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Working As a Marketing Services Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $65,000

    Average Salary

What Does A Marketing Services Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Services Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Average Length of Employment
Top Careers Before Marketing Services Specialist
Internship 5.8%
Consultant 3.3%
Manager 2.5%
Top Careers After Marketing Services Specialist
Consultant 4.5%

Do you work as a Marketing Services Specialist?

Highest Marketing Services Specialist Salaries

Job Title Company Location Start Date Salary
Services Marketing Expert Sap Global Marketing, Inc. Newtown, PA Sep 06, 2014 $79,390 -
$134,895
Services Marketing Expert Sap Global Marketing, Inc. Newtown, PA Dec 24, 2013 $77,095 -
$130,985
Communications, Marketing and Client Services Spec Medaptus, Inc. Boston, MA Aug 11, 2014 $68,000
Marketing Specialist, Financial & Online Brokerage Services Interactive Brokers Corp. West Palm Beach, FL Oct 01, 2015 $65,000 -
$85,000
Marketing Specialist, Financial and Online Brokerage Service Interactive Brokers Corp. Greenwich, CT Sep 01, 2015 $65,000 -
$85,000
Marketing Specialist, China Services Group Kidder Mathews of Northern California, Inc. San Francisco, CA Nov 16, 2011 $52,175
Marketing Specialist, China Services Group Kidder Mathews of Northern California, Inc. San Francisco, CA Nov 30, 2011 $52,175
Marketing Specialist, China Services Group Kidder Mathews of Northern California, Inc. San Francisco, CA Sep 13, 2012 $52,175

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Top Skills for A Marketing Services Specialist

  1. Customer Service
  2. Web Content
  3. Data Entry
You can check out examples of real life uses of top skills on resumes here:
  • Gather and analyze information from our markets and customer service on handset quality and customer satisfaction.
  • Managed and published web content and executed digital marketing campaigns in coordination with other business initiatives to promote cross-selling opportunities.
  • Perform organizational tasks such as sent out mail and faxes, data entry and answer phones.
  • Ensured adherence to company style and visual identity guidelines, as well as consistency and grammatical correctness, throughout voluminous documents.
  • Recognized for positive representation of company at international meetings and trade shows.

Marketing Services Specialist Demographics

Gender

Female

64.7%

Male

25.9%

Unknown

9.5%
Ethnicity

White

62.9%

Hispanic or Latino

15.2%

Black or African American

11.0%

Asian

7.7%

Unknown

3.2%
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Foreign Languages Spoken

Spanish

52.0%

French

12.0%

Mandarin

8.0%

Portuguese

4.0%

Chinese

4.0%

Filipino

4.0%

Cantonese

4.0%

Russian

4.0%

Arabic

4.0%

Italian

4.0%
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Marketing Services Specialist Education

Schools

University of Phoenix

15.1%

University of South Florida

8.2%

Northeastern University

6.8%

University of Texas at Austin

6.8%

University of Delaware

5.5%

Ball State University

5.5%

University of Wisconsin - Whitewater

4.1%

San Jose State University

4.1%

Seattle University

4.1%

Babson College

4.1%

University of Missouri - Columbia

4.1%

San Diego State University

4.1%

Purdue University

4.1%

Saint Cloud State University

4.1%

Kean University

4.1%

Cleveland State University

4.1%

University of Texas at Arlington

2.7%

College of Lake County

2.7%

University of Alabama

2.7%

University of Wisconsin - Platteville

2.7%
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Majors

Business

31.2%

Marketing

18.3%

Communication

10.6%

Psychology

4.0%

Graphic Design

4.0%

Management

3.7%

Public Relations

3.7%

English

3.0%

Accounting

3.0%

Journalism

2.7%

Finance

2.3%

Elementary Education

2.0%

General Studies

1.7%

Health Care Administration

1.7%

Information Technology

1.7%

Fine Arts

1.3%

Electrical Engineering

1.3%

Education

1.3%

Project Management

1.3%

Human Resources Management

1.3%
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Degrees

Bachelors

49.8%

Masters

20.2%

Other

16.9%

Associate

5.7%

Certificate

5.5%

Diploma

1.0%

License

0.5%

Doctorate

0.5%
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Updated May 19, 2020