Marketing segment manager job description

Drives the market insights generation from a user/buyer and seller perspectives through effective in-depth interviews, participation to industry's relevant engagements/events, customer immersions and from industry association's research/industry publications/paid research data subscriptions.
Market Insights
Drives the market insights generation from a user/buyer and seller perspectives through effective in-depth interviews, participation to industry's relevant engagements/events, customer immersions and from industry association's research/industry publications/paid research data subscriptions.Leverages on market insights for deeper customer understanding in defining the segment's customer needs and growth opportunities aimed at recommending/ creating product offerings and effective go-to-market strategies and plans.Leads the analysis and synthesis of insights that is comprehensive and relevant to the internal stakeholders, mainly Sales and Marketing that will help enable them in formulating their respective product marketing strategies.Analyzes competitive information with a forward perspective resulting to actionable critical insights to its marketing programs.Regularly monitors the industry and competitive environment in determining market and technological trends and key performance indicators Relates competitive information/activities with both internal (data-driven) and external (research, macro-economic, regulatory) customer information to arrive at richer customer value propositions
Sales Enablement
Recommends Segment Marketing-initiated program, develops and provides sales organization with the information, content, and tools that will help sales successfully engage the client throughout the buying process, in collaboration with Product Marketing teams and Brand Communications. (e.g. animated video for total portfolio, deck on product portfolio) Leads in formulating industry-specific use cases for enablement tools/materials by maximizing on market insights and business intelligence data which in turn, helps in the overall communication and selling of the products/solutions.Initiates close collaborations with key stakeholders in Product Marketing and Branding/communications' in the conceptualization and ensure agreed implementation plans in executing the sales enablement materials/tools.Implements other special enablement initiatives identified by Management through efficient program management by providing relevant industry insights, organizing project completion, seamless coordination with key support teams towards timely project delivery. (e.g. Account Plan) Creates and entice internal learning sessions for Sales and other stakeholders in helping enable the organization for deeper understanding of relevant technologies impacting the industry, trends and practices.
Go-to-Market
Act as the go-to-market arm of Product/Solutions' Marketing in terms of developing industry-specific strategies and programs to support the growth of the overall business performance.

Development and implementation of got-to-market industry-specific strategies and programs shall entail the following:
Establishing the industry snapshot and landscape, profile and sub-segments using market insights and business intelligence data.Reviews the overall business and industry performance, conducts analysis of data and insights in identifying demand or key growth opportunities in the industry.Recommends the overall approach/positioning of our brand in the industry in relation to the target market and product/solutions' focus identified.Conceptualize an effective go-to-market program that is fully aligned with the overall industry strategy in generating the leads and business gains in collaboration with key stakeholders, mainly Sales, Product /Solutions' Marketing, Marketing Communications inclusive of inter-departmental collaborations too.Plans the program execution by identifying the necessary work plan, processes, budget and implementing guidelines/mechanics subject to timely execution, monitoring and post mortem report.Leads and implement the actual go-to-market programs guided by the approved overall program work plan.Negotiates, aligns and work with external parties identified in the overall plan in executing the program (e.g. vendors, suppliers, partner associations, event partners, customers/accounts).Conducts the effective communication of programs to Sales and other internal stakeholders to ensure alignment and seamless implementation.Reviews and approves both internal and external communication materials (e.g. PR, ICON) in alignment with the overall go-to-market strategy and plans.Identify actionable insights and ensure capturing of leads generated and other business opportunities as a measure of program success.Recommends segment marketing plans for the Enterprise business, products and services to develop/reinvent/redefine value propositions in different industry verticals served Determines and develops high-level relationship with critical stakeholders of the respective industry organizations, partners and governing institutions to further enable insights generation, business opportunity identification and collaborative go-to-market programs.
Others
Leads continuous self-development in enhancing skills and capabilities for agility by identifying training requirements in collaboration with Immediate Superior.Provides strong support to its respective counterparts in Sales by constant engagement and collaboration to ensure fulfillment of go-to-market plans and programs.Participates in select /critical customer engagement/account level activities where a Segment Marketing representative will be required.

