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Best states for a marketing services specialist
Quoted expert
Marlene Kahla Ph.D.
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Do you wonder which states in the U.S. are the best for marketing services specialists? If so, we have the full list of best to worst states for marketing services specialist jobs for you to check out and see if you think it's time to move and start anew. Not all states fare the same when it come to job opportunity and pay.We wanted to look at the best states for marketing services specialists -- where there are plenty of marketing services specialist jobs to go around and marketing services specialists get paid what they deserve during every phase of their career.
To do that, we looked at the most recent data we have available for the following criteria -- average annual wages, and availability of jobs for marketing services specialists.Delaware is the best state, and Fort Lee is the city with the highest pay for marketing services specialists.
10 best states for marketing services specialists in 2026
1. Delaware
Total marketing services specialist jobs: 304 Average annual salary: $81,772 Lowest 10 percent earn: $50,000 Highest 10 percent earn: $132,000 Location Quotient: 1.17
2. Minnesota
Total marketing services specialist jobs: 2,028 Average annual salary: $70,781 Lowest 10 percent earn: $44,000 Highest 10 percent earn: $111,000 Location Quotient: 1.47
3. North Carolina
Total marketing services specialist jobs: 2,359 Average annual salary: $70,494 Lowest 10 percent earn: $41,000 Highest 10 percent earn: $118,000 Location Quotient: 1.18
4. New York
Total marketing services specialist jobs: 2,691 Average annual salary: $88,220 Lowest 10 percent earn: $55,000 Highest 10 percent earn: $140,000 Location Quotient: 1.01
5. New Jersey
Total marketing services specialist jobs: 1,463 Average annual salary: $89,011 Lowest 10 percent earn: $55,000 Highest 10 percent earn: $142,000 Location Quotient: 0.89
6. Washington
Total marketing services specialist jobs: 1,370 Average annual salary: $82,032 Lowest 10 percent earn: $50,000 Highest 10 percent earn: $134,000 Location Quotient: 0.9
7. New Hampshire
Total marketing services specialist jobs: 421 Average annual salary: $65,316 Lowest 10 percent earn: $42,000 Highest 10 percent earn: $101,000 Location Quotient: 1.16
8. Idaho
Total marketing services specialist jobs: 357 Average annual salary: $67,365 Lowest 10 percent earn: $41,000 Highest 10 percent earn: $110,000 Location Quotient: 1.05
9. Maryland
Total marketing services specialist jobs: 1,295 Average annual salary: $74,322 Lowest 10 percent earn: $45,000 Highest 10 percent earn: $121,000 Location Quotient: 0.98
10. Colorado
Total marketing services specialist jobs: 1,372 Average annual salary: $67,385 Lowest 10 percent earn: $41,000 Highest 10 percent earn: $108,000 Location Quotient: 1.11
Marketing services specialist jobsNear Columbus, OH
How Zippia determines the best states to be a marketing services specialist
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a marketing services specialist
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Delaware | $81,772 | $50,000 | 961,939 | 304 |
| 2 | Minnesota | $70,781 | $44,000 | 5,576,606 | 2,028 |
| 3 | North Carolina | $70,494 | $41,000 | 10,273,419 | 2,359 |
| 4 | New York | $88,220 | $55,000 | 19,849,399 | 2,691 |
| 5 | New Jersey | $89,011 | $55,000 | 9,005,644 | 1,463 |
| 6 | Washington | $82,032 | $50,000 | 7,405,743 | 1,370 |
| 7 | New Hampshire | $65,316 | $42,000 | 1,342,795 | 421 |
| 8 | Idaho | $67,365 | $41,000 | 1,716,943 | 357 |
| 9 | Maryland | $74,322 | $45,000 | 6,052,177 | 1,295 |
| 10 | Colorado | $67,385 | $41,000 | 5,607,154 | 1,372 |
| 11 | Nevada | $66,748 | $40,000 | 2,998,039 | 441 |
| 12 | Maine | $61,609 | $40,000 | 1,335,907 | 324 |
| 13 | Arkansas | $63,113 | $38,000 | 3,004,279 | 601 |
| 14 | Rhode Island | $62,186 | $39,000 | 1,059,639 | 288 |
| 15 | Connecticut | $63,975 | $40,000 | 3,588,184 | 781 |
| 16 | Oregon | $64,299 | $39,000 | 4,142,776 | 956 |
| 17 | Virginia | $65,806 | $39,000 | 8,470,020 | 2,164 |
| 18 | South Dakota | $60,114 | $37,000 | 869,666 | 250 |
| 19 | Ohio | $64,447 | $39,000 | 11,658,609 | 1,912 |
| 20 | Massachusetts | $66,340 | $42,000 | 6,859,819 | 1,815 |
| 21 | Iowa | $57,736 | $35,000 | 3,145,711 | 935 |
| 22 | North Dakota | $59,216 | $38,000 | 755,393 | 216 |
| 23 | Montana | $63,014 | $39,000 | 1,050,493 | 238 |
| 24 | District of Columbia | $67,148 | $40,000 | 693,972 | 362 |
| 25 | Wisconsin | $64,572 | $40,000 | 5,795,483 | 784 |
| 26 | Arizona | $60,654 | $38,000 | 7,016,270 | 1,286 |
| 27 | Alaska | $61,241 | $46,000 | 739,795 | 187 |
| 28 | Utah | $58,043 | $35,000 | 3,101,833 | 724 |
| 29 | Wyoming | $54,156 | $33,000 | 579,315 | 165 |
| 30 | Illinois | $62,834 | $38,000 | 12,802,023 | 2,287 |
| 31 | Michigan | $58,524 | $36,000 | 9,962,311 | 1,556 |
| 32 | Hawaii | $49,176 | $42,000 | 1,427,538 | 250 |
| 33 | California | $66,315 | $40,000 | 39,536,653 | 5,241 |
| 34 | Pennsylvania | $54,390 | $33,000 | 12,805,537 | 2,705 |
| 35 | Tennessee | $54,879 | $33,000 | 6,715,984 | 1,192 |
| 36 | Texas | $55,173 | $34,000 | 28,304,596 | 4,491 |
| 37 | Nebraska | $50,904 | $31,000 | 1,920,076 | 583 |
| 38 | New Mexico | $56,544 | $35,000 | 2,088,070 | 386 |
| 39 | Missouri | $54,738 | $33,000 | 6,113,532 | 1,130 |
| 40 | West Virginia | $51,458 | $31,000 | 1,815,857 | 305 |
| 41 | Vermont | $44,619 | $28,000 | 623,657 | 199 |
| 42 | Indiana | $53,540 | $32,000 | 6,666,818 | 1,215 |
| 43 | Florida | $49,086 | $29,000 | 20,984,400 | 3,501 |
| 44 | Oklahoma | $53,721 | $33,000 | 3,930,864 | 517 |
| 45 | Kentucky | $50,861 | $30,000 | 4,454,189 | 708 |
| 46 | Kansas | $46,975 | $28,000 | 2,913,123 | 636 |
| 47 | Georgia | $48,333 | $29,000 | 10,429,379 | 2,064 |
| 48 | South Carolina | $50,794 | $30,000 | 5,024,369 | 781 |
| 49 | Alabama | $46,709 | $28,000 | 4,874,747 | 607 |
| 50 | Louisiana | $45,758 | $27,000 | 4,684,333 | 596 |
| 51 | Mississippi | $39,079 | $23,000 | 2,984,100 | 356 |
Highest paying states for marketing services specialists
| Rank | State | Avg. Marketing Services Specialist Salary |
|---|---|---|
| 1 | Delaware | $81,772 |
| 2 | Minnesota | $70,781 |
| 3 | North Carolina | $70,494 |
| 4 | New York | $88,220 |
| 5 | New Jersey | $89,011 |
| 6 | Washington | $82,032 |
| 7 | New Hampshire | $65,316 |
| 8 | Idaho | $67,365 |
| 9 | Maryland | $74,322 |
| 10 | Colorado | $67,385 |
| 11 | Nevada | $66,748 |
| 12 | Maine | $61,609 |
| 13 | Arkansas | $63,113 |
| 14 | Rhode Island | $62,186 |
| 15 | Connecticut | $63,975 |
| 16 | Oregon | $64,299 |
| 17 | Virginia | $65,806 |
| 18 | South Dakota | $60,114 |
| 19 | Ohio | $64,447 |
| 20 | Massachusetts | $66,340 |
| 21 | Iowa | $57,736 |
| 22 | North Dakota | $59,216 |
| 23 | Montana | $63,014 |
| 24 | District of Columbia | $67,148 |
| 25 | Wisconsin | $64,572 |
| 26 | Arizona | $60,654 |
| 27 | Alaska | $61,241 |
| 28 | Utah | $58,043 |
| 29 | Wyoming | $54,156 |
| 30 | Illinois | $62,834 |
| 31 | Michigan | $58,524 |
| 32 | Hawaii | $49,176 |
| 33 | California | $66,315 |
| 34 | Pennsylvania | $54,390 |
| 35 | Tennessee | $54,879 |
| 36 | Texas | $55,173 |
| 37 | Nebraska | $50,904 |
| 38 | New Mexico | $56,544 |
| 39 | Missouri | $54,738 |
| 40 | West Virginia | $51,458 |
| 41 | Vermont | $44,619 |
| 42 | Indiana | $53,540 |
| 43 | Florida | $49,086 |
| 44 | Oklahoma | $53,721 |
| 45 | Kentucky | $50,861 |
| 46 | Kansas | $46,975 |
| 47 | Georgia | $48,333 |
| 48 | South Carolina | $50,794 |
| 49 | Alabama | $46,709 |
| 50 | Louisiana | $45,758 |
| 51 | Mississippi | $39,079 |
Expert opinions on the best states for marketing services specialists
Are there any particularly good places in the United States for marketing services specialists to find work opportunities?
Marlene Kahla Ph.D.
Professor of Marketing, Nelson Rusche College of Business
Companies throughout the United States need good marketers.
Through acceptance of video conferencing to conduct business, many graduates will work at least 50% of their jobs from home. As the pandemic levels off, some companies continue to have their salespeople meet with clients on a person-to-person basis at least 50% of the time.
After quarantine, people started looking to move away from large cities into smaller neighborhoods, simpler lives, and work from home. The trend is to move away from states with high tax rates.
Southeastern United States, coastal states, and central may see a surge in employment availability.
Marketing services specialist best states FAQs
Have more questions? See all answers to common business and financial questions.
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Updated January 8, 2025