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Marketing segment manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Joe Moore Ph.D.,

James Wilkerson Ph.D.

Below we've compiled a list of the most critical marketing segment manager skills. We ranked the top skills for marketing segment managers based on the percentage of resumes they appeared on. For example, 10.2% of marketing segment manager resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing segment manager needs to be successful in the workplace.

15 marketing segment manager skills for your resume and career

1. Digital Marketing

Here's how marketing segment managers use digital marketing:

Manage digital marketing strategies to increase brand recognition and drive engagement for the industry practice.
Collaborate with outside resources to develop appropriate print and digital marketing and communication campaigns and materials that support business objectives.

2. Marketing Campaigns

Here's how marketing segment managers use marketing campaigns:

Executed all aspects of direct marketing campaigns resulting in new sales leads among business and technical decisions makers in medium-sized businesses.
Helped drive over $1B in revenue through online marketing campaigns for Windows, Office and Small Business Server.

3. Go-To-Market Strategy

Here's how marketing segment managers use go-to-market strategy:

Trained distributors and direct sales on the go-to-market strategy for selling tablets to realtors.
Launched software offering within a hardware company, implementing new pricing model, new messaging-naming graphics positioning, and go-to-market strategy.

4. Integrated Marketing

Here's how marketing segment managers use integrated marketing:

Launched the first integrated marketing campaign targeted at the young adult market.
Develop and deliver integrated marketing and communications programs for the collision repair industry'sleading not-for-profit organization.

5. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing segment managers use crm:

Launched Goodyear Garage - Activation unit used at race tracks to drive consumer engagement through CRM.
Utilize CRM and 1:1 Marketing Communications to promote products and end-2-end solutions.

6. ROI

Here's how marketing segment managers use roi:

Increased traffic leading to higher ROI Advertising creation, layout and placement.
Modeled lifetime subscriber value analyses with historical-based assumptions to accurately forecast ROI for marketing campaign scenarios.

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7. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how marketing segment managers use product management:

Oversee all product management activities for products manufactured within the business unit.
Collaborated with Enterprise Accounts Sales, product management, communications and field marketing personnel to implement growth programs and tactics.

8. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing segment managers use business development:

Recognized internally as an industry expert, supporting sales and business development with key customers and competitive analysis.
Work cross functionally with business development, product development and regional stakeholders to accomplish business results.

9. Cycle Management

Here's how marketing segment managers use cycle management:

Manage geographically dispersed cross-functional team (10-15 individuals) to deliver new products, life cycle management projects and marketing programs.
Instituted cradle to grave product life cycle management.

10. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing segment managers use market research:

Conducted competitive and analytical market research.
Perform Market Research, MRD, Rev Forecast, TAM SAM analysis - Created Segment collateral for Printers and Networking.

11. B2B Marketing

Here's how marketing segment managers use b2b marketing:

Drive partner B2B marketing and sales-qualified leads with integrated global marketing and communication teams.
Led worldwide B2B marketing initiatives for National Geographic Television programming into all digital media markets.

12. Channel Marketing

Here's how marketing segment managers use channel marketing:

Led a team of channel marketing managers focused on developing channel marketing programs including new product development and commercialization plans.
Recruited to develop, manage and execute annual and strategic channel marketing plans for security identification software and hardware products.

13. Market Segments

Here's how marketing segment managers use market segments:

Developed new market segment start-up for Special Operations and Requirements focused on the classified Government and military markets.
Generated collateral to quickly communicate job applications and products to customers for each individual market segment.

14. Customer Satisfaction

Here's how marketing segment managers use customer satisfaction:

Performed competitive and market analyses down to regional levels - providing insights to increase market share and enhance customer satisfaction enhancements.
Created and delivered many nationwide events, staying within budget and achieving high-customer satisfaction scores.

15. Value Proposition

A value proposition is the moral and the conviction of why and how a business operates. A good value proposition may highlight what sets a business apart from its competitors, but it should always focus on how customers define your value. It summarizes why a customer would choose your product or service.

Here's how marketing segment managers use value proposition:

Led the messaging development to deliver on campaign targets by reinvigorating value proposition.
Provided analysis, evaluation and direction for market positioning, messaging, value propositions, and differentiation of the marketing programs.

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What skills help Marketing Segment Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing segment manager resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all marketing segment managers possess?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Verbal skills (both speaking and writing), negotiation skills, unfailing honesty, ability to empathize with clients' wants, and teamwork skills suitable for working collaboratively with sales and operations staff.

What hard/technical skills are most important for marketing segment managers?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.

What marketing segment manager skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young marketing segment managers need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a marketing segment manager stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of marketing segment manager skills to add to your resume

The most important skills for a marketing segment manager resume and required skills for a marketing segment manager to have include:

Digital Marketing
Marketing Campaigns
Go-To-Market Strategy
Integrated Marketing
CRM
ROI
Product Management
Business Development
Cycle Management
Market Research
B2B Marketing
Channel Marketing
Market Segments
Customer Satisfaction
Value Proposition
Email Marketing

Competitive Landscape
Sales Growth
Lead Generation
Email Campaigns
SEO
Brand Management
Target Audience
Marketing Collateral
Competitive Analysis
Trade Shows
Business Growth
Product Line
Product Development
Customer Segments
OEM
Americas

Strategic Plan
Business Segment
Pricing Strategy
Revenue Growth
Content Marketing
Market Analysis
Marketing Mix
Sales Tools
Business Plan
Business Model
Strategic Partnerships
Brand Awareness
Brand Marketing
Competitor Analysis
Competitive Intelligence
Demand Generation

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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