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

Job Title
Segment Marketing Manager
Location(s)
Germany Field, Germany - Remote Rodgau, Italy - Remote (Home Based), Krakow, Milan, Netherlands - Remote, Poland - Remote (Home Based), Seer Green, Stockholm
PerkinElmer is looking for a Segment Marketing Manager
Location: Europe #REMOTE

The Marketing Manager is responsible for advocating PerkinElmer's capabilities to the food testing market. You will create the marketing strategy and plan in coordination with Market and Product Managers, develop messaging and value propositions, create a varied selection of content, with a focus on enhancing the buyer's journey. With a strong digital program including effective search engine optimization (SEO), search engine marketing (SEM) and social media, you will work to increase the web traffic and demand. Responsibilities also include establishing an extensive global internal and external network, driving advancements across a variety of processes and customer engagement. While this position will focus primarily on the food testing market, you will have the ability to grow and gain experience in other market segments in the future.

Responsibilities include (but are not limited to):
Increasing web page traffic and awareness and demand for PerkinElmer's solutions, applying a strong marketing strategy with a variety of tactics Developing and leveraging an in-depth understanding of customer personas, needs and buying journey within the assigned segment Building content architecture and creating relevant content for inbound and outbound marketing activities; writing or curating content in the industry vernacular (e.g. case studies, blog posts, videos, podcasts, brochures, product and technical notes) Creating and executing the annual segment marketing plan to grow the business, prioritize and align target audiences, developing effective messaging and positioning for products and solutions Working with scientific partners in the business unit and regional marketing teams in APAC, EMEAI and Americas to deliver audience centric messaging and content for lead and demand generation campaigns Optimizing and updating the segment webpages and meta-data for most relevance to customers and search engines Driving a successful SEM and Social Media program Working in close collaboration with related departments and teams to advance projects and keep timelines Designing and driving new product/solutions launch plans Using analytics to optimize content and plans for maximum return and business contribution Monitoring competition and driving competitive positioning

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job at any time.

Basic (Required) Qualifications:
Bachelor's degree in marketing, business or science Some experience in product or segment marketing, preferably across all marketing channels. We are also open for young talent with only some experience.Strong writing and proofreading skills, as well as communication and presentation skills Experience in creating value propositions and messaging strategies and formulating and executing unique and creative content ideas to achieve specific marketing objectives.Digital marketing to drive web traffic and customer engagement Fluent in English, second language preferred This position will collaborate with stakeholders globally and may be required to support projects/priorities/meetings during non-standard working hours.Ability to travel up to 20% of the time both domestically and internationally for conferences, meetings and customer visits

Preferred Qualifications:
MBA preferred Experience in food industry or analytical science desired, a background in science is advantageous Experience working cross-functionally and building consensus among multiple stakeholders in a challenging, fast-paced environment100% results-oriented while being a highly motivated team player Product launches Conducting competitor and customer research to gain insights and evaluate market messages or differentiation opportunities Converting quantitative data into actionable recommendations Strong business acumen Confident working with scientists and on technical topics

Join us today! Start changing future with PerkinElmer.
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Arcadis seeks a nationally recognized Segment Manager that has successfully managed billion-dollar, heavy civil transportation projects to join our team in Selma, CA

At Arcadis we focus on attracting, retaining and developing people who share our passion and commitment to improve quality of life. In return we offer you the opportunity to transform your world and the world around you, that could be through client work, upskilling yourself, championing equality and inclusion or getting involved in charity work, to name just a few. Our people value different perspectives, they care about the sustainability of our planet and dare to shape the future.

One of our core values is 'people first', and supported by our Lovinklaan foundation, we invest in you for the long term, to ensure you reach your full potential. You'll have the opportunity to own your career and work on industry-defining projects, finding solutions to real challenges that make a difference to people's lives. You're encouraged to have a growth mindset and are given the space to develop personally and professionally, building a flexible career that works for you.
Role description:

Arcadis provides Project and Construction Management Services to oversee the Design-Build for Construction of the California High-Speed Rail System (System) in California's Central Valley. In this Construction Management role, you will serve as the on-site client representative on site and is responsible for the management, managerial oversight, administration, and coordination of the construction process from the conceptual development stage through final construction.

