Marketing services specialists perform research, data analysis, and reports, which will help the company achieve its marketing objectives.
Specifically, they will analyze their target market and demographics, market trends, industry pricing, competitor products, and marketing strategies. They work with the marketing team in directing the strategic planning for promotional materials, campaigns, sales tactics, and marketing copies. They are expected to have in-depth knowledge and expertise in their chosen industry and evaluate the marketing and branding strategy of the company through a list of metrics.
To be qualified for the job, candidates must have at least a bachelor's degree in business or marketing, have ample experience in market research and analysis, and be well-versed in using statistical tools. They also need to be highly creative, technology savvy, customer oriented, and analytical.
There is more than meets the eye when it comes to being a marketing services specialist. For example, did you know that they make an average of $36.66 an hour? That's $76,263 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many marketing services specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
When it comes to the most important skills required to be a marketing services specialist, we found that a lot of resumes listed 13.5% of marketing services specialists included project management, while 12.2% of resumes included powerpoint, and 8.0% of resumes included crm. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing services specialist job title. But what industry to start with? Most marketing services specialists actually find jobs in the manufacturing and finance industries.
If you're interested in becoming a marketing services specialist, one of the first things to consider is how much education you need. We've determined that 66.2% of marketing services specialists have a bachelor's degree. In terms of higher education levels, we found that 9.7% of marketing services specialists have master's degrees. Even though most marketing services specialists have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing services specialist. When we researched the most common majors for a marketing services specialist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing services specialist resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing services specialist. In fact, many marketing services specialist jobs require experience in a role such as customer service representative. Meanwhile, many marketing services specialists also have previous career experience in roles such as marketing coordinator or administrative assistant.