How to hire a marketing services specialist

How to hire a marketing services specialist, step by step

Here's a step-by-step marketing services specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing services specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing services specialist
• Step 8: Go through the hiring process checklist

What does a marketing services specialist do?

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1. Identify your hiring needs

   First, determine the employments status of the marketing services specialist you need to hire. Certain marketing services specialist roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a marketing services specialist to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a marketing services specialist that fits the bill.

   This list shows salaries for various types of marketing services specialists.

   Type of Marketing Services Specialist	Description	Hourly rate
   Marketing Services Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$19-45
   Sales/Marketing	Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image... Show more	$11-33
   Regional Marketing Manager	A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.	$29-55

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Marketing Campaigns
   • Digital Marketing
   • Project Management
   • PowerPoint
   • CRM
   • Content Marketing
   • Marketing Collateral
   • Integrated Marketing
   • SEO
   • Trade Shows
   • Customer Service
   • Web Content
   • Email Marketing
   • ROI

   Check all skills

   Responsibilities:

   • Leverage SalesForce to manage company data and provide revenue analysis and forecasts.
   • Promote cost-saving measures to ensure budget maintenance and maximum ROI.
   • Develop and generate weekly, monthly, yearly reports for website traffic, sales and ROI.
   • Consult clients on how to market their business on the web and assist with their SEO strategies.
   • Maintain promotional and collateral material archives in both hard copy and electronic (via CRM system) formats.
   • Analyze provide HTML assets and modify code where necessary to integrate with internal tools and render properly across multiple platforms.

   More marketing services specialist duties

3. Make a budget

   Including a salary range in your marketing services specialist job description is one of the best ways to attract top talent. A marketing services specialist can vary based on:

   • Location. For example, marketing services specialists' average salary in mississippi is 56% less than in new jersey.
   • Seniority. Entry-level marketing services specialists 57% less than senior-level marketing services specialists.
   • Certifications. A marketing services specialist with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing services specialist's salary.

   Average marketing services specialist salary

   $62,595yearly

   $30.09 hourly rate

   ---

   Entry-level marketing services specialist salary

   $41,000 yearly salary

   Updated January 30, 2026

   Average marketing services specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$88,375	$42
   2	California	$73,611	$35
   3	North Carolina	$73,601	$35
   4	Virginia	$67,716	$33
   5	Massachusetts	$66,214	$32
   6	Illinois	$63,394	$30
   7	Texas	$55,201	$27
   8	Pennsylvania	$54,742	$26
   9	South Carolina	$51,570	$25
   10	Florida	$48,792	$23
   11	Georgia	$48,524	$23

   Average marketing services specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Citi	$94,811	$45.58	10
   2	SAGE Publishing	$93,288	$44.85
   3	Interactive Brokers	$90,715	$43.61	3
   4	Fluor Corporation	$79,147	$38.05	3
   5	Deloitte	$64,285	$30.91	203
   6	CHRISTUS Health	$62,843	$30.21	3
   7	SEFCU	$59,999	$28.85	36
   8	Anixter	$57,718	$27.75
   9	Aspen Dental	$55,576	$26.72	4
   10	Kidder Mathews	$50,586	$24.32	2
   11	WESCO Distribution	$48,161	$23.15	37

4. Writing a marketing services specialist job description

   A good marketing services specialist job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing services specialist job description:

   Marketing services specialist job description example

   **Position Purpose:**
   
   The position will assist and support in the creation and execution of an enterprise-wide employment marketing brand. This position will support the Program Manager and support/report to the Manager of Employment Marketing
   
   **Major Tasks, Responsibilities & Key Accountabilities:**
   
   Implement job board contracts and monitor usage across the enterprise. Develop and ensure all partners are adhering to process. Assist with maximizing marketing opportunitites with job board vendors.
   
   Execute a billing/invoicing system for team. Includes process for approval/documention, routing for processing, tracking and reporting. This includes tracking of inventory usage from fulfillment vendor.
   
   Assist with creation and implementation of field marketing requests.
   
   Partner with field Staffing Managers and EMG team to underestand marketing needs and assist with marketing plan in key hiring seasons.
   
   Assist in the development, production, scheduling and implementation of employment marketing initiatives and deliverables including collateral, advertisements (print and online), broadcast, photoshoots, promotional items, exhibit booths, signage, events and other appropriate deliverables.
   
   Serve as daily contact with established media services vendors and oversee extranet updates.
   
   Coordinate and evaluate event programs including sponsorship level, volunteer coordination, scheduling, tracking and logistics.
   
   **Nature and Scope:**
   
   Typically reports to Manager, Employment Marketing
   
   No direct responsibility for supervising others.
   
   **Environmental Job Requirements:**
   
   **Environment:** Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
   
   **Travel:** Typically requires overnight travel less than 10% of the time.
   
   **Standard Minimum Qualifications:**
   
   Must be eighteen years of age or older.
   
   Must be legally permitted to work in the United States.
   
   **Education Required:**
   
   The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
   
   **Years of Relevant Work Experience:**
   
   1 years
   
   **Physical Requirements:**
   
   Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
   
   **Additional Qualifications:**
   
   Candidate must have held a former position with either an advertising agency or an internal marketing department.
   
   **Preferred Qualifications:**
   
   Previous experience with marketing of products and/or services.
   
   **Knowledge, Skills, Abilities and Competencies:**
   
   Broad tactical marketing experience with a variety of mediums including media, design, print production, budgeting, copywriting/editing, vendor relationships. Ability to evaluate/edit creative work
   
   Strong attention to detail and organization
   
   Ability to manage and effectively work with variety of internal partners and outside vendors.
   
   Strong written, verbal and computer skills
   
   Ability to multi-task and deadline-oriented
   
   We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

   Copy this example

   

5. Post your job

   To find the right marketing services specialist for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing services specialists they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit marketing services specialists who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your marketing services specialist job on Zippia to find and attract quality marketing services specialist candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with marketing services specialist candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing services specialist

   Once you have selected a candidate for the marketing services specialist position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new marketing services specialist. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a marketing services specialist?