What is a Marketing/Social Media Manager

Social media managers are responsible for making the most of the ample marketing opportunities social media platforms have to offer. They plan and carry out social media marketing strategies for their clients and monitor the results of the operations.

You will be responsible for increasing sales for your clients by increasing awareness of their brands and products. As is usually the case in social media marketing, you will most likely do this by disguising promotional activities as entertainment.

Your job will be to create content that draws as much attention as possible. In your ideal case scenario, your content goes viral. But more often than not, you just have to use some serious elbow grease and create a massive amount of daily content, sometimes posting 15-20 times a day, and hope your content gets picked up by your target customers.

There is more than meets the eye when it comes to being a Marketing/Social Media Manager. For example, did you know that they make an average of $24.19 an hour? That's $50,321 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Marketing/Social Media Manager Do

There are certain skills that many Marketing/Social Media Managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Creativity and Interpersonal skills.

How To Become a Marketing/Social Media Manager

If you're interested in becoming a Marketing/Social Media Manager, one of the first things to consider is how much education you need. We've determined that 81.4% of Marketing/Social Media Managers have a bachelor's degree. In terms of higher education levels, we found that 9.2% of Marketing/Social Media Managers have master's degrees. Even though most Marketing/Social Media Managers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Marketing/Social Media Manager. When we researched the most common majors for a Marketing/Social Media Manager, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Marketing/Social Media Manager resumes include Associate Degree degrees or High School Diploma degrees.

You may find that experience in other jobs will help you become a Marketing/Social Media Manager. In fact, many Marketing/Social Media Manager jobs require experience in a role such as Internship. Meanwhile, many Marketing/Social Media Managers also have previous career experience in roles such as Marketing Internship or Social Media Manager.

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Average Salary
$50,321
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
129,133
Job Openings
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Marketing/Social Media Manager Career Paths

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Average Salary for a Marketing/Social Media Manager

Marketing/Social Media Managers in America make an average salary of $50,321 per year or $24 per hour. The top 10 percent makes over $110,000 per year, while the bottom 10 percent under $22,000 per year.
Average Salary
$50,321
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Marketing/Social Media Manager Demographics

Marketing/Social Media Manager Gender Statistics

female

55.6 %

male

38.4 %

unknown

6.0 %

Marketing/Social Media Manager Ethnicity Statistics

White

71.3 %

Hispanic or Latino

11.9 %

Asian

9.7 %

Marketing/Social Media Manager Foreign Languages Spoken Statistics

Spanish

41.1 %

French

10.0 %

Mandarin

5.6 %
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Marketing/Social Media Manager Education

Marketing/Social Media Manager Majors

17.5 %
14.8 %

Marketing/Social Media Manager Degrees

Bachelors

81.4 %

Masters

9.2 %

Associate

6.1 %

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High School / GED
Associate
Bachelor's
Master's
Doctorate

Top Colleges for Marketing/Social Media Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018
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Online Courses For Marketing/Social Media Manager That You May Like

Social Media Marketing - Content Marketing Masterclass 2021
udemy
4.5
(4,612)

Online Digital Marketing / Social Media Strategy For Beginners - Posts / Blogs / Podcasts / Video / Google Local SEO...

Social media marketing strategy 2022. Launch your SMM!
udemy
4.5
(1,493)

In-depth social media marketing strategy and management course for businesses. Turn subscribers into real customers!...

Social Media Management
coursera

This course equips you with critical content creation and management skills. You'll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You'll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world applicati...

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Top Skills For a Marketing/Social Media Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 12.4% of Marketing/Social Media Managers listed Content Marketing on their resume, but soft skills such as Analytical skills and Creativity are important as well.

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