FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
×
FIND
PERSONALIZED JOBS

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Become A Marketing/Social Media Manager

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Marketing/Social Media Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $95,517

    Average Salary

What Does A Marketing/Social Media Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Marketing/Social Media Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as a Marketing/Social Media Manager?

Send To A Friend

Marketing/Social Media Manager Videos

How to Become a Social Media Manager & Consultant

Become a Social Media Manager For Free | 2015

How to become a Social Media Manager

Marketing/Social Media Manager Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Do you work as a Marketing/Social Media Manager?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Media Manager 2.6 years
Head Of Marketing 2.3 years
Marketing Lead 2.3 years
Top Careers Before Marketing/Social Media Manager
Internship 11.9%
Manager 3.5%
Server 3.3%
Top Careers After Marketing/Social Media Manager
Owner 5.0%
Editor 3.0%

Do you work as a Marketing/Social Media Manager?

Marketing/Social Media Manager Demographics

Gender

Female

59.4%

Male

38.8%

Unknown

1.7%
Ethnicity

White

59.8%

Hispanic or Latino

17.0%

Black or African American

10.5%

Asian

7.9%

Unknown

5.0%
Show More
Foreign Languages Spoken

Spanish

44.2%

French

10.4%

Mandarin

5.2%

Portuguese

3.9%

German

3.9%

Russian

3.9%

Hindi

3.9%

Chinese

2.6%

Tagalog

2.6%

Urdu

2.6%

Cantonese

2.6%

Arabic

2.6%

Croatian

2.6%

Italian

1.3%

Danish

1.3%

Romanian

1.3%

Albanian

1.3%

Hebrew

1.3%

Serbian

1.3%

Bengali

1.3%
Show More

Marketing/Social Media Manager Education

Schools

San Diego State University

8.9%

New York University

7.9%

Arizona State University

5.9%

Georgia State University

5.9%

Brigham Young University

5.0%

Temple University

5.0%

Bentley University

5.0%

University of Central Florida

5.0%

Florida International University

5.0%

Southern New Hampshire University

5.0%

Boston University

5.0%

American University

5.0%

School of Visual Arts

4.0%

University of Southern California

4.0%

Howard University

4.0%

Cornell University

4.0%

University of Connecticut

4.0%

San Jose State University

4.0%

University of Washington

4.0%

Full Sail University

4.0%
Show More
Majors

Business

19.2%

Marketing

17.6%

Communication

16.5%

Public Relations

7.5%

English

4.8%

Journalism

4.6%

Graphic Design

4.6%

Management

3.2%

Advertising

2.8%

Fine Arts

2.3%

Political Science

2.3%

Photography

2.1%

Psychology

2.0%

Sociology

1.8%

Specialized Sales And Merchandising

1.6%

Writing

1.6%

Entertainment Business

1.4%

Liberal Arts

1.4%

Finance

1.4%

Computer Science

1.1%
Show More
Degrees

Bachelors

62.2%

Masters

17.5%

Other

12.4%

Certificate

3.3%

Associate

3.3%

Doctorate

1.2%

Diploma

0.1%
Show More

Marketing/Social Media Manager Videos

How to Become a Social Media Manager & Consultant

Become a Social Media Manager For Free | 2015

How to become a Social Media Manager

Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing/Social Media Manager Salaries

Job Title Company Location Start Date Salary
Manager, Social Media Marketing Netflix, Inc. Los Gatos, CA Jul 01, 2015 $180,000
Manager, Social Media Marketing Netflix, Inc. Beverly Hills, CA Jul 01, 2015 $180,000
Manager, Social Media Marketing Netflix, Inc. Beverly Hills, CA Apr 06, 2016 $174,658
Marketing and Social Media Manager KWIK Dollar LLC Houston, TX Sep 16, 2016 $50,000
Marketing and Social Media Manager KWIK Dollar LLC Houston, TX Sep 15, 2013 $50,000

No Results

To get more results, try adjusting your search by changing your filters.

Show More

How Would You Rate The Salary Of a Marketing/Social Media Manager?

Have you worked as a Marketing/Social Media Manager? Help other job seekers by rating your experience as a Marketing/Social Media Manager.

Top Skills for A Marketing/Social Media Manager

  1. Company Website
  2. Facebook
  3. Twitter
You can check out examples of real life uses of top skills on resumes here:
  • Updated company website as necessary.
  • Created and Implemented the Largest Grassroots Social Media initiative on Facebook
  • Managed online marketing through content and social media on the company blog, Facebook, Google+, LinkedIn, and Twitter.
  • Work with clients to develop and launch successful digital marketing campaigns designed increase online presence.
  • Designed editorial content strategy; curated and segment editorial content to increase engagement and channel growth.

How Would You Rate Working As a Marketing/Social Media Manager?

Are you working as a Marketing/Social Media Manager? Help us rate Marketing/Social Media Manager as a Career.

Marketing/Social Media Manager Videos

How to Become a Social Media Manager & Consultant

Become a Social Media Manager For Free | 2015

How to become a Social Media Manager

Related to your recently viewed content