How to hire a marketing services manager

How to hire a marketing services manager, step by step

Here's a step-by-step marketing services manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing services manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing services manager
• Step 8: Go through the hiring process checklist

What does a marketing services manager do?

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1. Identify your hiring needs

   First, determine the employments status of the marketing services manager you need to hire. Certain marketing services manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing services manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing services managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of marketing services managers and their corresponding salaries.

   Type of Marketing Services Manager	Description	Hourly rate
   Marketing Services Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$42-75
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Head Of Marketing	The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs... Show more	$44-97

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Client Facing
   • Integrated Marketing
   • Email Marketing
   • Project Management
   • Marketing Campaigns
   • PowerPoint
   • Market Research
   • Strategic Plan
   • Business Development
   • CRM
   • ROI
   • Trade Shows
   • Graphic Design

   Check all skills

   Responsibilities:

   • Lead CRM and system-wide initiatives, developing and deploying strategic marketing plans to deliver measurable results align with organizational objectives.
   • Design and implement digital libraries build in CMS.
   • Educate clients on social media best practices and off-page SEO tactics to boost organic search rankings.
   • Work with key marketing partners to develop improve website with heighten SEO activities as well as instituted SEM initiatives.
   • Target clients for CMS proprietary software sales in publishing industry (calls, conferences in various cities, etc.
   • Research, write and create sales literature, sales ideas and other promotional materials with PowerPoint and desktop publishing software.

   More marketing services manager duties

3. Make a budget

   Including a salary range in your marketing services manager job description helps attract top candidates to the position. A marketing services manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a marketing services manager in South Dakota may be lower than in Nevada, and an entry-level marketing services manager usually earns less than a senior-level marketing services manager. Additionally, a marketing services manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average marketing services manager salary

   $117,977yearly

   $56.72 hourly rate

   ---

   Entry-level marketing services manager salary

   $88,000 yearly salary

   Updated December 23, 2025

   Average marketing services manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Oregon	$129,567	$62
   2	Washington	$129,515	$62
   3	Massachusetts	$125,464	$60
   4	New Jersey	$124,310	$60
   5	Virginia	$121,759	$59
   6	California	$120,599	$58
   7	Michigan	$118,848	$57
   8	Indiana	$117,796	$57
   9	Ohio	$117,226	$56
   10	Idaho	$114,539	$55
   11	Iowa	$114,352	$55
   12	New York	$113,941	$55
   13	Arizona	$113,040	$54
   14	Georgia	$112,833	$54
   15	Delaware	$106,941	$51
   16	Kentucky	$105,732	$51
   17	Illinois	$105,062	$51
   18	Missouri	$104,790	$50
   19	Wisconsin	$104,679	$50
   20	West Virginia	$104,536	$50

   Average marketing services manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Starz	$136,608	$65.68	5
   2	eBay	$135,510	$65.15	14
   3	Mesirow	$134,312	$64.57	4
   4	Gilbane Building Company	$133,305	$64.09	8
   5	AbbVie	$130,264	$62.63	120
   6	Ulta Beauty	$129,172	$62.10	46
   7	Arrow Electronics	$126,510	$60.82	114
   8	Texas Children's Hospital	$126,140	$60.64	10
   9	Perficient	$125,184	$60.18	5
   10	Accenture	$124,305	$59.76	572
   11	Amazon	$123,678	$59.46	517
   12	The MetroHealth System	$121,271	$58.30
   13	Deloitte	$120,117	$57.75	647
   14	Neustar	$115,196	$55.38
   15	Thermo Fisher Scientific	$114,144	$54.88	47
   16	Raymond James Financial	$112,968	$54.31	7
   17	ChannelAdvisor	$112,201	$53.94
   18	U.S. Bank	$111,582	$53.65	547
   19	Veeco	$111,211	$53.47	2
   20	Veolia Water Tech	$109,765	$52.77	3

4. Writing a marketing services manager job description

   A marketing services manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a marketing services manager job description:

   Marketing services manager job description example

   TransUnion's Job Applicant Privacy Notice
   
   What We'll Bring:
   At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we're consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
   
   Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology.
   
   What You'll Bring:
   6+ years experience in marketing analytics strategy or marketing consulting, in a client-facing role Exceptional data, analytics, and quantitative acumen with an understanding of tools like marketing mix models, multi-touch attribution, data management platforms, customer segmentation, and/or customer identity management, or close experience such as predictive analytics Ideal if you have specific experience in the ad or marketing tech industry, a digital marketing agency, a programmatic buying company, or client-side digital advertising.Significant presentation experience with unsophisticated audiences explaining data, marketing optimization, and analytics Strong client management skills and an ability to build relationships with senior fortune 100 executives
   
   Impact You'll Make:
   In the Consulting Services Manager role, you'll lead multi-million dollar customer engagements, with responsibility for organizing internal teams and developing enduring, trusted, and profitable relationships with your customers.You'll play a key role in evolving Neustar in building our team, managing, and mentoring the next generation of Neustar leaders.You'll build your network with the top marketing leadership in major companies across virtually all industries. You'll work to reveal the business drivers of the Fortune 500, while developing expertise at the intersection of big data, marketing, and consulting.Our work is not just about delivering a project and moving on to the next challenge. Instead, it's about delivering an evolving stream of value and enabling fact-based decision-making.
   
   We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
   
   During the COVID-19 pandemic, TransUnion has several safety protocols in place to protect associates, customers, and visitors. You may be required to be fully vaccinated against COVID-19 as a condition of employment and/or to participate in certain work-related activities. Exemption is available to qualified candidates as a reasonable accommodation.
   
   TransUnion's Internal Job Title:
   Acquisition Exempt, Acquired Associate

   Copy this example

   

5. Post your job

   There are a few common ways to find marketing services managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your marketing services manager job on Zippia to find and recruit marketing services manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with marketing services manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing services manager

   Once you've selected the best marketing services manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new marketing services manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a marketing services manager?