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Marketing services manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Dr. Keith Jones Ph.D.,

Charles Gamble

Marketing services manager example skills

Below we've compiled a list of the most critical marketing services manager skills. We ranked the top skills for marketing services managers based on the percentage of resumes they appeared on. For example, 24.8% of marketing services manager resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing services manager needs to be successful in the workplace.

15 marketing services manager skills for your resume and career

1. Digital Marketing

Here's how marketing services managers use digital marketing:

Designed and developed print and digital marketing materials utilized across multiple platforms.
Reduced marketing budget by $40,000 annually, while increasing utility of digital marketing tools, and maintaining return.

2. Client Facing

Here's how marketing services managers use client facing:

Created both internal training and external (in application) client facing documentation.
Managed development and implementation of client facing Product Styling Guide in stores.

3. Integrated Marketing

Here's how marketing services managers use integrated marketing:

Launched an aggressive integrated marketing communications campaign to establish North American visibility for a U.K.-based software firm.
Introduced integrated marketing metrics to measure effectiveness and ROI and inform decision-making.

4. Email Marketing

Here's how marketing services managers use email marketing:

Manage implementation of email marketing campaigns to Mortgage Brokers while developing strategies to expand system usage.
Managed third-party agency in hotel email marketing campaigns.

5. Project Management

Here's how marketing services managers use project management:

Assisted marketing managers on product development, project management, and cost control internally and externally.
Instituted project management and design request processes and templates to establish more efficient archiving systems.

6. Marketing Campaigns

Here's how marketing services managers use marketing campaigns:

Participated in spirited telemarketing campaigns to existing accounts regarding new services and promotions.
Developed response mailings, designed and executed telemarketing campaigns and presented sales proposals.

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7. PowerPoint

Here's how marketing services managers use powerpoint:

Researched, wrote and created sales literature, sales ideas and other promotional materials with PowerPoint and desktop publishing software.
Created powerpoint presentation for internal and client marketing.

8. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing services managers use market research:

Conducted market research, lead generation, competitive analysis, sales field training, profitability analysis and client feedback initiatives.
Maintained current secondary marketing intelligence from internal and external sources and contracted for outside market research supplier services.

9. Strategic Plan

Here's how marketing services managers use strategic plan:

Established and implemented a corporate strategic planning function to identify and capture new business opportunities to ensure corporate growth.
Developed strategic plans to achieve market penetration for LexisNexis Web products in higher education and public library markets.

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing services managers use business development:

Prepared new channel proposals and presented in business pitch meetings, including subscriber growth forecast and business development analysis.
Developed and managed budget tracking reports for corporate business development, advertising, sponsorship, and conferences.

11. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing services managers use crm:

Generated specifications to enhance company's CRM program and created automated procedures to improve data quality.
Initiated, designed and executed corporate Customer Relationship Management (CRM) strategy.

12. ROI

Here's how marketing services managers use roi:

Mentored staff focus and development through the use of an ROI (responsibility/objective/initiative) format and monthly obstacle/progress updates.
Supported and initiated analysis, identified ROI and improved revenues with innovative sales techniques for direct mail, web and email.

13. Trade Shows

Here's how marketing services managers use trade shows:

Coordinated participation and represented the company at all trade shows nationally.
Coordinated trade shows and events in the sign, graphics and wide-format printing industry along with managing lead follow-up and prospecting.

14. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how marketing services managers use graphic design:

Supervised writers, photographers, graphic designers and audio-visual production specialists with regard to executive meetings and presentation materials.
Collaborated with account managers, graphic designers, and project managers to consistently exceed client expectations.

15. B2B Marketing

Here's how marketing services managers use b2b marketing:

Developed and managed strategic positioning platforms for effective B2B marketing and advertising initiatives via traditional and web-based environments.
Collaborated with internal stakeholders to identify brand and business needs and to ensure effective B2B marketing communications.

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What skills help Marketing Services Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing services manager resumes?

Dr. Keith Jones Ph.D.

Associate Professor of Marketing, Saint Leo University

The class of 2021 will be facing an extremely interesting job market. With the staffing changes in many companies, the market is going to be full of people with experiences and skill sets. While jobs will be returning to these companies, what the companies will be looking for is going to be much different. They are going to be looking for cutting edge with demonstratable accomplishments.

First, internships and experiences need to be dominant on the resume. These need to be experiences that focus on specific occupational skills. Also, it will be important for graduates to have, if at all possible, a non-profit internship in their experiences. With more companies looking at social responsibility and giving back to the community, non-profit experiences through internships will show companies the graduate has an SR interest.

Second, within the area of marketing careers, graduates will need to have skills that will allow them to be successful in the digital marketing arena. This can come in different formats. One of the key items several of our local employers are looking for are specialty certifications within the digital arena. Many of the major social media platforms and digital marketing software packages have academies or certificates that a person can take online. Recruiters are looking for these certificates to show the applicants skills beyond just the traditional classroom.

