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The differences between marketing segment managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing segment manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $89,825 average annual salary of a marketing segment manager.
The top three skills for a marketing segment manager include digital marketing, marketing campaigns and go-to-market strategy. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Marketing Segment Manager | Product Marketing Manager | |
| Yearly salary | $89,825 | $112,220 |
| Hourly rate | $43.19 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 135,037 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of a marketing segment manager is to manage the alignment between the company's products and services and the preferences, trends, and needs of assigned markets and market segments. Your day-to-day duties include working closely with research sources to ensure that accurate market and market segment profiles are maintained, developing effective product packaging, and conducting impact analysis of trends, compliance, needs, and other significant influencers. You will also be responsible for managing branding and assist in creating and developing market-facing campaigns.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Marketing segment managers and product marketing managers have different pay scales, as shown below.
| Marketing Segment Manager | Product Marketing Manager | |
| Average salary | $89,825 | $112,220 |
| Salary range | Between $54,000 And $147,000 | Between $83,000 And $149,000 |
| Highest paying City | Palo Alto, CA | San Bruno, CA |
| Highest paying state | California | California |
| Best paying company | ARM | Credit Karma |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing segment manager and a product marketing manager in terms of educational background:
| Marketing Segment Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing segment managers' and product marketing managers' demographics:
| Marketing Segment Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.6% Female, 41.4% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |