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Marketing Services Specialist Careers

Marketing services specialists perform research, data analysis, and reports, which will help the company achieve its marketing objectives.

Specifically, they will analyze their target market and demographics, market trends, industry pricing, competitor products, and marketing strategies. They work with the marketing team in directing the strategic planning for promotional materials, campaigns, sales tactics, and marketing copies. They are expected to have in-depth knowledge and expertise in their chosen industry and evaluate the marketing and branding strategy of the company through a list of metrics.

To be qualified for the job, candidates must have at least a bachelor's degree in business or marketing, have ample experience in market research and analysis, and be well-versed in using statistical tools. They also need to be highly creative, technology savvy, customer oriented, and analytical.

There is more than meets the eye when it comes to being a marketing services specialist. For example, did you know that they make an average of $36.66 an hour? That's $76,263 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Marketing Services Specialist Do

There are certain skills that many marketing services specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

When it comes to the most important skills required to be a marketing services specialist, we found that a lot of resumes listed 13.5% of marketing services specialists included project management, while 12.2% of resumes included powerpoint, and 8.0% of resumes included crm. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing services specialist job title. But what industry to start with? Most marketing services specialists actually find jobs in the manufacturing and finance industries.

How To Become a Marketing Services Specialist

If you're interested in becoming a marketing services specialist, one of the first things to consider is how much education you need. We've determined that 66.2% of marketing services specialists have a bachelor's degree. In terms of higher education levels, we found that 9.7% of marketing services specialists have master's degrees. Even though most marketing services specialists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing services specialist. When we researched the most common majors for a marketing services specialist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing services specialist resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing services specialist. In fact, many marketing services specialist jobs require experience in a role such as customer service representative. Meanwhile, many marketing services specialists also have previous career experience in roles such as marketing coordinator or administrative assistant.

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Average Salary
$76,263
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
83,430
Job Openings

Marketing Services Specialist Career Paths

Top Careers Before Marketing Services Specialist

Top Careers After Marketing Services Specialist

Marketing Services Specialist Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Marketing Services Specialist

Marketing Services Specialists in America make an average salary of $76,263 per year or $37 per hour. The top 10 percent makes over $118,000 per year, while the bottom 10 percent under $48,000 per year.
Average Salary
$76,263
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
San Francisco, CA
Salary Range58k - 112k$82k$81,617
New York, NY
Salary Range56k - 100k$76k$75,572
Miami, FL
Salary Range35k - 66k$49k$48,757
$35k
$112k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Marketing Services Specialist
Marketing Services Specialist
TIAA
TIAA
03/25/2021
03/25/2021
$55,57703/25/2021
$55,577
Marketing Services Specialist
Marketing Services Specialist
TIAA
TIAA
03/25/2021
03/25/2021
$55,57703/25/2021
$55,577
Marketing Services Specialist
Marketing Services Specialist
TIAA
TIAA
03/25/2021
03/25/2021
$55,57703/25/2021
$55,577
Marketing Segment & Services Senior Specialist
Marketing Segment & Services Senior Specialist
Citibank, N.A.
Citibank, N.A.
09/17/2020
09/17/2020
$132,00009/17/2020
$132,000
Marketing Segment & Services Senior Specialist
Marketing Segment & Services Senior Specialist
Citibank, N.A.
Citibank, N.A.
05/02/2020
05/02/2020
$136,87105/02/2020
$136,871
See More Recent Salaries

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Marketing Services Specialist Demographics

Gender

female

66.6 %

male

27.7 %

unknown

5.7 %

Ethnicity

White

71.4 %

Hispanic or Latino

11.4 %

Asian

8.3 %

Foreign Languages Spoken

Spanish

52.0 %

French

12.0 %

Mandarin

8.0 %
See More Demographics

Marketing Services Specialist Education

Majors

Business
29.7 %
Marketing
16.8 %

Degrees

Bachelors

66.2 %

Certificate

10.0 %

Masters

9.7 %

Top Colleges for Marketing Services Specialists

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166
See More Education Info

Online Courses For Marketing Services Specialist That You May Like

Marketing Innovative Products and Services
edX (Global)

Marketing innovative products and services occurs in an ever-changing environment, and requires rapid decision making with incomplete information. These innovations are introduced at increasingly frequent intervals, and there are high mortality rates for products and services, and the businesses themselves. Our course provides a practical, how-to guide for navigating these marketing challenges to bring innovative new products and services to market. With learning modules on product strategy,...

Become a Product Marketing Manager Product Management
udemy
4.2
(379)

Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

Product and Service Management
udemy
4.1
(930)

Know the Work that is Involved in Getting a Product Onto the Shelf and a Service Ready for Effective Delivery...

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Part Time
Internship
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Top Skills For a Marketing Services Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.5% of marketing services specialists listed project management on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Marketing Services Specialist

Some places are better than others when it comes to starting a career as a marketing services specialist. The best states for people in this position are Alaska, Washington, Rhode Island, and Oregon. Marketing services specialists make the most in Alaska with an average salary of $90,478. Whereas in Washington and Rhode Island, they would average $90,134 and $85,973, respectively. While marketing services specialists would only make an average of $83,460 in Oregon, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Marketing Services Specialist Jobs:
288
Highest 10% Earn:
$149,000
Location Quotient:
1.14
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Maine

Total Marketing Services Specialist Jobs:
324
Highest 10% Earn:
$140,000
Location Quotient:
1.17
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Alaska

Total Marketing Services Specialist Jobs:
187
Highest 10% Earn:
$157,000
Location Quotient:
1.08
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Marketing Services Specialist Employers

1. The Coca-Cola Company
4.8
Avg. Salary: 
$79,393
Marketing Services Specialists Hired: 
11+
2. Bank of America
4.8
Avg. Salary: 
$99,860
Marketing Services Specialists Hired: 
8+
3. State Farm
4.6
Avg. Salary: 
$74,725
Marketing Services Specialists Hired: 
6+
4. Citigroup
4.8
Avg. Salary: 
$101,404
Marketing Services Specialists Hired: 
6+
5. Discover Financial Services
4.6
Avg. Salary: 
$99,310
Marketing Services Specialists Hired: 
6+
6. IBM
4.8
Avg. Salary: 
$78,882
Marketing Services Specialists Hired: 
5+

Marketing Services Specialist Videos

Updated October 2, 2020