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Senior Marketing Account Manager
Waybetter Marketing is a marketing agency based in Columbia, Maryland, and we're currently seeking candidates with 6+ years of post-graduate experience who can be physically present in our Maryland office on Mondays, Tuesdays, and Thursdays. We're currently looking for a driven Senior Marketing Account Manager to join our team.$59k-83k yearly est.3d ago
Field Marketing Manager, FED
The Field Marketing Manager, FED will be responsible for leading our field initiatives targeting federal civilian and DoD agencies. (*Preferred candidates live within a 1 hour driving distance of Reston, Virginia)$91k-122k yearly est.16d ago
Marketing Manager
It's what you can expect when you're a Domino's Marketing Manager. We are seeking a highly motivated and experienced Marketing Manager with a strong focus on local store marketing to join our Domino's franchise team. As the Marketing Manager, you will play a pivotal role in developing and executing strategic marketing initiatives to drive brand awareness, increase sales, and strengthen customer loyalty at the local store level. Founded in 1983, Team Washington, Inc. has evolved into one of the best Domino's Pizza franchises and is globally recognized for great service, great teamwork, and great food. Attend weekly, monthly, and annual meetings within Team Washington and Domino's Pizza, and actively participate in local events.$88k-135k yearly est.2d ago
Brand & Product Marketing Strategist
Basic Purpose:
Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the
member/prospect, achieve business goals, and increase share among members. Translate the business and product strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross-channel strategy, and intelligent targeting. Build cross-functional relationships and expertise in the client's brand and product portfolio. Work with product SMEs to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels. Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results.
Responsibilities:
• Serve as marketing campaign product owner, translating vision and directing execution of
holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launches
• Collaborate with business, Chief Product Owner (Marketing portfolio lead) and marketing
leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/upsell/referral behavior in all paid, owned, and earned channels based on performance; continually prioritize initiatives
• Strategize with cross-functional leads on the implementation of a wide range of data-driven
marketing initiatives including member insights, audience selection, trigger qualification, suppressions, and segmentation
• Own development of campaign briefs/user stories and contribute to data requirement briefs to
execute a range of marketing campaigns through owned channels (such as email, push, and in-app
messaging) and paid media (such as national and local broadcast, radio, display ads, online video, and search); collaborate with other marketing channel partners to drive desired business outcomes
• Contribute to the planning of the product marketing roadmap(s) by managing the strategy
around campaign execution and testing
• Serve as product owner within marketing scrum teams; assist scrum masters with identifying
and prioritizing the backlogs, refinement, and sprint planning to ensure alignment with product
roadmaps and business unit stakeholder goals
• Shape acceptance criteria and marketing output standards to determine when marketing
product or service meets the definition of done/ready with appropriate stakeholders within organization
• Support business-critical processes such as budgeting, compliance review, marketing metrics,
project management systems, agile processes, and stakeholder approvals
• Maintain a thorough knowledge of the client's brand, products and services, research and
competitive trends, in addition to member insights, to support marketing forecasting, third party
vendors and opportunities that drive business goals
• Evaluate and report on campaign performance, test results/learnings, and data insights to the
product marketing group, business units, cross-functional partners, and all levels of leadership
• Deliver compelling and effective communications/presentations to departmental and executive
management, as well as socialization into all marketing activities
• Collaborate with Chief Product Owner to manage advertising agency relationship, briefings and
development and evaluation of media plans and paid media creative to ensure integrated strategies and campaigns are executed, optimized and delivering against business goals
• Manage key corporate stakeholders, including Business Unit expectations, through education on
marketing concepts, process and tools, media constraints, and opportunities
• Contribute as needed to ad hoc initiatives which require expertise on campaigns and lifecycle
management
• Mentor lower level team members
• Perform other duties as assigned
Qualifications and Education Requirements:
• Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the
equivalent combination of education, training, and/or experience
• Experience in leading large brand, product, and/or marketing campaigns with business risk and
impact; to include strategy, execution, innovation, problem solving and decision-making
• Significant experience in client management, project leadership, and execution; including
initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members
