Marketing/social media manager demographics and statistics in the US
Marketing/social media manager demographics research summary. Zippia estimates marketing/social media manager demographics and statistics in the United States by using a database of 30 million profiles. Our marketing/social media manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing/social media managers after extensive research and analysis:
- There are over 61,443 marketing/social media managers currently employed in the United States.
- 60.1% of all marketing/social media managers are women, while 39.9% are men.
- The average marketing/social media manager age is 39 years old.
- The most common ethnicity of marketing/social media managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 97% of what men earned.
- 10% of all marketing/social media managers are LGBT.
- Marketing/social media managers are 66% more likely to work at private companies in comparison to public companies.
On this page
Marketing/social media manager demographics by:
Marketing/social media manager gender statistics
60.1% of marketing/social media managers are women and 39.9% of marketing/social media managers are men.
- Female, 60.1%
- Male, 39.9%
Marketing/social media manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
Marketing/social media manager gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$52,912
Female income
$51,074
Marketing/social media manager gender ratio over time
This data breaks down the percentage of men and women in marketing/social media manager positions over time. Currently, 60.1% of marketing/social media managers are female.
Marketing/social media manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 60.31% | 39.69% |
| 2011 | 59.96% | 40.04% |
| 2012 | 60.62% | 39.38% |
| 2013 | 60.54% | 39.46% |
| 2014 | 58.60% | 41.40% |
| 2015 | 58.10% | 41.90% |
| 2016 | 57.97% | 42.03% |
| 2017 | 56.87% | 43.13% |
| 2018 | 42.19% | 57.81% |
| 2019 | 41.13% | 58.87% |
| 2020 | 39.58% | 60.42% |
| 2021 | 39.95% | 60.05% |
Marketing/social media manager related jobs gender ratio
We compared marketing/social media managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Marketing/Social Media Manager | 40% | 60% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing/social media manager demographics by race
The most common ethnicity among marketing/social media managers is White, which makes up 74.6% of all marketing/social media managers. Comparatively, 8.7% of marketing/social media managers are Hispanic or Latino and 8.2% of marketing/social media managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Marketing/social media manager race
| Marketing/social media manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Marketing/social media manager race and ethnicity over time
See how marketing/social media manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing/social media manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Marketing/social media manager wage gap by race
According to our data, asian marketing/social media managers have the highest average salary compared to other ethnicities. Black or african american marketing/social media managers have the lowest average salary at $51,074.
| Ethnicity | Salary |
|---|---|
| Unknown | $52,745 |
| White | $52,598 |
| Black or African American | $51,074 |
| Asian | $55,766 |
| Hispanic or Latino | $52,485 |
Average marketing/social media manager age
See how the average age of marketing/social media managers varies based on ethnicity and gender.
Male
Female
Marketing/social media manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Marketing/social media manager age breakdown
The average age of marketing/social media managers is 40+ years years old, representing 44% of the marketing/social media manager population.
Marketing/social media manager age breakdown
| Marketing/Social Media Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Marketing/social media manager educational attainment
The most common degree for marketing/social media managers is bachelor's degree, with 81% of marketing/social media managers earning that degree. The second and third most common degree levels are master's degree degree at 9% and master's degree degree at 6%.
- Bachelor's, 81%
- Master's, 9%
- Associate, 6%
- High School Diploma, 2%
- Other Degrees, 2%
Marketing/social media managers by degree level
| Marketing/social media manager degree | Percentages |
|---|---|
| Bachelor's | 81% |
| Master's | 9% |
| Associate | 6% |
| High School Diploma | 2% |
| Other Degrees | 2% |
Marketing/social media manager jobs you might like
Marketing/social media manager wage gap by degree level
According to the data, marketing/social media managers with a Doctorate degree earn more than those without, at $59,647 annually. With a Master's degree, marketing/social media managers earn a median annual income of $58,063 compared to $53,802 for marketing/social media managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $58,063 |
| Bachelor's Degree | $53,802 |
| Doctorate Degree | $59,647 |
Marketing/social media manager employment statistics
Most marketing/social media managers work for a private in the media industry.
Company size where marketing/social media managers work
Below, you can see the size of companies where marketing/social media managers work.
Marketing/social media manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 11% |
| 50 - 100 employees | 19% |
| 100 - 500 employees | 25% |
| 500 - 1,000 employees | 15% |
| 1,000 - 10,000 employees | 15% |
| > 10,000 employees | 16% |
Marketing/social media manager jobs by company type
Employees with the marketing/social media manager job title have their preferences when it comes to working for a company. For instance, most marketing/social media managers prefer to work at private companies over public companies.
Marketing/social media manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 9% |
| Public | 23% |
| Private | 66% |
| Government | 1% |
Marketing/social media manager jobs by industry
The most common industries for marketing/social media managers are media, professional and technology.
Marketing/social media manager industry statistics
| Industry | Percentages |
|---|---|
| Media | 11% |
| Professional | 10% |
| Retail | 9% |
| Technology | 9% |
| Fortune 500 | 9% |
| Education | 8% |
| Manufacturing | 6% |
| Start-up | 6% |
| Internet | 5% |
| Finance | 5% |
| Hospitality | 4% |
| Health Care | 4% |
| Non Profits | 3% |
| Real Estate | 3% |
| Construction | 2% |
| Telecommunication | 2% |
| Energy | 2% |
| Transportation | 1% |
| Government | 1% |
| Utilities | 1% |
| Insurance | 1% |
| Agriculture | 1% |
Marketing/social media manager turnover and employment statistics
Marketing/social media manager unemployment rate over time
The unemployment rate for marketing/social media managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing/social media manager unemployment rate by year
| Year | Marketing/social media manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average marketing/social media manager tenure
The average marketing/social media manager stays at their job for 1-2 years, based on the 1,329 marketing/social media managers resumes in Zippia's database.
Marketing/social media manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 24% |
| 1-2 years | 29% |
| 3-4 years | 11% |
| 5-7 years | 20% |
| 8-10 years | 10% |
| 11+ years | 7% |
Marketing/social media manager LGBT ratio compared to similar jobs
Review the percent of marketing/social media managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| West Coast Sales Manager | 7.25% | 105,705 |
| Advertising Agency Manager | 9.54% | 6,330 |
| Marketing/Social Media Manager | 9.86% | - |
| Corporate Officer | 16.11% | 65,769 |
Similar marketing/social media manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| West Coast Sales Manager | 7.25% | 105,705 |
| Advertising Agency Manager | 9.54% | 6,330 |
| Corporate Officer | 16.11% | 65,769 |
Foreign languages spoken by marketing/social media managers
The most common foreign language among marketing/social media managers is Spanish at 41.1%. The second-most popular foreign language spoken is French at 10.0% and Mandarin is the third-most popular at 5.6%.
- Spanish, 41.1%
- French, 10.0%
- Mandarin, 5.6%
- Chinese, 4.4%
- German, 4.4%
- Other, 34.5%
Marketing/social media manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 41.1% |
| French | 10.0% |
| Mandarin | 5.6% |
| Chinese | 4.4% |
| German | 4.4% |
| Other | 34.5% |