Role accountabilities:

* Coordinate and manage people, materials, and equipment as well as the contractor's compliance with the client's safety policies and conducting safety assessments as required by the client.
* Manage all field operations and work sequence to report to the Project Manager.
* Anticipate project needs with sufficient lead-time to avoid delay of production
* Oversee coordination with project staff to outline work plans, assign duties, responsibilities, and scope of authority
* Review status and modify schedules or plans as required and prepares project reports for management and owners
* Determine that the work of the contractor is performed in accordance with the construction contract, project plans, and specifications, and all other contract documents and amendments thereto to guard against defects and deficiencies in the contractor's work.
* Ability to build trust and partnership with the client. Executive "presence" - soft skills in addition to deep Project and Construction Management experience
* As the lead construction manager, ability to effectively interface with the client, program manager, design-builder, and numerous 3rd parties
* Ability to manage conflict smoothly and unemotionally; ability to build trust with project sponsors and stakeholders
* History of managing large teams well; success with team performance, morale, roles/responsibilities, and collaboration
* Technical expertise: Earthworks, utilities, grade separations, bridge structures, environmental clearances/permits, Caltrans civil and structures processes
* Managed mega programs/projects ($1B+) involving design-build

Required Qualifications:

* 10+ years of experience in Project Management, Construction Management or Construction Contracting of Complex Heavy Civil Engineering projects; including rail projects
* 10+ years of heavy civil construction and project management experience
* 5+ years of Resident Engineer acting as the Principle/Owner's Representative in the management of Major Construction Contracts of at least $1B in construction costs
* Bachelor's degree in Civil Engineering or Construction Management, related field or equivalent work experience

Key Skills And Attributes:

* Results-focused
* Seasoned claims avoidance and dispute resolution
* Experience managing alternative delivery projects
* Thorough understanding of Caltrans civil and structural criteria and review process, NEPA/CEQA practices, FTA construction practices, AREMA Standards, Federal Railroad Administration (FRA), local Regional Rail Authorities and state Public Utilities Commission regulations governing railroads, and work effectively with numerous state and federal regulatory agencies and 3rd parties.
* Willingness to perform the duties as the full-time, on-site Project/Construction Manager as the day-to-day liaison to the client, overseeing the activities of the Arcadis PCM team. Regular travel or relocation will be required

Why Become an Arcadian?

Our work with clients has a direct impact on people's lives and on the planet. We make moving, living and belonging in cities safer, more resilient and more sustainable. By partnering with our clients as responsible custodians of our earth's resources, we can create a sustainable planet.

We continue to think of new ways to make positive impacts and create better experiences for people; data driven and digital solutions have become part of the Arcadis DNA. Working together with clients and using techniques like design thinking, we can get to the heart of our clients' most pressing challenges and work together to solve them.

As a global business, we have committed to support five of the UN's Sustainable Development Goals to ensure that our projects contribute to a better and more sustainable future for all. But it's not just the work that we do on client projects that benefits communities and our planet. As a global business, we are committed to making a positive impact to society by supporting local communities where we operate.

To help protect our planet, we monitor and measure non-financial information to inform business decisions and reduce our own environmental impact as part of our commitment to be net zero carbon as a global company by 2030.

Our Commitment to Equality, Diversity, Inclusion & Belonging:

We want you to be able to bring your best self to work every day which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people. We are an equal opportunity and affirmative action employer. Women, minorities, people with disabilities and veterans are strongly encouraged to apply. We are dedicated to a policy of non-discrimination in employment on any basis including race, creed, color, religion, national origin, sex, age, disability, marital status, sexual orientation, gender identity, citizenship status, disability, veteran status, or any other basis prohibited by law.

Transform Your World

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