Marketing services specialists perform research, data analysis, and reports, which will help the company achieve its marketing objectives.

Specifically, they will analyze their target market and demographics, market trends, industry pricing, competitor products, and marketing strategies. They work with the marketing team in directing the strategic planning for promotional materials, campaigns, sales tactics, and marketing copies. They are expected to have in-depth knowledge and expertise in their chosen industry and evaluate the marketing and branding strategy of the company through a list of metrics.

To be qualified for the job, candidates must have at least a bachelor's degree in business or marketing, have ample experience in market research and analysis, and be well-versed in using statistical tools. They also need to be highly creative, technology savvy, customer oriented, and analytical.

What Does a Marketing Services Specialist Do

There are certain skills that many marketing services specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

Learn more about what a Marketing Services Specialist does

How To Become a Marketing Services Specialist

If you're interested in becoming a marketing services specialist, one of the first things to consider is how much education you need. We've determined that 74.5% of marketing services specialists have a bachelor's degree. In terms of higher education levels, we found that 10.8% of marketing services specialists have master's degrees. Even though most marketing services specialists have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Marketing Services Specialist
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Marketing Services Specialist Career Paths

Average Salary for a Marketing Services Specialist

Marketing Services Specialists in America make an average salary of $62,595 per year or $30 per hour. The top 10 percent makes over $95,000 per year, while the bottom 10 percent under $41,000 per year.
Average Marketing Services Specialist Salary
$62,595 Yearly
$30.09 hourly
$41,000
10 %
$62,000
Median
$95,000
90 %

What Am I Worth?

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How To Become a Marketing Services Specialist
How To Become a Marketing Services Specialist Career Overview

States With The Most Marketing Services Specialist Jobs

Mouse over a state to see the number of active marketing services specialist jobs in each state. The darker areas on the map show where marketing services specialists earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Marketing Services Specialist Jobs By State

RankStateNumber of JobsAverage Salary
1California5,241$66,315
2Texas4,491$55,173
3Florida3,501$49,086
4Pennsylvania2,705$54,390
5New York2,691$88,220
6North Carolina2,359$70,494
7Illinois2,287$62,834
8Virginia2,164$65,806
9Georgia2,064$48,333
10Minnesota2,028$70,781
11Ohio1,912$64,447
12Massachusetts1,815$66,340
13Michigan1,556$58,524
14New Jersey1,463$89,011
15Colorado1,372$67,385
16Washington1,370$82,032
17Maryland1,295$74,322
18Arizona1,286$60,654
19Indiana1,215$53,540
20Tennessee1,192$54,879
21Missouri1,130$54,738
22Oregon956$64,299
23Iowa935$57,736
24Wisconsin784$64,572
25Connecticut781$63,975
26South Carolina781$50,794
27Utah724$58,043
28Kentucky708$50,861
29Kansas636$46,975
30Alabama607$46,709
31Arkansas601$63,113
32Louisiana596$45,758
33Nebraska583$50,904
34Oklahoma517$53,721
35Nevada441$66,748
36New Hampshire421$65,316
37New Mexico386$56,544
38Idaho357$67,365
39Mississippi356$39,079
40Maine324$61,609
41West Virginia305$51,458
42Delaware304$81,772
43Rhode Island288$62,186
44South Dakota250$60,114
45Hawaii250$49,176
46Montana238$63,014
47North Dakota216$59,216
48Vermont199$44,619
49Alaska187$61,241
50Wyoming165$54,156

Marketing Services Specialist Education

Marketing Services Specialist Majors

28.9 %
17.0 %

Marketing Services Specialist Degrees

Bachelors

74.5 %

Masters

10.8 %

Associate

9.8 %

Top Colleges for Marketing Services Specialists

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

Top Skills For a Marketing Services Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.4% of marketing services specialists listed marketing campaigns on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Marketing Services Specialist Resume templates

Zippia allows you to choose from different easy-to-use Marketing Services Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Services Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Services Specialist Resume

Marketing Services Specialist Demographics

Marketing Services Specialist Gender Distribution

Female
Female
72%
Male
Male
28%

After extensive research and analysis, Zippia's data science team found that:

  • Among marketing services specialists, 72.1% of them are women, while 27.9% are men.

  • The most common race/ethnicity among marketing services specialists is White, which makes up 71.7% of all marketing services specialists.

  • The most common foreign language among marketing services specialists is Spanish at 52.0%.

Work Experience Programs For Marketing Services Specialists

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Wealth Management Program

Company: Goodbody

Cost: Free

Duration: 5-6 hours

Token Service Technology Program

Company: Visa

Cost: Free

Duration: 2-3 hours

Financial Services Regulation Program

Company: Herbert Smith Freehills

Cost: Free

Duration: 5-6.5 hours

Global Consumer Banking Program

Company: Citi APAC

Cost: Free

Duration: 2-3 hours

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

UK Public Service Program

Company: Transform Society

Cost: Free

Duration: 2.5 hours

Branding & Design Program

Company: Sydney Romantics

Cost: Free

Duration: 5-6 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Markets (Sales & Trading) Program

Company: JPMorgan Chase

Cost: Free

Duration: 4-5 hours

Corporate Tax Program

Company: PwC Switzerland

Cost: Free

Duration: 7-8 hours

Online Courses For Marketing Services Specialist That You May Like

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Best States For a Marketing Services Specialist

Some places are better than others when it comes to starting a career as a marketing services specialist. The best states for people in this position are New Jersey, New York, Washington, and Delaware. Marketing services specialists make the most in New Jersey with an average salary of $89,011. Whereas in New York and Washington, they would average $88,220 and $82,032, respectively. While marketing services specialists would only make an average of $81,772 in Delaware, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Marketing Services Specialist Jobs:
304
Highest 10% Earn:
$132,000
Location Quotient:
1.17

2. Minnesota

Total Marketing Services Specialist Jobs:
2,028
Highest 10% Earn:
$111,000
Location Quotient:
1.47

3. North Carolina

Total Marketing Services Specialist Jobs:
2,359
Highest 10% Earn:
$118,000
Location Quotient:
1.18
Full List Of Best States For Marketing Services Specialists

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Top Marketing Services Specialist Employers

Most Common Employers For Marketing Services Specialist

RankCompanyAverage SalaryHourly RateJob Openings
1Citi$94,811$45.585
2AT&T$91,505$43.992
3IBM$88,417$42.514
4The Coca-Cola Company$85,824$41.2611
5Fluor Corporation$79,147$38.054
6Discover$77,545$37.286
7Ticketmaster$73,914$35.544
8Bank of America$72,920$35.0610
9State Farm Insurance Agency$72,898$35.056
10Xerox$71,884$34.563

Marketing Services Specialist Videos