What does a marketing segment manager do?
The job of a marketing segment manager is to manage the alignment between the company's products and services and the preferences, trends, and needs of assigned markets and market segments. Your day-to-day duties include working closely with research sources to ensure that accurate market and market segment profiles are maintained, developing effective product packaging, and conducting impact analysis of trends, compliance, needs, and other significant influencers. You will also be responsible for managing branding and assist in creating and developing market-facing campaigns.
Marketing segment manager responsibilities
Here are examples of responsibilities from real marketing segment manager resumes:
- Lead product development and business development of emerging mobile and cloud solutions.
- Deliver research on past referral program initiatives, vendor analysis, recommendations and ROI report.
- Track success by monitoring CRM tool, product-specific and business unit financial results, and customer renewal rates.
- Collaborate with creative design teams, agency, and partner resources to continually improve ROI using data and insights.
- Develop revenue generating marketing strategies for SaaS collaboration solution targeting small and medium size businesses.
- Provide statistical analysis and technical responses to customer RFQ.
Marketing segment manager skills and personality traits
We calculated that 10% of Marketing Segment Managers are proficient in Digital Marketing, Marketing Campaigns, and Go-To-Market Strategy. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Marketing Segment Managers that have these skills listed on their resume here:
- Digital Marketing, 10%
Manage digital marketing strategies to increase brand recognition and drive engagement for the industry practice.
- Marketing Campaigns, 6%
Executed all aspects of direct marketing campaigns resulting in new sales leads among business and technical decisions makers in medium-sized businesses.
- Go-To-Market Strategy, 6%
Trained distributors and direct sales on the go-to-market strategy for selling tablets to realtors.
- Integrated Marketing, 6%
Launched the first integrated marketing campaign targeted at the young adult market.
- CRM, 6%
Launched Goodyear Garage - Activation unit used at race tracks to drive consumer engagement through CRM.
- ROI, 4%
Increased traffic leading to higher ROI Advertising creation, layout and placement.
Common skills that a marketing segment manager uses to do their job include "digital marketing," "marketing campaigns," and "go-to-market strategy." You can find details on the most important marketing segment manager responsibilities below.
Analytical skills. To carry out their duties, the most important skill for a marketing segment manager to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Marketing segment managers often use analytical skills in their day-to-day job, as shown by this real resume: "delivered market intelligence, customer segmentation and target market analysis. "
Communication skills. Another soft skill that's essential for fulfilling marketing segment manager duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a marketing segment manager resume, here's how marketing segment managers can utilize communication skills in their job responsibilities: "partnered with brand marketing to develop communications and messaging strategies for advertising, events, direct response and online promotions. "
Creativity. This is an important skill for marketing segment managers to perform their duties. For an example of how marketing segment manager responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a marketing segment manager: "conduct all aspects of product management, including sourcing, supply chain management, pricing strategies, and inventory management. ".
Organizational skills. marketing segment manager responsibilities often require "organizational skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This resume example shows what marketing segment managers do with organizational skills on a typical day: "interfaced with marketing, sales, and product development to achieve organizational goals. "
The three companies that hire the most marketing segment managers are:
- BJ's Wholesale Club44 marketing segment managers jobs
- Intel10 marketing segment managers jobs
- TD Bank6 marketing segment managers jobs
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Compare different marketing segment managers
Marketing segment manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
These skill sets are where the common ground ends though. The responsibilities of a marketing segment manager are more likely to require skills like "cycle management," "market segments," "competitive landscape," and "target audience." On the other hand, a job as a senior manager of marketing requires skills like "project management," "sr," "kpis," and "patients." As you can see, what employees do in each career varies considerably.
Senior managers of marketing tend to make the most money working in the technology industry, where they earn an average salary of $126,981. In contrast, marketing segment managers make the biggest average salary, $118,060, in the manufacturing industry.The education levels that senior managers of marketing earn slightly differ from marketing segment managers. In particular, senior managers of marketing are 0.2% less likely to graduate with a Master's Degree than a marketing segment manager. Additionally, they're 0.2% less likely to earn a Doctoral Degree.Marketing segment manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Each career also uses different skills, according to real marketing segment manager resumes. While marketing segment manager responsibilities can utilize skills like "go-to-market strategy," "product management," "cycle management," and "market segments," managers, field marketing use skills like "project management," "salesforce," "grass," and "market trends."
On average, managers, field marketing earn a higher salary than marketing segment managers. Some industries support higher salaries in each profession. Interestingly enough, managers, field marketing earn the most pay in the technology industry with an average salary of $100,565. Whereas marketing segment managers have higher pay in the manufacturing industry, with an average salary of $118,060.managers, field marketing earn lower levels of education than marketing segment managers in general. They're 9.9% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.Marketing segment manager vs. Business development and marketing manager
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
The required skills of the two careers differ considerably. For example, marketing segment managers are more likely to have skills like "go-to-market strategy," "product management," "cycle management," and "market segments." But a business development and marketing manager is more likely to have skills like "project management," "powerpoint," "business development efforts," and "press releases."
Business development and marketing managers make a very good living in the finance industry with an average annual salary of $88,175. On the other hand, marketing segment managers are paid the highest salary in the manufacturing industry, with average annual pay of $118,060.business development and marketing managers typically earn similar educational levels compared to marketing segment managers. Specifically, they're 3.4% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.Marketing segment manager vs. Brand manager
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Types of marketing segment manager
Updated January 8, 2025
