What does a marketing services manager do?
A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Marketing services manager responsibilities
Here are examples of responsibilities from real marketing services manager resumes:
- Lead CRM and system-wide initiatives, developing and deploying strategic marketing plans to deliver measurable results align with organizational objectives.
- Design and implement digital libraries build in CMS.
- Educate clients on social media best practices and off-page SEO tactics to boost organic search rankings.
- Work with key marketing partners to develop improve website with heighten SEO activities as well as instituted SEM initiatives.
- Target clients for CMS proprietary software sales in publishing industry (calls, conferences in various cities, etc.
- Research, write and create sales literature, sales ideas and other promotional materials with PowerPoint and desktop publishing software.
- Support and initiate analysis, identify ROI and improve revenues with innovative sales techniques for direct mail, web and email.
- Create powerpoint presentation for internal and client marketing.
- Generate specifications to enhance company's CRM program and create automated procedures to improve data quality.
- Mentore staff focus and development through the use of an ROI (responsibility/objective/initiative) format and monthly obstacle/progress updates.
- Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
- Co-Creat and develop a new, membership-base peer organization for healthcare providers.
- Discover key technology partner and execute new private healthcare marketplace, modernizing operations.
- Leverage consumer insights specific to key sales channels to redesign field marketing materials.
Marketing services manager skills and personality traits
We calculated that 25% of Marketing Services Managers are proficient in Digital Marketing, Client Facing, and Integrated Marketing. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Marketing Services Managers that have these skills listed on their resume here:
- Digital Marketing, 25%
Designed and developed print and digital marketing materials utilized across multiple platforms.
- Client Facing, 10%
Created both internal training and external (in application) client facing documentation.
- Integrated Marketing, 7%
Launched an aggressive integrated marketing communications campaign to establish North American visibility for a U.K.-based software firm.
- Email Marketing, 7%
Manage implementation of email marketing campaigns to Mortgage Brokers while developing strategies to expand system usage.
- Project Management, 5%
Assisted marketing managers on product development, project management, and cost control internally and externally.
- Marketing Campaigns, 4%
Participated in spirited telemarketing campaigns to existing accounts regarding new services and promotions.
Most marketing services managers use their skills in "digital marketing," "client facing," and "integrated marketing" to do their jobs. You can find more detail on essential marketing services manager responsibilities here:
Analytical skills. One of the key soft skills for a marketing services manager to have is analytical skills. You can see how this relates to what marketing services managers do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a marketing services manager resume shows how marketing services managers use analytical skills: "created analytics plans involving multiple data sources and formats to measure effectiveness of online and offline brand marketing programs. "
Communication skills. Many marketing services manager duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a marketing services manager will need this skill often in their role. This resume example is just one of many ways marketing services manager responsibilities rely on communication skills: "write communications such as white papers, blog entries, presentations and press releases. "
Creativity. marketing services managers are also known for creativity, which are critical to their duties. You can see how this skill relates to marketing services manager responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A marketing services manager resume example shows how creativity is used in the workplace: "led the creative design and content development of new marketing and sales collateral. "
Interpersonal skills. For certain marketing services manager responsibilities to be completed, the job requires competence in "interpersonal skills." The day-to-day duties of a marketing services manager rely on this skill, as "managers must deal with a range of people in different roles, both inside and outside the organization." For example, this snippet was taken directly from a resume about how this skill applies to what marketing services managers do: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Organizational skills. Another common skill required for marketing services manager responsibilities is "organizational skills." This skill comes up in the duties of marketing services managers all the time, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." An excerpt from a real marketing services manager resume shows how this skill is central to what a marketing services manager does: "led crm and system-wide initiatives, developing and deploying strategic marketing plans to deliver measurable results aligned with organizational objectives. "
The three companies that hire the most marketing services managers are:
- Veolia Water Tech3 marketing services managers jobs
- Ernst & Young2 marketing services managers jobs
- Neustar
2 marketing services managers jobs
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Compare different marketing services managers
Marketing services manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
While similarities exist, there are also some differences between marketing services managers and senior manager of marketing. For instance, marketing services manager responsibilities require skills such as "powerpoint," "strategic plan," "graphic design," and "database." Whereas a senior manager of marketing is skilled in "sr," "kpis," "patients," and "strong project management." This is part of what separates the two careers.
Senior managers of marketing tend to make the most money working in the technology industry, where they earn an average salary of $126,981. In contrast, marketing services managers make the biggest average salary, $119,296, in the professional industry.On average, senior managers of marketing reach higher levels of education than marketing services managers. Senior managers of marketing are 6.5% more likely to earn a Master's Degree and 0.4% more likely to graduate with a Doctoral Degree.Marketing services manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Each career also uses different skills, according to real marketing services manager resumes. While marketing services manager responsibilities can utilize skills like "client facing," "marketing campaign management," "powerpoint," and "strategic plan," managers, field marketing use skills like "salesforce," "demand generation," "lead generation," and "grass."
Managers, field marketing earn a lower average salary than marketing services managers. But managers, field marketing earn the highest pay in the technology industry, with an average salary of $100,565. Additionally, marketing services managers earn the highest salaries in the professional with average pay of $119,296 annually.managers, field marketing earn similar levels of education than marketing services managers in general. They're 3.2% less likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing services managers in the next 3-5 years?
Joseph Shields
Assistant Professor of Management and Marketing, Carthage College
Marketing services manager vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a marketing services manager is likely to be skilled in "client facing," "strategic plan," "graphic design," and "database," while a typical head of marketing is skilled in "kpis," "google analytics," "content strategy," and "brand management."
Heads of marketing earn the highest salary when working in the media industry, where they receive an average salary of $134,857. Comparatively, marketing services managers have the highest earning potential in the professional industry, with an average salary of $119,296.When it comes to education, heads of marketing tend to earn higher degree levels compared to marketing services managers. In fact, they're 7.3% more likely to earn a Master's Degree, and 0.5% more likely to graduate with a Doctoral Degree.Marketing services manager vs. Business development and marketing manager
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
Types of marketing services manager
Updated January 8, 2025
