What does a marketing services specialist do?
A marketing services specialist focuses on a specific area of marketing such as social media, field and events, search engine optimization, influencer marketing, content marketing, copywriting, or many others. The responsibilities of a marketing services specialist include analyzing marketing data in a particular market, interpreting the data in relation to a company, helping a company better understand consumers, and developing, executing and monitoring a number of marketing programs in different forms.
Marketing services specialist responsibilities
Here are examples of responsibilities from real marketing services specialist resumes:
- Leverage SalesForce to manage company data and provide revenue analysis and forecasts.
- Promote cost-saving measures to ensure budget maintenance and maximum ROI.
- Develop and generate weekly, monthly, yearly reports for website traffic, sales and ROI.
- Consult clients on how to market their business on the web and assist with their SEO strategies.
- Maintain promotional and collateral material archives in both hard copy and electronic (via CRM system) formats.
- Analyze provide HTML assets and modify code where necessary to integrate with internal tools and render properly across multiple platforms.
- Assist clients with website updates involving content, light design work (html & css), and proprietary back-end software.
- Update sales and marketing PowerPoint presentations as necessary.
- Establish successful-in-house telemarketing projects to increase exposure of key products, generate product interest and secure sales.
- Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.
Marketing services specialist skills and personality traits
We calculated that 13% of Marketing Services Specialists are proficient in Marketing Campaigns, Digital Marketing, and Project Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.
We break down the percentage of Marketing Services Specialists that have these skills listed on their resume here:
- Marketing Campaigns, 13%
Create, develop and deploy all the email marketing campaigns.
- Digital Marketing, 10%
Worked with owner Nicholas Millhouse regarding management, service, food & beverage and digital marketing.
- Project Management, 10%
Performed quote analysis and project management of all printed materials and selected printers.
- PowerPoint, 8%
Performed administrative duties as needed including scheduling meetings and keeping minutes, composing internal communications, and creating PowerPoint presentations.
- CRM, 5%
Developed CRM Basic Field Requirements for both Inside Sales and Account Managers, resulting in increased usage of 20%.
- Content Marketing, 5%
Implement SEO content marketing strategy for eBenefitsNetwork.com.
Most marketing services specialists use their skills in "marketing campaigns," "digital marketing," and "project management" to do their jobs. You can find more detail on essential marketing services specialist responsibilities here:
Analytical skills. To carry out their duties, the most important skill for a marketing services specialist to have is analytical skills. Their role and responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Marketing services specialists often use analytical skills in their day-to-day job, as shown by this real resume: "write press releases, research new product trends, and analyze all products and packaging. "
Communication skills. Many marketing services specialist duties rely on communication skills. "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients.," so a marketing services specialist will need this skill often in their role. This resume example is just one of many ways marketing services specialist responsibilities rely on communication skills: "managed marketing communications programs: advertising, direct mail, press releases, new product announcements, white papers. "
Detail oriented. marketing services specialists are also known for detail oriented, which are critical to their duties. You can see how this skill relates to marketing services specialist responsibilities, because "market research analysts must pay attention to minutiae to evaluate data." A marketing services specialist resume example shows how detail oriented is used in the workplace: "campaign included presentation and detailed roi of company's financial investment. "
The three companies that hire the most marketing services specialists are:
- Deloitte10 marketing services specialists jobs
- Fluor Corporation4 marketing services specialists jobs
- Anixter
2 marketing services specialists jobs
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Compare different marketing services specialists
Marketing services specialist vs. Sales/marketing
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
While similarities exist, there are also some differences between marketing services specialists and sales/marketing. For instance, marketing services specialist responsibilities require skills such as "marketing campaigns," "project management," "crm," and "content marketing." Whereas a sales/marketing is skilled in "customer relations," "business development," "instagram," and "real estate." This is part of what separates the two careers.
Sales/marketing tend to make the most money working in the technology industry, where they earn an average salary of $49,506. In contrast, marketing services specialists make the biggest average salary, $95,347, in the utilities industry.On average, sales/marketing reach similar levels of education than marketing services specialists. Sales/marketing are 3.7% less likely to earn a Master's Degree and 0.5% more likely to graduate with a Doctoral Degree.Marketing services specialist vs. Regional marketing manager
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
Each career also uses different skills, according to real marketing services specialist resumes. While marketing services specialist responsibilities can utilize skills like "powerpoint," "marketing collateral," "brainstorming," and "customer service," regional marketing managers use skills like "b2b marketing," "business development," "sales strategies," and "regional sales."
On average, regional marketing managers earn a higher salary than marketing services specialists. Some industries support higher salaries in each profession. Interestingly enough, regional marketing managers earn the most pay in the construction industry with an average salary of $106,890. Whereas marketing services specialists have higher pay in the utilities industry, with an average salary of $95,347.Average education levels between the two professions vary. Regional marketing managers tend to reach similar levels of education than marketing services specialists. In fact, they're 2.5% more likely to graduate with a Master's Degree and 0.5% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing services specialists in the next 3-5 years?
William Sholl
Assistant Professor of Marketing, Defiance College
Applications of mobile technology are also a growing area in marketing. The techniques of "geo-conquesting" and "geo-fencing" through mobile technology allow firms to distribute time-sensitive, location-based marketing offerings to potential customers. For example, a coffee shop can text a special offer for a discounted latte to a potential customer as they drive down the street, headed to the shop's location.
Marketing services specialist vs. Marketing manager/project manager
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a marketing services specialist is likely to be skilled in "marketing collateral," "brainstorming," "customer service," and "lead generation," while a typical marketing manager/project manager is skilled in "project scope," "strong project management," "status reports," and "graphic design."
Marketing manager/project managers make a very good living in the technology industry with an average annual salary of $95,863. On the other hand, marketing services specialists are paid the highest salary in the utilities industry, with average annual pay of $95,347.marketing manager/project managers typically earn similar educational levels compared to marketing services specialists. Specifically, they're 4.3% more likely to graduate with a Master's Degree, and 0.4% more likely to earn a Doctoral Degree.Marketing services specialist vs. Specialist
Specialists are employees who are responsible for specific tasks or activities in the department they are assigned to. The actions or tasks they work on are related to their educational background or work experiences. They are usually highly skilled in specializations related to the work they are assigned to. Specialists are also highly trained on the competencies that are required of their specialty. As such, they are focused on the skills and competencies that are needed to enhance their experience in their specific field further.
Types of marketing services specialist
Updated January 8, 2025
