Marketing/social media manager job description

Zenni Optical pioneered the online eyewear business in 2003 to make prescription eyewear affordable and accessible to everyone. Based in Marin County, California, Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription glasses and sunglasses. With its curated collections and thousands of frames, Zenni has sold over 40 million pairs of glasses since its founding. Zenni is proud to be the Official Eyewear Partner of the Chicago Bulls and the San Francisco 49ers.

Position Summary

We are looking for someone with a passion for paid social to join our growing team. You will bring best-in-class strategic and executional knowledge of paid social to contribute to the growth of Zenni. You will directly manage paid social, making daily optimizations. You will work on a team of three paid social experts to drive revenue growth for Zenni.

Essential Responsibilities:

Partner with social leadership to develop and implement paid social strategies

Day-to-day optimization of Zennis paid social accounts including Meta, Snap, Pinterest, TikTok, Twitter

Monitor and analyze trends of core KPIs

Monitor competitor activities in paid social utilizing 3rd party tools

Report on and communicate performance results to internal stakeholders

KPI forecasting

Budget forecasting

Collaborate with other media team members to ensure alignment of brand messaging

The Ideal Candidate would possess:

2+ years of paid social experience working primarily with DTC brands

Proven track record of driving company growth through paid social

Experience managing 1MM+ monthly paid social budgets

Experience with end-to-end account management including but not limited to: audience selection, campaign creation, ad copy writing, optimization and reporting

Experience working with competitor monitoring tools

Strong data analytics and strategy background

Proficiency in excel

Experience with incrementality testing preferred

Agency experience preferred

Ability to support Pacific Time Zone business hours

Benefits

Your choice of PC or Mac hardware and accessories

Excellent health benefits that the company pays for and a 401k with company match

Can work 100% remotely or from one of our Bay area offices- your choice!

Annual employee eyeglasses stipend

Great Work Life Balance

Interesting projects with opportunities for growth and professional development in a financially stable, successful, growing Company

#LI-EW

**Overview**

We are Edison Electric Institute, the association that represents all U.S. investor-owned electric companies. Our members provide electricity for more than 235 million Americans and operate in all 50 states and the District of Columbia. As a whole, the electric power industry supports more than 7 million jobs in communities across the United States. In addition to our U.S. members, EEI has more than 65 international electric companies, with operations in more than 90 countries, as International Members, and hundreds of industry suppliers and related organizations as Associate Members.

Our Operating Principles are designed to foster growth and to enable every employee to harness and demonstrate the Power by Association that EEI represents. We will always:

+ Create a Positive and Satisfying Work Environment - We will work together to create an environment that fosters professional growth.

+ Deliver High-Quality Service - We must be motivated to provide member service that is prompt, responsive, accurate, and credible.

+ Demonstrate Teamwork - We must embrace the concept of teamwork as achieved through effective communication, mutual respect, trust, creation of a sense of camaraderie, and cooperation on all tasks to meet customer needs.

+ Focus on Results - We must set priorities, seek results, and devise, manage, and use creative ways to define and to measure success in achieving those results effectively and efficiently.

+ Provide Value - We must strive to provide value to our member companies.

+ Put Our Customers First - Our primary customers are our member companies. Each of us must work to deliver quality service in a positive and professional manner and must strive to exceed customer expectations every time a service is provided.

+ Take Initiative - We are all empowered to take individual initiative and informed risk and to accept accountability in meeting the needs of our customers and of each other.

**Responsibilities**

We have a wonderful opportunity in for a Manager of Social Media and Digital Marketing. This position will lead EEI's social media and digital marketing efforts, including content development, message amplification, marketing, and engagement with key stakeholders and influencers. Also, the incumbent will be responsible for monitoring, analyzing, and reporting on all social media campaigns. Working with EEI's creative services team to develop timely, compelling, and shareable content to use across the various social media platforms that EEI utilizes will be an opportunity to collaborate with team members across the organization. The creative side of this role will develop and execute a strategy for enhancing EEI's social media ambassador program and manage a community of EEI member company social media teams.