• Experience in leading, shaping, and developing go-to-market plans that drive results toward
business priorities and goals
• Ability to multi-task and prioritize with minimal direction and assertiveness to change team
processes quickly
• Synthesize results of analyses, develop and make recommendations, and present results to
solve unique and complex problems
• Working knowledge of financial and marketing industry trends, products, and services
• Significant experience with PCs and related software packages as well as learning different
collaboration and product management tools
• Effective verbal, written, and interpersonal communication skills
• Effective organizational, planning, and time management skills
Desired Qualifications and Education Requirements:
• Product Owner Certification or equivalent training/experience
• Working knowledge of the client's products, services, programs, policies, procedures and
systems to launch and drive campaigns
• Working knowledge of the client's functions, philosophy, operations and organizational objectives
$86k-127k yearly est.3d ago
Marketing Manager
Presents design ideas and recommendations to marketing manager, committee, or sales team. We are a Registered Investment Advisory Firm located in McLean, VA currently seeking an experienced Marketing Manager to join our growing team.$79k-119k yearly est.10d ago
Trade Marketing Manager
This is not a remote position
This position is located in Reston, VA (Washington DC Metro Area)
US Citizenship or Green Card Holder - no sponsorship available
PURPOSE -
The Trade Marketing Manager (TMM) is responsible for achieving sales objectives consistent with corporate volume, share, and profit targets. The TMM provides direction for field planning and execution against volume, distribution, pricing, merchandising, trade spending, and retail objectives. The TMM is the primary communication link between field sales and internal departments, including consumer marketing, supply chain, and finance. The TMM is responsible to act as an advocate for field sales to ensure that appropriate resources are available and communication channels are open to guarantee successful execution.
PRINCIPAL ACCOUNTABILITIES -
· Achieve sales, volume and profit objectives
· Develop, execute and evaluate National Annual Operating Plan (AOP)
· Deploy AOP and Trade Marketing initiatives down to market and customer level
· Manage national trade spend and net unit cost strategies to maximize sales and profitability
· Review and approve annualized customer level volume and trade plans
· Lead best practices and development of trade spending initiatives and market pricing
· Be the conduit between sales and marketing on all national programs, new item development and launches, and other key marketing initiatives.
· Manage and oversee the trade promotion management tool
· Be the voice of the customer to internal functions
· Collaborate in a matrix organization with sales, finance, supply chain, marketing, R&D, and category management.
KNOWLEDGE/EXPERIENCE/COMPETENCIES -
· 5+ years of overall professional experience in CPG sales or related industry is desired
· BA/BS required / MBA preferred
· Broad knowledge and experience in Grocery trade gained at successive levels of responsibility in multiple areas of Headquarters and Retail Levels
· Knowledge of corporate policies and compliance
· Demonstrated prior success in achieving results using team driven philosophies
· Demonstrated proficiency in supporting corporate interest and ability to communicate and exercise very positive people skills.
If you have a disability and cannot apply online, please mail your resume and cover letter to:
StarKist Co.
1875 Explorer Street
10th Floor
Reston, VA 20190
ATTN: Human Resources
Please note: this option is for individuals with disabilities only.
StarKist Co. is an Equal Opportunity Employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, ethnicity, age, sex, sexual orientation, gender identity, national origin, religion, marital status, registered domestic partner status, medical condition, disability, military service, pregnancy and related medical conditions, or any other classification protected by federal, state and local laws and ordinances. EOE/AA/M/F/Vet/Disability
$123k-157k yearly est.13d ago
Marketing Director
The Director is responsible for the developing and implementing of strategic marketing plans and communication strategies to promote a company's products or services. verview: We are looking for a Marketing & Communications Director.$80k-134k yearly est.2d ago
Global Marketing Manager
Ceres Nanosciences Inc. ( Ceres )$94k-135k yearly est.13d ago
Marketing Strategist
Serve as marketing campaign product owner translating vision and directing execution of holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launches Deliver compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activities Serve as the product owner within marketing scrum teams; assist scrum masters with identifying and prioritizing backlogs, refinement, and spring planning to ensure alignment with product roadmaps and business unit stakeholder goals Location: Hybrid with 1 day onsite in Vienna, VA Must be able and willing to work onsite one time a week in Vienna, Virginia.$69k-110k yearly est.8d ago
Senior Specialist Marketing Growth
senior specialist of marketing growth$63k-84k yearly est.10d ago
Data Science Senior Manager, Marketing (Remote)
