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Become A Marketing Services Specialist

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Working As A Marketing Services Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $62,150

    Average Salary

What Does A Marketing Services Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Services Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as a Marketing Services Specialist?

Marketing Services Specialist Jobs

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Marketing Services Specialist Career Paths

Marketing Services Specialist
Marketing Manager Marketing Director General Manager
Account Manager
5 Yearsyrs
Account Manager Account Executive Sales Manager
Branch Manager
6 Yearsyrs
Marketing Director Business Developer
Business Development Manager
9 Yearsyrs
Marketing Director Director Of Sales And Marketing General Manager
Chief Executive Officer
8 Yearsyrs
Project Manager Program Manager Marketing Manager
Communications Director
7 Yearsyrs
Office Manager General Manager Account Executive
Director Of Sales
10 Yearsyrs
Project Manager Product Manager
District Sales Manager
7 Yearsyrs
Specialist Operations Manager Sales Consultant
Internet Sales Manager
6 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Marketing Coordinator Marketing Specialist
Marketing Manager
6 Yearsyrs
Account Manager Sales Manager
Office Manager
5 Yearsyrs
Graphic Designer Production Manager
Operations Manager
7 Yearsyrs
Human Resources Coordinator Specialist Account Manager
Product Manager
7 Yearsyrs
Human Resources Coordinator Project Manager
Program Manager
8 Yearsyrs
Marketing Coordinator Account Executive Sales Manager
Regional Sales Manager
9 Yearsyrs
Specialist Security Officer Account Manager
Sales Account Manager
6 Yearsyrs
Marketing Specialist Marketing Manager Regional Sales Manager
Sales And Marketing Manager
6 Yearsyrs
Office Manager Account Manager Account Executive
Sales Manager
5 Yearsyrs
Marketing Specialist Account Manager
Senior Account Manager
7 Yearsyrs
Graphic Designer Marketing Manager General Manager
Territory Manager
7 Yearsyrs
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Do you work as a Marketing Services Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Top Employers Before
Internship 5.9%
Consultant 3.9%
Specialist 3.3%
Server 2.6%
Manager 2.6%
Top Employers After
Consultant 4.2%
Manager 3.5%

Do you work as a Marketing Services Specialist?

Marketing Services Specialist Demographics

Gender

Female

71.4%

Male

26.6%

Unknown

2.1%
Ethnicity

White

80.8%

Hispanic or Latino

10.4%

Asian

7.0%

Unknown

1.2%

Black or African American

0.6%
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Languages Spoken

Spanish

58.3%

French

16.7%

Russian

8.3%

Mandarin

8.3%

Arabic

8.3%
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Marketing Services Specialist Education

Schools

University of Phoenix

13.7%

Ball State University

7.8%

University of Alabama

5.9%

University of South Florida

5.9%

Purdue University

5.9%

Cleveland State University

5.9%

University of Texas at Arlington

3.9%

College of Lake County

3.9%

University of Baltimore

3.9%

University of St. Thomas (Minnesota)

3.9%

Seattle University

3.9%

Webster University

3.9%

Robert Morris University

3.9%

Sonoma State University

3.9%

Art Institute of Atlanta

3.9%

University of Missouri - Columbia

3.9%

Western Washington University

3.9%

Averett University

3.9%

Babson College

3.9%

Brigham Young University

3.9%
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Majors

Business

31.9%

Marketing

14.6%

Communication

11.9%

Public Relations

4.9%

Psychology

3.8%

Graphic Design

3.8%

Management

3.2%

Journalism

3.2%

English

2.2%

Finance

2.2%

Fine Arts

2.2%

Information Technology

2.2%

Elementary Education

2.2%

General Studies

2.2%

Hospitality Management

1.6%

Criminal Justice

1.6%

Human Resources Management

1.6%

Business Communications

1.6%

Advertising

1.6%

Accounting

1.6%
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Degrees

Bachelors

50.0%

Masters

21.1%

Other

17.2%

Certificate

5.1%

Associate

4.7%

Diploma

1.2%

Doctorate

0.8%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Services Specialist Salaries

Job Title Company Location Start Date Salary
Services Marketing Expert Sap Global Marketing, Inc. Newtown, PA Sep 06, 2014 $79,390 -
$134,895
Services Marketing Expert Sap Global Marketing, Inc. Newtown, PA Dec 24, 2013 $77,095 -
$130,985
Communications, Marketing and Client Services Spec Medaptus, Inc. Boston, MA Aug 11, 2014 $68,000
Marketing Specialist, Financial & Online Brokerage Services Interactive Brokers Corp. West Palm Beach, FL Oct 01, 2015 $65,000 -
$85,000
Marketing Specialist, Financial and Online Brokerage Service Interactive Brokers Corp. Greenwich, CT Sep 01, 2015 $65,000 -
$85,000
Marketing Specialist, China Services Group Kidder Mathews of Northern California, Inc. San Francisco, CA Nov 16, 2011 $52,175
Marketing Specialist, China Services Group Kidder Mathews of Northern California, Inc. San Francisco, CA Nov 30, 2011 $52,175
Marketing Specialist, China Services Group Kidder Mathews of Northern California, Inc. San Francisco, CA Sep 13, 2012 $52,175

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Top Skills for A Marketing Services Specialist

WebContentCustomerServiceTradeShowsPressReleasesPromotionalMaterialsFacebookProjectManagementPrintProductionOverseePhotoshopAccountManagementHtmlROIPowerpointMarketResearchDataEntryProductLinesPromotionalItemsMaintainsCustomerSatisfaction

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  1. Web Content
  2. Customer Service
  3. Trade Shows
You can check out examples of real life uses of top skills on resumes here:
  • Collaborated cross functionally with stakeholders including Customer Service Operations, Regional Sales, Suppliers and Vendors to achieve sales objectives.
  • Designed and created all information materials and promotional items for trade shows.
  • Prepared all press releases on new products and new employment announcements.
  • Created and disseminated corporate advertising and promotional materials.
  • Developed social media content, visuals, ads, offers, and events on Facebook producing over 16,000 fans.

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