Most marketing services managers list "digital marketing," "client facing," and "integrated marketing" as skills on their resumes. We go into more details on the most important marketing services manager responsibilities here:
A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Here are examples of responsibilities from real marketing services manager resumes representing typical tasks they are likely to perform in their roles.
We calculated that 25% of Marketing Services Managers are proficient in Digital Marketing, Client Facing, and Integrated Marketing. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Marketing Services Managers that have these skills listed on their resume here:
Designed and developed print and digital marketing materials utilized across multiple platforms.
Created both internal training and external (in application) client facing documentation.
Launched an aggressive integrated marketing communications campaign to establish North American visibility for a U.K.-based software firm.
Manage implementation of email marketing campaigns to Mortgage Brokers while developing strategies to expand system usage.
Assisted marketing managers on product development, project management, and cost control internally and externally.
Participated in spirited telemarketing campaigns to existing accounts regarding new services and promotions.
Most marketing services managers list "digital marketing," "client facing," and "integrated marketing" as skills on their resumes. We go into more details on the most important marketing services manager responsibilities here:
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
In this section, we compare the average marketing services manager annual salary with that of a senior manager of marketing. Typically, senior managers of marketing earn a $373 higher salary than marketing services managers earn annually.
While their salaries may differ, one common ground between marketing services managers and senior managers of marketing are a few of the skills required in each craft. In both careers, employees bring forth skills like digital marketing, client facing, and integrated marketing.
As far as similarities go, this is where it ends because a marketing services manager responsibility requires skills such as "powerpoint," "strategic plan," "graphic design," and "database." Whereas a senior manager of marketing is skilled in "sr," "kpis," "patients," and "strong project management." So if you're looking for what truly separates the two careers, you've found it.
Senior managers of marketing tend to make the most money in the technology industry by averaging a salary of $126,981. In contrast, marketing services managers make the biggest average salary of $119,296 in the professional industry.
On average, senior managers of marketing reach higher levels of education than marketing services managers. Senior managers of marketing are 6.5% more likely to earn a Master's Degree and 0.4% more likely to graduate with a Doctoral Degree.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Next up, we have the manager, field marketing profession to look over. This career brings along a lower average salary when compared to a marketing services manager annual salary. In fact, managers, field marketing salary difference is $24,681 lower than the salary of marketing services managers per year.
While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both marketing services managers and managers, field marketing are known to have skills such as "digital marketing," "integrated marketing," and "email marketing. "
But both careers also use different skills, according to real marketing services manager resumes. While marketing services manager responsibilities can utilize skills like "client facing," "marketing campaign management," "powerpoint," and "strategic plan," some managers, field marketing use skills like "salesforce," "demand generation," "lead generation," and "grass."
It's been discovered that managers, field marketing earn lower salaries compared to marketing services managers, but we wanted to find out where managers, field marketing earned the most pay. The answer? The technology industry. The average salary in the industry is $100,565. Additionally, marketing services managers earn the highest paychecks in the professional with an average salary of $119,296.
On the topic of education, managers, field marketing earn similar levels of education than marketing services managers. In general, they're 3.2% less likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Let's now take a look at the head of marketing profession. On average, these workers make higher salaries than marketing services managers with a $19,852 difference per year.
Using marketing services managers and heads of marketing resumes, we found that both professions have similar skills such as "digital marketing," "integrated marketing," and "email marketing," but the other skills required are very different.
There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a marketing services manager is likely to be skilled in "client facing," "strategic plan," "graphic design," and "database," while a typical head of marketing is skilled in "kpis," "google analytics," "content strategy," and "brand management."
Additionally, heads of marketing earn a higher salary in the media industry compared to other industries. In this industry, they receive an average salary of $134,857. Additionally, marketing services managers earn an average salary of $119,296 in the professional industry.
When it comes to education, heads of marketing tend to earn higher education levels than marketing services managers. In fact, they're 7.3% more likely to earn a Master's Degree, and 0.5% more likely to graduate with a Doctoral Degree.
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
Business development and marketing managers tend to earn a lower pay than marketing services managers by about $42,608 per year.
According to resumes from both marketing services managers and business development and marketing managers, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "digital marketing," "integrated marketing," and "project management. "
While some skills are shared by these professions, there are some differences to note. "client facing," "email marketing," "marketing campaign management," and "lead management" are skills that have shown up on marketing services managers resumes. Additionally, business development and marketing manager uses skills like strategic partnerships, r, business development efforts, and sales process on their resumes.
Business development and marketing managers earn a higher salary in the finance industry with an average of $88,175. Whereas, marketing services managers earn the highest salary in the professional industry.
In general, business development and marketing managers reach similar levels of education when compared to marketing services managers resumes. Business development and marketing managers are 3.3% more likely to earn their Master's Degree and 0.8% more likely to graduate with a Doctoral Degree.