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The marketing service manager is usually in charge of promoting the goods and services of an organization. Every organization offering goods and services needs to go all out in putting their products out for clients to know what they offer. It is therefore important to employ the service of a marketing service manager to help market their products.

The marketing service manager is responsible for developing strategies that will help in increasing the sales of goods. They must also chart procedures to attract and retain customers and map out the best ways to meet client demands.

There are key skills a marketing manager is expected to have. These include great organizational and planning skills, excellent communication skills, detail-orientation, and the ability to delegate responsibility. The manager must be able to work with others and must have team spirit as this is what will determine their level of success.

What Does a Marketing Services Manager Do

There are certain skills that many marketing services managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Marketing Services Manager does

How To Become a Marketing Services Manager

If you're interested in becoming a marketing services manager, one of the first things to consider is how much education you need. We've determined that 76.9% of marketing services managers have a bachelor's degree. In terms of higher education levels, we found that 12.7% of marketing services managers have master's degrees. Even though most marketing services managers have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Marketing Services Manager

Career Path For a Marketing Services Manager

As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a marketing services manager can determine their career goals through the career progression. For example, they could start out with a role such as marketing manager, progress to a title such as marketing director and then eventually end up with the title regional marketing director.

Marketing Services Manager

Average Salary for a Marketing Services Manager

Marketing Services Managers in America make an average salary of $117,977 per year or $57 per hour. The top 10 percent makes over $156,000 per year, while the bottom 10 percent under $88,000 per year.
Average Marketing Services Manager Salary
$117,977 Yearly
$56.72 hourly

What Am I Worth?


Roles and Types of Marketing Services Manager

The role of a marketing services manager includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing services manager responsibilities:

  • Develop and execute education services marketing programs from concept to execution through close alignment with regional sales organization
  • Identifies problems or needs, and participates in solutions or systems with some precedent ensures quality
  • Provide strategic marketing leadership, working closely with product management

There are several types of marketing services manager, including:

Marketing Manager


A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.

Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.

They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.

  • Average Salary: $104,550
  • Degree: Bachelor's Degree

Sales And Marketing Manager


A sales and marketing manager is in charge of generating revenue for their company by marketing a product and cinching sales conversions. They usually supervise two teams of people--the sales and marketing departments. They also develop strategies to attract new audiences through marketing campaigns and generate more revenue through innovative sales plans. A sales and marketing manager needs to be familiar with the latest technologies used in the field, such as Search Engine Marketing (SEM) techniques, management systems such as Delphi, and more. They also need excellent interpersonal skills to build strong client relationships and motivate their team to reach their sales goals.

Sales and marketing managers earn an average salary of $78,019 a year. However, they need to put in many years of hard work before they can be promoted to this position.

Most sales and marketing managers start off by earning a bachelor's degree in business. Some go on to earn a master's. They need several years of experience working in sales or marketing, including some time working in a more junior management position.

  • Average Salary: $81,953
  • Degree: Bachelor's Degree

Marketing Communications Manager


Marketing communications managers or MarCom earn a whooping $90,000 a year, and breaking it down makes that roughly $45.00 an hour. They are talented people and are professionals to the core. They perform thorough research of the market and have in-depth knowledge of the business.

Handling a company's sales is a tricky business, but a marketing communications manager makes it look so easy. They keep themselves updated and find cost-effective ways to promote goods and services. Their communication skills are top-notch, and they have an admirably high emotional intelligence as well. One would definitely need the latter if one were to venture into the field.

They major in Marketing with Business following closely and the most common degree level is, unsurprisingly, a bachelor's degree. A master's degree is also highly recommended as a marketing communications manager job is a highly sought after career, and having a higher degree might help in the long run.

  • Average Salary: $84,146
  • Degree: Bachelor's Degree

States With The Most Marketing Services Manager Jobs

Mouse over a state to see the number of active marketing services manager jobs in each state. The darker areas on the map show where marketing services managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Marketing Services Manager Jobs By State

RankStateNumber of JobsAverage Salary
3New York3,454$113,984
9North Carolina2,231$104,934
10New Jersey2,223$124,104
26South Carolina837$102,406
36New Hampshire471$109,554
37Rhode Island441$111,039
38New Mexico374$99,919
40West Virginia338$105,205
47South Dakota207$95,994
49North Dakota192$99,570

Marketing Services Manager Education

Marketing Services Manager Majors

27.8 %
18.4 %

Marketing Services Manager Degrees


76.9 %


12.7 %


6.7 %

Top Colleges for Marketing Services Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition




2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition




3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition




4. Purdue University

West Lafayette, IN • Private

In-State Tuition




5. Howard University

Washington, DC • Private

In-State Tuition




6. Ohio State University

Columbus, OH • Private

In-State Tuition




7. University of Texas at Austin

Austin, TX • Private

In-State Tuition




8. University of Southern California

Los Angeles, CA • Private

In-State Tuition




9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition




10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition




Top Skills For a Marketing Services Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 24.8% of marketing services managers listed digital marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Marketing Services Manager Resume templates

Zippia allows you to choose from different easy-to-use Marketing Services Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Services Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Services Manager diversity

Marketing Services Manager Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among marketing services managers, 53.3% of them are women, while 46.7% are men.

  • The most common race/ethnicity among marketing services managers is White, which makes up 74.6% of all marketing services managers.

  • The most common foreign language among marketing services managers is Spanish at 41.7%.

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Best States For a Marketing Services Manager

Some places are better than others when it comes to starting a career as a marketing services manager. The best states for people in this position are Nevada, Oregon, Washington, and Maryland. Marketing services managers make the most in Nevada with an average salary of $133,320. Whereas in Oregon and Washington, they would average $129,855 and $128,131, respectively. While marketing services managers would only make an average of $127,902 in Maryland, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Marketing Services Manager Jobs: 2,522
Highest 10% Earn:
Location Quotient:

2. Oregon

Total Marketing Services Manager Jobs: 1,148
Highest 10% Earn:
Location Quotient:

3. Connecticut

Total Marketing Services Manager Jobs: 971
Highest 10% Earn:
Location Quotient:
Full List Of Best States For Marketing Services Managers

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Top Marketing Services Manager Employers

Most Common Employers For Marketing Services Manager

RankCompanyAverage SalaryHourly RateJob Openings
1Ford Motor$144,368$69.416
2The New York Times Company$135,997$65.385
3Bristol-Myers Squibb$128,752$61.906
5Arrow Electronics$126,510$60.8291
7Tech Data$124,060$59.646

Marketing Services Manager Videos