A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

Marketing Services Manager Responsibilities

Here are examples of responsibilities from real marketing services manager resumes representing typical tasks they are likely to perform in their roles.

  • Lead CRM and system-wide initiatives, developing and deploying strategic marketing plans to deliver measurable results align with organizational objectives.
  • Design and implement digital libraries build in CMS.
  • Educate clients on social media best practices and off-page SEO tactics to boost organic search rankings.
  • Work with key marketing partners to develop improve website with heighten SEO activities as well as instituted SEM initiatives.
  • Target clients for CMS proprietary software sales in publishing industry (calls, conferences in various cities, etc.
  • Research, write and create sales literature, sales ideas and other promotional materials with PowerPoint and desktop publishing software.
  • Support and initiate analysis, identify ROI and improve revenues with innovative sales techniques for direct mail, web and email.
  • Create powerpoint presentation for internal and client marketing.
  • Generate specifications to enhance company's CRM program and create automated procedures to improve data quality.
  • Mentore staff focus and development through the use of an ROI (responsibility/objective/initiative) format and monthly obstacle/progress updates.
  • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
  • Co-Creat and develop a new, membership-base peer organization for healthcare providers.
  • Discover key technology partner and execute new private healthcare marketplace, modernizing operations.
  • Leverage consumer insights specific to key sales channels to redesign field marketing materials.

Marketing Services Manager Skills and Personality Traits

We calculated that 25% of Marketing Services Managers are proficient in Digital Marketing, Client Facing, and Integrated Marketing. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.

We break down the percentage of Marketing Services Managers that have these skills listed on their resume here:

  • Digital Marketing, 25%

    Designed and developed print and digital marketing materials utilized across multiple platforms.

  • Client Facing, 10%

    Created both internal training and external (in application) client facing documentation.

  • Integrated Marketing, 7%

    Launched an aggressive integrated marketing communications campaign to establish North American visibility for a U.K.-based software firm.

  • Email Marketing, 7%

    Manage implementation of email marketing campaigns to Mortgage Brokers while developing strategies to expand system usage.

  • Project Management, 5%

    Assisted marketing managers on product development, project management, and cost control internally and externally.

  • Marketing Campaigns, 4%

    Participated in spirited telemarketing campaigns to existing accounts regarding new services and promotions.

Most marketing services managers list "digital marketing," "client facing," and "integrated marketing" as skills on their resumes. We go into more details on the most important marketing services manager responsibilities here:

  • Arguably the most important personality trait for a marketing services manager to have happens to be analytical skills. An example from a resume said this about the skill, "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, other resumes have pointed out that marketing services managers can use analytical skills to "created analytics plans involving multiple data sources and formats to measure effectiveness of online and offline brand marketing programs. "
  • While it may not be the most important skill, we found that many marketing services manager duties rely on communication skills. This example from a marketing services manager explains why: "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." This resume example is just one of many ways marketing services managers are able to utilize communication skills: "write communications such as white papers, blog entries, presentations and press releases. "
  • Marketing services managers are also known for creativity, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a marketing services manager resume: "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." We also found this resume example that details how this skill is put to the test: "led the creative design and content development of new marketing and sales collateral. "
  • In order for certain marketing services manager responsibilities to be completed, the job requires the skill "interpersonal skills." According to a marketing services manager resume, "managers must deal with a range of people in different roles, both inside and outside the organization." As an example, this snippet was taken directly from a resume about how this skill applies: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
  • Another common skill for a marketing services manager to be able to utilize is "organizational skills." Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members. A marketing services manager demonstrated the need for this skill by putting this on their resume: "led crm and system-wide initiatives, developing and deploying strategic marketing plans to deliver measurable results aligned with organizational objectives. "
  • See the full list of marketing services manager skills.

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    What Senior Manager Of Marketings Do

    A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

    In this section, we compare the average marketing services manager annual salary with that of a senior manager of marketing. Typically, senior managers of marketing earn a $373 higher salary than marketing services managers earn annually.