**Qualifications**

+ At least 5 years of applicable experience in digital communications or public relations on Capitol Hill or in a trade association, PR agency, corporation, or government office.

+ Bachelor's degree in communications, journalism, public relations, marketing, political science, or related field.

+ Strong understanding of brand strategy and implementation.

+ Demonstrated knowledge and understanding of social media channels/digital platforms.

+ Strong interpersonal, organizational, and project management skills.

+ Excellent writing/communication skills, attention to detail, and the ability to write persuasively, quickly, and accurately in a fast-paced environment.

+ Experience with social listening and a proven ability to identify and assess risks.

+ Energy experience desired, but not required.

**Compensation**

The salary range for this role begins at $76,900. Starting annual salary will be determined on individual qualifications. EEI also offers an annual performance incentive which is prorated for mid-year start dates. This incentive is typically up to 10% of base salary. We offer a competitive benefits package that includes medical, dental, vision, 401k, paid time off, tuition assistance, wellness incentives and programs, transportation subsidy, and professional development opportunities.

**Office Protocol/COVID-19**

This is a hybrid position which requires the incumbent to reside in the District of Columbia metropolitan area and come into the office a minimum of two days each week. All employees must be fully vaccinated for COVID-19 or receive a medical or religious exemption.

**Job Locations** _US-DC_


**Category** _Communications_

**Type** _FT - Full Time_

Nexon America is a leader in online gaming and award-winning publisher of renowned MMORPGs MapleStory , Mabinogi and Vindictus , which have gone on to break records and captivate players, and the company was recognized as a Great Place to Work-Certified™ company in February 2022 for 2 years in a row! With new projects on the horizon, Nexon America maintains the pioneering and innovative spirit of its parent company, Nexon, employing its player-first approach, while designing the best possible gameplay experiences for the western market.

SUMMARY OF POSITION:

The Manager, Social Media Marketing role acts as the voice of Nexon by leading and launching social campaigns that impact players globally, owning campaigns end-to-end.

We are currently working in the office 2-3x a week in a hybrid work model.

JOB RESPONSIBILITIES:

• Develop effective social media strategies for highly creative and trending content to increase brand awareness, drive follower growth, and engagement via social campaigns
• Identify new opportunities and develop innovative social campaigns
• Work closely with internal teams to create assets and execute social campaigns, events, and strategies
• Work with social platforms to analyze and monitor campaigns regularly to understand effectiveness of strategies and make improvement
• Own social boosting campaigns and track budget
• Lead and manage the social media team, i.e. coaching, mentoring, and supporting team members to achieve or exceed KPIs and perform at their best
• Other duties as assigned

Work Experience

• 5-7 years of experience working in Social Media Marketing role
• Demonstrates creativity and maintain excellent writing and language skills
• Demonstrated ability to lead others to successfully achieving KPIs
• Understanding of and interest in gaming and social media trends
• Confident communicator with an ability to manage and develop relationships with our players
• Strong reporting skills and data tracking experience

Education, Professional Training, Technical Training or Certification

• Bachelor’s degree or equivalent experience
• 3+ years’ experience working in the gaming/entertainment industry
• Event experience (PAX, E3, etc.) including booth planning, managing appointments, and live stream

Knowledge/Skills

• Excellent communication skills
• Creative and critical thinker with the ability to balance the creative with the analytical
• Deep understanding of social media channels and landscape
• Business-minded professional who can both strategically execute as well as communicate the business impact of social media marketing to stakeholders
• Team player with the ability to make quick and decisive decisions that align with business initiatives

Management has the right to add or change duties and job requirements at any time.

Nexon’s benefits and perks:

We offer medical, dental and vision plans for you, your spouse or domestic partner and your children. Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits. We also provide company paid life, AD&D, short-term and long-term disability benefits as well as access to voluntary life and AD&D for yourself and your dependents, flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance. Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes. We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar. To help you maintain a good work life balance, we offer paid time off, sick days, company holidays, and a year-end break.

Nexon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.