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Become A Marketing Services Vice President

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Working As A Marketing Services Vice President

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $140,000

    Average Salary

What Does A Marketing Services Vice President Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Services Vice President

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Services Vice President Jobs

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Average Length of Employment
Account Director 3.1 years
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Lead 2.4 years
Top Careers Before Marketing Services Vice President
Director 4.4%
Manager 3.3%
Consultant 3.0%
President 3.0%
Top Careers After Marketing Services Vice President
President 4.5%
Consultant 4.0%
Principal 3.5%
Owner 2.5%

Do you work as a Marketing Services Vice President?

Highest Marketing Services Vice President Salaries

Job Title Company Location Start Date Salary
Vice President, Commercial and Marketing-Drilling Services Boart Longyear Company Salt Lake City, UT Apr 09, 2016 $350,000
Vice President, Commercial and Marketing-Drilling Services Boart Longyear South Jordan, UT Jan 12, 2015 $350,000
Vice President-Marketing and Client Service Brookfield Investment Management Inc. New York, NY Jan 01, 2012 $181,000
Vice President Marketing-Shared Services Luxottica Retail North America Inc. Mason, OH Oct 01, 2010 $170,000 -
$190,000
Vice President, Marketing Services Constellation Brands, Inc. San Francisco, CA Aug 24, 2011 $166,000
Vice President, Commercial and Marketing-Drilling Services Boart Longyear Company Salt Lake City, UT Apr 09, 2016 $157,000 -
$352,000
Vice President, Commercial and Marketing-Drilling Services Boart Longyear South Jordan, UT Jan 12, 2015 $157,000 -
$352,000
Vice President-Marketing and Client Service Brookfield Investment Management Inc. New York, NY Jan 01, 2010 $148,200 -
$181,000
Vice President, Field Marketing & Marketing Servic Remy Cointreau USA, Inc. New York, NY Oct 01, 2013 $128,502 -
$162,960

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Top Skills for A Marketing Services Vice President

  1. Strategic Plan
  2. Revenue Growth
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Prepared and executed strategic plans for Vanguard relationship and e-business support teams.
  • Created revenue growth of $10M in 1 year by spearheading expedited, non-guaranteed air offering.
  • Led overall sales and consulting team providing marketing and staff training assistance to financial institutions launching new technology.
  • Recognized and implemented A/B multivariate testing based on trend analysis, which promoted increases in effectiveness of online campaigns.
  • Conducted small business branch sales/service inspections, resolved customer service issues, and fulfilled information requests.

Marketing Services Vice President Demographics

Gender

Male

56.4%

Female

35.8%

Unknown

7.8%
Ethnicity

White

64.8%

Hispanic or Latino

14.2%

Black or African American

11.7%

Asian

5.9%

Unknown

3.4%
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Foreign Languages Spoken

French

41.7%

Spanish

33.3%

Korean

8.3%

Deseret

8.3%

Filipino

8.3%
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Marketing Services Vice President Education

Schools

New York University

12.5%

Syracuse University

8.0%

Ohio University -

5.7%

Pennsylvania State University

5.7%

University of Phoenix

5.7%

University of Notre Dame

5.7%

University of Delaware

5.7%

Indiana University Bloomington

4.5%

Harvard University

4.5%

University of California - Los Angeles

4.5%

University of North Carolina at Chapel Hill

4.5%

Northwestern University

4.5%

University of Chicago

4.5%

University of Connecticut

3.4%

University of Florida

3.4%

George Washington University

3.4%

University of Houston

3.4%

North Carolina State University

3.4%

Arizona State University

3.4%

University of South Florida

3.4%
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Majors

Business

31.1%

Marketing

20.0%

Finance

8.0%

Management

7.1%

Communication

4.9%

Political Science

3.7%

English

3.4%

Journalism

2.9%

Graphic Design

2.6%

Economics

2.3%

Advertising

2.0%

Psychology

1.7%

Public Relations

1.7%

History

1.7%

Education

1.4%

Computer Science

1.1%

Project Management

1.1%

General Education, Specific Areas

1.1%

Law

1.1%

International Business

0.9%
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Degrees

Bachelors

43.6%

Masters

38.9%

Other

11.9%

Certificate

1.8%

Doctorate

1.8%

Associate

1.3%

Diploma

0.4%

License

0.2%
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Marketing Services Vice President Videos

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