marketing segment manager salary can vary based on several factors:

   • Location. For example, marketing segment managers' average salary in hawaii is 57% less than in california.
   • Seniority. Entry-level marketing segment managers earn 63% less than senior-level marketing segment managers.
   • Certifications. A marketing segment manager with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a marketing segment manager's salary.

   Average marketing segment manager salary

   $89,825yearly

   $43.19 hourly rate

   ---

   Entry-level marketing segment manager salary

   $54,000 yearly salary

   Updated December 15, 2025

   Average marketing segment manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$148,619	$71
   2	Washington	$131,604	$63
   3	Michigan	$112,571	$54
   4	Rhode Island	$110,990	$53
   5	Nevada	$109,341	$53
   6	New York	$108,069	$52
   7	Connecticut	$107,067	$51
   8	Massachusetts	$100,629	$48
   9	Arizona	$100,345	$48
   10	Delaware	$98,486	$47
   11	Ohio	$97,497	$47
   12	Wisconsin	$95,545	$46
   13	Pennsylvania	$95,090	$46
   14	Missouri	$94,707	$46
   15	North Carolina	$92,718	$45
   16	Virginia	$91,647	$44
   17	Minnesota	$91,536	$44
   18	District of Columbia	$90,794	$44
   19	Iowa	$89,776	$43
   20	Indiana	$89,331	$43

   Average marketing segment manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	ARM	$157,526	$75.73	5
   2	Uponor North America	$142,719	$68.61	5
   3	PayPal	$136,865	$65.80	37
   4	The Knot	$133,337	$64.10	5
   5	Allegro MicroSystems	$125,289	$60.24	1
   6	NSK Americas, Inc.	$121,555	$58.44
   7	Philips Lighting North America	$119,099	$57.26
   8	Infineon Technologies	$116,399	$55.96	5
   9	BJ's Wholesale Club	$115,962	$55.75	4
   10	Caterpillar	$113,255	$54.45	56
   11	Ferguson Enterprises	$109,595	$52.69	40
   12	T-Mobile	$108,960	$52.38	40
   13	UPM	$107,499	$51.68
   14	CNH Industrial	$106,668	$51.28	4
   15	Illumina	$106,189	$51.05	5
   16	Ecolab	$105,630	$50.78	22
   17	Goodyear	$105,510	$50.73	2
   18	Twilio	$104,275	$50.13	6
   19	National Union Fire Insurance Company of Pittsburgh, Pa	$103,349	$49.69
   20	Shorr Packaging	$101,982	$49.03	8

4. Writing a marketing segment manager job description

   A good marketing segment manager job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing segment manager job description:

   Marketing segment manager job description example

   Drives the market insights generation from a user/buyer and seller perspectives through effective in-depth interviews, participation to industry's relevant engagements/events, customer immersions and from industry association's research/industry publications/paid research data subscriptions.
   Market Insights
   Drives the market insights generation from a user/buyer and seller perspectives through effective in-depth interviews, participation to industry's relevant engagements/events, customer immersions and from industry association's research/industry publications/paid research data subscriptions.Leverages on market insights for deeper customer understanding in defining the segment's customer needs and growth opportunities aimed at recommending/ creating product offerings and effective go-to-market strategies and plans.Leads the analysis and synthesis of insights that is comprehensive and relevant to the internal stakeholders, mainly Sales and Marketing that will help enable them in formulating their respective product marketing strategies.Analyzes competitive information with a forward perspective resulting to actionable critical insights to its marketing programs.Regularly monitors the industry and competitive environment in determining market and technological trends and key performance indicators Relates competitive information/activities with both internal (data-driven) and external (research, macro-economic, regulatory) customer information to arrive at richer customer value propositions
   Sales Enablement
   Recommends Segment Marketing-initiated program, develops and provides sales organization with the information, content, and tools that will help sales successfully engage the client throughout the buying process, in collaboration with Product Marketing teams and Brand Communications. (e.g. animated video for total portfolio, deck on product portfolio) Leads in formulating industry-specific use cases for enablement tools/materials by maximizing on market insights and business intelligence data which in turn, helps in the overall communication and selling of the products/solutions.Initiates close collaborations with key stakeholders in Product Marketing and Branding/communications' in the conceptualization and ensure agreed implementation plans in executing the sales enablement materials/tools.Implements other special enablement initiatives identified by Management through efficient program management by providing relevant industry insights, organizing project completion, seamless coordination with key support teams towards timely project delivery. (e.g. Account Plan) Creates and entice internal learning sessions for Sales and other stakeholders in helping enable the organization for deeper understanding of relevant technologies impacting the industry, trends and practices.
   Go-to-Market
   Act as the go-to-market arm of Product/Solutions' Marketing in terms of developing industry-specific strategies and programs to support the growth of the overall business performance.
   
   Development and implementation of got-to-market industry-specific strategies and programs shall entail the following:
   Establishing the industry snapshot and landscape, profile and sub-segments using market insights and business intelligence data.Reviews the overall business and industry performance, conducts analysis of data and insights in identifying demand or key growth opportunities in the industry.Recommends the overall approach/positioning of our brand in the industry in relation to the target market and product/solutions' focus identified.Conceptualize an effective go-to-market program that is fully aligned with the overall industry strategy in generating the leads and business gains in collaboration with key stakeholders, mainly Sales, Product /Solutions' Marketing, Marketing Communications inclusive of inter-departmental collaborations too.Plans the program execution by identifying the necessary work plan, processes, budget and implementing guidelines/mechanics subject to timely execution, monitoring and post mortem report.Leads and implement the actual go-to-market programs guided by the approved overall program work plan.Negotiates, aligns and work with external parties identified in the overall plan in executing the program (e.g. vendors, suppliers, partner associations, event partners, customers/accounts).Conducts the effective communication of programs to Sales and other internal stakeholders to ensure alignment and seamless implementation.Reviews and approves both internal and external communication materials (e.g. PR, ICON) in alignment with the overall go-to-market strategy and plans.Identify actionable insights and ensure capturing of leads generated and other business opportunities as a measure of program success.Recommends segment marketing plans for the Enterprise business, products and services to develop/reinvent/redefine value propositions in different industry verticals served Determines and develops high-level relationship with critical stakeholders of the respective industry organizations, partners and governing institutions to further enable insights generation, business opportunity identification and collaborative go-to-market programs.
   Others
   Leads continuous self-development in enhancing skills and capabilities for agility by identifying training requirements in collaboration with Immediate Superior.Provides strong support to its respective counterparts in Sales by constant engagement and collaboration to ensure fulfillment of go-to-market plans and programs.Participates in select /critical customer engagement/account level activities where a Segment Marketing representative will be required.
   
   Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

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5. Post your job

   To find the right marketing segment manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing segment managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit marketing segment managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your marketing segment manager job on Zippia to find and recruit marketing segment manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting marketing segment managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing segment manager

   Once you have selected a candidate for the marketing segment manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new marketing segment manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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