Third, electronic portfolios that take the resume beyond the "piece of paper" is essential. Students need to be able to demonstrate their capabilities. Demonstrating what you can do in a photo editor, graphic design developer or other similar types of software is much different than just saying you are trained in those packages. Through an electronic portfolio graduates will need to demonstrate the breadth and depth of their skill set. Think of this analogy, we would rather eat a beautifully prepared meal than just read about it. Graduates need to show they "know how to cook".

Fourth, in the area of marketing, AR/VR will become a major player in different areas. Graduates will need to have experiences in AR/VR development and implementation.

Finally, graduates will need to have a strong soft skills toolset especially in the area of people skills. As companies move more into a digital environment, the customer can go to several different sites to purchase, what will keep them coming back to a site or store will be how they were treated while there. The soft skill set extends to the ability to communicate in multiple forms, not just one.

All of the above are in addition to the traditional items of leadership skills, team skills and successful performance in the classroom.

What hard/technical skills are most important for marketing services managers?

Charles Gamble

Adjunct Professor, Southern Connecticut State University

-Data Analysis
-Google Adwords
-SalesForce.com
-Photoshop
-HTML
-Hubspot, Pardot, Eloqua (or similar MAP)
-WordPress (or similar web platform)

What soft skills should all marketing services managers possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What marketing services manager skills would you recommend for someone trying to advance their career?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

Many marketing jobs require a blend of customer insights, data analytics, and strategic marketing decision making. So developing these skills may be helpful to be ready when the right job comes around. Skills in sales are often overlooked, but these are valuable too and have three advantages:
-There are many excellent opportunities in careers in sales that some students overlook.
-Even if one does not take a job in sales, the skills of deals involving business development, problem-solving, and communication are valuable in any career.
-Getting a job in the first place often involves selling oneself.
So having sales skills are also worth having.

If you can't find a job right away, volunteering is an excellent way to develop skills, make contacts, and stay optimistic. Look for opportunities at non-profit organizations, for example, where you may help out a cause that may be important to you and give you a chance to learn about skills that you may lack. Often, serious volunteers are given access and opportunities that paid employees may not get. It is also not uncommon for a volunteer position to become a paid position when opportunities in the organization arise.

In marketing and business, there are also many excellent one-year master's programs being offered to help students develop focused skills in marketing management, data analytics, and customer insights. Some are even focused on particular industries like health care or technology. These programs offer students a year of in-depth learning as well as career coaching and access to recruiters. They can be a treasured addition for students who have healthy non-business undergraduate degrees who may now want to focus on marketing career goals. Also, the starting salary and responsibility level tend to be significantly more than that of a recent graduate of an undergraduate program.

What type of skills will young marketing services managers need?

Anne Balazs Ph.D.

Dean of College of Business, University of Toledo

As always, new graduates will need to remain in "learning mode" and be adaptable to the workplace. Their business school education prepares them with a skill set and a mindset for problem-solving that they will use throughout their career. So the ability to pick up new software and technology (like we all have recently with online platforms) is one necessary skill. The ability to communicate interpersonally and effectively remains a valuable skill. Further, the ability to communicate complex arguments and/or quantitative data takes time and practice to develop. An especially valuable skill is being able to recognize opportunities in the market i.e., what's next. It's a combination of art and science, using your analytical skills to see what's not there and how to address a future need creatively.

What technical skills for a marketing services manager stand out to employers?

Keith Hassell

Executive Director of Career & Professional Development, Sacred Heart University

Employers are increasingly looking for applied skillsets and additional certifications to set a candidate apart. Sacred Heart University has recently launched a remote work certification, which houses three modules - focusing on the remote worker, the remote team and the remote leader, providing the tools and resources to comfortably leverage and utilize virtual platforms at various organizations. Additional specialized training, certifications and more are great selling tools pending on the specific area of interest. Certifications are common in areas such as project management, sales, IT/network/software, Google application and more. The candidate needs to think, "What can I do that is beyond my coursework to show I am passionate about my field? How do I make myself stand out?" Certifications is an attainable way to do this.
In addition, soft skills continue to be equally important in today's job market. NACE (the National Association of Colleges and Employers) identified seven core competencies that employers seek from entry level candidates which include critical thinking/problem solving, oral/written communication, teamwork/collaboration, digital technology, leadership, professionalism/work ethic, career management and global/intercultural fluency.

Do you want to know more?

List of marketing services manager skills to add to your resume

The most important skills for a marketing services manager resume and required skills for a marketing services manager to have include:

Digital Marketing
Client Facing
Integrated Marketing
Email Marketing
Project Management
Marketing Campaigns
PowerPoint
Market Research
Strategic Plan
Business Development
CRM
ROI
Trade Shows
Graphic Design
B2B Marketing
Lead Management
Product Management

Database
Press Releases
SEO
Channel Marketing
POS
Brand Marketing
Integrated Marketing Campaigns
Market Trends
Email Campaigns
Marketing Analytics
Direct Reports
Web Content
Content Development
B2C
Product Development
Photo Shoots
External Vendors

SEM
B Testing
Creative Development
Budget Management
Brand Positioning
Event Planning
Content Marketing
Business Plan
Client Relationships
Revenue Growth
Copywriting
Facebook
Sales Tools
Web Site
Promotional Materials

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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