What is a Marketing Services Manager?

A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.

Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.

They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.

A sales and marketing manager is in charge of generating revenue for their company by marketing a product and cinching sales conversions. They usually supervise two teams of people--the sales and marketing departments. They also develop strategies to attract new audiences through marketing campaigns and generate more revenue through innovative sales plans. A sales and marketing manager needs to be familiar with the latest technologies used in the field, such as Search Engine Marketing (SEM) techniques, management systems such as Delphi, and more. They also need excellent interpersonal skills to build strong client relationships and motivate their team to reach their sales goals.

Sales and marketing managers earn an average salary of $78,019 a year. However, they need to put in many years of hard work before they can be promoted to this position.

Most sales and marketing managers start off by earning a bachelor's degree in business. Some go on to earn a master's. They need several years of experience working in sales or marketing, including some time working in a more junior management position.

Marketing communications managers or MarCom earn a whooping $90,000 a year, and breaking it down makes that roughly $45.00 an hour. They are talented people and are professionals to the core. They perform thorough research of the market and have in-depth knowledge of the business.

Handling a company's sales is a tricky business, but a marketing communications manager makes it look so easy. They keep themselves updated and find cost-effective ways to promote goods and services. Their communication skills are top-notch, and they have an admirably high emotional intelligence as well. One would definitely need the latter if one were to venture into the field.

They major in Marketing with Business following closely and the most common degree level is, unsurprisingly, a bachelor's degree. A master's degree is also highly recommended as a marketing communications manager job is a highly sought after career, and having a higher degree might help in the long run.