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What is a marketing services manager and how to become one
A marketing services manager is an individual responsible for overseeing the development and execution of marketing strategies and campaigns for a company or organization. They work closely with various teams to ensure a cohesive approach to marketing initiatives. Marketing services managers conduct market research, analyze data, and identify target audiences to inform their strategies. \Their goal is to increase brand awareness, generate leads, and ultimately drive sales for their company or organization.
What general advice would you give to a marketing services manager?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $117,977
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 53.30%
male 46.70%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
What are the pros and cons of being a marketing services manager?
Pros
Opportunity to develop and implement marketing strategies
Potential for high salary and bonuses
Ability to collaborate with creative professionals
Opportunity to attend industry events and conferences
Constantly evolving industry with new technologies and trends to explore
Cons
High pressure environment with tight deadlines
Need to balance multiple projects and clients simultaneously
Constant need to stay up-to-date on industry changes
Dealing with difficult clients or stakeholders can be stressful
Competitive industry with many qualified professionals vying for top positions
Marketing services manager career paths
Key steps to become a marketing services manager
Explore marketing services manager education requirements
Start to develop specific marketing services manager skills
Skills Percentages Digital Marketing 24.83% Client Facing 9.77% Integrated Marketing 6.71% Email Marketing 6.62% Project Management 5.41% Complete relevant marketing services manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing services managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing services manager based on U.S. Bureau of Labor Statistics data and data from real marketing services manager resumes.Research marketing services manager duties and responsibilities
- Lead CRM and system-wide initiatives, developing and deploying strategic marketing plans to deliver measurable results align with organizational objectives.
- Design and implement digital libraries build in CMS.
- Educate clients on social media best practices and off-page SEO tactics to boost organic search rankings.
- Work with key marketing partners to develop improve website with heighten SEO activities as well as instituted SEM initiatives.
Prepare your marketing services manager resume
When your background is strong enough, you can start writing your marketing services manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing services manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable marketing services manager resume templates
Build a professional marketing services manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing services manager resume.
Apply for marketing services manager jobs
Now it's time to start searching for a marketing services manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first marketing services manager job
Are you a marketing services manager?
Share your story for a free salary report.
Average marketing services manager salary
The average marketing services manager salary in the United States is $117,977 per year or $57 per hour. Marketing services manager salaries range between $88,000 and $156,000 per year.
What am I worth?
How do marketing services managers rate their job?
Marketing services manager reviews
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
Autonomy, relationship biolding
Meetings needs of all parties can be difficult but good negotiation helps!
I like to tell tell people that a be manager a room to maltreat people under you. Also like been humble even though I am heading people because they can contribute ideas that makes you Excel in your position
Updated January 8, 2025
