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What is a marketing services specialist and how to become one
Marketing services specialists perform research, data analysis, and reports, which will help the company achieve its marketing objectives.
Specifically, they will analyze their target market and demographics, market trends, industry pricing, competitor products, and marketing strategies. They work with the marketing team in directing the strategic planning for promotional materials, campaigns, sales tactics, and marketing copies. They are expected to have in-depth knowledge and expertise in their chosen industry and evaluate the marketing and branding strategy of the company through a list of metrics.
To be qualified for the job, candidates must have at least a bachelor's degree in business or marketing, have ample experience in market research and analysis, and be well-versed in using statistical tools. They also need to be highly creative, technology savvy, customer oriented, and analytical.
What general advice would you give to a marketing services specialist?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
Avg. Salary $62,595
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 9.61%
Black or African American 5.22%
Hispanic or Latino 12.48%
Unknown 5.01%
White 67.54%
Genderfemale 72.14%
male 27.86%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Marketing services specialist career paths
Key steps to become a marketing services specialist
Explore marketing services specialist education requirements
Start to develop specific marketing services specialist skills
Skills Percentages Marketing Campaigns 13.43% Digital Marketing 10.39% Project Management 9.53% PowerPoint 8.11% CRM 5.04% Complete relevant marketing services specialist training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing services specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing services specialist based on U.S. Bureau of Labor Statistics data and data from real marketing services specialist resumes.Research marketing services specialist duties and responsibilities
- Leverage SalesForce to manage company data and provide revenue analysis and forecasts.
- Promote cost-saving measures to ensure budget maintenance and maximum ROI.
- Develop and generate weekly, monthly, yearly reports for website traffic, sales and ROI.
- Consult clients on how to market their business on the web and assist with their SEO strategies.
Prepare your marketing services specialist resume
When your background is strong enough, you can start writing your marketing services specialist resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing services specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable marketing services specialist resume templates
Build a professional marketing services specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing services specialist resume.
Apply for marketing services specialist jobs
Now it's time to start searching for a marketing services specialist job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first marketing services specialist job
Are you a marketing services specialist?
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Average marketing services specialist salary
The average marketing services specialist salary in the United States is $62,595 per year or $30 per hour. Marketing services specialist salaries range between $41,000 and $95,000 per year.
What am I worth?
How do marketing services specialists rate their job?
Marketing services specialist reviews
It can be mildly rewarding to edit a website on the backend and immediately see the changes on the front end. Black Friday can be fun when you push sales and get to see people on the website shopping your product. Also there is potential to work hybrid or fully remote depending on the company and its demands.
Being able to help enhance websites for clients.
There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.
Unreasonable deadlines.
Updated January 8, 2025
