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Marketing services specialist skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical marketing services specialist skills. We ranked the top skills for marketing services specialists based on the percentage of resumes they appeared on. For example, 13.4% of marketing services specialist resumes contained marketing campaigns as a skill. Continue reading to find out what skills a marketing services specialist needs to be successful in the workplace.

15 marketing services specialist skills for your resume and career

1. Marketing Campaigns

Here's how marketing services specialists use marketing campaigns:

Create, develop and deploy all the email marketing campaigns.
Write content, design and execute email-marketing campaigns.

2. Digital Marketing

Here's how marketing services specialists use digital marketing:

Worked with owner Nicholas Millhouse regarding management, service, food & beverage and digital marketing.
Collaborated with Digital Marketing Manager and Graphic Designer on production and maintenance of division websites, emails and marketing material.

3. Project Management

Here's how marketing services specialists use project management:

Performed quote analysis and project management of all printed materials and selected printers.
Prepare technical handover to project management.

4. PowerPoint

Here's how marketing services specialists use powerpoint:

Performed administrative duties as needed including scheduling meetings and keeping minutes, composing internal communications, and creating PowerPoint presentations.
Worked collaboratively with the Marketing and Business Development departments to maximize marketing breadth and success utilizing Excel, InDesign and PowerPoint.

5. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing services specialists use crm:

Developed CRM Basic Field Requirements for both Inside Sales and Account Managers, resulting in increased usage of 20%.
Performed routine administration of CRM System, including lead assignment, territory alignment and system maintenance.

6. Content Marketing

Here's how marketing services specialists use content marketing:

Implement SEO content marketing strategy for eBenefitsNetwork.com.
Provided strategic e-commerce marketing strategy ideas through content marketing and social media to Senior Leadership to improve business growth.

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7. Marketing Collateral

Marketing collateral refers to a collection of media items that a company will use to support the sales of its products and services. This term was used to describe the catalogs, brochures, and other print media, whereas these days the marketing collateral meaning is also used in digital marketing and has been growing given the platform of blogs and other social media platforms.

Here's how marketing services specialists use marketing collateral:

Direct and supervise a team of Marketing staff on proposal development, presentation development and production of all marketing collateral materials.
Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.

8. Integrated Marketing

Here's how marketing services specialists use integrated marketing:

Planned and executed integrated marketing programs involving inbound and outbound channels in partnership with product and content marketing teams.
Led integrated marketing planning meetings to ensure consistency and prioritization alignment of all promotions across retail and digital owned assets.

9. SEO

Here's how marketing services specialists use seo:

Consulted clients on how to market their business on the web and assisted with their SEO strategies.
Collaborated with team members in auditing various client websites in order to compile several comprehensive SEO analysis reports for advisement.

10. Trade Shows

Here's how marketing services specialists use trade shows:

Recognized for positive representation of company at international meetings and trade shows.
Design and supervise construction of exhibits for various trade shows/fairs/exhibits.

11. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how marketing services specialists use customer service:

Planned and executed the delivery and installation of proprietary test equipment and test stations at internal and external customer service centers.
Collaborated cross functionally with stakeholders including Customer Service Operations, Regional Sales, Suppliers and Vendors to achieve sales objectives.

12. Web Content

Here's how marketing services specialists use web content:

Managed distribution of company marketing materials including company promotional literature, ads, and web content.
Managed advertising deadlines, updated web content, compiled monthly Newsletter and procured promotional giveaways.

13. Email Marketing

Here's how marketing services specialists use email marketing:

Leverage recipient data and behavior to optimize campaigns through the email marketing channel.
Deployed email marketing holiday campaign which generated $110K in new business.

14. ROI

Here's how marketing services specialists use roi:

Developed and generated weekly, monthly, yearly reports for website traffic, sales and ROI.
Promoted cost-saving measures to ensure budget maintenance and maximum ROI.

15. HTML

Here's how marketing services specialists use html:

Update weekly HTML content for merchandise database Product information and market research for merchandise placement Generate customer surveys to improve web campaigns
Assisted clients with website updates involving content, light design work (html & css), and proprietary back-end software.

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What skills help Marketing Services Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing services specialist resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing services specialists need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing services specialists possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing services specialists?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing services specialist skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What technical skills for a marketing services specialist stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing services specialist skills to add to your resume

The most important skills for a marketing services specialist resume and required skills for a marketing services specialist to have include:

Marketing Campaigns
Digital Marketing
Project Management
PowerPoint
CRM
Content Marketing
Marketing Collateral
Integrated Marketing
SEO
Trade Shows
Customer Service
Web Content
Email Marketing
ROI
HTML

Event Planning
Lead Management
Lead Generation
Brand Awareness
Customer Accounts
Creative Development
Brand Positioning
Promotional Materials
Market Research
Press Releases
Content Management System
Approval Process
Brand Marketing
Channel Marketing
Email Campaigns

Competitive Analysis
Product Line
Print Production
Facebook
Sales Tools
Inbound Calls
Account Management
Photo Shoots
Training Programs
Sales Presentations
Vendor Relations
Surgery
Internal Clients
Process Improvement

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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