    While their salaries may differ, one common ground between marketing services managers and senior managers of marketing are a few of the skills required in each craft. In both careers, employees bring forth skills like digital marketing, client facing, and integrated marketing.

    As far as similarities go, this is where it ends because a marketing services manager responsibility requires skills such as "powerpoint," "strategic plan," "graphic design," and "database." Whereas a senior manager of marketing is skilled in "sr," "kpis," "patients," and "strong project management." So if you're looking for what truly separates the two careers, you've found it.

    Senior managers of marketing tend to make the most money in the technology industry by averaging a salary of $126,981. In contrast, marketing services managers make the biggest average salary of $119,296 in the professional industry.

    On average, senior managers of marketing reach higher levels of education than marketing services managers. Senior managers of marketing are 6.5% more likely to earn a Master's Degree and 0.4% more likely to graduate with a Doctoral Degree.

    What Are The Duties Of a Manager, Field Marketing?

    A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

    Next up, we have the manager, field marketing profession to look over. This career brings along a lower average salary when compared to a marketing services manager annual salary. In fact, managers, field marketing salary difference is $24,681 lower than the salary of marketing services managers per year.

    While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both marketing services managers and managers, field marketing are known to have skills such as "digital marketing," "integrated marketing," and "email marketing. "

    But both careers also use different skills, according to real marketing services manager resumes. While marketing services manager responsibilities can utilize skills like "client facing," "marketing campaign management," "powerpoint," and "strategic plan," some managers, field marketing use skills like "salesforce," "demand generation," "lead generation," and "grass."

    It's been discovered that managers, field marketing earn lower salaries compared to marketing services managers, but we wanted to find out where managers, field marketing earned the most pay. The answer? The technology industry. The average salary in the industry is $100,565. Additionally, marketing services managers earn the highest paychecks in the professional with an average salary of $119,296.

    On the topic of education, managers, field marketing earn similar levels of education than marketing services managers. In general, they're 3.2% less likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.

    How a Head Of Marketing Compares

    The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.

    Let's now take a look at the head of marketing profession. On average, these workers make higher salaries than marketing services managers with a $19,852 difference per year.

    Using marketing services managers and heads of marketing resumes, we found that both professions have similar skills such as "digital marketing," "integrated marketing," and "email marketing," but the other skills required are very different.

    There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a marketing services manager is likely to be skilled in "client facing," "strategic plan," "graphic design," and "database," while a typical head of marketing is skilled in "kpis," "google analytics," "content strategy," and "brand management."

    Additionally, heads of marketing earn a higher salary in the media industry compared to other industries. In this industry, they receive an average salary of $134,857. Additionally, marketing services managers earn an average salary of $119,296 in the professional industry.

    When it comes to education, heads of marketing tend to earn higher education levels than marketing services managers. In fact, they're 7.3% more likely to earn a Master's Degree, and 0.5% more likely to graduate with a Doctoral Degree.

    Description Of a Business Development And Marketing Manager

    The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.

    Business development and marketing managers tend to earn a lower pay than marketing services managers by about $42,608 per year.

    According to resumes from both marketing services managers and business development and marketing managers, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "digital marketing," "integrated marketing," and "project management. "

    While some skills are shared by these professions, there are some differences to note. "client facing," "email marketing," "marketing campaign management," and "lead management" are skills that have shown up on marketing services managers resumes. Additionally, business development and marketing manager uses skills like strategic partnerships, r, business development efforts, and sales process on their resumes.

    Business development and marketing managers earn a higher salary in the finance industry with an average of $88,175. Whereas, marketing services managers earn the highest salary in the professional industry.

    In general, business development and marketing managers reach similar levels of education when compared to marketing services managers resumes. Business development and marketing managers are 3.3% more likely to earn their Master's Degree and 0.8% more likely to graduate with a Doctoral Degree.