This role harmonizes between the continuous drive towards data science research and learning and the needs of the business. Manager, you will provide executive summaries to all levels of the organization and leverage your business knowledge and network to identify opportunities to leverage data science solutions. This role is expected to lead the collaboration between Data Science Managers across the organization to align strategies and effectively manage talent. This role is expected to lead collaboration between Data Science Managers across the organization for aligning strategies and effectively managing talent. Manager, you will provide executive summaries to all levels of the organization and leverage your business knowledge and network to identify opportunities to leverage data science solutions . As a Data Science Sr.$140k-280k yearly60d+ ago
Director of Marketing
About the Construction Specifications Institute$90k-142k yearly est.4d ago
Digital Marketing Manager
Our client, a nonprofit membership organization, headquartered in Alexandria, Virginia is looking for a Digital Marketing Manager to join it's growing team! Location: Hybrid - Alexandria, VA$85k-90k yearly8d ago
Marketing Manager
The Richmond Group USA is actively seeking a talented$67k-101k yearly est.10d ago
Product Marketing Manager - Remote
Take a leap of certainty with Ansys. Delivers value-based messaging for one or more Ansys products in the Fluids Product Collection to prospective customers, existing customers, and partners Partners with the Ansys corporate marketing and industry marketing teams to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities Deliver training for the global field sales teams in partnership with Ansys sales enablement team to ensure Sales can effectively position Ansys products and new technologies in the marketplace From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys. This position will work closely with key program stakeholders including product managers, product marketing managers, industry marketing managers, and support teams, Ansys regional sales teams, and strategic partners. The Product Marketing Manager, Fluids is responsible for leading the development and execution of all internal and external marketing activities for the Fluids product collection. When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. The role of Product Marketing Manager for the Ansys Fluids product collection is to drive of all internal and external marketing activities for related products.$94k-122k yearly est.5d ago
Program Manager, Marketing
The Program Manager, Marketing reports to the Director, Marketing and Strategic Messaging$69k-98k yearly est.7d ago
Senior Product Marketing Manager - Fintech
Cync Software is looking for a Senior product marketer to join our Cync Software team to own and drive go-to-marketing initiatives and launches for our Cync Software Commercial Lending Software offerings. Develop assets, training and content that communicates the value proposition of Cync Software value proposition to the sales teams and enables them to win in the industry As the Senior Product Marketing Manager, you will be responsible for identifying potential customers and all aspects of marketing within our brand guidelines such as: literature, trade show support, campaign designs, social media, videos, etc. You will help examine the needs, wants, and purchasing patterns of our audience as well as keep an eye on how competitors present themselves. Leverage your banking, fintech and marketing expertise to create compelling content and assets that help our customer learn and choose Cync software solutions for their Commercial lending software needs. Take a lead role in creating compelling, differentiated messaging and positioning for Cync Software Commercial Lending offerings. Fintech - a passion for Fintech and reinventing the banking industry with a willingness to understand the value of Cync Software products and how it dramatically improves the workflow of the end-user$100k-134k yearly est.15d ago
Marketing Manager
The Marketing Manager reports to the Director of Marketing. The Marketing Manager is also responsible for database management, social media strategy and related tools. HIDA offices are located in Old Town Alexandria, Virginia and operates on a 3 days in-office, 2 days remote schedule. The Health Industry Distributors Association (HIDA) is seeking a Marketing Manager to drive marketing initiatives for the association's educational and networking events, membership and various products and services.$70k-109k yearly est.13d ago
Senior Salesforce Marketing Cloud Specialist
As a Senior Salesforce Marketing Cloud Specialist will focus on the daily operations of our Medicare member text and email communication program.$68k-91k yearly est.2d ago
Technical Product Marketing Manager
We are seeking a vendor Technical product marketing manager with knowledge of OSS ecosystem & technologies.$101k-141k yearly est.12d ago
Average Salary For a Marketing Services Manager
Based on recent jobs postings on Zippia, the average salary in the U.S. for a Marketing Services Manager is $117,977 per year or $57 per hour.
The highest paying Marketing Services Manager jobs have a salary over $156,000 per year while the lowest paying Marketing Services Manager jobs pay $88,000 per year
Updated May 26, 2023
Average Marketing Services Manager Salary
$121,662 yearly
$57 hourly
5 Common Career Paths For a Marketing Services Manager
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Illustrated Career Paths For a Marketing Services Manager